What Spinnerei does

Spinnerei is a private event venue operator located in a converted 1960s spinning mill in the Viscosistadt district of Emmenbrücke, Lucerne, Switzerland. The venue spans over 2,200 m² across five transformable event spaces — Foyer, Halle 1, Halle 2, Impuls, and Reflex — with a combined licensed capacity of up to 900 persons. Its differentiating technical asset is a 270-degree immersive projection system paired with spatial audio in Halle 2, delivered and operated by exclusive AV partner auviso audio visual solutions ag. The property and brand are owned by Viscosistadt AG, while day-to-day operations are run by auviso's on-site event management team of approximately eight people.

Spinnerei's core product is a portfolio of eight all-inclusive themed event packages — Travel the World, Heimatgefühle, Polar Night, Polar Light, Beach, Japanese Neon Nights, The Great Gatsby, and Out of the Ordinary — priced at CHF 129–199 per person with a 150-guest minimum, bundling location, catering, decoration, 270-degree projection, and audio. Standard packages run at CHF 199 per person, while the off-peak Polar Light package is available at CHF 129 per person on Sundays through Wednesdays. Supplementary offerings include standalone hall rental (quote-based), digital and hybrid event production, custom decoration, furniture rental, and event management services. Exclusive catering is provided by Tavola Catering, and exclusive AV production and on-site event management are delivered by auviso.

The business model is primarily direct-to-corporate, with revenue driven by event-based bookings from Swiss and regional enterprises across industries such as insurance, aviation, food and dairy, healthcare, education, mobility, and tourism. Named corporate clients include SUVA, Emmi, Pilatus, Schindler, RUAG, Hager, HSLU, and LUKS. Marketing relies on the venue's own website, social media channels (LinkedIn, Facebook, Instagram), an email newsletter, downloadable brochures, and partner referrals including eventlokale.ch listings and event agencies. Pricing is quote-based for bespoke events and fixed per-person for packaged offerings, with revenue undisclosed but inferred to operate at sub-scale SMB revenues given the eight-person team and single-venue footprint.

Name

Spinnerei

Legal name

Spinnerei

Website

https://spinnerei.ch

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Spinnerei operates a 2,200 m² five-hall event venue in a converted 1960s spinning mill in Emmenbrücke, Lucerne, Switzerland. It serves corporate clients with all-inclusive themed event packages (CHF 129–199 per person) built around a 270-degree immersive projection system, exclusive catering, and AV production.

Ownership category

akta.pro rank

Product category

Corporate Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Event venue rental
• Corporate event packages
• Immersive projection events
• Themed event packages
• Conference venue services

Headquarters

HQ city

Emmenbrücke

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Rental: The Spinnerei charges room rental fees for its five event spaces (Foyer, Halle 1, Halle 2, Impuls, Reflex). The venue also offers room rental combined with optional add-on services including equipment, staffing, and decoration. Rates are quote-based and tailored to each event.
2. All-Inclusive Event Packages: Pre-packaged event bundles covering location, catering, technology, decoration, and staffing at a fixed per-person rate. Packages start from CHF 129 per person (Polar Light) to CHF 199 per person (most other themes), with a minimum of 150 guests. This is the primary revenue driver.
3. Event Management and Technical Services: auviso provides AV equipment rental, setup, and operation as an on-site technical partner. Tavola Catering provides exclusive catering. These services generate revenue through the Spinnerei's coordination and are bundled into package or quote-based pricing.
4. Additional Services (Dekoration, Mobiliar, Content Production): Optional add-ons including custom decoration, furniture rental, multimedia content production, event design, and event management support are charged separately on top of room rental or package pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Spinnerei operates a 2,200 m² premium event venue located in a converted 1960s spinning mill in the Viscosistadt district of Emmenbrücke, Lucerne. It rents five modular event halls (Foyer, Halle 1, Halle 2, Impuls, Reflex) and sells all-inclusive themed event packages priced at CHF 129–199 per person that bundle 270-degree immersive projection, spatial audio, themed catering via Tavola Catering, decoration, and on-site event management for corporate events, galas, conferences, and celebrations of 150 to 900 guests.

Product overview

Spinnerei is an event venue operator (not a software product company) offering a portfolio of five modular event spaces in a converted 1960s factory in Emmenbrücke, Lucerne. Its core offerings consist of physical event hall rentals (Foyer, Halle 1, Halle 2, Impuls, Reflex) with AV infrastructure, and eight all-inclusive themed event packages (Polar Light, Polar Night, Heimatgefühle, Travel the World, Beach, Japanese Neon Nights, The Great Gatsby, Out of the Ordinary) priced at CHF 129–199 per person. Packages bundle location, 270° projection, immersive sound, themed catering by Tavola Catering, decoration, and staff. Event technology is delivered by partner auviso audio visual solutions ag. The company also offers standalone eventmanagement, decoration, and digital/hybrid event services.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventhallen (Foyer, Halle 1, Halle 2, Impuls, Reflex)

Quantifiable outcome

• Venue licensed for up to 900 persons
• +3 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• auviso (audio visual solutions ag)coreTechnology or Integrationauviso is the exclusive on-site technical service provider for the Spinnerei, located directly adjacent to the venue. The company supplies and operates all AV equipment including the 270-degree projection system, immersive audio, lighting, and microphones. auviso also manages the Spinnerei's website, sales, and event management team (Pascale Lobatón, Reto Schneider, Alexia Willimann, Estelle Annen). The AGB of auviso govern all rental and service terms.
• Tavola CateringcoreChannel Partner/ Reseller/ DistributorTavola Catering is the exclusive on-site catering partner for the Spinnerei. As the largest event caterer in Central Switzerland, Tavola provides all food and beverage services for all-inclusive packages and custom catering requests. Contact: [email protected] / +41 41 367 61 61.
• Viscosistadt AGcoreStrategic or Co-development PartnerViscosistadt AG owns and manages the Viscosistadt urban development zone in Emmenbrücke, where the Spinnerei is located at the entrance to the district. The venue contact email is [email protected], indicating a landlord-tenant or parent company relationship. Three public car parks (Parkhaus Laborgasse, Parkhaus 4Viertel, Parkhaus Gerla) are available within the Viscosistadt.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• teamLab: International immersive digital-art organization operating large-scale projection and immersive experience venues globally. Comparable as a category-defining immersive-projection experience provider, indicating the broader experiential-entertainment trend Spinnerei rides with its 270° projection system.

Broad incumbents

• MCH Group (Messe Schweiz): Swiss-listed exhibitions and events group operating major venues including Messe Basel. Comparable as a broader Swiss incumbent in the live-marketing and event-venue industry, but at materially larger scale and broader portfolio than Spinnerei.
• The Dolder Grand (Zurich): Luxury Zurich hotel offering premium event spaces, gala venues, and conference facilities for high-end corporate clients. Comparable as a premium Swiss venue serving the same corporate event market, but with broader hospitality offerings including overnight accommodation Spinnerei lacks.
• Kongresshaus Zürich: Established large-scale Swiss convention and conference center offering flexible halls for corporate events, conferences, and galas. Comparable as a broader incumbent offering overlapping event-venue services, though at larger scale and without Spinnerei's immersive themed packaging.

Direct peers

• Samsung Hall Bern: Swiss event and concert venue in Bern hosting corporate events, galas, and conferences. Comparable as a Swiss multi-purpose event venue targeting similar corporate and association segments.
• Schiffbau Zürich: Converted industrial event and cultural venue in Zurich serving corporate events, banquets, and conferences. Comparable as another Swiss industrial-conversion venue competing for the same corporate event market as Spinnerei.
• Eventforum Berlin: Themed, industrial-style event venue in Berlin offering all-inclusive event packages with immersive staging for corporate clients. Comparable to Spinnerei's themed, all-inclusive model with strong experiential positioning in the European market.
• Trafo Halle Baden: Swiss event venue in a converted industrial building offering modular spaces and corporate event packages. Comparable to Spinnerei's converted 1960s spinning mill in Emmenbrücke, with similar industrial-heritage positioning and Swiss corporate client focus.
• StageOne Event & Convention Hall Zürich: Large-scale Swiss corporate event venue in Zurich-Oerlikon offering modular halls and all-inclusive event packages to enterprise clients — directly comparable to Spinnerei's modular-hall, all-inclusive model serving 150+ guests.

Others

• Eventlokale.ch: Swiss online marketplace for event venues, where Spinnerei itself is listed and has won an award. Comparable as a distribution channel / industry listing platform rather than a direct competitor, but relevant for understanding Spinnerei's customer-acquisition funnel.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spinnereieventlocation
• LinkedInlinkedin.com/company/spinnereiemmenbruecke
• Instagraminstagram.com/spinnerei_emmenbruecke

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spinnerei