What Spectrum Werbeagentur does

Spectrum Werbeagentur GmbH is an Austrian creative advertising agency founded in 1985 and headquartered in Innsbruck, with a branch office in Kufstein serving eastern Austria and the German market. The firm operates as a private GmbH under co-CEOs Markus Erler (Creative Direction) and Andreas Obernauer (Art Direction), with founder Josef Hauser serving as consultant, supported by a team of approximately 9 specialists across graphic design, UI/UX, content creation, digital marketing, client service, and backoffice. Its service portfolio is structured into four pillars: Creative Planning (strategic workshops and brand strategy), Creative Branding (proprietary Brandcheck and Brand-Ambassador analysis systems), Creative Performance (naming, claims, corporate design, campaigns, digital and social media marketing, influencer marketing, and photo/film content production), and Creative Systems (digitalization, AI, chatbots, e-commerce, web and app development, and startup support).

The agency's commercial model is professional services with project-based and retainer pricing referenced against the Design Austria Honorar-Richtlinien, with services billed monthly. Customer segments span B2B enterprises (Sparkasse Kufstein, ROSTA, Lambda Wärmepumpen, Hans Wegscheider Unternehmensgruppe), SMBs and regional trades businesses (Steixner Radsport, Chamelion, Tiroler Zeltverleih, Vital Schuhe), sports brands and athletes (Karim Adeyemi, Anna Veith, FC Wacker Innsbruck, Phoenix Suns via ABUS), and select startups (mybigpoint, Baros Solutions, Fast Track Tennis). Notable outputs include brand names and logos that have produced measurable downstream impact, including the mybigpoint tennis platform (nearly 500,000 registered users) and multi-decade client relationships with brands such as Steixner Radsport and Vital Schuhe spanning 25+ years.

Spectrum's geographic footprint is concentrated in the DACH region (Austria, Germany, Switzerland), with no global delivery claim. The firm has accumulated industry recognition including three Tirolissimo Awards, five Progress Out of Home Awards, an IAAPA Award, a WWA Gold, and two appearances in the Horizont Top 30 Austrian agencies ranking. Beyond service delivery, the agency has extended into sub-brand and product development for clients, notably the Justact.app rehabilitation application and the CoverMe consumer product brand with a webshop and product configurator, signaling incremental diversification of its business model beyond traditional agency retainers.

Name

Spectrum Werbeagentur

Legal name

Spectrum Werbeagentur GmbH

Website

https://spectrum.at

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Spectrum Werbeagentur is a creative advertising agency founded in 1985 in Innsbruck, Austria, delivering brand strategy, corporate design, digital marketing, and creative campaigns to B2B enterprises, SMBs, and sports clients across the DACH region.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative advertising agency
• Brand development services
• Corporate design services
• Integrated marketing campaigns
• Digital marketing services

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Creative Advertising Services: Spectrum generates revenue through creative advertising services including brand strategy, creative planning, branding, and campaign execution. Based on their AGB (terms and conditions), they charge for services including creative work, presentations, and ongoing agency retainer arrangements. Performance and results-based components are referenced in their approach.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Spectrum Werbeagentur is a creative advertising agency that provides brand-oriented marketing services including brand strategy, corporate design, campaign development, digital marketing, content production, and web/app development. The agency operates a structured creative system comprising Creative Planning (strategy workshops), Creative Branding (brand analysis and formation), Creative Performance (campaign execution), and Creative Systems (digitalization and AI-enabled solutions). Since 1985 it has delivered naming, logo, claim, and full 360° campaign work for clients across the DACH region.

Product overview

Spectrum Werbeagentur is a creative advertising agency founded in 1985 in Innsbruck, Austria, offering a comprehensive suite of marketing and brand development services. The agency's offering consists of integrated service pillars: Creative Planning (strategic workshops and brand strategy), Creative Branding (brand analysis, formation, and management with proprietary Brandcheck and Brand-Ambassador systems), Creative Performance (naming, claims, logo/corporate design, campaigns, digital marketing, social media, influencer marketing, and content production in photo/film), and Creative Systems (digitalization, AI, chatbots, e-commerce, web/app development, and startup support). The agency also develops sub-brands and products for clients, including the Justact.app rehabilitation app and CoverMe consumer product brand. Services span brand positioning, employer branding, website development, 360-degree campaigns, and content production across Austria and international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Planning

Quantifiable outcome

• Nearly 500,000 registered users on mybigpoint tennis platform created by Spectrum

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Phoenix SunsminorGTM or Marketing PartnerSpectrum facilitated a marketing partnership between Phoenix Suns and ABUS (security products brand), creating a cross-brand campaign 'ABUS and Phoenix Suns - Performance meets Safety'. This was a sports marketing collaboration connecting sports team branding with security product brand.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Demner, Merlicek & Bergmann: Vienna-based independent creative advertising agency. Directly comparable as an Austrian full-service creative shop competing for the same brand-strategy and campaign mandates in the DACH market.
• PKP Bauco: Austrian B2B-focused brand and corporate communications agency. Comparable as a mid-sized independent shop with similar positioning around brand strategy and integrated campaigns for industrial and enterprise clients in Austria.
• Jung von Matt: Leading independent creative agency network headquartered in Hamburg with strong DACH presence (including Austria). Comparable as a brand-led creative shop offering integrated campaigns, branding, and digital services to enterprise clients across the same regional market.
• Rosenbauer Strategic Creativity: Austrian brand and strategic creativity consultancy. Comparable as a smaller Austrian independent offering brand strategy, naming, and creative concepting services to similar mid-market and enterprise clients.
• Heimat Wien: Berlin/Vienna creative agency known for integrated brand work and campaign development. Comparable as a DACH-region independent creative competitor pursuing similarly ambitious creative briefs across brand strategy, digital, and content.

Broad incumbents

• DDB Wien: Vienna office of the global DDB creative network. Comparable as an Austria-based creative agency serving enterprise and B2B clients, with the additional scale and international infrastructure of a global network parent.
• Scholz & Friends: Hamburg-based creative agency group within the WPP network. Competes for the same DACH brand-building mandates but offers a broader portfolio including media, PR, and digital through the parent network.
• Ketchum Publico: Vienna-based communications agency combining PR, brand, and creative services. Overlaps with Spectrum on integrated brand and content work for enterprise and institutional clients in the Austrian market.
• Serviceplan Group: Largest independent agency network in Europe with deep DACH roots. Overlaps with Spectrum across full-service creative, digital, and content production but operates at significantly greater scale with multiple specialty houses.

Regional players

• Wirz Werbeagentur: One of Switzerland's largest independent advertising agencies. Comparable as an Alpine-region creative shop with similar brand-strategy and integrated campaign offerings, operating primarily in the Swiss-German market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spectrumwa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spectrum Werbeagentur