Speedway New

What Speedway New does

Speedway New Zealand Inc is the independently recognized national governing body for the sport of speedway racing in New Zealand, operating as a private not-for-profit sporting organization incorporated in 1984 with roots dating to 1949. The organization licenses approximately 2,500 full-time and 2,300 casual competitors across 14+ vehicle classes (Sprintcar, Midget, Superstock, Stockcar, Solo, Sidecar, and others), coordinates championships across 23 registered tracks nationwide, enforces technical and safety rules, and certifies officials (Stewards, Referees, Scrutineers). Its stated weekly attendance averages 1,600+ rising to 15,000 for feature events, with 82% of fans attending regularly.

The core technology platform is the proprietary Speedway NZ mobile CRM app (Stage Two launched in 2024), which extends vehicle logbooks, comprehensive vehicle inspections, engine sealing, scrutineering, and impounding to frontline officials and competitors on Android and Apple devices. The app is paired with a web-based online licensing system for self-service purchase of season, one-day, and training licences, and integrates with MyLaps TR2 transponders (sold at what SNZ describes as the best pricing in Australasia) and the Speedhive subscription management platform. The organization also runs Orbits 5 event management software for track operators, with training delivered via GoToWebinar.

The revenue model is membership- and product-led: annual competitor licences (Youth $170-$230, Regional $310, National $370, Specialty $170), incremental $50 class endorsements, one-day ($60) and training ($10) licences, MyLaps transponder sales and multi-year subscriptions (1-year $280, 2-year $375, 5-year $660, outright $1,070), and merchandise through a third-party storefront. Go-to-market is direct-to-consumer via the speedway.co.nz website and mobile app, with no sales force beyond a small (6-employee) national office in Lower Hutt, Wellington, supplemented by member benefits partnerships (Cook Strait Crossings, Flagmakers, Scenic Hotel Group).

Name

Speedway New

Legal name

Speedway New Zealand Inc

Website

https://speedway.co.nz

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Speedway New Zealand Inc is the national not-for-profit governing body for speedway racing in New Zealand, licensing ~4,800 competitors and coordinating championships across 23 tracks via a proprietary mobile CRM app, online licensing portal, and MyLaps transponder distribution.

Ownership category

akta.pro rank

Product category

Sporting Association & Motorsport Governance Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD)

Keywords

• Motorsport governance services
• Competitor licensing platform
• Race timing transponders
• Championship management system
• Vehicle inspection tracking

Headquarters

HQ city

Lower Hutt

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Competitor Licensing: Annual season licences for competitors across National Class ($370), Regional Class ($310), Derby/Streetcar/Vintage/Outlaw Kart ($170), Flattrack/Pre2000 Sidechair ($170), and Youth categories. Additional class endorsements available for $50 each. This is the primary recurring revenue stream from registered competitors.
2. One Day and Training Licences: One Day Licence at $60 for single-event participation; Training Licence at $10 for training permitted events. These provide lower-tier entry points and occasional revenue from casual competitors.
3. MyLaps Transponder Sales and Subscriptions: Sales of MyLaps TR2 transponders with subscription models (1-year $280, 2-year $375, 5-year $660) and outright purchase ($1,070). Speedway NZ acts as authorized reseller with best pricing in Australasia.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Speedway New Zealand Inc is the national governing body for speedway racing in New Zealand, centrally managing competitor licensing (Season, One-Day and Training licences) across 12+ vehicle classes, vehicle inspection logbooks, championship coordination across 23 registered tracks, technical rule enforcement, and authorized resale of MyLaps race timing transponders. The organization operates a proprietary mobile CRM app and web-based licensing portal to deliver these services to 2,500 full-time and 2,300 casual competitors plus their crews.

Product overview

Speedway New Zealand operates a unified platform consisting of the Speedway NZ App (mobile CRM for licences, vehicle management, scrutineering, and race day operations), the Online Licensing System (for season, one-day, and training licences), MyLaps Transponders (timing hardware with subscription management via Speedhive), Technical Hub (approved components and rule management), and Championship Management (results archiving and title allocation). The ecosystem connects 23 tracks, 2,500 full-time and 2,300 casual competitors, officials, and club administrators throughout New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Speedway NZ App Mobile CRM application for the sport of speedway providing licence management, vehicle logbooks, comprehensive vehicle inspections, scrutineering, referee and steward functions, and competitor sign-in capabilities. Available for Android and Apple devices.
• Online Licensing System Web-based system for purchasing and managing competitor licences including Season Licences (National Class $370, Regional Class $310, Specialty $170, Youth $170-$230), One Day Licences ($60) and Training Licences ($10). Additional class endorsements available at $50 each. Integrates with the Speedway NZ App for credential delivery.
• MyLaps TR2 Transponders MyLaps TR2 and X2 transponder units for race timing available in subscription models (1-year $280, 2-year $375, 5-year $660) or outright purchase ($1,070). Speedway NZ secures best pricing in Australasia through its partnership arrangement, with warranty coverage included on active subscriptions. Includes Speedhive integration for subscription management.
• Technical Hub Online resource centre providing approved component lists (Seats, ECUs, Fuel, Wheels, Shocks, Radios), engine sealing processes, technical rule change documentation, and query tracking for speedway vehicle compliance.
• Championship Management System for managing and publishing championship titles, allocating hosts, and archiving results across 14 vehicle classes including Superstock, Stockcar, Sprintcar, Midget, Solo, Sidecar and others at NZ, Grand Prix, North Island, and South Island levels.

Quantifiable outcome

• 82% of fans attend meetings regularly
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Cook Strait CrossingsminorGTM or Marketing PartnerSpeedway NZ Partner providing discounted ferry crossings for Speedway NZ Members. Contact Tony Hirst (Tel. 021 726 711, [email protected]). Tony has been a supporter of Speedway for a number of years and understands the demands of travel for competitors.
• FlagmakersminorGTM or Marketing PartnerSpeedway NZ Members supported with discounted promotional items available to order via unique Flagmakers Speedway NZ Portal at shop.flagmakers.co.nz/collections/speedway.
• Scenic Hotel GroupminorGTM or Marketing PartnerDiscounted rates available for Speedway NZ Members from the Scenic Hotel Group accessible via scenic hotel group special offers page.
• MyLapscoreTechnology or IntegrationMyLaps provides transponder timing technology for Speedway NZ. Speedway NZ has secured the best pricing in Australasia through this all-encompassing arrangement. Products include TR2 transponders with subscription models (1, 2, 5 year) and outright purchase options with warranty coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Motor Sport UK (Motorsport UK): UK national governing body for motorsport, providing competitor licensing, technical regulations, and event sanctioning across multiple disciplines. Comparable peer in terms of regulatory structure, licensing products, and event oversight.
• Speedway Grand Prix: The official FIM-promoted world championship for speedway, run under rules aligned with national bodies including Speedway NZ. Direct peer for elite-level championship coordination and competitor pathways.
• Speedway Australia: National governing body for speedway racing in Australia. Structurally identical to Speedway NZ — sanctions championships, licenses competitors, and coordinates affiliated tracks across multiple vehicle classes. Direct comparable for governance, licensing economics, and digital platform strategy.
• British Speedway: National governing body for speedway in the United Kingdom. Operates similar licensing, championship coordination, and event-sanctioning functions across British speedway tracks — making it a direct cross-jurisdictional peer for membership and competition models.

Broad incumbents

• Fédération Internationale de Motocyclisme (FIM): International governing body for motorcycle sport, including Speedway Grand Prix. Directly relevant to Speedway NZ's motorcycle/sidecar classes and offers a comparable sanctioning and championship model at the global level.
• International Motor Sports Association (IMSA): North American sanctioning body for sports car racing, performing licensing, technical rules, and championship coordination. Comparable to Speedway NZ's regulatory and championship management functions, though in a different motorsport category.
• NASCAR: Major North American motorsport sanctioning body and event promoter. While operating a different discipline, it represents the canonical model of a sanctioning organisation owning championship IP, licensing, and event promotion at scale — a comparable strategic reference.
• Fédération Internationale de l'Automobile (FIA): International governing body for motorsport worldwide. Operates far more broadly across all motorsport categories, but performs the same fundamental sanctioning and rule-setting role that Speedway NZ performs nationally — making it the global incumbent peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/speedway-new

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedway New