Inside Real Estate

What Inside Real Estate does

Inside Real Estate (legal entity InsideRE, LLC) is a private, PE-backed real estate technology company founded in 2008 and headquartered in Murray, Utah, with additional offices in Salt Lake City, Carlsbad, and Charleston. The company builds and operates the BoldTrail platform, an all-in-one SaaS ecosystem that combines an AI-empowered Smart CRM, customizable IDX websites, lead generation, agent recruiting, back office transaction management, and a marketplace of add-on tools, serving individual agents, teams, brokerages, and franchise networks in the U.S. and Canada with a reported user base of 400,000+ agents and brokerages and roughly 500-700 employees.

The platform has been assembled through a series of acquisitions — kvCORE, BoomTown, Brokermint, btPRO, AmpStats, Folio by Amitree, and ListAssist — all consolidated under the BoldTrail umbrella, with additional products including the Streams AI mobile app and the consumer-facing CORE Home search experience. AI capabilities are applied across natural language property search, image recognition, automated listing descriptions, email organization and security detection, and real-time agent productivity signals, marketed collectively as the BoldTrail AI Advantage ecosystem. The company also partners with Buffini & Company to integrate coaching methodology into the Streams mobile workspace.

Inside Real Estate monetizes primarily through tiered per-agent SaaS subscriptions (Base, Plus, Pro, Premium) for two customer size bands (1-249 and 250+ users), supplemented by usage-based fees for communications and AI tokens, one-time implementation services, pass-through MLS data fees, and managed marketing/advertising spend. Go-to-market combines direct enterprise field sales targeting large brokerages and franchises, inside sales for mid-market accounts, self-service PLG with demos for smaller teams, and channel partnerships. The business is sponsored by Lovell Minnick Partners (majority stake, 2019) and Genstar Capital (2021 follow-on), with no public listing.

Name

Inside Real Estate

Legal name

InsideRE, LLC

Website

https://insiderealestate.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Inside Real Estate is a private, PE-backed SaaS company that builds the BoldTrail platform — an AI-empowered CRM, lead generation, recruiting, and back office ecosystem — serving 400,000+ real estate agents, teams, brokerages, and franchises across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Real Estate Technology Software

NAICS

Offices of Real Estate Agents and Brokers (5312)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Real estate CRM software
• Real estate technology platform
• Brokerage management software
• Lead generation software
• Real estate back office

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. BoldTrail Platform Subscription: SaaS subscription model with tiered plans (Base, Plus, Pro, Premium) based on user count and feature access. Per-agent pricing with contact records, email credits, text credits, and smart number minutes included.
2. Communication & AI Token Fees: Usage-based charges for emails, minutes, texts, and AI token consumption via HomeSearch AI service. Billed monthly based on actual usage against limits.
3. Implementation Services: One-time implementation fees for initial platform setup and configuration.
4. MLS Data Fees: Fees for connecting websites with required MLS data feeds, charged as incurred.
5. Marketing Services: Fees for advertisements placed through online services (Google, Facebook) on behalf of customers, billed monthly.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Inside Real Estate operates the BoldTrail platform, an all-in-one real estate technology ecosystem combining AI-empowered Smart CRM, customizable IDX websites, lead generation services, recruiting tools, and back office automation. The platform serves individual agents, teams, brokerages, and franchises across the U.S. and Canada with front office, back office, marketplace, and recruit solutions delivered as a subscription SaaS product.

Product overview

Inside Real Estate operates as a real estate technology company offering a platform-plus-modules architecture centered on its flagship BoldTrail platform. BoldTrail is a comprehensive all-in-one ecosystem combining AI-empowered Smart CRM, customizable IDX websites, lead generation, recruiting tools, and back office automation. The platform includes three main modules: BoldTrail Front Office (agent CRM), BoldTrail BackOffice (transaction/commission management, formerly Brokermint), and BoldTrail Recruit (agent recruitment, formerly AmpStats). The company has built its portfolio through acquisitions including kvCORE, BoomTown, Brokermint, btPRO, AmpStats, ListAssist, and Folio, all now integrated into the BoldTrail ecosystem. Additional products include Streams (AI-powered mobile app), CORE Home (consumer-facing software), and the BoldTrail AI Advantage ecosystem for AI-driven productivity.

Differentiator

Problem solved

Functional benefit

Brands

• BoldTrail: The company's flagship AI-empowered Smart CRM and comprehensive real estate technology platform, including front office, back office, marketplace, and recruit solutions.
• BoldTrail BackOffice
• BoldTrail Recruit
• Streams
• kvCORE
• BoomTown
• Brokermint
• AmpStats
• CORE Home

Products and services

• BoldTrail Platform Comprehensive all-in-one real estate technology ecosystem combining AI-empowered Smart CRM, customizable IDX websites, lead generation services, recruiting tools, and back office automation for real estate agents, teams, brokerages, and franchises.
• BoldTrail BackOffice Back office management solution for real estate brokerages providing transaction management, commission tracking, and administrative automation.
• BoldTrail Recruit Agent recruitment and retention platform helping brokerages recruit and retain agents through performance metrics and real-time data.
• Streams Mobile App AI-powered mobile app for real estate agents providing real-time signals, automated client engagement, and productivity tools as the mobile activation layer of the BoldTrail AI Advantage ecosystem.
• CORE Home Consumer-facing software product for home buyers and sellers for property search, neighborhood insights, and transactions.
• ListAssist AI-powered property search and marketing technology with natural language search functionality, automated listing description tools, and image recognition for hyper-customized search results.
• Folio by Amitree AI-powered email productivity solution for real estate professionals with smart folders and security detection, used by over 100,000 agents and having organized over 2.5 billion emails.
• AmpStats SaaS platform for brokerages providing performance metrics and real-time data for agent recruiting and retention decisions.
• BoomTown Real estate lead generation and CRM platform now part of the BoldTrail ecosystem following acquisition.
• BoldTrail + Buffini Mode Integrated product combining AI-driven lead engagement tools with Buffini's relationship-based coaching methodology, embedded within the BoldTrail platform.

Quantifiable outcome

• 250% increase in agent productivity from Streams AI mobile app
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability11 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Buffini & CompanyflagshipStrategic or Co-development Partner · 5 May 2026Landmark partnership called 'BoldTrail + Buffini Mode' integrating Buffini's 30-year referral-based coaching methodology with Inside Real Estate's AI-powered Streams mobile workspace. Unveiled at Unite 2026 conference.
• ListAssist (Acquired)coreTechnology or Integration · 14 March 2025Acquired AI-powered property search and marketing technology provider based in Utah. Natural language search and automated listing tools to be integrated into BoldTrail CRM.
• Folio by Amitree (Acquired)coreTechnology or Integration · 20 February 2024Acquired AI-powered email productivity solution for real estate professionals. Folio helps over 100,000 agents organize emails and improve security, having organized over 2.5 billion emails.
• BoomTown (Acquired)coreTechnology or Integration · 20 January 2023Acquired to create a leading real estate technology company. BoomTown platform integrated into BoldTrail ecosystem.
• AmpStats (Acquired)coreTechnology or Integration · 26 October 2022Acquired SaaS platform for brokerages focusing on agent recruiting and retention through performance metrics and real-time data. Operates as standalone product and integrated into kvCORE.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CINC: Real estate lead generation and CRM platform targeting teams and brokerages. Competes with BoldTrail on IDX websites, lead nurturing, and agent productivity tools.
• Follow Up Boss: Real estate-specific CRM platform popular with teams and brokerages. Directly competes for the same agent/brokerage customer base with similar CRM, lead routing, and pipeline management capabilities.
• LionDesk: Real estate CRM with email, text, and video drip campaigns targeting individual agents and small teams. Competes at the SMB end of the market with BoldTrail.
• Lofty (formerly Chime): AI-powered CRM and marketing platform serving real estate agents and brokerages. Competes directly with BoldTrail across CRM, lead generation, and AI-driven automation for similar customer segments.
• Real Geeks: Real estate websites, CRM, and lead generation platform serving agents, teams, and brokerages. Directly overlaps on IDX websites, CRM, and lead nurturing functionality.
• Ylopo: AI-driven real estate marketing and lead generation platform offering CRM, IDX websites, and AI-powered sales tools. Competes for similar mid-market teams and brokerages.

Broad incumbents

• Compass: Large real estate brokerage with proprietary technology platform serving agents. While primarily a brokerage, its in-house tech stack competes for enterprise brokerage technology contracts.
• Zillow Group: Operates Zillow Premier Agent advertising platform and Dotloop transaction management. Larger incumbent serving real estate professionals with overlapping CRM, lead gen, and marketing capabilities as part of broader consumer marketplace.

Others

• BoomTown (legacy brand, now part of Inside Real Estate): Real estate lead generation and CRM platform acquired by Inside Real Estate in 2023. Listed as a former direct competitor now consolidated into the BoldTrail ecosystem.
• kvCORE (legacy brand, now part of Inside Real Estate): Real estate CRM and technology platform now owned by Inside Real Estate. Listed as it represented a major direct competitor before acquisition and customers still operate on the legacy stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/IRE_Blogs
• Facebookfacebook.com/189277407016
• LinkedInlinkedin.com/company/inside-real-estate_2
• Instagraminstagram.com/inside_real_estate/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries7 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inside Real Estate