What Speir Pilates does

Speir Pilates is a privately held, female-founded athletic reformer Pilates company operating under Speir Pilates Holdings, LLC, founded in 2015 in Los Angeles by Andrea Speir. The company runs four brick-and-mortar studios in Southern California — West Hollywood, Newport Beach, Ocean Park/Santa Monica, and Mar Vista/Culver City — where it delivers group reformer classes, trio classes, and personal training built around its proprietary Speir Method, which blends classical Pilates with modern athletic training (HIIT, Tabata, functional movement) and music-driven energy.

Its core technology layer is the Speir On Demand streaming platform, offering 500+ mat and reformer workouts accessible via iOS, Android, Apple TV, Roku, and browser, supplemented by dedicated mobile apps for booking and membership management. Class formats span Strengthen, Sweat, Recover, Power Reformer, Hips + Glutes, Abs + Arms, Reformer + Barre, Jumpboard Sculpt, and Stretch + Restore.

Revenue is generated through tiered monthly auto-renewing memberships ($165 Express to $465 Elite), drop-in class packs ($45-$700), personal training ($85-$150/session), Speir On Demand subscriptions ($29/month), live stream classes ($25 single / $200 for 10-pack), teacher training and certification programs ($1,250-$8,500), and retail sales of branded props. The company also offers a studio shop, gift cards, and a referral program ($100 credit per referred friend). Customer segments span health-conscious adults, recovery-focused clients, prenatal/postnatal clients, and aspiring Pilates instructors pursuing certification.

Name

Speir Pilates

Legal name

Speir Pilates Holdings, LLC

Website

https://speirpilates.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Speir Pilates is a female-founded athletic reformer Pilates company operating four Southern California studios and a proprietary streaming platform (Speir On Demand), serving health-conscious adults, recovery clients, prenatal/postnatal clients, and aspiring Pilates instructors through memberships, classes, training, and retail.

Ownership category

akta.pro rank

Product category

Boutique Pilates Studios

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Yoga, Pilates & Studio Wear Retail (CRAMACAE)

Keywords

• Reformer Pilates classes
• Pilates studio services
• Pilates teacher certification
• Virtual fitness streaming
• Athletic fitness instruction

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Studio Memberships: Monthly auto-renewing memberships providing access to group reformer classes at all four Southern California locations. Tiers range from Express (4 classes/month at $165) to Elite (unlimited classes at $465/month). Memberships include free grip socks, member pricing on add-ons, and 10% off personal training.
2. Class Packs and Drop-ins: Non-membership options including single classes ($45), multi-class packs (5-pack for $215, 10-pack for $410, 20-pack for $700), and trio class packs (single $65, 10-pack $600).
3. Speir On Demand Subscription: Virtual streaming platform subscription at $29/month after 7-day free trial. Individual videos also available for purchase. Provides 500+ mat and reformer workouts accessible on multiple devices.
4. Personal Training: One-on-one and semi-private training sessions. Certified Teacher: $130/session (intro $100). Senior Teacher: $150/session (intro $120). Semi-personal training at $85-95/person. Members receive 10% discount.
5. Live Stream Classes: Virtual broadcast of in-studio classes streamed live. Single class $25, 10-pack $200. No membership required.
6. Teacher Training & Certifications: Comprehensive 500-hour Pilates certification ($8,500 one-time or $850/month payment plan). Athletic Reformer 220-hour program ($3,500 or 6x$650). Mat certification ($1,250). Additional modules for Cadillac/Tower ($1,400) and Chairs/Barrels.
7. Retail & Merchandise: Speir-curated props including resistance bands, Pilates balls, bungees, and grip socks available in-studio and online. Gift cards also offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Speir Pilates operates four Southern California studios (West Hollywood, Newport Beach, Santa Monica/Ocean Park, and Mar Vista/Culver City) offering group reformer Pilates classes, personal training sessions, and live stream classes. The company also runs Speir On Demand, a proprietary virtual streaming platform with more than 500 workouts, an in-house Pilates teacher training certification program, and a retail shop selling Pilates props and branded apparel.

Product overview

Speir Pilates operates as a unified fitness platform combining physical studio locations with a digital streaming service. The core offering includes four Southern California reformer Pilates studios (West Hollywood, Newport Beach, Ocean Park/Santa Monica, and Mar Vista/Culver City) providing group reformer classes, personal training, and circuit training. This is complemented by Speir On Demand, a virtual platform with 500+ mat and reformer workouts. Additional offerings include teacher training certification programs, a retail shop for props and equipment, class packs, live stream classes, and tiered monthly memberships. The studio differentiates through athletic, music-driven classes blending classical Pilates with modern strength training techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Reformer Pilates Classes Instructor-led group reformer Pilates classes combining classical Pilates with strength training, HIIT, and functional movement, delivered at Speir Pilates studios in West Hollywood, Newport Beach, Santa Monica, and Mar Vista/Culver City. Targeted at fitness-focused individual consumers in Southern California.
• Speir On Demand Proprietary virtual streaming platform offering more than 500 on-demand Pilates workouts, allowing members and subscribers to continue training at home. Priced at $29/month. Targeted at existing studio members and at-home fitness consumers seeking Speir's athletic method without a studio visit.
• Personal Training One-on-one Pilates personal training sessions priced at $100–$150 per session, offered to individual consumers seeking tailored instruction beyond group classes.
• Pilates Teacher Training and Certification In-house Pilates teacher training and certification programs delivered by Speir Pilates, with tuition tiers ranging from $1,250 to $8,500. Targeted at aspiring and advancing Pilates instructors.
• Live Stream Classes Real-time virtual Pilates classes streamed online, enabling remote participation in Speir Pilates instruction. Targeted at members and remote consumers who cannot attend in-studio.
• Studio Shop Retail shop selling Pilates props, equipment, and branded apparel. Targeted at studio members and consumers seeking Speir-branded fitness merchandise.

Quantifiable outcome

• Visible results typically within 4-6 weeks of consistent 2-3 classes per week
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pilatesology: Online Pilates streaming platform offering on-demand mat and reformer workouts, directly comparable to Speir On Demand's $29/month digital subscription product.
• Forma Pilates: Premium reformer Pilates studio with small-group and personal training offerings in major U.S. metros; comparable pricing tiers, instructor caliber emphasis, and inclusive brand positioning.
• Bodyrok: Boutique Pilates-style studio using a custom reformer-based machine with high-intensity interval training; comparable premium urban boutique positioning and class-pack pricing model.

Direct peers

• solidcore: Boutique fitness chain offering 50-minute high-intensity reformer-style classes in a small-group premium studio format; comparable pricing, urban footprint, and brand-led acquisition.
• SLT (Strengthen Lengthen Tone): Premium boutique studio combining Pilates-based reformer work with strength and cardio, using similar small-group, music-driven formats and tiered memberships in urban markets.
• Club Pilates: Largest reformer Pilates franchise in the U.S. Competes directly with Speir's group reformer class model, similar tiered memberships, and multi-location studio footprint, though distributed via franchising rather than corporate-owned.
• Pilates Plus: Multi-location reformer Pilates studio offering athletic, high-intensity group classes on reformer machines, directly comparable to Speir's Strengthen and Sweat class formats.

Broad incumbents

• YogaWorks: Multi-location yoga and Pilates studio chain offering reformer classes, mat Pilates, and teacher training, comparable to Speir's mix of instruction, certifications, and digital content.
• Equinox Pilates: Premium fitness club operator offering reformer Pilates within a broader luxury fitness portfolio; comparable premium positioning and member base but broader offering.

Others

• Balanced Body: Leading Pilates equipment manufacturer whose reformers are used at Speir and whose education programs overlap with Speir's teacher training curriculum; an industry enabler rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/speirpilates
• LinkedInlinkedin.com/company/speir-pilates

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speir Pilates