Sparkle Squad

What Sparkle Squad does

Sparkle Squad LLC is a US-based exterior cleaning services company headquartered in Holmdel, New Jersey, founded in 2022 and operating with approximately 31 employees. It provides residential and commercial window cleaning, pressure washing, gutter cleaning, house washing (soft washing), and seasonal holiday lighting installation services. The company positions itself as a technology-enabled local services operator, deploying carbon-fiber water-fed poles that reach up to 40 feet without ladders, triple-purified water systems for streak-free window cleaning, and GoPro camera plus composite vacuum equipment for gutter inspection and clearing. Service delivery is supported by a toll-free contact line, ServiceMinder-integrated online booking, website quote forms, and a dedicated commercial sales team for B2B accounts.

The business generates revenue through three primary streams: one-time and recurring residential service jobs priced by property square footage; commercial maintenance contracts offered on flexible monthly and quarterly subscription terms to offices, retail centers, HOAs, and industrial properties; and a seasonal holiday lighting line that bundles design, installation, maintenance, takedown, and storage for both homeowners and commercial venues such as restaurants and shopping centers. Customer acquisition relies on direct phone response, web forms, Google reviews, and a franchise opportunity program intended to replicate the operating model across additional geographies.

Sparkle Squad markets itself against DIY safety risks and amateur results, citing 75+ years of combined technician experience and a 100% satisfaction guarantee. The commercial book includes recognizable multi-site brands in hospitality and automotive (Holiday Inn, Marriott, Ford, Subaru), while the residential book is supported by repeat-booking behavior and a documented base of five-star Google reviews. All work is performed under the Sparkle Squad LLC legal entity, which is privately held with no disclosed institutional funding, M&A activity, or parent-company relationship.

Name

Sparkle Squad

Legal name

Sparkle Squad LLC

Website

https://sparklesquad.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sparkle Squad is a privately held exterior cleaning services company headquartered in Holmdel, NJ, offering window cleaning, pressure washing, gutter cleaning, house washing, and holiday lighting to residential homeowners, commercial properties, and franchise operators across the United States.

Ownership category

akta.pro rank

Product category

Professional Exterior Cleaning Services

NAICS

Janitorial Services (561720)

akta.pro primary industry

Specialty Deep Cleaning (Duct/Kitchen Exhaust/Pressure Washing) (IMAIADAN)

Keywords

• Residential window cleaning
• Commercial exterior cleaning
• Pressure washing services
• Gutter cleaning services
• Holiday lighting installation

Headquarters

HQ city

Holmdel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Residential Window Cleaning: One-time and recurring residential window cleaning services for homeowners, priced based on property square footage. The company emphasizes repeat customers who book annually.
2. Residential Exterior Services: Gutter cleaning, pressure washing, house washing (soft washing) services provided to residential customers. Services address water damage prevention, mold removal, and curb appeal enhancement.
3. Commercial Services: Comprehensive commercial window cleaning, soft washing, and power washing for business owners, property managers, and HOAs. Offered with flexible quarterly and monthly maintenance plans.
4. Holiday Lighting Installation: Seasonal commercial and residential holiday lighting services including design, installation, maintenance, takedown, and storage. Provides turnkey service offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sparkle Squad provides professional residential and commercial exterior cleaning services, with window cleaning as its flagship offering supported by pressure washing, gutter cleaning, and house washing (soft washing). The company also operates a seasonal holiday lighting division for both residential and commercial customers, delivering design, installation, maintenance, takedown, and storage services. All work is backed by a 100% satisfaction guarantee and delivered via advanced equipment such as carbon-fiber water-fed poles and triple-purified water systems.

Product overview

Sparkle Squad is a window cleaning and exterior maintenance service provider operating on a multi-service platform model. The core offering centers on professional window cleaning (residential and commercial) utilizing carbon-fiber water-fed poles and water purification systems. This core service is complemented by related exterior cleaning services including pressure washing, gutter cleaning, and house washing (soft washing). The company also operates a seasonal holiday lighting division offering both residential and commercial holiday lighting installation, maintenance, and storage services. All services are backed by a 100% satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Window Cleaning Professional interior and exterior window cleaning for residential properties, using carbon-fiber water-fed poles reaching up to 40 feet and triple-purified water for streak-free results. Priced by square footage tiers and available as one-time or recurring service for homeowners.
• Pressure Washing High-pressure water cleaning for exterior surfaces including concrete, decks, pavers, driveways, fences, walkways, patios, and aluminum. Available to both residential and commercial customers to remove dirt, grime, and buildup.
• Gutter Cleaning Residential and commercial gutter and downspout cleaning service that uses GoPro camera inspections and composite vacuum technology to clean thoroughly while keeping ladders off the home, reducing safety risk and property damage.
• House Washing (Soft Washing) Low-pressure soft washing using a bleach, surfactant, and water solution to safely clean siding, stucco, brick, lanais, patio enclosures, stone, wood panel siding, and outdoor furniture without damaging surfaces.
• Commercial Window Cleaning Comprehensive window and exterior cleaning for commercial properties including office buildings, retail storefronts, industrial properties, restaurants, HOAs, and post-construction sites. Available on flexible quarterly and monthly maintenance plans.
• Commercial Services (Full Exterior Maintenance Suite) Full-suite commercial exterior maintenance including exterior and interior window cleaning, pressure washing, soft washing, gutter cleaning, and post-construction window and exterior cleaning, sold as a recurring maintenance engagement for offices, retail centers, industrial sites, multi-unit residential, and HOAs.
• Residential Holiday Lighting Seasonal holiday lighting service for residential properties including custom design, installation, maintenance, takedown, and storage using commercial-grade C9 bulbs and energy-efficient LED lights.
• Commercial Holiday Lighting Turnkey commercial holiday lighting service including design, installation, maintenance, takedown, and storage for restaurants, bars, retail properties, shopping centers, apartment complexes, and HOAs.

Quantifiable outcome

• 100% satisfaction guarantee backs all window, gutter, and pressure washing work
• +2 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Molly Maid: Molly Maid is a Neighborly-owned national residential cleaning franchise that overlaps with Sparkle Squad on recurring in-home service delivery, although its core focus is interior maid service rather than exterior cleaning.
• Neighborly (parent of multiple service franchises): Neighborly is the largest franchisor of home services in North America and the parent of multiple Sparkle Squad analogs (Molly Maid, The Grounds Guys, Window Genie prior to divestiture) — a broad incumbent shaping the franchise home-services competitive landscape Sparkle Squad operates in.
• Authority Brands: Authority Brands is a multi-brand franchisor of home services (e.g., The Maids, Monster Tree Service, Mosquito Squad) — a broad incumbent that competes for franchisee capital and customer attention in adjacent home-services categories.

Direct peers

• The Grounds Guys: Neighborly-owned franchise delivering commercial and residential grounds care including pressure washing and exterior cleaning — comparable franchise-based service business operating in adjacent exterior maintenance categories.
• Shine Window Care: Shine operates a window cleaning and exterior cleaning franchise (formerly Shine Window Care) serving residential and light commercial customers — a direct competitor in the same niche with a similar franchise growth story.
• Fish Window Cleaning: The largest window-cleaning franchise in the U.S., offering residential and commercial window, gutter, and pressure washing services via a franchise model — directly comparable in service mix, target customer, and franchise-based growth strategy.
• Stanley Steemer: Stanley Steemer is a national carpet, tile, and upholstery cleaning franchise that has expanded into exterior pressure washing and hard-surface cleaning — a directly comparable cleaning services franchise targeting residential and commercial customers.
• Window Genie: Window Genie is a national franchise delivering residential window cleaning, window tinting, pressure washing, and gutter cleaning — directly overlapping Sparkle Squad's core service bundle and franchise GTM.

Others

• Angi (Angie's List): Angi is a leading marketplace that connects homeowners to local service providers including window cleaners and pressure washers — an ecosystem participant that can route demand to or away from independent operators like Sparkle Squad.
• Thumbtack: Thumbtack is a leading on-demand home services marketplace used by homeowners to source window, gutter, and pressure washing pros — a channel-side comparable that influences customer acquisition economics for service franchises like Sparkle Squad.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sparklesquad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparkle Squad