RE/MAX Specialists Family of Offices

What RE/MAX Specialists Family of Offices does

RE/MAX Specialists Family of Offices is an independently owned and operated RE/MAX franchise real estate brokerage headquartered at 12646 San Jose Blvd in Jacksonville, Florida. Founded in 1986, the firm serves buyers and sellers of residential, condominium, commercial, land and multi-family properties across Northeast Florida, including Duval, St. Johns, Clay, Nassau and Flagler counties and key sub-markets such as Mandarin, Nocatee, Ponte Vedra Beach and the Jacksonville Beaches. The brokerage operates through a network of 50+ licensed independent contractor agents supported by leadership including Broker Owner Ann McAfee and President/Managing Broker Kat Miller, and provides agents with CRM/IDX tools, buyer and seller lead distribution, marketing infrastructure, training and multilingual support across approximately 10 languages.

The firm's core product is a property search and transaction platform powered by Inside Real Estate's KunversionPro/BoldTrail technology, integrated with the Northeast Florida Multiple Listing Service (realMLS) for real-time listing, sold and market data. The platform surfaces 6,576+ single-family, 1,847+ condominium/townhouse and 1,727+ land listings and supports advanced filtering by price, beds, baths, square footage and neighborhood. Notable features include a beta AI-powered natural language search, a Home Valuation Tool that overlays ATTOM Data and Zillow automated valuation models on agent-provided CMAs, instant listing alerts, market reports, an exclusive off-market listings module, a rental application service via Rental Beast, and an agent roster with designation and language filtering. The brokerage has accumulated a database of approximately 43,000 active buyers, segmented by price point, which feeds agent lead distribution.

The revenue model is transaction-based: agents earn commissions (typically 5-6% of sale price, split between buyer and seller sides) on closed transactions, and RE/MAX Specialists retains a franchise/royalty and desk fee portion of each commission. Specific commission splits are proprietary. The go-to-market motion is agent-led sales supplemented by a self-serve online portal that captures top-of-funnel leads (property searches, valuation requests, listing alert signups) for agent conversion. Marketing channels include the company website, MLS syndication to major portals such as Zillow and Realtor.com, email listing alerts and market reports, an extensive testimonials page, and agent-driven referrals. The company is privately held with no disclosed investors, funding rounds or parent company, and reports no financial figures publicly.

Name

RE/MAX Specialists Family of Offices

Legal name

RE/MAX Specialists

Website

https://specialists-jacksonville-fl.remax.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

RE/MAX Specialists Family of Offices is an independently owned RE/MAX franchise brokerage founded in 1986 in Jacksonville, Florida. It serves residential buyers and sellers across Northeast Florida through 50+ independent agents and a property search platform integrated with the regional MLS.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: The company operates as a RE/MAX franchise brokerage. Agents represent buyers and sellers in real estate transactions and earn commissions (typically 5-6% of the sale price, split between buyer's and seller's agents). The brokerage takes a portion of each agent's commission as a franchise fee and desk/royalty fee. Revenue is transaction-based and non-recurring per client, though agents cultivate ongoing client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RE/MAX Specialists Family of Offices is a RE/MAX franchise real estate brokerage founded in 1986 that represents home buyers and sellers across Northeast Florida, including Duval, St. Johns, Clay, Nassau, and Flagler counties. The firm operates a roster of licensed independent agents and supports them with a property search platform (including AI-powered beta search), MLS integration via realMLS, CRM/IDX tools, buyer and seller leads, and home valuation/market reporting tools.

Product overview

RE/MAX Specialists Family of Offices operates as a real estate brokerage platform providing a unified property search and transaction ecosystem. The core product is the Property Search Platform, which enables searches across Single Family, Condos, Commercial, Land, Townhouse, and Multi-Family properties with advanced filtering. This is enhanced by the AI-powered Search with AI (Beta) feature for natural language property queries. Supporting modules include the Home Valuation Tool (leveraging ATTOM and Zillow data), Instant Listing Alerts for new property notifications, Buyer & Seller Resources educational content, Pre-Approval mortgage services through partners, an Agent Roster with filtering by designations and languages, Exclusive off-market listings, Market Reports for community trends, and Rental Application Services via Rental Beast. The platform is powered by Inside Real Estate technology and integrates with realMLS for listing data.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform

Quantifiable outcome

• Over 6,576 single family listings, 1,847 condo/townhouse listings, and 1,727 land listings managed across the platform.
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Northeast Florida Multiple Listing Service (realMLS)coreTechnology or IntegrationRE/MAX Specialists participates in the Northeast Florida Multiple Listing Service (operated as realMLS), which provides the company with real-time property listing data, sold data, and market statistics. This MLS integration is fundamental to the company's ability to list and sell properties across the region.
• RE/MAX (Franchisor)coreChannel Partner/ Reseller/ DistributorRE/MAX Specialists operates as a RE/MAX franchise office. The RE/MAX brand provides global recognition, marketing resources, and franchise infrastructure. The company is independently owned and operated as part of the RE/MAX network.
• Inside Real Estate (Platform Provider)coreTechnology or IntegrationThe company website is powered by Inside Real Estate's platform technology (BoldTrail). This provides the IDX search, CRM, lead management, and agent website tools used by the brokerage and its agents.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• RE/MAX (Master Franchisor Network): The global RE/MAX franchisor and broader network of independently owned RE/MAX offices. Most directly comparable as the parent brand under which RE/MAX Specialists operates and competes with sister franchises across Florida.

Emerging players

• eXp Realty: Cloud-based brokerage model with revenue-sharing and high agent commission caps; increasingly active in Florida and attracting agents away from traditional franchises.
• Compass: Tech-forward national brokerage expanding in Florida with higher agent splits and proprietary platform; competes for both agents (via economics) and clients (via digital experience).
• Redfin: Tech-enabled discount brokerage operating in parts of Florida; competes on price (lower commissions) and digital UX, pressuring traditional full-service models.

Direct peers

• Sotheby's International Realty (Jacksonville): Luxury-leaning franchise brokerage serving the same Northeast Florida high-end segments (Ponte Vedra, Jacksonville Beach) where RE/MAX Specialists also competes.
• Coldwell Banker Vanguard Realty: Other traditional full-service residential brokerage franchises competing for agents and listings in the Jacksonville/Northeast Florida market under the Coldwell Banker brand.
• Berkshire Hathaway HomeServices Florida Network Realty: Direct regional competitor operating in the Jacksonville/Northeast Florida market with comparable brand-recognition-driven brokerage model and similar agent-driven GTM.
• Century 21 (Florida Affiliates): National residential brokerage franchise with affiliated offices competing for the same Jacksonville-area agent recruits and residential listings.
• Keller Williams Realty of Jacksonville: National franchise brokerage with strong presence in Jacksonville; competes for the same agent talent and seller/buyer clients via a similar agent-recruitment, commission-split model.

Regional players

• Watson Realty Corp. Long-standing independent Florida-based residential brokerage with deep Jacksonville-area roots; competes for the same Northeast Florida buyer and seller pool.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/re-max-specialists_3

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Specialists Family of Offices