Sylvania Lighting Australasia PTY Ltd.

What Sylvania Lighting Australasia PTY Ltd. does

Sylvania Lighting Australasia PTY Ltd. operates commercially as Pierlite, a business unit of Signify Innovations Australia Pty Ltd (the Australian subsidiary of Netherlands-listed Signify N.V., formerly Philips Lighting). The company supplies LED lighting solutions and connected lighting systems to commercial, industrial, healthcare, education, government, and correctional-facility customers across Australia and New Zealand, building on a heritage dating to 1950. Its technology portfolio comprises LED luminaires (indoor and outdoor), DALI-based lighting controls (RAPIX, Philips Dynalite), cloud-based emergency monitoring (Signify Interact), patented multi-way LED dimming (MultiMate, via Diginet), human-centric lighting with tunable 2700K–6500K spectra, IoT-enabled sensors (occupancy, daylight harvesting, people tracking), and a UVC air-purifying luminaire (Aether). The portfolio is delivered through a multi-brand architecture: Pierlite and Sylvania at the core, complemented by DOT Downlights (New Zealand), Diginet, Cellite (correctional), Planet Lighting (medical/surgical, Australian-made), Disano, Fosnova, and SIDE.

The business earns revenue through four streams: hardware sales of LED fixtures and controls; lighting design services delivered by a 15-person design team; bespoke product customization via local engineering; and integrated turnkey project services (energy/rebate management, electrical works, multi-site retrofit rollouts) managed by a 40+ strong project team. Go-to-market is a hybrid model: direct enterprise field sales and project management teams in each Australian capital city plus a New Zealand team targeting project managers, architects, electrical contractors, and consultants on specification-led projects, combined with a channel network of over 1,000 electrical wholesalers and lighting specialists across Australia and New Zealand. Distribution is anchored by a 14,000m2 warehouse in Moorebank NSW (operational May 2025) and a corporate headquarters at Rhodes NSW. Recent enterprise wins include the 200 George Street Sydney tower (Mirvac/EY/Arup), a $75 million NSW Department of Primary Industries headquarters in Orange, and the 61 St Mary Street Brisbane retrofit (QIC).

Name

Sylvania Lighting Australasia PTY Ltd.

Legal name

Signify Innovations Australia Pty Ltd

Website

https://specify.gerardlighting.com.au

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Sylvania Lighting Australasia PTY Ltd. trades as Pierlite, a Signify-owned LED lighting supplier serving commercial, industrial, healthcare, education, government, and correctional-facility customers across Australia and New Zealand via direct enterprise sales and a 1,000+ store distribution network.

Ownership category

akta.pro rank

Product category

Commercial Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

akta.pro secondary industries

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Lighting Design Services (BPAHAKAJ)

Keywords

• Commercial LED lighting
• Architectural lighting fixtures
• Lighting control systems
• Emergency lighting solutions
• Industrial lighting products

Headquarters

HQ city

Rhodes

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. LED Lighting Products: Sale of LED lighting products including indoor, outdoor, emergency, medical, and control systems through distribution network and direct sales.
2. Lighting Design Services: Expert lighting design services provided by 15-strong team of qualified lighting designers collaborating with customers on project requirements.
3. Customisation Services: Bespoke product development and customisation services through local engineering team for specific customer requirements.
4. Integrated Project Services: Turnkey project capabilities for brownfield commercial infrastructure including energy and rebate management, electrical works, and large-scale multi-site lighting changeovers.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sylvania Lighting Australasia PTY Ltd. (trading as Pierlite) designs, distributes, and supplies a comprehensive range of LED lighting products and connected control systems for commercial, industrial, healthcare, education, government, and correctional facilities across Australia and New Zealand. The offering spans indoor and outdoor LED luminaires (battens, downlights, troffers, highbays, floodlights, pendants, area lights, post tops), emergency lighting, medical/surgical examination lights, architectural luminaires, and DALI-based lighting control and monitoring systems, augmented by an in-house Innovation Lab for engineering customization, lighting design services, and integrated turnkey project delivery.

Product overview

Pierlite is a comprehensive lighting solutions provider operating as a business unit of Signify (the world leader in lighting), serving commercial, industrial, healthcare, and education sectors across Australia and New Zealand for over 70 years. The company offers a multi-brand portfolio under a unified platform: the core Pierlite brand provides the full range of indoor and outdoor LED luminaires including Battens, Downlights, Emergency, Highbays, Linear, Lowbays, Oysters, Pendants, Track & Spots, Troffers & Panels, and Wall Lights; augmented by specialized sub-brands including DOT Downlights (award-winning recessed downlights from NZ), Diginet (lighting controls with MultiMate technology), Cellite (correctional facility lighting), Planet Lighting (Australian-made medical/surgical lights), Disano (outdoor/architectural lighting from Italy), Fosnova (interior luminaires), and SIDE (Italian luxury architectural lighting). The portfolio is supported by connected systems including RAPIX Lighting Control, Philips Dynalite, and Signify Interact for emergency lighting management. Pierlite also maintains Australia's only state-of-the-art Innovation Lab for engineering and product development, offering in-house customization and design services.

Differentiator

Problem solved

Functional benefit

Brands

• DOT Downlights: Award-winning recessed downlight range designed and constructed in New Zealand, featuring interchangeable component banks with over 10,000 possible configurations.
• Diginet
• Cellite
• Planet Lighting
• Disano
• Fosnova
• SIDE
• Sylvania

Products and services

• Pierlite LED Lighting Brand Pierlite is the flagship commercial LED lighting brand offering the full range of indoor LED luminaires (battens, downlights, emergency, examination & procedure, floor standing, highbays, linear, lowbays, oysters, pendants, track & spots, troffers & panels, wall lights) and outdoor LED luminaires (area lights, battens, bollards, bricklights, bulkheads, bunkers, emergency, floodlights, inground, post tops, wall lights) for commercial, industrial, healthcare, and education spaces in Australia and New Zealand.
• DOT Downlights Award-winning recessed downlight range designed and constructed in New Zealand since 1983, featuring interchangeable component banks with over 10,000 possible configuration options for domestic and commercial use.
• Diginet Lighting Controls Australia's lighting control innovation brand developing intelligent lighting systems and control products including LEDsmart+ dimmers, switches, and timers featuring patented MultiMate technology for multi-way dimming of LED lighting wired in parallel without additional wiring or control bus.
• CELLITE Correctional Lighting High-quality luminaire range specifically designed and tested for Australian correctional facilities, featuring appropriate IP rating, impact resistance, and tamper-proof features including recessed fittings, surface mount fittings, bed lights, and emergency exit luminaires.
• Planet Lighting Medical & Surgical Lights Medical and surgical lighting brand with 60+ years of experience, designed and manufactured in Australia, offering examination lights, minor procedure lights, and surgical lights known for precision engineering, all-metal construction, high CRI, and antimicrobial coatings.
• Disano Architectural & Outdoor Lighting International Disano Group brand offered under exclusive Australian partnership, providing flexible and efficient commercial, architectural and outdoor lighting solutions including post tops, floodlights, street lanterns, watertight fixtures, high bays, and ceiling fixtures.
• Fosnova Interior Luminaires Disano Group member brand offering specialised interior luminaires including recessed lights, wall-mounted fixtures, and ceiling lamps with refined aesthetics and human centric lighting solutions for showrooms, stores, exhibitions, and historic buildings.
• SIDE Italian Luxury Architectural Lighting Italian luxury architectural lighting brand (made in Italy since 1982) offered under exclusive Australian partnership, providing bespoke interior and exterior architectural luminaires with elegant and practical balance for high-end architectural applications.
• RAPIX Connected Lighting Control System DALI protocol-based connected lighting control system for monitoring and controlling lighting levels, coordinating movement sensors, and enabling zone-based management across buildings. Includes RAPIX Monitored Emergency system for DALI emergency lighting one-click commissioning, fixture grouping, maintenance scheduling, report generation, and AS 2293 compliance.
• Signify Interact Wireless Emergency Lighting Monitoring Wireless cloud-based emergency lighting monitoring system providing intuitive web-based dashboards for monitoring, testing, and generating compliance reports across distributed building portfolios.
• Philips Dynalite Emergency Controls DALI-2 wired control solution for DALI emergency lighting installations providing monitoring, testing, and status feedback via network for compliance reporting.
• Aether LED UVC Luminaire Air purifying LED light fitting incorporating UVC technology for sanitization applications. Won two innovation awards in 2022 with over 100 businesses adopting the solution.
• KRISS Linear Light System Slim line-of-light LED system delivering 100 lm/W efficiency with DALI dimming, 72,000 hour lifetime, CRI 90, UGR 22, available in multiple lengths with a wide range of accessories for commercial and retail applications.
• Phantom Minor Procedure Light Australian designed and manufactured medical examination/minor procedure light producing 65,000 Lux at 1m with 31W consumption, AkzoNobel BioCote antimicrobial coating, IP64 rating, CRI 96, and 50,000 hour LED life.
• Garda LED Post Top Innovative urban post top luminaire with die-cast aluminium construction, PMMA optics, IP66 rating, and lumen outputs from 1,664 to 7,275 lm for urban and streetscape applications.
• Kimbal 6 Downlight DOT brand downlight with up to 132 lm/W efficiency, multiple CRI options (80/90+), multiple beam angles (30-95 degrees), lumen outputs from 1,000-6,000 lm, and a fully recyclable chassis for commercial downlight applications.
• Stargate LED Pendant SIDE brand contemporary circular LED pendant available in sizes 500mm to 3,000mm, IP40 rating, CRI80, 50,000 hour lifespan, with adjustable micrometric suspension system and symmetric double emission for architectural interiors.
• Lighting Design Services Expert lighting design services delivered by a 15-strong team of qualified lighting designers who collaborate with customers on project requirements from concept through specification.
• Customisation & Bespoke Engineering Services Bespoke product development and customization services delivered through a local engineering team to address specific customer requirements not met by standard catalogue products.
• Integrated Turnkey Project Services Turnkey project capabilities for brownfield commercial infrastructure including energy and rebate management, electrical works, and large-scale multi-site lighting changeovers delivered via a dedicated project management team of 40+ staff.

Quantifiable outcome

• 20% energy saving achieved at 200 George Street, Sydney
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Signify Innovations AustraliacoreStrategic or Co-development PartnerPierlite is a business unit of Signify, the world leader in lighting. As part of Signify, Pierlite has access to global expertise, research and development resources, and international brand partnerships while maintaining local market presence in Australia and New Zealand.
• DisanocoreStrategic or Co-development PartnerLong-term exclusive Australian partnership with Disano, a leading international manufacturer of lighting fixtures covering commercial, industrial, and outdoor applications. Products include ceiling fixtures, recessed fixtures, watertight fixtures, high bays, floodlights, and street lanterns.
• FosnovacoreStrategic or Co-development PartnerLong-term exclusive Australian partnership with Fosnova, a member company of the Disano Group that produces specialised indoor lighting luminaires with refined aesthetics and human centric solutions.
• SIDEminorStrategic or Co-development PartnerExclusive Australian partnership with SIDE, an Italian manufacturer since 1982 producing architecturally designed high-end interior and exterior luminaires for luxury architectural lighting applications.
• DOT Downlights (Nimbus Lighting Group)minorStrategic or Co-development PartnerPartnership with New Zealand-based Nimbus Lighting Group for DOT Downlights range, which has evolved from 1983 designs with over 10,000 possible configuration options and multi-award winning designs.
• Diginet Control SystemscoreTechnology or IntegrationDiginet is a premium lighting control brand and category innovator developing intelligent lighting systems and control products including LEDsmart+ dimmers, switches, and timers with patented MultiMate technology.
• RAPIX (by Signify)coreTechnology or IntegrationRAPIX Lighting Control and RAPIX Monitored Emergency are DALI-based systems for building management integration, enabling monitoring, control, commissioning, and compliance with Australian Standards.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ams OSRAM: Global leader in optical solutions including LED components and lighting systems (formerly OSRAM Licht) — comparable as a broad incumbent with both component-level and finished luminaire offerings.
• Acuity Brands: US-listed lighting and building solutions company with comprehensive indoor/outdoor LED fixture portfolio and connected lighting controls — comparable as a broad commercial lighting incumbent operating globally.
• Hubbell Incorporated: US-based electrical and lighting products company with strong commercial/industrial LED fixture presence — comparable broad incumbent competing in similar institutional and infrastructure channels.
• Zumtobel Group: Austrian-based global lighting manufacturer (Thorn, Zumtobel, Tridonic brands) supplying commercial, industrial, and outdoor LED luminaires plus lighting controls — directly comparable in product scope and customer segments to Pierlite.
• Fagerhult Group: Swedish lighting group (Fagerhult, iGuzzini, Thorn) with premium architectural and commercial LED portfolio including Human Centric Lighting solutions — directly comparable to Pierlite's premium interior and architectural sub-brands (Fosnova, SIDE).
• Signify N.V. Parent company of Pierlite and the global leader in lighting (formerly Philips Lighting). Directly comparable as the largest incumbent in the LED lighting category, providing the same product, controls, and service portfolio that Pierlite offers locally in Australia/NZ.

Direct peers

• Atom Lighting: Australian commercial and residential lighting supplier stocking 1,000+ SKUs across major brands — direct competitor at the wholesaler/specifier level in Australia with overlapping product categories.
• Gerard Lighting: Australian lighting group (the domain specify.gerardlighting.com.au is associated with this entity's historical connection to Pierlite). Competes in the same commercial and architectural lighting channel in Australia.
• Haneco Lighting: Australia-based commercial and industrial LED lighting manufacturer with broad indoor/outdoor range — most direct Australian competitor to Pierlite serving the same specifier/wholesaler channels in Australia/NZ.

Emerging players

• Brightgreen: Australian designer of premium architectural and Human Centric LED lighting — overlapping with Pierlite's premium architectural range (SIDE, Fosnova) but with a designer-led, emerging-brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pierlite
• LinkedInlinkedin.com/company/sylvania-lighting-australasia-pty-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sylvania Lighting Australasia PTY Ltd.