What Sklep Podróżnika does

Sklep Podróżnika is a Polish specialty retailer of outdoor and travel equipment, operating as a sole proprietorship registered in Bielsko-Biała under founder Przemysław Chlebicki, with a trademark protected since 2004. The company sells outdoor gear, clothing, footwear, maps, travel guides, and accessories through a combination of four physical stores (two in Warsaw, two in Kraków) and its e-commerce platform at sp.com.pl. Its brand portfolio includes premium outdoor labels such as Patagonia, Icebreaker, and Scarpa, positioning it at the higher end of the Polish outdoor retail segment.

The business model blends multi-channel retail with vertically integrated content and ancillary services. Beyond core merchandise, the company operates Wydawnictwo Sklepu Podróżnika, an in-house publishing house producing travel guides and cartographic products, and Maporto, a digital mapping platform extending its content into digital form. The Klub Podróżnika loyalty program formalizes repeat-customer engagement, while an equipment rental service and gift cards diversify revenue mechanics beyond one-off transactions. Payment processing is handled via Dotpay, and fulfillment leverages multiple carriers including InPost, Poczta Polska, and RUCH.

Operationally, the company runs on a small team of 8 employees, with recent internal succession signals (e.g., the promotion of Grzegorz to department manager) and no disclosed external funding. The structure is a classic niche specialist: long-tail product assortment, premium brand partnerships, owned content, and a multi-format footprint — a configuration that is durable at small scale but dependent on founder-led execution and limited in its capacity to scale without additional capital or operational infrastructure.

Name

Sklep Podróżnika

Legal name

Sklep Podróżnika Przemysław Chlebicki

Website

https://sp.com.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sklep Podróżnika is a Polish specialty retailer of outdoor and travel equipment, operating four physical stores in Warsaw and Kraków plus an e-commerce site, and serving individual consumers with premium outdoor brands, travel guides, maps, and ancillary services such as equipment rental.

Ownership category

akta.pro rank

Headquarters

HQ city

Bielsko-Biała

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of outdoor equipment, clothing, footwear, maps, books, and travel accessories through both online store and physical retail locations. One-time purchase model with no subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sklep Podróżnika is a multi-channel Polish outdoor and travel equipment retailer that sells technical outdoor gear, clothing, footwear, maps, travel guides, and accessories through its e-commerce site (sp.com.pl) and four physical retail stores in Warsaw and Kraków. The company also operates an in-house publishing house (Wydawnictwo Sklepu Podróżnika) producing proprietary travel guides and maps, a digital maps platform (Maporto), a loyalty program (Klub Podróżnika), and supplementary services such as equipment rental and ski servicing.

Product overview

Sklep Podróżnika operates as a multi-channel outdoor equipment and travel goods retailer combining an e-commerce platform (sp.com.pl) with physical retail stores in Warsaw and Kraków. The core product portfolio includes trekking/hiking equipment, outdoor clothing and footwear, and a specialized travel bookshop. The company offers proprietary publishing (Wydawnictwo Sklepu Podróżnika) for travel guides and mountain literature, a digital maps platform (maporto), and a loyalty program (Klub Podróżnika). Additional services include equipment rental, ski service, and gift cards. The product ecosystem spans physical goods (gear, apparel, footwear), publications (maps, guidebooks, atlases), and digital services (online store, loyalty program, map visualization tools).

Differentiator

Problem solved

Functional benefit

Brands

• Klub Podróżnika: Customer loyalty program offering discounts and exclusive access to club members.
• Wydawnictwo Sklepu Podróżnika
• Maporto

Products and services

• Sklep Podróżnika E-commerce Platform Online retail storefront at sp.com.pl selling hiking gear, outdoor clothing, footwear, maps, and travel literature, with nationwide delivery (courier, InPost, Poczta Polska, RUCH) and free in-store pickup.
• Sklep Podróżnika Physical Retail Stores Four brick-and-mortar retail locations—two in Warsaw (ul. Grójecka 46/50 and ul. Kaliska 8/10) and two in Kraków (ul. Szujskiego 2 and ul. Jagiellońska 6)—offering in-store product testing, expert staff guidance, and serves as the returns address.
• Wydawnictwo Sklepu Podróżnika (Publishing House) In-house publishing division producing proprietary travel guides, mountain literature, and geographic publications including titles such as Peru, Boliwia, Ferraty Alp Austriackich, Nepal, Dolomity, Alpy Bawarskie, and Bezpieczeństwo i ryzyko w skale i lodzie, sold exclusively through Sklep Podróżnika retail and online channels.
• Maporto Digital Maps Platform Digital maps platform at mapy.maporto.pl providing geographic coverage visualization and map search functionality, integrated with the e-commerce store to support map product discovery.
• Wypożyczalnia (Equipment Rental) Equipment rental service allowing customers to borrow outdoor gear rather than purchase it outright.
• Serwis narciarski (Ski Service) Ski maintenance and repair service for ski equipment purchased or used by customers.
• Karty Upominkowe (Gift Cards) Gift card program allowing customers to purchase gift vouchers redeemable both in-store and online.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wydawnictwo Sklepu PodróżnikacoreStrategic or Co-development PartnerOwn publishing house that produces travel guides, hiking maps, and outdoor literature. Products sold exclusively through Sklep Podróżnika retail and online channels.
• Klub PodróżnikacoreGTM or Marketing PartnerLoyalty program offering member-exclusive discounts, special offers, and newsletter with travel content. Website at klub.sp.com.pl.
• DotpaycoreTechnology or IntegrationPayment processing service enabling credit card and electronic fund transfers for online purchases. Spółka Akcyjna based in Kraków.
• InPostminorChannel Partner/ Reseller/ DistributorParcel locker delivery service (Paczkomaty) integrated into checkout for convenient nationwide delivery.
• Poczta PolskaminorChannel Partner/ Reseller/ DistributorPolish national postal service used for parcel delivery to customers.
• PatagoniaminorChannel Partner/ Reseller/ DistributorPremium outdoor clothing brand sold through Sklep Podróżnika.
• IcebreakerminorChannel Partner/ Reseller/ DistributorMerino wool outdoor apparel brand sold through Sklep Podróżnika.
• ScarpaminorChannel Partner/ Reseller/ DistributorItalian hiking and mountaineering footwear brand sold through Sklep Podróżnika.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 8a.pl: 8a.pl is a Polish e-commerce and catalog retailer specializing in mountain, climbing, and trekking equipment with deep technical assortment. Comparable as a Poland-focused specialty outdoor retailer with a similar premium/technical positioning and overlapping brand portfolio (Scarpa, Black Diamond, etc.).
• 4F: 4F is a Polish sportswear brand and retailer with both DTC channels and multi-brand store presence, covering outdoor, fitness, and team sports apparel. Comparable as a Poland-rooted sports apparel brand selling similar outdoor/active wear to overlapping consumer segments.
• Militaria.pl: Militaria.pl is a large Polish online retailer focused on outdoor, tactical, and survival equipment with both e-commerce and physical stores. Comparable as a Poland-based specialty outdoor retailer carrying premium brands and serving enthusiast customers with similar product breadth.
• Helikon-Tex: Helikon-Tex is a Polish tactical/outdoor brand and manufacturer with its own retail presence and brand-distributed specialty assortment. Comparable as a Poland-based tactical and outdoor specialist whose products sit in the same enthusiast customer overlap with Sklep Podróżnika's technical outdoor range.

Broad incumbents

• Empik: Empik is Poland's largest bookstore and lifestyle product chain with a national store network and e-commerce site, including travel guides, maps, and educational books. Comparable on the publishing/bookshop side of Sklep Podróżnika's business where it competes for travel literature and guide-map purchases.
• Intersport Poland: Intersport is a multi-brand sporting goods chain with multiple Polish locations, offering outdoor equipment, apparel, and footwear alongside broader sport categories. Comparable as a multi-channel (online + physical) sporting goods retailer targeting the same Polish specialty outdoor shopper.
• Allegro: Allegro is the dominant Polish e-commerce marketplace aggregating third-party sellers across categories including outdoor equipment, apparel, footwear, and books. Comparable as the primary indirect channel competition for online specialty purchases, with vastly greater traffic and price discovery reach than sp.com.pl.
• Mountain Warehouse: Mountain Warehouse is a UK-based outdoor retailer with stores across multiple European countries and an international e-commerce site selling outdoor apparel, footwear, and equipment. Comparable as a multi-channel specialty outdoor retailer competing for the same enthusiast customer with value-to-mid-tier positioning, though geographically broader than the Polish market Sklep Podróżnika primarily serves.
• Decathlon Poland: Decathlon is the largest international sporting goods retailer in Poland with a nationwide multi-store footprint, broad outdoor assortment, and private-label brands. Comparable because it competes head-on in outdoor equipment, apparel, and footwear across the same Polish customer base with substantially greater scale.

Emerging players

• Sportano.pl: Sportano.pl is a Polish online sports and outdoor retailer offering a broad assortment of equipment, apparel, and footwear from multiple brands. Comparable as a digital-first Polish competitor in the same outdoor/sports equipment category, though with less specialization and no in-house publishing or physical stores.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sklep.podroznika
• Instagraminstagram.com/sklep.podroznika
• LinkedInlinkedin.com/company/sklep-podr%C3%B3%C5%BCnika

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sklep Podróżnika