Sparkpark

What Sparkpark does

Sparkpark is a remote, boutique AI-powered product and brand design studio serving both early-stage startups and global enterprises. Founded by Luise "Lulu" Lundt and Dustin Lundt, the company provides strategic brand foundation services (positioning, archetype development, naming, identity systems), product-driven design services (UX architecture, UI systems, app and web design), and AI-accelerated execution, with creative director oversight on every engagement. Its client portfolio includes Swarovski, Zeiss, About You, and Can Nemo, with the latter's Academy Awards 2026 nominee gift bag inclusion generating an estimated 100+ million potential media impressions worldwide across outlets including The Sun, ABC, CBS, Yahoo, Marie Claire, and MarketWatch. The studio is registered as Sparkpark LLC in Sheridan, Wyoming, and operates remotely with a contact timezone aligned to Indochina Time (UTC+7), delivering projects across Western Europe, North America, and Southeast Asia.

The studio has built a portfolio of proprietary AI products beyond its core service work, including Minty Orange (a citation optimization tool that restructures content for AI discoverability), PublishforAI (a brand intelligence platform for teams and AI stacks), Figma MCP Ultra (a custom MCP server enabling Claude to navigate and analyze large Figma design files via queued requests, cached file structures, and node history), and Kairos (a voice-first AI journaling app). These tools reflect Sparkpark's positioning around AI-accelerated design workflows combined with creative director-level human oversight.

Sparkpark operates on a project-based professional services model with direct-to-client engagement and no publicly disclosed pricing. The studio engages freelance designers on contract (~20-40 hours/month) to supplement its two-person founding team. The company maintains additional businesses including NomadMum.com and PublishforAI from the same registered address, and operates sub-brands Minty Orange, Kairos, and Figma MCP Ultra alongside the core studio, suggesting an intent to build out a broader product portfolio beyond pure services revenue.

Name

Sparkpark

Legal name

Sparkpark LLC

Website

https://sparkpark.digital

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Sparkpark is a remote, AI-powered brand and product design studio serving early-stage startups and global enterprises. Founded by two creative directors, the studio combines AI-accelerated workflows with hands-on creative direction and maintains a portfolio of proprietary AI products.

Ownership category

akta.pro rank

Product category

Brand & Product Design Services

NAICS

Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Brand design services
• Product design studio
• AI design workflows
• Brand strategy consulting
• UX UI design

Headquarters

HQ city

Sheridan, Wyoming

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Brand & Product Design Services: Sparkpark generates revenue through consulting and design service engagements. The studio provides strategic brand building and product design services to early-stage startups and enterprises. Revenue is project-based and likely billed on a contract/freelance basis, with pricing dependent on project scope, complexity, and duration. The studio is currently hiring freelance designers (~20-40 hours/month, ongoing), suggesting a blended in-house and contractor model for service delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sparkpark is a remote, AI-powered brand and product design studio that delivers strategic brand building (positioning, archetype, naming, identity) and product design (UX architecture, UI systems, app and web design) to early-stage startups and global enterprises. The studio pairs AI-accelerated exploration, validation, and iteration with creative director-level human oversight on every project, and operates from a registered Wyoming LLC while serving clients globally.

Product overview

Sparkpark operates as a design studio offering custom AI-powered products alongside professional design services. The product portfolio includes Minty Orange (AI citation optimization), PublishforAI (internal brand intelligence tool), Figma MCP Ultra (custom MCP server for AI-assisted design workflows), Can Nemo Booking Calendar (luxury booking system), and Kairos (voice-first AI journaling app). Core services span strategic brand foundation, product-driven design, and AI-accelerated execution, all leveraging AI to accelerate workflows while maintaining human creative oversight.

Differentiator

Problem solved

Functional benefit

Brands

• Minty Orange: Citation optimization tool that restructures existing articles so AI can find, extract, and cite them as sources.
• PublishforAI
• Figma MCP Ultra
• Kairos

Products and services

• Strategic Brand Foundation Service offering that establishes strategic brand foundations including positioning, archetype development, and naming for early-stage startups and enterprises seeking clear market positioning.
• Product-Driven Design Service offering covering UX architecture, UI systems, and app and web design that delivers consistent, usable products with clear and uniquely ownable brand expression for early-stage startups and global enterprises.
• AI-Accelerated Execution Service offering that leverages AI-supported exploration, validation, and iteration combined with human-led creative direction to deliver quality design execution without guesswork.
• Minty Orange Citation optimization tool that restructures existing articles so AI systems can find, extract, and cite them as sources, transforming content from invisible to citation-worthy for AI-driven discovery.
• PublishforAI AI-centered brand intelligence platform providing always-current, consistent brand knowledge for teams and AI stacks, delivering brand information without manual document management.
• Figma MCP Ultra Custom MCP server that queues requests, caches file structures, and remembers every node in a Figma file so Claude can navigate, analyze, and extract from any design file without starting from scratch each time.
• Kairos Voice-first AI journaling app where users speak their thoughts and AI processes the audio to surface patterns and insights, delivering weekly trend summaries as a personal second brain.
• Can Nemo Booking Calendar Custom booking system for the Can Nemo luxury villa in Ibiza featuring seamless calendar integration, real-time availability, and a premium checkout experience matching the brand's exclusivity positioning.

Quantifiable outcome

• Can Nemo x Academy Awards project generated estimated 100+ million potential media impressions worldwide
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• EtribesminorStrategic or Co-development PartnerSparkpark co-founder Dustin Lundt served as Etribes' Creative Director on the Zeiss and Swarovski digital design projects. Etribes acted as the agency/employer on these enterprise engagements, with Sparkpark contributing creative leadership.
• Thinkprint HamburgminorImplementation/ SI/ Consulting PartnerThinkprint Hamburg was the production partner responsible for translating the Can Nemo Academy Awards invitation concept into tangible print quality. Sparkpark collaborated with Thinkprint to realize the conceptual ambition of the art book and presentation box.
• Andreas KiesgenminorStrategic or Co-development PartnerAndreas Kiesgen collaborated closely with Sparkpark on art direction and narrative development for the Can Nemo Academy Awards project, contributing to the multidisciplinary invitation system's creative vision.
• Distinctive AssetsminorGTM or Marketing PartnerDistinctive Assets orchestrates the annual 'Everybody Wins Bag' for Academy Awards nominees. Sparkpark's Can Nemo project was selected and included in this high-profile gift program, resulting in extensive global press coverage and 100+ million potential media impressions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Figma: Dominant collaborative design platform on which Sparkpark delivers its core work. Sparkpark's Figma MCP Ultra integrates with Figma's API. Adjacent infrastructure relationship rather than a direct competitor, though Figma's own AI features represent indirect competitive risk.

Direct peers

• &Walsh: Independent creative studio offering brand strategy, identity, and digital design services. Comparable as a small, founder-led, reputation-driven design practice serving premium clients.
• Ueno: Boutique independent design and branding studio serving global tech and consumer brands. Closely comparable as a small, founder-led creative studio known for high-craft brand and product design work for premium clients.
• IDEO: Pioneering design and innovation consultancy offering brand strategy, product design, and digital experience services to global enterprises. Comparable in serving large enterprise clients with strategic brand and product design mandates.
• Buck: Independent design and technology studio focused on brand, motion, and digital experience work for global brands. Closely comparable in service mix and client caliber.
• Pentagram: Largest independent design studio with a partner-led model serving global enterprises and startups on brand identity, product design, and digital experiences. Directly comparable as a boutique, reputation-driven design firm competing for the same premium brand engagements.
• Metalab: Boutique design studio specializing in product design and brand identity for high-growth tech companies. Directly comparable in size, model, and target client profile.

Broad incumbents

• R/GA: Global creative agency offering brand design, product design, and digital transformation services. Larger, broader portfolio than Sparkpark but operates in the same enterprise brand and product design space.
• Frog Design (Capgemini Engineering): Legendary product and brand design consultancy, now part of Capgemini, serving global enterprises on product design, brand strategy, and digital transformation. Comparable as a premium design services brand, though at considerably larger scale.

Emerging players

• Active Theory: Creative technology studio specializing in immersive digital experiences and experiential design for major brands. Comparable in the experiential/activation creative space exemplified by Sparkpark's Academy Awards project.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sparkpark-llc
• Instagraminstagram.com/sparkparkdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparkpark