SPEED Channel, Inc.

What SPEED Channel, Inc. does

SPEED Channel, Inc. is a Charlotte, NC-based entity founded in 2001, originally launched as a dedicated motorsports cable television channel. Following rebranding, it now operates as the SPEED Motorsports / SPEED.com digital vertical within the broader FOX Sports platform owned by Fox Corporation, with the legal entity sitting under Fox Media LLC and Fox Sports Interactive Media, LLC. Its day-to-day operating footprint is small — 20 employees per firmographic data — and its independent product surface consists of the motorsports section at foxsports.com/motorsports, which aggregates coverage of NASCAR (Cup, O'Reilly Auto Parts, Camping World Truck), Formula One, NTT IndyCar Series, INDY NXT, MotoGP, NHRA, and ARCA Racing.

The underlying technical stack is the parent FOX Sports platform: a web property (foxsports.com), the FOX Sports mobile application, the Fox One streaming subscription service, and linear distribution through FS1. The platform supports live streaming, scores, highlights, on-demand video, betting odds, and personalized newsletters, and is built on Databricks infrastructure per the FOX Sports site footer. SPEED-branded motorsports content inherits this distribution and personalization infrastructure rather than operating an independent technology stack.

Economically, SPEED Channel, Inc. as a standalone legal entity has no disclosed revenue; the monetization mechanics described in the source data — broadcasting-rights licensing, advertising and sponsorship, and streaming subscriptions — flow through the parent FOX Sports and Fox Corporation businesses, not the SPEED Channel, Inc. entity itself. SPEED's role is therefore best characterized as a legacy brand holder and motorsports content sub-brand within a much larger, diversified sports media portfolio owned by Fox Corporation.

Name

SPEED Channel, Inc.

Legal name

Fox Sports Interactive Media, LLC

Website

https://speed.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SPEED Channel, Inc. is a 20-employee, Charlotte, NC legal entity originally launched in 2001 as a motorsports cable channel and now operating as the SPEED Motorsports / SPEED.com digital vertical within Fox Corporation's broader FOX Sports platform, distributing NASCAR, IndyCar, Formula One, and MotoGP coverage.

Ownership category

akta.pro rank

Product category

Sports Media & Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

Keywords

• Motorsports coverage
• Live sports streaming
• Sports broadcasting rights
• Racing news and analysis
• Digital sports media

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Broadcasting Rights: FOX Sports generates revenue through broadcasting rights deals for major sports leagues including NFL, MLB, NASCAR, INDYCAR, college football, FIFA World Cup, and motorsports events.
2. Advertising and Sponsorship: Revenue from advertising across broadcast and digital platforms, including sponsored content, pre-roll ads, and brand partnerships integrated throughout sports coverage.
3. Streaming Subscriptions: Revenue from streaming services including FOX Sports App, Fox One subscription, and FS1 live streaming access.

Distribution channels4 records

Marketing channels4 records

Core offering

SPEED Channel, Inc. operates the SPEED Motorsports digital property (SPEED.com) within the FOX Sports platform, delivering motorsports news, live race coverage, video highlights, analysis, rankings, schedules, and betting content for premier racing series including NASCAR Cup Series, Formula One, NTT IndyCar Series, MotoGP, NHRA, and ARCA Racing to sports fans in the United States.

Product overview

No product information available for SPEED Channel, Inc. The provided source data does not contain information about SPEED Channel, Inc. products or services. Source data pertains to FOX Sports (foxsports.com) and its various sports media properties, which may include SPEED.com Motorsports coverage as a subdomain or section, but no standalone SPEED Channel, Inc. product information is present in the provided sources.

Differentiator

Problem solved

Functional benefit

Products and services

• SPEED Motorsports Digital Coverage (SPEED.com) Web-based motorsports destination within FOX Sports providing news, videos, analysis, highlights, rankings, and coverage of NASCAR, Formula One, NTT IndyCar, MotoGP, NHRA, ARCA Racing, and INDY NXT for U.S. motorsports fans.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Common GoalcoreStrategic or Co-development Partner · 1 January 2008FOX Sports joined the Common Goal movement with a multi-year collaboration, becoming the first national broadcaster pledging a percentage of its FIFA World Cup tournament coverage through 2026. The partnership focuses on mental health initiatives through the 'Create the Space' program and community impact in soccer.
• Boys & Girls Clubs of AmericacoreStrategic or Co-development PartnerFOX Sports partnered with Boys & Girls Clubs of America committing $500,000 to grow access to soccer, train coaches, and advance workforce development programs as part of FIFA World Cup 2026 community impact initiatives.
• America SCORESminorStrategic or Co-development PartnerYouth poetry and soccer program partner focused on empowering kids through sports and creative expression.
• Angel City SportsminorStrategic or Co-development PartnerAdaptive sports organization supporting athletes with disabilities, partnered with FOX Sports during Veterans Day shows and community initiatives.
• Boys & Girls ClubscoreStrategic or Co-development PartnerNational youth development organization receiving ongoing support through scholarships, community donations ($400,000 to Metro Louisiana chapter), and Super Bowl community initiatives.
• Coach Across AmericaminorStrategic or Co-development PartnerProgram empowering coaches to serve as mentors and leaders in underserved communities.
• Good SportsminorStrategic or Co-development PartnerOrganization that has received $15 million in sports equipment donations to support youth sports access nationwide.
• LA84 FoundationminorStrategic or Co-development PartnerYouth sports foundation partnered with FOX Sports Supports for NASCAR Clash at the Coliseum Community Day and other community initiatives.
• Purple Heart HomesminorStrategic or Co-development PartnerNonprofit supporting veterans' transitions to civilian life, partnered for housing renovations and Hearts for the Holidays campaigns ahead of Indianapolis 500 and Super Bowl events.
• U.S. VetsminorStrategic or Co-development PartnerVeterans organization supported during Veterans Day initiatives providing food and services to veterans battling homelessness.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Amazon (Prime Video Sports): Amazon has acquired NASCAR streaming rights and Thursday Night Football, positioning Prime Video as a major live sports distributor. Comparable to SPEED as a streaming-first competitor entering the motorsports rights market and competing for the same engaged audience.
• FloSports: FloSports operates a subscription streaming platform covering niche and emerging sports including motorsports (NHRA, sprint cars, IMSA). Comparable to SPEED as a digital-first motorsports content and streaming distribution platform targeting enthusiast audiences.
• DAZN: DAZN is a global sports streaming platform with significant motorsports content including MotoGP and boxing. Comparable to SPEED as a digital-first sports streaming competitor pursuing the same cord-cutting motorsports audience.

Broad incumbents

• ESPN: ESPN is the dominant U.S. sports broadcaster holding F1 (until 2025) and various other motorsports rights, operating linear TV, ESPN+, and digital. Comparable as a broad incumbent competing for the same motorsports rights and audiences SPEED serves.
• NBC Sports: NBC Sports holds primary INDYCAR rights and other motorsports properties, operating linear (USA Network, Peacock) and digital. Comparable as a broad incumbent competing for motorsports rights and audience attention across SPEED's portfolio.

Direct peers

• Motorsport.com: Motorsport.com is a leading digital motorsports news platform covering F1, MotoGP, NASCAR, INDYCAR, and more with global reach. Directly comparable to SPEED Motorsports' web/mobile motorsports coverage of the same series.
• F1 TV Pro: F1 TV is Formula 1's own subscription streaming service, offering live races, onboard cameras, and F1 archives. Comparable to SPEED as a series-aligned motorsports streaming product and a competing distribution channel for the same F1 audience SPEED serves.
• MotorTrend: MotorTrend is a motorsports and automotive media brand covering racing, reviews, and automotive culture across TV, streaming, and digital. It is a direct peer to SPEED as both operate as motorsports-focused media brands serving enthusiast audiences.
• NASCAR Media Group: NASCAR.com and NASCAR's owned media properties provide official series content, news, and streaming for NASCAR Cup, Xfinity, and Truck Series. Directly comparable as a series-aligned motorsports digital media outlet covering overlapping content categories.
• RacingNews365: RacingNews365 is a motorsports news and analysis site covering F1, MotoGP, and other series with global digital reach. Comparable to SPEED Motorsports as a digital motorsports content outlet targeting the same enthusiast segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/foxsports
• YouTubeyoutube.com/foxsports
• Facebookfacebook.com/foxsports
• Instagraminstagram.com/foxsports
• LinkedInlinkedin.com/company/speed-channel-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPEED Channel, Inc.