Society For The Prevention Of Cruelty To Animals (spca)

What Society For The Prevention Of Cruelty To Animals (spca) does

SPCA Selangor is a non-profit animal welfare organization founded in 1958 and registered with the Registrar of Societies, operating from a single ERA Centre (Education, Rehoming & Action) on approximately 2 acres in Ampang Jaya, Selangor, Malaysia. The organization runs a portfolio of core programmes: shelter, rehabilitation and rehoming of rescued and surrendered animals; a low-cost, high-volume spay and neuter programme (RM5 per cat or dog, plus RM5 vaccination); humane education for schools, corporates and communities; an inspectorate service that investigates animal cruelty reports and feeds cases into the Department of Veterinary Services under the Animal Welfare Act 2015; and two flagship campaigns — Stray Free Selangor (launched 2017 under Royal Patronage of the Tengku Permaisuri Selangor, partnered with DVS and municipal councils) and the Farm Animal Welfare unit (established June 2019, funded by the Open Philanthropy Project). Supporting services include volunteer and foster programmes, life-saving blood donor projects, and corporate CSR engagement.

The organization is funded through a donation-led model. Primary revenue comes from public donations (one-time and monthly subscriptions of RM30, RM90, RM250, RM415 tiers — all tax-exempt), supplemented by adoption fees (RM280 for cats, RM350 for dogs), merchandise sales, low-cost spay/neuter service fees, and corporate CSR partnerships. Pricing is published and transparent. The customer base is highly diversified across individual adopters, educational institutions, corporate CSR partners, senior citizens, and community caregivers; all services are delivered physically at the ERA Centre, with no online product delivery. The operating team is small (18 employees), supported by a large volunteer and foster network, and the organization has reported cumulative outcomes exceeding 86,000 adoptions since 1958 and over 100,000 neutered animals since 2003.

Name

Society For The Prevention Of Cruelty To Animals (spca)

Legal name

Society for the Prevention of Cruelty to Animals (SPCA Selangor)

Website

https://spca.org.my

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

SPCA Selangor is a non-profit animal welfare organization founded in 1958, operating the ERA Centre in Ampang Jaya, Malaysia, to deliver animal shelter, low-cost spay/neuter, humane education, cruelty investigation, and advocacy services to the Selangor community.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Veterinary Services (54194), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG), Spay/Neuter & Population Control Programs (BPAGAIAE), Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Animal welfare services
• Animal shelter adoption
• Low-cost spay neuter
• Humane education programmes
• Animal cruelty investigation

Headquarters

HQ city

Ampang Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Donations: SPCA Selangor depends on public donations as its primary revenue source. Donations can be made as one-time or monthly contributions via credit card/direct bank debit, cheque, QR Pay, or legacy gifts in wills. All donations are tax-exempt.
2. Adoption Fees: Fees charged for animal adoptions: RM280 for cats (inclusive of first vaccination, deworming, compulsory neutering, and cat carrier) and RM350 for dogs (inclusive of 3 vaccinations, deworming, and compulsory neutering). One-time adoption revenue.
3. Spay & Neuter Services: Low-cost and high-volume spay and neuter program charging RM5 for cats and RM5 for dogs (plus vaccination RM5, deworming). A RM20 surcharge applies for animals in heat or pregnant. Revenue from veterinary service fees.
4. Merchandise Sales: Sale of merchandise including calendars, greeting cards, perfume products, and gift packs to raise funds for animal welfare activities.
5. Corporate Social Responsibility (CSR) Partnerships: Corporate organizations engage SPCA Selangor for CSR initiatives through volunteer programs, fundraising activities, and donations, providing another revenue/donation stream from businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SPCA Selangor operates an animal welfare NGO that shelters, rehabilitates, and rehomes rescued cats, dogs, rabbits, and other animals through its ERA Centre in Ampang Jaya. It runs a low-cost, high-volume spay and neuter programme, delivers humane education to schools, corporations, and the community, investigates animal cruelty through its inspectorate, and runs advocacy campaigns such as Stray Free Selangor and the Farm Animal Welfare programme.

Product overview

SPCA Selangor is a nonprofit animal welfare organization offering a comprehensive suite of services organized around its core mission to protect animals and alleviate suffering. The primary offerings include Shelter, Rehabilitation & Rehoming Services (ERA Centre), low-cost Spay & Neuter Programs, Education Programs (Pet Care Programme, outreach, Puppy Pawty), Inspectorate Services for cruelty investigation, and various campaigns such as Stray Free Selangor and Farm Animal Welfare Programme. Supporting services include Volunteer Programs, Foster Care, Donation Services, and Corporate Social Responsibility programs. All these services work together to provide animal rescue, rehabilitation, adoption, and prevention of cruelty through education and advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Shelter, Rehabilitation & Rehoming Services Temporary shelter, rehabilitation, and adoption services for rescued, surrendered, stray, and abandoned animals (cats, dogs, rabbits, and others) housed at the ERA Centre in Ampang Jaya under the Managed Adoption Program (MAP). For individual adopters and families seeking rescued pets.
• Spay & Neuter Program Low-cost, high-volume spay and neuter service for cats and dogs at RM5 each, including vaccination (RM5) and deworming, with a RM20 surcharge for animals in heat or pregnant. Open to pet owners and community caregivers at the ERA Centre.
• Education Programs Humane education offerings including the Pet Care Programme (PCP), school and corporate outreach presentations, Edu Talk workshops, and the Puppy Pawty/Kitty Pawty children's programme held every second Saturday of the month. Delivered to schools, corporations, and community groups.
• Animal Adoption Services Walk-in adoption of rescued cats and dogs at the ERA Centre, Ampang Jaya. Adoption fees are RM280 for cats and RM350 for dogs, inclusive of vaccinations, deworming, and compulsory neutering. Open Tuesdays to Sundays, 10am to 4pm.
• Inspectorate Services Investigation of and response to reports of animal cruelty, neglect, abandonment, poisoning, puppy mill rescues, and wildlife captivity rescues, with cases referred to the Department of Veterinary Services for follow-up under the Animal Welfare Act 2015.
• Stray Free Selangor Campaign Ethical alternative to catch-and-kill methods for managing stray animal populations, combining high-volume subsidized spay/neuter, humane education, and government lobbying across Selangor under Royal Patronage.
• Farm Animal Welfare Programme Advocacy and education unit engaging government, farmers, producers, corporate buyers, and the public to improve farm animal welfare standards in Malaysia, including cage-free egg commitments secured from Subway and Tesco.
• Corporate Social Responsibility (CSR) Programs CSR partnership opportunities for companies to engage employees in animal welfare through volunteer activities (Pet Care Programme), joint fundraising activities, and donations supporting SPCA Selangor's initiatives.
• Guided Centre Visits and School Programmes Guided tours of the ERA Centre suitable for student projects and assignments, with talks and SPCA officer interviews at RM20 per student, plus Puppy Pawty/Kitty Pawty educational programmes held on the second Saturday of each month.

Quantifiable outcome

• More than 86,000 animals found forever homes since 1958
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Alliance BankminorGTM or Marketing Partner · 1 June 2022Alliance Bank ran a credit card acquisition campaign where RM300 was donated to SPCA Selangor for every new Alliance Bank Visa Credit Card approved, to aid in neutering rescued stray animals.
• Tesco (Malaysia & Thailand)minorGTM or Marketing Partner · 1 October 2019Following advocacy from SPCA Selangor, Tesco HQ made a public written commitment to transition fully to selling only cage-free eggs in Malaysia and Thailand by 2028.
• Subway Restaurants (Malaysia)minorGTM or Marketing Partner · 1 August 2019Following advocacy from SPCA Selangor, Subway Restaurants issued a written commitment to source only cage-free eggs for its Malaysia operations by the end of 2025.
• Department of Veterinary Services (DVS)coreStrategic or Co-development Partner · 23 March 2017DVS vets collaborate with SPCA Selangor and private vets as part of the Stray Free Selangor programme's high-volume spay/neuter action plan. The Department follows up on animal cruelty cases investigated by SPCA's inspectorate.
• ProBalanceminorOthersProBalance is a pet food sponsor of SPCA Selangor. The company sponsored adoption promotions such as the Merdeka Adoption Promotion where zero-fee adoptions were offered to prospective adopters receiving a ProBalance starter pack.
• Royal CaninminorOthersRoyal Canin is listed as a sponsor of SPCA Selangor, providing pet food products for the shelter animals.
• ProdietminorOthersProdiet is listed as a sponsor of SPCA Selangor, providing pet food products for shelter animals.
• Municipal Councils (Selangor)coreStrategic or Co-development PartnerSelangor Municipal Councils are key partners in the Stray Free Selangor programme, working with SPCA, DVS vets, and private vets on high-volume spay/neuter initiatives as an alternative to the catch-and-kill method.
• DYMM Tengku Permaisuri Selangor (Royal Patron)coreStrategic or Co-development PartnerTengku Permaisuri Norashikin serves as Royal Patron for the Stray Free Selangor programme, lending royal patronage to the initiative. Selangor is the first state in Malaysia to work towards an effective yet compassionate stray control programme under this patronage.
• Open Wing AllianceminorStrategic or Co-development PartnerOpen Wing Alliance is an initiative of The Humane League to campaign for better global poultry welfare and end the use of cages for egg-laying hens. SPCA Selangor is a member organization.
• Certified HumaneminorStrategic or Co-development PartnerSPCA Selangor organised and was praised for a workshop on Certified Humane's laying hen welfare standards for farmers and animal feed producers in October 2019.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SPCA Singapore: Animal welfare organization in Singapore providing shelter, adoption, and veterinary services. Closest regional peer sharing SPCA branding, mission, and operational model in a neighboring Southeast Asian market.
• SPCA Penang: Animal welfare NGO in Penang, Malaysia, offering shelter, adoption, and spay/neuter services. Sister-organization peer sharing the SPCA brand and mission, with focus on northern Malaysia.
• PAWS Malaysia: Animal welfare organization in Malaysia running shelter, adoption, and education services. Direct peer to SPCA Selangor, serving the same Malaysia pet-owner donor and adopter base with similar operational pillars.
• Malaysian Animal Welfare Foundation (MAWF): Malaysian animal welfare NGO focused on shelter, rescue, and adoption across Malaysia. Direct peer to SPCA Selangor, operating the same shelter/adoption/advocacy model in an overlapping Southeast Asian geography.
• Animal Welfare Society (AWS) Malaysia: Animal welfare NGO in Malaysia operating shelter, adoption, and outreach programmes. Direct peer to SPCA Selangor serving the same Malaysian geography with overlapping animal welfare services.

Broad incumbents

• Four Paws International: Global animal welfare organization running shelter, advocacy, and stray animal management programmes across many countries. Broad incumbent peer sharing farm animal welfare and stray control programmatic themes with SPCA Selangor.
• RSPCA (Royal Society for the Prevention of Cruelty to Animals): UK's largest and oldest animal welfare charity, providing shelter, inspectorate, veterinary services, and advocacy. Broad incumbent peer sharing the SPCA name and mission globally, setting standards for the Malaysian SPCA model.

Emerging players

• Adopt Me Malaysia: Online platform facilitating pet adoption and rehoming in Malaysia. Emerging peer in the Malaysian animal welfare space, enabling adoptions and donations to multiple shelters including SPCA Selangor.
• The Humane League: Global farm animal welfare advocacy organization that runs the Open Wing Alliance (of which SPCA Selangor is a member). Comparable to SPCA's Farm Animal Welfare pillar through corporate cage-free campaigns and policy advocacy.

Regional players

• Soi Dog Foundation: Large-scale animal welfare NGO based in Thailand focused on stray dog and cat population control, shelter, and advocacy. Comparable regional peer operating a similar high-volume spay/neuter and shelter model in Southeast Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SPCASelangor
• Instagraminstagram.com/spca_selangor
• LinkedInlinkedin.com/company/society-for-the-prevention-of-cruelty-to-animals-spca-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Society For The Prevention Of Cruelty To Animals (spca)