Spencer Farm

Name

Spencer Farm

Legal name

Spencer Farm

Website

https://spencerberryfarm.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

U-Pick Farm & Agritourism

NAICS

Strawberry Farming (111333), Fruit and Tree Nut Farming (1113), Berry (except Strawberry) Farming (111334)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industries

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• U-pick berry farming
• Farm market retail
• Agritourism experiences
• Fresh produce sales
• Pick-your-own produce

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. You-Pick and Pre-Picked Produce Sales: Direct farm market sales of strawberries, asparagus, raspberries, grapes, and seasonal produce through both customer self-service you-pick operations and pre-picked sales at the farm market
2. Farm Market Retail Products: On-site market selling value-added products including homemade fudge (12+ varieties), hand-dipped ice cream (16 flavors), pies, preserves, Amish cheeses, and local goods
3. Kettle Corn Concession (Mountain Flower): Partnership with Mountain Flower Concessionaires for on-site kettle corn sales
4. Photography Passes: Sale of photography passes for professional and amateur photographers wanting to shoot at the farm, including sunflower fields and general farm photography
5. Sunflower Experience Entry Fee: $5.00 per person entry fee for sunflower field experience where visitors can walk through, take pictures, and cut flowers for additional cost

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

Spencer Farm operates a 40-acre U-pick fruit farm and on-site farm market in Noblesville, Indiana. The farm grows and sells seasonal produce such as strawberries, asparagus, red raspberries, table grapes, pumpkins, and chrysanthemums through both customer self-harvest (you-pick) and pre-picked channels. The farm market complements produce sales with house-made fudge, hand-dipped ice cream, pies, preserves, butter spreads, muffin mixes, and curated partner products including Amish cheeses, local meats, and kettle corn.

Product overview

Spencer Farm is a family-owned 40-acre u-pick fruit farm and market in Noblesville, Indiana, established in 1982. The operation centers on its You-Pick Crops program featuring strawberries (the primary crop), asparagus, red raspberries, table grapes, pumpkins, and chrysanthemums, supplemented by a 3.5-acre Sunflower Experience added in 2019. The on-site farm market sells a portfolio of house-made products including Spencer Farm Preserves, Spencer Farm Butter, and Spencer Farm Muffin Mixes alongside partner products from Jackslab Custom Meats and Amish Country Cheese, as well as fresh fudge (12+ varieties), hand-dipped ice cream (16 flavors), and pies. The sister company, Spencer Farm Winery (opened October 2019), operates from a restored 1883 farmhouse and features an outdoor vineyard event space called The Vineyard. The farm also offers seasonal photography passes for professional shoots.

Differentiator

Problem solved

Functional benefit

Products and services

• You-Pick Crops Seasonal pick-your-own fruits, vegetables, and flowers including strawberries, asparagus, red raspberries, table grapes, pumpkins, and chrysanthemums; customers can also purchase pre-cut bundles. Targeted at local families and individuals seeking peak-fresh produce and outdoor farm activities.
• Sunflower Experience 3.5-acre agritourism sunflower field where visitors can walk through, take pictures, and cut flowers; entry fee is $5.00 per person. Targeted at families, tourists, and amateur photographers.
• Farm Market Products On-site farm market selling seasonal produce plus house-made items (12+ fudge varieties, 16 hand-dipped ice cream flavors, pies, fruit preserves including Apple Cherry, Blueberry, Cherry, Peach, and Pumpkin, apple butter, and muffin/cobbler/scone/coffee cake mixes) alongside partner products such as Amish cheeses (25 varieties), Jackslab all-natural beef, pork and chicken, Lost Fork Valley Farms honey, LM Sugarbush maple syrup, and Mountain Flower kettle corn. Targeted at local consumers seeking local food and prepared goods.
• Spencer Farm Winery Sister-company winery operating from a restored 1883 farmhouse on the farm property, offering estate wine tastings and a vineyard event space. Targeted at wine consumers and event customers in central Indiana.
• Photography Passes Full-day and half-day passes for professional and amateur photographers requiring professional equipment, client shoots, or commercial exchanges (excluding sunflowers). Sold online and on-site. Targeted at professional photographers and serious hobbyists.
• Mountain Flower Kettle Corn Fresh popped kettle corn concession operated on-site by Mountain Flower Concessionaires, a local partner, available during the summer season. Targeted at farm visitors seeking ready-to-eat snacks.

Quantifiable outcome

• Strawberry season approximately 3 weeks long
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Mountain Flower ConcessionairesminorGTM or Marketing PartnerMountain Flower Concessionaires is a locally owned and operated kettle corn business that pops fresh corn on-site at Spencer Farm. They have been partnering with the farm since 2019, providing fresh popped kettle corn throughout the summer season.
• Lost Fork Valley FarmsminorOthersLost Fork Valley Farms in Switzerland County, Indiana supplies pure Indiana honey to Spencer Farm market, available year round.
• LM SugarbushminorOthersLM Sugarbush in Washington County, Indiana supplies pure maple syrup to Spencer Farm market, available year round.
• Spencer Farm WinerycoreStrategic or Co-development PartnerSpencer Farm Winery opened in October 2019 as a sister company. The tasting room is located in a restored 1883 Farmhouse on the property. The winery offers escape to the country with unique wines reflecting the estate's identity. Mark Spencer, eldest child of founders, founded the winery.
• The Vineyard at Spencer FarmcoreStrategic or Co-development PartnerThe Vineyard is an outdoor event space set among the vines at Spencer Farm, part of the Spencer Farm Winery operations. They pride themselves in crafting unique wines that reflect their identity as an estate, creating a memorable setting for any occasion.
• Jackslab Custom MeatsminorOthersJackslab Custom Meats is now available in Spencer Farm's market, offering all-natural beef, pork and chicken products.
• SkyView Digital MediaminorGTM or Marketing PartnerCreated drone footage of Spencer Farm & Winery showing 40 acres from a bird's-eye view, filmed in Fall 2019. Used for promotional purposes.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Huber's Orchard, Winery & Vineyard: Indiana family-owned farm combining fruit production, you-pick, a farm market, and a winery/vineyard. Closest comparable to Spencer Farm's combined farm + winery model in the same region.
• Tuttle Orchards: Central Indiana family-owned orchard offering you-pick apples, pumpkins, and a farm market with café and bakery. Closest direct comparable on a you-pick model, farm market, and multi-season agritourism in the same Indiana region.
• Stuckey Farm: Indiana you-pick farm offering strawberries, apples, and pumpkins plus a farm market and cider. Direct comparable on multi-crop you-pick and farm market format in central Indiana.
• Beasley's Orchard: Central Indiana family farm with you-pick apples, pumpkins, and a farm market featuring cider, donuts, and seasonal events. Comparable on family-owned, multi-season agritourism model.
• Apple Works: Indiana family-owned orchard with you-pick apples, a farm market, and bakery. Direct comparable on multi-decade family-operated farm serving central Indiana.
• Whiteland Orchard: Indiana orchard with you-pick apples, pumpkins, and a farm store. Direct comparable on central Indiana family-owned you-pick operations.
• Anderson Orchard: Indiana orchard offering you-pick apples, pumpkins, and a farm market. Comparable on family-owned Indiana orchard + farm market model.
• County Line Orchard: Indiana family orchard featuring you-pick apples, pumpkins, and a farm market with bakery. Comparable on Indiana family farm + farm market format.

Broad incumbents

• Terhune Orchards: New Jersey family-owned farm with you-pick, farm market, winery, and extensive agritourism events. Comparable on combined farm + winery + agritourism model, though at a larger scale and in a different region.

Regional players

• Curtis Orchard: Illinois family-owned orchard with you-pick apples, pumpkins, a farm market, and a tasting room. Comparable on multi-season agritourism + farm market format in the broader Midwest, but serving a different geography than Spencer Farm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/4mtnflower
• LinkedInlinkedin.com/company/spencer-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spencer Farm