Pilatesology
Pilatesology is a bootstrapped, subscription-based online Pilates platform offering 2,600+ on-demand classical Pilates video classes across mat, reformer, tower, and wunda chair to individual consumers, studios, and instructors worldwide via web and native mobile/TV apps.
- Company typePrivate
- Founded2014
- HeadquartersHermosa Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pilatesology does
Pilatesology, Inc. is a privately held, bootstrapped subscription platform that streams classical Pilates video instruction to consumers, headquartered at 1038 Aviation Blvd, Hermosa Beach, California. The company operates a fully self-serve digital distribution model: a WordPress + VidApp stack delivers a catalog of 2,600-2,900+ on-demand workout videos covering mat, reformer, tower, and wunda chair apparatus, with structured beginner programs, an exercise encyclopedia, and live sessions. Native clients exist on iOS, Android, Apple TV, and Roku, with the website localized in 15+ languages and content available in 18+ languages. Pricing is anchored at $22/month or $194/year for individual subscriptions, with tiered group plans (3/5/7 seats) at $59-$138/month, gift certificates, and a Shopify-powered merchandise storefront. The Gratz Pilates partnership authenticates the platform's classical Pilates positioning and drives co-branded equipment promotion.
Pilatesology firmographics
Firmographics- Name
- Pilatesology
- Legal name
- Pilatesology, Inc.
- Website
- https://pilatesology.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pilatesology is a bootstrapped, subscription-based online Pilates platform offering 2,600+ on-demand classical Pilates video classes across mat, reformer, tower, and wunda chair to individual consumers, studios, and instructors worldwide via web and native mobile/TV apps.
- Ownership category
- akta.pro rank
Pilatesology industry classification
Industry- Product category
- Online Fitness / Pilates Streaming
- NAICS
- Sports and Recreation Instruction (611620), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Online/Remote Personal Training & Programming (HSADAAAM), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)
Keywords
Where Pilatesology is headquartered
LocationHeadquarters
- HQ city
- Hermosa Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pilatesology business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain, Others
Revenue model
- Individual Membership Subscriptions: Monthly and annual subscription plans providing unlimited access to the full video library, personalized workout plans, and all platform features. The primary revenue driver, with a 14-day free trial and auto-recurring billing via Stripe, PayPal, Apple IAP, and Google Play IAP.
- Group Subscriptions: Tiered group plans (3, 5, or 7 seats) for studios, teacher training programs, and families. Billed monthly at $59 (3 seats), $99 (5 seats), or $138 (7 seats). Each subscriber has individual login and feature access. Auto-recurring until cancelled.
- Gift Certificates: Pre-paid digital gift certificates for 3-month, 6-month, or annual memberships, purchased as one-time transactions and redeemed by recipients. Gift certificates can also be applied to existing subscriptions for current members.
- E-commerce Store (Apparel & Merchandise): Shopify-powered online store selling Pilatesology-branded apparel (tanks, tees, hoodies, sweatpants, hats, tote bags, water bottles), books, props, and accessories. A secondary, non-core revenue stream.
- Equipment Marketplace (Used Equipment Listings): Free classified listings for used Pilates equipment (reformers, cadillacs, chairs, barrels) on the Pilatesology store page. No transaction fee or commission is charged; listings are free for members and inquiries go directly to sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Monthly Subscription |
| Subscription | Annual | Individual Annual Subscription (Best Value) |
| Subscription | Monthly | Group Plan — 3 Subscriptions |
| Subscription | Monthly | Group Plan — 5 Subscriptions |
| Subscription | Monthly | Group Plan — 7 Subscriptions |
| One time/ perpetual license | Pay-as-you-go | Gift Certificate — 3 Months |
| One time/ perpetual license | Pay-as-you-go | Gift Certificate — 6 Months |
| One time/ perpetual license | Pay-as-you-go | Gift Certificate — Annual |
| Unit Pricing | Pay-as-you-go | Apparel & Merchandise (Unit Pricing) |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Pilatesology product offering
Product offeringCore offering
Pilatesology operates a subscription-based online platform that streams unlimited classical Pilates workout videos to consumers worldwide across web, iOS, Android, Apple TV, and Roku. The library includes over 2,900 on-demand classes covering mat, reformer, tower, and wunda chair apparatus at all skill levels, plus teacher resources, an exercise encyclopedia, and personalized workout planning. Revenue is generated primarily through individual monthly and annual memberships, group subscriptions for studios and families, and gift certificates, with a secondary Shopify-powered merchandise and used-equipment marketplace.
Product overview
Pilatesology is a subscription-based online fitness platform offering unlimited access to over 2,900 on-demand Pilates video classes. The core platform includes workouts for Mat, Reformer, Tower, and Wunda Chair equipment, complemented by teacher resources, an exercise encyclopedia, and personalized workout planning tools. The service operates across web, iOS/Android mobile apps, Apple TV, and Roku. Additional offerings include Group Subscriptions for studios and families, Gift Certificates, and a branded merchandise store. Through a partnership with Gratz Pilates, the platform features equipment guides and promotes classical Pilates equipment. The platform supports content in over 18 languages and includes Live Sessions and community Events. Teacher Resources provide professional development including CEC courses, equipment tutorials, and business support for instructors.
Differentiator
Problem solved
Functional benefit
Products and services
- Pilatesology Subscription Platform Subscription-based online platform offering unlimited access to over 2,900 on-demand classical Pilates video classes for individual consumers, taught by world-class instructors across all skill levels.
- Mat Workouts Library No-equipment Pilates classes performed on a mat, including variations using a Magic Circle, arm or leg weights, and wall exercises for individual consumers.
- Reformer Programs Structured Reformer workout programs for all skill levels featuring world-class instructors teaching classical Pilates on the Reformer apparatus, available to individual subscribers.
- Tower Workouts Library Pilates classes using the Tower apparatus, offering resistance-based strength training and flexibility exercises for individual subscribers.
- Wunda Chair Workouts Library Pilates classes using the Wunda Chair equipment for challenging strength and stability exercises, available to individual subscribers.
- Teacher Resources Professional development resources for Pilates instructors including CEC courses, equipment tutorials, maintenance guides, interviews, history, and business tips, available to Pilates teachers.
- Group Subscriptions Multi-account subscription plans for studios, teacher training programs, and families, offering 3, 5, or 7 accounts with a primary member managing subscribers at $59/$99/$138 per month.
- Gift Certificates Digital gift certificates for Pilatesology membership available in 3-month, 6-month, and annual options, delivered via email or printable format, redeemable by recipients.
- Pilatesology Mobile App (iOS) Native iOS mobile application for streaming Pilatesology workouts on iPhone and iPad with offline download capability, AirPlay casting, and Apple IAP subscription management.
- Pilatesology Mobile App (Android) Native Android mobile application for streaming Pilatesology workouts with offline video download functionality and Google Play Billing subscription management.
- Pilatesology Apple TV and Roku Apps Native tvOS application for Apple TV and dedicated Roku channel enabling streaming of Pilatesology workouts on television screens with AirPlay and Chromecast casting support.
- Pilatesology Store (Apparel & Merchandise) Shopify-powered e-commerce store selling Pilatesology-branded apparel, merchandise, Pilates books, props, and accessories to consumers and members.
- Reformer Springs Guide Reference resource launched in April 2025 helping members and teachers understand which springs to use for different Reformer exercises on classical Pilates equipment.
- Wunda Chair Springs Guide Reference resource launched in April 2025 for teachers and practitioners to understand spring configurations on Wunda Chair equipment.
Quantifiable outcome
- Members report consistent, long-term practice adherence (e.g., a 10-year member credits the platform with enabling daily practice, supporting injury recovery, and building the core strength needed for technical mountaineering).
- +4 more outcomes
Companies that use Pilatesology
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Pilatesology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
Pilatesology partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Gratz PilatescorePilatesology has partnered with Gratz Pilates — the original manufacturer of Pilates apparatus, crafting equipment to Joseph Pilates' exact specifications for over 50 years — to feature Gratz equipment in its online classes. This partnership reinforces Pilatesology's commitment to authentic classical Pilates. Gratz products (reformers, cadillacs, wunda chairs, wall units, barrels, mats, etc.) are also featured and linked in Pilatesology's Gratz Equipment store section and Gratz-branded blog content, creating a co-branded ecosystem. Gratz equipment is endorsed by the platform's world-class instructors as the gold standard for at-home Pilates practice.
- StripecoreStripe is the primary payment processor for Pilatesology subscription payments made through the website (credit/debit card payments). Stripe handles recurring billing for individual monthly and annual memberships as well as group subscriptions and gift certificates purchased via pilatesology.com.
- PayPalcorePayPal is used as an alternative payment processor for Pilatesology subscription payments made through the website, alongside Stripe. PayPal handles recurring billing for memberships purchased via the web platform.
- Apple (App Store / Apple IAP)corePilatesology distributes its iOS app through the Apple App Store and processes in-app subscription payments via Apple IAP (In-App Purchase). Members who subscribe through the iOS app are subject to Apple App Store terms, and all payment management (including cancellation and updates) must be handled through the App Store account, not the Pilatesology website.
- Google (Google Play / Google Play Billing)corePilatesology distributes its Android app through the Google Play Store and processes in-app subscription payments via Google Play Billing. Members who subscribe through the Android app must manage payment information and cancellations through their Google Play account.
- VidAppcoreVidApp is the third-party hosting platform and video streaming infrastructure that powers Pilatesology's mobile and web video delivery. The privacy policy explicitly identifies VidApp as the third-party hosting app used in connection with providing services to members.
- ShopifycorePilatesology's online store (pilatesology.com/online-store) is powered by Shopify, which handles e-commerce for branded merchandise (apparel, props, books, accessories) and the used equipment marketplace. Shopify manages product listings, shopping cart, checkout, and order processing for physical goods.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pilatesology competitors and assessment
Company assessmentDirect peers
- Glo: Premium online yoga, Pilates, and meditation streaming platform offering thousands of on-demand classes across multiple devices. Competes with Pilatesology for the same at-home mind-body practitioner and Pilates teacher audience.
- Alo Moves: Subscription-based on-demand yoga, Pilates, and mind-body streaming platform from Alo Yoga. Closest direct peer to Pilatesology, sharing a content-led, self-serve subscription model and similar target audience of wellness-oriented consumers.
Broad incumbents
- Peloton: Broad connected-fitness platform offering live and on-demand classes including Pilates across app and equipment tiers. Much larger scale and budget than Pilatesology; competes for the same at-home subscription dollar in the Pilates category.
- Tonal: Connected strength-training hardware platform with a growing library including Pilates and mobility content. Overlaps with Pilatesology in the connected-fitness subscription category and competes for premium home-fitness share of wallet.
- Apple Fitness+: Apple's subscription fitness service bundling Pilates, yoga, strength, HIIT, and meditation workouts. Significant distribution advantage via Apple's ecosystem and competes with Pilatesology for at-home streaming subscribers.
- Les Mills: Global fitness content creator and licensing platform whose workouts are used in clubs and increasingly streamed at home. Broad incumbent in the same fitness-content licensing space and competes for instructor mindshare and consumer attention.
Others
- Gratz Pilates: Original manufacturer of classical Pilates apparatus and a strategic partner of Pilatesology. Closely tied ecosystem participant — Gratz sells the equipment Pilatesology teaches on, creating an indirect revenue adjacency for the platform.
Emerging players
- Barre Above: Barre and mind-body instructor education and content platform offering continuing-education courses. Comparable to Pilatesology's teacher-training and CEC resources vertical, serving the same Pilates/barre instructor customer.
- Obé Fitness: Live and on-demand streaming fitness platform offering Pilates alongside strength, dance, and cardio. Targets a similar at-home, design-conscious consumer with a subscription comparable to Pilatesology's pricing.
- FitOn: Ad-supported and freemium fitness streaming app with a broad class library including Pilates. Competes on price and accessibility rather than specialization, drawing budget-conscious consumers who might otherwise trial Pilatesology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Pilatesology social profiles
Digital presencePilatesology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pilatesology leadership team
Management profileNumber of profiles
Pilatesology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pilatesology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pilatesology
What does Pilatesology do?
Pilatesology operates a subscription-based online platform that streams unlimited classical Pilates workout videos to consumers worldwide across web, iOS, Android, Apple TV, and Roku. The library includes over 2,900 on-demand classes covering mat, reformer, tower, and wunda chair apparatus at all skill levels, plus teacher resources, an exercise encyclopedia, and personalized workout planning. Revenue is generated primarily through individual monthly and annual memberships, group subscriptions for studios and families, and gift certificates, with a secondary Shopify-powered merchandise and used-equipment marketplace.
Is Pilatesology a public or private company?
Pilatesology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pilatesology founded?
Pilatesology was founded in 2014. It employs 1 to 10 people.
Where is Pilatesology based?
Pilatesology is headquartered in Hermosa Beach, United States, in the North America region.
How does Pilatesology make money?
Five revenue lines are on record. Individual Membership Subscriptions are the primary driver. The others are group Subscriptions, gift Certificates, E-commerce Store (Apparel & Merchandise) and equipment Marketplace (Used Equipment Listings).
Who are Pilatesology's main competitors?
Direct peers on record are Glo and Alo Moves. Broad incumbents are Peloton, Tonal, Apple Fitness+ and Les Mills. Gratz Pilates is listed as an others. Emerging players are Barre Above, Obé Fitness and FitOn.
Does Pilatesology have an API?
No public API is recorded for Pilatesology.
What industry is Pilatesology in?
Pilatesology's product category is Online Fitness / Pilates Streaming. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 611620 and its SIC code is 7997.