Specialty Coatings, Inc.
Specialty Coatings, Inc. is a Nashville-based commercial and industrial concrete floor coating contractor, founded in 1995, that installs epoxy, urethane, quartz, troweled mortar, and polished concrete systems using an owned surface-preparation fleet, serving enterprise venues, healthcare, industrial, and GC clients across the Southeast U.S.
- Company typePrivate
- Founded1995
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Specialty Coatings, Inc. does
Specialty Coatings, Inc. is a privately held commercial and industrial concrete floor coating contractor founded in 1995 and headquartered at 249 Blanton Avenue in Nashville, Tennessee. The company installs epoxy, urethane, quartz, troweled mortar, polished concrete, and acid-stained concrete flooring systems, supported by an in-house surface preparation fleet of shot blasters, planetary/terrazzo diamond grinders, Blastrac BMS-270 floor covering removal machines, and propane/diesel riding equipment capable of prepping tens of thousands of square feet per day. Customers include sports and entertainment venues (Nissan Stadium, Bridgestone Arena, First Tennessee Park), healthcare and education institutions (Vanderbilt University and Vanderbilt Hospital), automotive/industrial clients (Bridgestone), general contractors (Messer Construction, Barton Malow/Bell/Harmony, Carolina Restoration, PBG Builders), and premium residential collectors.
The business operates on project-based professional services revenue: each engagement is custom-quoted based on square footage, substrate condition, coating chemistry, and project complexity, with multi-year contracts possible for enterprise accounts. Go-to-market is enterprise field sales through direct outreach, RFPs, and general contractor relationships, with quote requests handled via the company website (specialtycoat.com) and phone. Marketing is concentrated on a project-portfolio website, SEO targeting Nashville-area commercial flooring queries, and an educational blog; the company does not appear to maintain active social selling infrastructure. Geographic scope covers Tennessee, Kentucky, and Alabama, with service reach into Bowling Green, Louisville, Huntsville, Decatur, Birmingham, and surrounding Southeast cities.
The company self-reports approximately 400 floor projects per year, ranging from several-hundred-thousand-square-foot commercial and industrial installations down to residential garage floors. It maintains long-tenured institutional relationships, including a 10+ year engagement with Vanderbilt and ongoing multi-phase work with the Nashville Predators at Bridgestone Arena since 2014. The firm is bootstrapped, with no disclosed external investors, parent company, or institutional funding, and operates with approximately 15 employees out of a single Nashville headquarters.
Specialty Coatings, Inc. firmographics
Firmographics- Name
- Specialty Coatings, Inc.
- Legal name
- Specialty Coatings, Inc.
- Website
- https://specialtycoat.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Specialty Coatings, Inc. is a Nashville-based commercial and industrial concrete floor coating contractor, founded in 1995, that installs epoxy, urethane, quartz, troweled mortar, and polished concrete systems using an owned surface-preparation fleet, serving enterprise venues, healthcare, industrial, and GC clients across the Southeast U.S.
- Ownership category
- akta.pro rank
Specialty Coatings, Inc. industry classification
Industry- Product category
- Commercial and Industrial Flooring Services
- NAICS
- Painting and Wall Covering Contractors (23832)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB)
- akta.pro secondary industry
- Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)
Keywords
Where Specialty Coatings, Inc. is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Specialty Coatings, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Floor Coating Installation Services: One-time project-based revenue from installing epoxy, urethane, quartz, troweled mortar, and concrete coating systems in commercial and industrial facilities. Projects range from several hundred thousand square feet to residential garage floors. Includes surface preparation, coating application, and refinishing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom quotes for commercial and industrial floor coating installations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Specialty Coatings, Inc. product offering
Product offeringCore offering
Specialty Coatings, Inc. is a commercial and industrial flooring contractor that installs epoxy, urethane, quartz, troweled mortar, and concrete coating systems for facilities across the Southeast U.S. Services span surface preparation (shot blasting, diamond grinding, and floor covering removal), coating installation, concrete polishing and staining, and resurfacing/repair, with projects ranging from several hundred thousand square feet down to residential garage floors. The company owns and operates its specialized preparation equipment fleet, allowing it to process tens of thousands of square feet per day.
Product overview
Specialty Coatings, Inc. is a commercial and industrial flooring contractor offering a comprehensive portfolio of floor coating and surface preparation services. The company's core offerings include epoxy flooring systems (standard epoxy, epoxy flake, and troweled mortars), quartz flooring, concrete polishing, and concrete staining. These products are supported by essential preparation services including shot blasting, concrete grinding, flooring removal (VCT tile, carpet, ceramic, epoxy), and concrete resurfacing/repair. The company serves commercial and industrial facilities across the Southeast U.S. with projects ranging from warehouses and manufacturing plants to sports venues and hospitals.
Differentiator
Problem solved
Functional benefit
Products and services
- Epoxy Flooring Epoxy floor coating systems that act as sealants for concrete floors in commercial and industrial buildings, providing durability, chemical resistance, and a high-gloss finish. Suitable for warehouses, manufacturing plants, laboratories, food and beverage facilities, and aircraft hangars.
- Epoxy Flake Floor Coating Seamless flake flooring systems installed at 3/32" to 1/8" thickness with customizable flake colors, sizes, and percentages, including polymer, metallic, glow-in-the-dark, and glitter options. Used in restrooms, break rooms, retail areas, light-duty kitchens, research labs, and automotive showrooms.
- Troweled Mortars Epoxy or urethane-based sand mortar mix systems known for superior impact, abrasion, thermal shock characteristics, and chemical resistance. Used as protective overlays on new floors or to restore older worn surfaces, with optional integral cove base, waterproofing, and fiberglass reinforcement.
- Quartz Flooring Seamless quartz floor systems utilizing epoxies, urethanes, and quartz sand at approximately 1/8" thickness with integral cove base of 4" to 8" inches. Provides non-skid characteristics and is ideal for commercial kitchens, research labs, manufacturing, and restrooms.
- Concrete Polishing Mechanical grinding, refining, and polishing of concrete surfaces using industrial diamond tooling to create durable, stain-resistant floors that resist dust, abrasion, and staining. Offers satin, semi-gloss, or high-gloss finishes with decorative dye and color options.
- Concrete Staining Acid staining and dye-based staining services that create rich, variegated color tones on concrete floors through chemical reactions. Produces variegated, translucent colors that cannot be duplicated with other coloring methods, sealed for protection against wear and heavy traffic.
- VCT Tile Removal Professional removal of Vinyl Composition Tile (VCT) from commercial and industrial spaces using industrial-grade equipment including mechanical scraping, dust containment systems, and environmentally responsible disposal methods.
- Flooring Removal Comprehensive removal of various floor coverings including carpet, tile, laminate, wood, VCT, and epoxy coatings. Uses ride-on floor scrapers, shot blasters, and grinders to prepare surfaces for new installations.
- Shot Blasting Dust-free concrete surface preparation method using walk-behind and ride-on shot blasters (8" to 15") to remove contaminants such as carpet glues, tile glues, and mortar beds and profile concrete to accept new coatings. Capable of prepping tens of thousands of square feet per day.
- Concrete Resurfacing Cost-effective restoration of aging concrete slabs using patching compounds, self-leveling overlays, and thin overlay layers to fill pitted areas, low spots, and minor surface imperfections, creating fresh and durable finishes.
- Concrete Grinding Diamond grinding and profiling services to smooth high spots, remove old coatings, adhesives, and contaminants, and level uneven areas using planetary and terrazzo-type grinding equipment for optimal surface preparation.
Quantifiable outcome
- Approximately 400 floor projects completed per year
- +2 more outcomes
Companies that use Specialty Coatings, Inc.
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Specialty Coatings, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Specialty Coatings, Inc. partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Specialty Coatings, Inc. competitors and assessment
Company assessmentDirect peers
- Tennant Coatings: Direct peer — manufacturer and contractor of resinous floor coatings for industrial, commercial, and healthcare facilities. Closely comparable offering in epoxy, urethane, and cementitious urethane systems.
- Florock: Direct peer — manufacturer and applicator of high-performance resinous floor coatings for industrial, commercial, and institutional end uses. Comparable in offering epoxy, urethane, and quartz systems as a turnkey contractor.
- Stonhard: Direct peer — one of the largest commercial/industrial flooring and wall coating contractors in North America, manufacturing resinous floor systems and applying them across industrial, commercial, and healthcare facilities. Highly comparable in services offered and customer base.
- National Concrete Coatings: Direct peer — regional residential and commercial concrete coating franchise/contractor offering epoxy, polyaspartic, and polished concrete services. Comparable in core installation services, though positioned more toward residential/light commercial.
- Dur-A-Flex: Direct peer — manufacturer and installer of resinous floor, wall, and lining systems for industrial and commercial environments. Named as a supplier on Specialty Coatings' Messer fire station project, indicating direct overlap in product lines and applications.
- Key Resin Company: Direct peer — specialty resinous flooring manufacturer and contractor offering epoxy, urethane, and MMA systems for industrial, commercial, and institutional facilities. Closely comparable in product mix (epoxy, urethane, quartz, flake) and customer segments.
- Crossfield Products (Dex-O-Tex): Direct peer — manufacturer and installer of specialized resinous floor and waterproofing systems for commercial, industrial, and institutional facilities, including hospitals, sports venues, and parking decks. Strongly comparable in product breadth and project types.
- Protective Industrial Polymers: Direct peer — manufacturer and applicator of industrial floor coatings and concrete surface treatments. Specifically named as a supplier on Specialty Coatings' residential collector car garage project, indicating direct product-line overlap.
- Concare: Direct peer — Midwest-based commercial and industrial flooring contractor specializing in epoxy, urethane, and concrete polishing for warehouses, manufacturing, and healthcare facilities. Closely comparable business model and service offering.
Emerging players
- Surface Solutions Group: Emerging player — regional commercial/industrial flooring contractor offering epoxy, urethane, and polished concrete services. Comparable service mix but smaller scale and geographic footprint than Specialty Coatings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Specialty Coatings, Inc. social profiles
Digital presenceSpecialty Coatings, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Specialty Coatings, Inc. leadership team
Management profileNumber of profiles
Specialty Coatings, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Specialty Coatings, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Specialty Coatings, Inc.
What does Specialty Coatings, Inc. do?
Specialty Coatings, Inc. is a commercial and industrial flooring contractor that installs epoxy, urethane, quartz, troweled mortar, and concrete coating systems for facilities across the Southeast U.S. Services span surface preparation (shot blasting, diamond grinding, and floor covering removal), coating installation, concrete polishing and staining, and resurfacing/repair, with projects ranging from several hundred thousand square feet down to residential garage floors. The company owns and operates its specialized preparation equipment fleet, allowing it to process tens of thousands of square feet per day.
Is Specialty Coatings, Inc. a public or private company?
Specialty Coatings, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Specialty Coatings, Inc. founded?
Specialty Coatings, Inc. was founded in 1995. It employs 11 to 50 people.
Where is Specialty Coatings, Inc. based?
Specialty Coatings, Inc. is headquartered in Nashville, United States, in the North America region.
How does Specialty Coatings, Inc. make money?
One revenue line is on record: floor Coating Installation Services.
Who are Specialty Coatings, Inc.'s main competitors?
Direct peers on record are Tennant Coatings, Florock, Stonhard, National Concrete Coatings, Dur-A-Flex, Key Resin Company, Crossfield Products (Dex-O-Tex), Protective Industrial Polymers and Concare. Surface Solutions Group is listed as an emerging player.
Does Specialty Coatings, Inc. have an API?
No public API is recorded for Specialty Coatings, Inc..
What industry is Specialty Coatings, Inc. in?
Specialty Coatings, Inc.'s product category is Commercial and Industrial Flooring Services. Its primary akta.pro industry code is IMAIAKAB, Industrial Protective Coatings (Steel/Concrete/Equipment), with a secondary code of IMAEAGAL, Application Equipment & Coating Services (Contract Coating, Surface Prep). Its NAICS code is 23832 and its SIC code is 3470.