SPEARHEAD COFFEE LLC
Spearhead Coffee LLC is a privately held specialty coffee roaster and single-location cafe in Paso Robles, California, founded in 2014. It sells five single-origin 12oz coffees at $26 per bag via DTC shipping and wholesale, while serving walk-in guests and operating curbside ordering through ToastTab.
- Company typePrivate
- Founded2014
- HeadquartersPaso Robles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SPEARHEAD COFFEE LLC does
Spearhead Coffee LLC is a privately held specialty coffee roaster and cafe founded in 2014 and headquartered at 619 12th Street, Paso Robles, California. The company operates a single physical cafe serving the Central Coast of California with extended weekend hours, and is owned by three equal co-founder artisans: Joseph Gerardis, Jeremy Sizemore, and Matt Klomp. Total headcount is approximately 5 employees, and the business is bootstrapped with no disclosed external funding or parent company.
The core product is a curated portfolio of five single-origin roasted coffees — Brazil Oberon, Decaffeinated Colombia Swiss Water Process, Mexico Veracruz, Sumatra Mandheling Grd. 1, and Colombia Sierra Nevada — sold at a flat $26 per 12oz bag in whole bean or ground format. Underlying capability is specialty coffee roasting using precision profiles applied to ethically sourced green beans from international farmers. The cafe menu extends the offering into espresso, cold brew, Thai Iced Tea, pastries, and a Negranti Creamery-based affogato. Ancillary services include physical gift cards, digital gift cards via ToastTab, and curbside pickup ordering through the ToastTab platform.
The revenue model is a hybrid of three streams: in-store cafe beverage and food retail, direct-to-consumer online bean sales shipped nationwide, and regional wholesale supply of beans and equipment to other cafes. Pricing is uniformly transactional (unit pricing per bag or per drink), with no subscription model disclosed. Customer segments are primarily local walk-in cafe guests, supplemented by nationwide remote coffee enthusiasts purchasing beans online, and wholesale buyers in the Central Coast region. Marketing is conducted primarily through an organic Instagram presence, the company website, and earned media coverage in Fresh Cup Magazine, Food Network, Sprudge, and New Times SLO.
SPEARHEAD COFFEE LLC firmographics
Firmographics- Name
- SPEARHEAD COFFEE LLC
- Legal name
- Spearhead Coffee LLC
- Website
- https://spearheadcoffee.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spearhead Coffee LLC is a privately held specialty coffee roaster and single-location cafe in Paso Robles, California, founded in 2014. It sells five single-origin 12oz coffees at $26 per bag via DTC shipping and wholesale, while serving walk-in guests and operating curbside ordering through ToastTab.
- Ownership category
- akta.pro rank
SPEARHEAD COFFEE LLC industry classification
Industry- Product category
- Specialty Coffee Roastery & Cafe
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Espresso Bars & Coffee Bars (THAFADAD)
Keywords
Where SPEARHEAD COFFEE LLC is headquartered
LocationHeadquarters
- HQ city
- Paso Robles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SPEARHEAD COFFEE LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Cafe Retail: In-store beverage and food service at physical cafe location, operating daily with extended hours on weekends.
- Coffee Bean Sales: Direct-to-consumer sales of roasted whole bean and ground coffee. Online ordering available. Single unit pricing per 12oz bag.
- Wholesale: Supplying coffee beans and equipment to wholesale customers with delivery service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Brazil Oberon - 12oz bag |
| Unit Pricing | Pay-as-you-go | Decaffeinated Colombia Swiss Water Process - 12oz bag |
| Unit Pricing | Pay-as-you-go | Mexico Veracruz - 12oz bag |
| Unit Pricing | Pay-as-you-go | Sumatra Mandheling Grd. 1 - 12oz bag |
| Unit Pricing | Pay-as-you-go | Colombia Sierra Nevada - 12oz bag |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SPEARHEAD COFFEE LLC product offering
Product offeringCore offering
Spearhead Coffee roasts and retails single-origin specialty coffee beans and operates a walk-in cafe serving specialty espresso, cold brew, Thai Iced Tea, and pastries. The company sells five named single-origin coffees (Brazil Oberon, Decaffeinated Colombia Swiss Water Process, Mexico Veracruz, Sumatra Mandheling Grd. 1, and Colombia Sierra Nevada) as 12oz whole bean or ground bags, ships them nationwide, and supplies beans and equipment to wholesale customers.
Product overview
Spearhead Coffee LLC is a specialty coffee roaster and café based in Paso Robles, California. The company operates a single physical location and offers specialty coffee beans sourced from multiple countries (Brazil, Colombia, Mexico, Sumatra) through both in-café service and a direct-to-consumer shipping program. The product portfolio consists of five named single-origin coffee offerings (Brazil Oberon, Decaffeinated Colombia Swiss Water Process, Mexico Veracruz, Sumatra Mandheling Grd. 1, and Colombia Sierra Nevada) available in whole bean or ground formats. Additional services include in-café specialty drinks, online ordering with curbside pickup, and gift cards. The company emphasizes direct relationships with coffee farmers, precise roasting profiles, and ethical sourcing practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Brazil Oberon Coffee
- Decaffeinated Colombia Swiss Water Process Coffee Organic decaffeinated Colombian coffee processed using the Swiss Water Process. Medium/omni-roast with tasting notes of Baker's chocolate and nut. Sold as a 12oz bag for $26.00 for decaf-seeking home brewers.
- Mexico Veracruz Coffee Single-origin Mexican coffee from Cosautlan de Carvajal. Washed and patio-dried with tasting notes of Pecan, Vanilla, and Apple. Sold as a 12oz bag for $26.00 to direct-to-consumer and wholesale customers.
- Sumatra Mandheling Grd. 1 Coffee Single-origin Indonesian coffee from the Batak Region of West-Central Sumatra, Aceh. Wet hulled and sun-dried with tasting notes of Earthy, Sweet Tobacco, and Cedar. Sold as a 12oz bag for $26.00.
- Colombia Sierra Nevada Coffee Single-origin Colombian coffee from the Sierra Nevada de Santa Marta region. Washed and sun dried with Castillo varietal, tasting notes of Carmel, Grape, and Floral. Sold as a 12oz bag for $26.00.
- Cafe Service In-cafe coffee service at the Paso Robles location (619 12th Street) offering specialty drinks, espresso, cold brew, Thai Iced Tea, and pastries. Operating daily with extended weekend hours (M-TH 6:30am-2pm, F 6:30am-6pm, S-S 7am-6pm).
- Wholesale Coffee Bean and Equipment Supply Wholesale supply of Spearhead roasted coffee beans and equipment to other cafes and businesses in the Central Coast region, with delivery service. Targeted at SMB foodservice and hospitality operators seeking a reliable specialty coffee supplier.
- Gift Cards Digital and physical gift cards available for purchase for the Spearhead Coffee cafe in Paso Robles, fulfilled through the ToastTab e-gift card platform.
Companies that use SPEARHEAD COFFEE LLC
Customer profileSegments3 records
Ideal customer profiles3 records
SPEARHEAD COFFEE LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SPEARHEAD COFFEE LLC partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Negranti CreameryminorLocal partnership featuring Negranti Creamery's ice cream in Spearhead Coffee's affogato menu item. This cold affogato is made with locally sourced ice cream combined with freshly roasted espresso.
- Ambiance PasominorCollaborative marketing partnership for small business support. Ran a joint giveaway promotion offering free coffee and cool clothes to help #supportsmallbusiness.
- ToastTabcoreOnline ordering platform integration for cafe orders, gift cards, and e-gift cards. Provides the technology infrastructure for online orders, pickup scheduling, and curbside ordering system.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
SPEARHEAD COFFEE LLC competitors and assessment
Company assessmentDirect peers
- Stumptown Coffee Roasters: Specialty roaster with cafes and direct-to-consumer whole bean sales. Comparable across product (single-origin roasted beans) and channels (cafe + wholesale + DTC).
- Counter Culture Coffee: Sustainability-focused specialty roaster with training centers, wholesale accounts, and DTC subscription coffee. Comparable direct-trade specialty model with cafe-adjacent footprint.
- Verve Coffee Roasters: Roastery-cafe concept originating in Santa Cruz, CA, with DTC bean shipping. Highly comparable California-focused specialty roaster with cafe retail and wholesale.
- Onyx Coffee Lab: Specialty roastery-cafe with strong competition pedigree and direct-trade single-origin program. Comparable craft-focused roaster with cafe retail and online bean sales.
- Blue Bottle Coffee: Specialty roastery-cafe chain with a strong DTC bean shipping program. Directly comparable to Spearhead's roastery-cafe-plus-online-bean model, though at much larger scale.
- Intelligentsia Coffee: Specialty roaster with cafes focused on direct-trade sourcing and single-origin transparency. Closely comparable curation, sourcing narrative, and cafe-plus-roastery operation.
- Heart Coffee Roasters: Specialty roastery-cafe focused on direct trade and single-origin coffees. Comparable in scale, ethos, and operating model to Spearhead.
- La Colombe Coffee Roasters: Specialty roaster with cafes, draft latte RTD line, and DTC bean sales. Comparable roastery-cafe-plus-DTC channel mix, though at larger scale.
- Sightglass Coffee: San Francisco-based specialty roaster with roastery cafes and wholesale accounts. Comparable roastery-cafe-plus-DTC positioning.
Broad incumbents
- Peet's Coffee: Established specialty-adjacent coffee brand with broad retail, cafe, and grocery distribution. Relevant as a broader incumbent setting baseline pricing and retail competition for the specialty segment Spearhead operates in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SPEARHEAD COFFEE LLC social profiles
Digital presenceSPEARHEAD COFFEE LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPEARHEAD COFFEE LLC leadership team
Management profileNumber of profiles
Profiles3 records
SPEARHEAD COFFEE LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPEARHEAD COFFEE LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPEARHEAD COFFEE LLC
What does SPEARHEAD COFFEE LLC do?
Spearhead Coffee roasts and retails single-origin specialty coffee beans and operates a walk-in cafe serving specialty espresso, cold brew, Thai Iced Tea, and pastries. The company sells five named single-origin coffees (Brazil Oberon, Decaffeinated Colombia Swiss Water Process, Mexico Veracruz, Sumatra Mandheling Grd. 1, and Colombia Sierra Nevada) as 12oz whole bean or ground bags, ships them nationwide, and supplies beans and equipment to wholesale customers.
Is SPEARHEAD COFFEE LLC a public or private company?
SPEARHEAD COFFEE LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SPEARHEAD COFFEE LLC founded?
SPEARHEAD COFFEE LLC was founded in 2014. It employs 1 to 10 people.
Where is SPEARHEAD COFFEE LLC based?
SPEARHEAD COFFEE LLC is headquartered in Paso Robles, United States, in the North America region.
How does SPEARHEAD COFFEE LLC make money?
Three revenue lines are on record. Cafe Retail is the primary driver. The others are coffee Bean Sales and wholesale.
Who are SPEARHEAD COFFEE LLC's main competitors?
Direct peers on record are Stumptown Coffee Roasters, Counter Culture Coffee, Verve Coffee Roasters, Onyx Coffee Lab, Blue Bottle Coffee, Intelligentsia Coffee, Heart Coffee Roasters, La Colombe Coffee Roasters and Sightglass Coffee. Peet's Coffee is listed as a broad incumbent.
Does SPEARHEAD COFFEE LLC have an API?
No public API is recorded for SPEARHEAD COFFEE LLC.
What industry is SPEARHEAD COFFEE LLC in?
SPEARHEAD COFFEE LLC's product category is Specialty Coffee Roastery & Cafe. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 311920 and its SIC code is 2080.