SPA TOURS OÜ

What SPA TOURS OÜ does

SPA Tours OÜ is an Estonian private limited company (registry code 11693733) headquartered in Viimsi, Harju County, that operates the Tallinn Viimsi SPA Hotel as part of the broader Spa Group, which the company describes as Estonia's largest spa hotel chain and which also encompasses Meresuu SPA, Grand Rose SPA Hotel, Atlantis H2O Aquapark, and Black Rose Pub. Its core operations are run on a single integrated property located approximately 12 km from Tallinn city center, comprising a 115-room hotel, an 11-sauna family spa center with multiple pools and a 16x25 m sports pool, an adults-only SPA18+ section (max 99 visitors) with six luxury saunas and a Japanese onsen, a beauty and health center offering massages and facials, a sports club with gym and group classes, a 170-seat buffet restaurant, an English-style Black Rose pub, and a four-hall conference center seating 80–134 guests alongside meeting rooms. The company sells through a hybrid GTM combining direct online booking (with best-price guarantee and multi-language support in Estonian, Russian, Finnish, and English), dedicated phone/email channels per department, an internal corporate sales team handling conferences and events, on-site walk-in reception, and event catering via the Black Rose pub. Revenue is generated across eight streams — hotel accommodation, spa/sauna center (single tickets, 10x cards, monthly/annual passes), restaurant and catering, beauty/health treatments, spa packages, fitness memberships, conferences, and the SPA Club loyalty program (€35 fee, 10% cross-property discount) — with both transactional and subscription-style pricing. Technologically, the property runs on digital booking and reservation systems and a digital video-surveillance infrastructure, and is currently implementing an EU NextGenerationEU co-financed digital transformation project (€146,898.50, project nr 20.1.01.24-0676, May 2024–October 2025) that automates spa technical systems and pool technology and incorporates robotics and AI for process workflow analysis.

Name

SPA TOURS OÜ

Legal name

SPA Tours OÜ

Website

https://spatallinn.ee

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SPA Tours OÜ is an Estonian private company that operates the 115-room Tallinn Viimsi SPA Hotel — an integrated spa resort 12 km from Tallinn — serving leisure families, couples, and corporate groups with lodging, multiple saunas, an adults-only SPA18+ section, beauty and fitness centers, restaurants, and a conference center as part of Spa Group.

Ownership category

akta.pro rank

Product category

Spa Hotel and Wellness Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Fitness and Recreational Sports Centers (713940)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Spa hotel services
• Wellness resort accommodation
• Sauna and spa center
• Beauty and health treatments
• Conference and event hosting

Headquarters

HQ city

Viimsi

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Accommodation: 115-room hotel with various room types (standard, superior, suite, family rooms). Revenue from nightly stays, with breakfast included. Direct booking channel with best price guarantee.
2. Spa and Sauna Center: Day spa access with 11 different saunas, pools, jacuzzis, massage jets. Ticketed entry with single tickets, multi-visit cards, and monthly/yearly passes. Adult-only SPA18+ section with separate pricing.
3. Restaurant and Catering: Buffet restaurant with 170 seats offering breakfast, lunch, and dinner buffets. English pub Black Rose with full à la carte menu. Event catering services for private functions.
4. Beauty and Health Treatments: Beauty center offering massages, facials, body treatments, manicure, pedicure, Thai massage. Treatments booked online or by phone with 10% discount for online bookings.
5. Spa Packages: Pre-designed accommodation packages combining hotel stay with spa access, treatments, and dining. Packages include romantic, wellness, family, and SPA18+ themed stays.
6. Fitness Center: Sports club with gym, swimming pool, group fitness classes. Ticketed entry with single visits, 5x/10x cards, and monthly/yearly memberships.
7. Conference and Events: Conference center with 4 movie-conference halls (80-134 seats) plus Aqua and Polaris rooms. Seminar packages combining accommodation with SPA18+ sauna center access.
8. SPA Club Loyalty Program: 35€ membership fee for loyalty program offering 10% discounts across Viimsi SPA, Meresuu SPA, Grand Rose SPA Hotel, and Ring SPA. ID-card based system.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

SPA Tours OÜ operates the Tallinn Viimsi SPA Hotel, a 115-room wellness resort located in Viimsi near Tallinn, Estonia. The core offering combines hotel accommodation with an 11+ sauna spa center, an adults-only SPA18+ premium spa section, beauty and massage treatments, a fitness and sports club with a 16x25m pool, buffet and pub dining, and a multi-hall conference center. Services are sold individually (room nights, day-spa tickets, treatments, meals, fitness passes) and as bundled spa/hotel packages for leisure, family, romantic, wellness, and corporate segments.

Product overview

SPA TOURS OÜ operates Viimsi SPA Hotel as a comprehensive wellness resort and medical spa offering a multi-module platform of interconnected services. The core offering consists of hotel accommodation (115 rooms), spa/sauna center (11 saunas), adults-only SPA18+, beauty/health center, sports club with swimming pool, and multiple dining options (buffet restaurant, Black Rose pub, café-bars). Supporting facilities include conference center, Atlantis H2O water park, and children's playroom. The company also operates a loyalty program (SPA Club) across its spa hotel network. An ongoing digital transformation project is implementing AI and robotics for process automation. The product portfolio is sold through packaged offerings (accommodation packages, day spa packages, wellness packages, conference packages) as well as individual service purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Black Rose Pub: English-style pub operated within the Viimsi SPA hotel complex, offering food, beverages, and live entertainment.

Products and services

• Hotel Accommodation

Quantifiable outcome

• Free parking for 4 hours for all spa customers; complimentary parking for hotel and conference guests
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Maksekeskus AScoreTechnology or IntegrationAuthorized payment processor for handling customer payments. Spa Group forwards necessary personal data for payment processing to Maksekeskus AS as the authorized data processor.
• Metros OÜcoreStrategic or Co-development PartnerCo-operating entity providing Ring Spa & Saunas services including accommodation. Part of Spa Group family. Shares newsletter and marketing communications with SPA Tours OÜ customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tervis Medical Spa: Pärnu-based Estonian spa hotel offering accommodation, medical spa treatments, saunas, fitness, and dining - similar service breadth and positioning in the same Estonian domestic market.
• Wasa Resort: Estonian spa hotel complex in Pärnu offering accommodation, spa/sauna, fitness, and dining - operates in same Estonian market with similar full-service wellness resort positioning.
• Estonia Resort Hotel & Spa: Historic Pärnu spa hotel offering accommodation, spa treatments, conference facilities, and dining - directly comparable service mix targeting similar domestic and inbound wellness travelers.
• Strand Spa & Conference Hotel: Estonian spa hotel in Pärnu (Estonia's spa capital) operating a comparable full-service model combining hotel accommodation, spa/sauna center, conference facilities, and dining - directly comparable in scope and customer segments.
• Viiking Spa Hotel: Water-park-themed Estonian spa hotel in Pärnu offering family-oriented accommodation, spa, water attractions, and dining - direct competitor for family wellness tourism market in Estonia.

Regional players

• Jūrmala Spa Hotel & Conference Centre: Latvian spa resort in Jūrmala offering accommodation, spa, wellness treatments, conference facilities, and dining - operates in nearby Baltic market with similar full-service spa resort model.
• Druskininkai Aqua Park & Spa Hotel: Lithuanian spa complex in Druskininkai combining spa hotel, aquapark, and wellness facilities - serves similar Baltic leisure travelers with comparable integrated wellness destination offering.
• Tallink Hotels: Estonian hotel chain operating multiple properties in Tallinn including Tallink Spa & Conference Hotel - competing for similar Baltic and Nordic leisure/corporate travelers with broader portfolio rather than single-property focus.

Broad incumbents

• Swissôtel Tallinn: International business hotel in Tallinn offering accommodation, spa, fitness, and conference facilities - competes in Tallinn corporate and leisure market but operates broader hospitality rather than specialized spa resort model.
• Hilton Tallinn Park: International upscale hotel in Tallinn offering accommodation, spa, fitness, and dining - competes for corporate and leisure travelers but lacks the dedicated spa resort positioning and family spa infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/viimsispa
• Instagraminstagram.com/viimsispa
• LinkedInlinkedin.com/company/spa-tours-ou

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPA TOURS OÜ