Spirit4You

What Spirit4You does

Spirit4You is a non-profit educational support organization based in Den Haag, Netherlands, operating across the Haaglanden region under the content responsibility of the VO Platform—the governing body formed by the boards of VO schools, ROC Mondriaan, and De Haagse Hogeschool. The organization advises, inspires, and supports educational professionals in guiding students through educational transitions from vmbo and havo through mbo and into hbo or the labor market. Its core offerings are organized around three pillars: events (notably the annual Bekijk je toekomst beurs serving ~4,000 vmbo students and Bekijk je toekomst event serving ~2,600 havo-4 students), monitoring and reporting (VOROC student tracking system, annual monitoring reports, and warm transfer processes for vulnerable students), and network/professional development (five annual LOB network meetings plus the Spirit4You Connects annual gathering).

The organization delivers its services through a portfolio of digital platforms including Bekijkjetoekomstnu.nl (student-facing portal), the VOROC student tracking application, the LOB-paspoort digital passport, the LOB-cv tool, and the annual Mbo-gids regional guide. These tools are integrated into the regional educational workflow and shared across 100+ educational institutions. Spirit4You operates as a coordination body rather than a product company, with services provided free of charge to schools and students.

The organization is primarily funded by municipal subsidies from Gemeente Den Haag, with supplementary contributions from regional municipalities and educational boards, plus in-kind contributions from educational institutions. The program management team consists of approximately 7 people (3 program managers, 1 program assistant, plus portfolio holder), with a total staff of around 12. There is no pricing model or commercial revenue model; the organization is structurally a publicly funded intermediary focused on reducing study mismatches and early school leaving.

Name

Spirit4You

Legal name

Spirit4You

Website

https://spirit4you.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spirit4You is a non-profit educational support organization in the Haaglanden region that coordinates career orientation and student transitions between VO, MBO, and HBO institutions, serving ~100+ schools and ~6,600 students annually through events, monitoring, and digital tools.

Ownership category

akta.pro rank

Product category

Educational Career Orientation and Transition Support

NAICS

Educational Support Services (611710), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

akta.pro secondary industry

Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)

Keywords

• Career orientation services
• Educational transition support
• Student tracking system
• Regional education coordination
• LOB guidance programs

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Municipal Subsidy: Spirit4You is primarily funded by the municipality of Den Haag (gemeente Den Haag) with supplementary contributions from regional municipalities, VO, MBO, and HBO educational boards. Educational institutions also contribute in-kind to products and activities.
2. In-kind Contributions: Educational institutions contribute in-kind to products and activities of Spirit4You.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Spirit4You is a publicly funded educational support program that advises, inspires, activates, and supports schools in guiding young people through their student journey in the Haaglanden region. It coordinates career orientation (LOB) and educational transitions between vmbo, havo, mbo, and hbo, offering annual career events, network meetings for educational professionals, monitoring reports, and standardized digital tools such as VOROC, the LOB-paspoort, LOB-cv, and the Mbo-gids guide.

Product overview

Spirit4You is an educational consultancy organization operating in the Haaglanden region of the Netherlands that serves as a single unified program rather than a technology platform. The core offering consists of career orientation and guidance (LOB) services structured around three interconnected pillars: (1) Events and Exhibitions including the Bekijk je toekomst beurs (vmbo exhibition) and Bekijk je toekomst event (havo event); (2) Monitoring and Reporting tools including VOROC (student tracking system), Monitoringsrapportage (flow monitoring), and Warme overdracht (warm transfer); and (3) Network and Professional Development including LOB-netwerk bijeenkomsten and Spirit4You Connects. Supporting tools include the Bekijkjetoekomstnu.nl web platform, LOB-paspoort (digital passport), LOB-cv, and Mbo-gids guide. All products work together to support students through their educational journey from vmbo through hbo, with special attention to vulnerable students and smooth transitions between educational levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Bekijk je toekomst beurs Annual education and career exhibition for vmbo students (grades 3-4) in the Haaglanden region, providing information about mbo programs and professions. Includes separate tracks for vmbo, pro (practical education), and vso (special education) students.
• Bekijk je toekomst event Annual event for havo-4 students serving as the kickoff for the LOB (career orientation) program at vo-schools. Provides an interactive introduction to various sectors and professions to help students prepare for post-havo choices.
• LOB-paspoort (LOB Passport) Digital passport completed by students at the end of their educational trajectory, making LOB activities visible and used during enrollment intake at follow-up institutions.
• LOB-cv Tool for havo and vwo students in upper grades to gain insight into their own qualities, interests, skills, expectations, and motivation, helping them choose a follow-up education or prepare for study choice check conversations at universities of applied sciences.
• Mbo-gids (Wegwijs in het mbo) Comprehensive annual guide bundling all information about mbo education in the Haaglanden region, including information about all training domains, mbo schools in the region, open days, the application process, and QR codes linking to explanatory videos.
• VOROC (Leerlingvolgsysteem) Application for the Haaglanden region that tracks individual student transitions from vo to mbo. Schools can indicate which phase of transition students are in, and deans monitor progress on enrollment at follow-up institutions.
• Monitoringsrapportage Annual reporting that maps student flow, switching, and dropout rates for vmbo-to-mbo, mbo-to-hbo, and havo-to-hbo transitions in the Haaglanden region, providing insights for educational boards and municipalities.
• Warme overdracht (Warm Transfer) Process for carefully transferring data about vulnerable vmbo students to mbo institutions, including information about home situation, health, and behavioral issues, ensuring better student starts at mbo.
• Mbo-hbo projectweken Program where mbo students in the Haaglanden region can explore hbo studying through project weeks organized in collaboration with five regional universities of applied sciences, supported by materials for hbo skills and the Student Skills Team.
• LOB-netwerk bijeenkomsten Network meetings for educational professionals (deans, LOB coordinators, study career counselors) organized 5 times per year, focusing on topics around guidance, coaching, LOB, and skills for mbo/hbo transitions.
• Spirit4You Connects Annual meeting for all educational professionals in the Haaglanden region to inspire, meet, network, and learn from each other, with annual themes set in collaboration with the advisory group.
• Bekijkjetoekomstnu.nl Regional website serving as the central platform for LOB, education, and professions, improving the flow from vmbo and havo education to mbo and hbo education. Provides information about education, professions, and internships for students and parents.
• Loopbaanadvies Career guidance service from ROC Mondriaan supporting students who cannot easily enroll in follow-up education due to uncertainty about making choices, student capacity, knowledge level, learning disorders, psychosocial problems, motivation, or behavioral issues.

Quantifiable outcome

• Approximately 4,000 vmbo students served annually at Bekijk je toekomst beurs
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

24 partnerships are on record, tiered core, major and minor.

• VO PlatformcoreStrategic or Co-development PartnerSpirit4You falls under the content responsibility of the VO Platform, which is formed by the board members of VO schools, ROC Mondriaan, and De Haagse Hogeschool. The VO Platform provides governance and strategic oversight for Spirit4You activities.
• ROC MondriaancoreStrategic or Co-development PartnerROC Mondriaan is one of the founding members of the VO Platform and a key partner in Spirit4You. They host multiple campus locations in the Haaglanden region and participate in all major transition initiatives.
• De Haagse HogeschoolcoreStrategic or Co-development PartnerDe Haagse Hogeschool is one of the founding members of the VO Platform and serves as content responsibility holder for Spirit4You. They collaborate on events and provide facilities like the cleanroom in Delft.
• Lucas OnderwijscoreStrategic or Co-development PartnerLucas Onderwijs serves as the portfolio holder for Spirit4You from the VO Platform, providing leadership and strategic direction for the program.
• VABOK HaaglandencoreStrategic or Co-development PartnerVABOK Haaglanden (Association of Career Counselors) is a key partner in organizing network meetings and professional development events. They co-host the LOB network meetings and professional gatherings.
• Beethoven Zuid-HollandmajorStrategic or Co-development PartnerBeethoven Zuid-Holland is a regional technology education initiative. They partnered with Spirit4You for the cleanroom opening in Delft and collaborate on tech career orientation for youth.
• Smartmakers-DelftmajorStrategic or Co-development PartnerSmartmakers-Delft collaborates with Spirit4You on youth technology education initiatives, contributing to the Spirit4You Connects events and cleanroom activities.
• TechkwadraatmajorStrategic or Co-development PartnerTechkwadraat partners with Spirit4You on technology education initiatives in the Haaglanden region.
• Sterk Techniekonderwijs HaaglandenmajorStrategic or Co-development PartnerSterk Techniekonderwijs Haaglanden collaborates with Spirit4You on strengthening technical education transitions and career orientation in the region.
• Gemeente Den HaagcoreStrategic or Co-development PartnerGemeente Den Haag is the primary funder of Spirit4You and is represented in the klankbordgroep (advisory group). The municipality provides core funding and strategic guidance.
• Gemeente DelftmajorStrategic or Co-development PartnerGemeente Delft participates in the Spirit4You klankbordgroep and provides supplementary funding for regional educational initiatives.
• Gemeente WestlandmajorStrategic or Co-development PartnerGemeente Westland participates in the Spirit4You klankbordgroep and contributes to the funding of regional educational transition programs.
• mboRijnlandmajorStrategic or Co-development PartnermboRijnland is a key MBO partner participating in Spirit4You events and career fairs, providing study information for students transitioning to MBO.
• Yuverta MBOmajorStrategic or Co-development PartnerYuverta MBO participates in Spirit4You events and career fairs, providing information about vocational education options.
• ZadkinemajorStrategic or Co-development PartnerZadkine participates in Spirit4You events and career fairs, contributing to student transition support in the Haaglanden region.
• AlbedamajorStrategic or Co-development PartnerAlbeda participates in Spirit4You events and career fairs as an MBO institution providing vocational education information.
• Hogeschool RotterdammajorStrategic or Co-development PartnerHogeschool Rotterdam participates in Spirit4You events as an exhibitor, providing information about HBO programs for students.
• Hogeschool LeidenmajorStrategic or Co-development PartnerHogeschool Leiden participates in Spirit4You events as an exhibitor, showcasing their study programs.
• Hotelschool The HaguemajorStrategic or Co-development PartnerHotelschool The Hague participates in Spirit4You events, providing information about hospitality education programs.
• Ministerie van DefensieminorStrategic or Co-development PartnerMinistry of Defense participates in career events as an exhibitor, providing information about military career opportunities for students.
• Politie HaaglandenminorStrategic or Co-development PartnerPolice Haaglanden participates in career events, providing information about law enforcement career paths.
• HTMminorStrategic or Co-development PartnerHTM (public transport) participates in career events, showcasing career opportunities in the transportation sector.
• StedinminorStrategic or Co-development PartnerStedin (energy grid operator) participates in career events, providing information about careers in the energy sector.
• EpexMindminorStrategic or Co-development PartnerEpexMind provided expert knowledge during network meetings on topics like dopamine and its effects on youth motivation and learning behavior.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Studiekeuze123: Studiekeuze123 is a Dutch national platform providing comparable study-program information and student reviews to support HBO/WO study choice. It overlaps with the LOB-paspoort and LOB-cv functionality Spirit4You offers, but at national scale rather than regional.
• Quriuz: Quriuz is a Dutch student-information platform helping secondary and MBO students explore study programs and make educational choices. It competes with Spirit4You's Bekijkjetoekomstnu.nl portal in the digital LOB space, though Quriuz operates nationally and is more consumer-facing while Spirit4You is regionally B2B/B2C.

Others

• MBO Raad: MBO Raad is the Dutch sectoral association for vocational education (MBO) institutions, including Spirit4You's partners ROC Mondriaan, mboRijnland, Yuverta, Zadkine and Albeda. It sets the policy and quality frameworks within which Spirit4You's MBO-transition programs operate.
• VO-raad: VO-raad is the Dutch trade association for secondary education (VO) institutions and is the de facto sectoral body for Spirit4You's primary partner schools. Spirit4You operates under governance structures connected to VO-raad's member institutions, and VO-raad shapes the LOB policy environment in which Spirit4You operates.
• Npuls: Npuls is the Dutch national program for accelerating digital transformation in education, addressing both VO/MBO/HBO levels. It is a thematic peer to Spirit4You's VOROC and digital LOB tools, with potential overlap in providing digital infrastructure for educational transitions.

Broad incumbents

• Naviance (PowerSchool): Naviance is the dominant international college and career readiness platform used by secondary schools, and is the closest international functional equivalent to Spirit4You's VOROC + LOB-paspoort + Bekijkjetoekomstnu.nl stack. It competes at scale with what Spirit4You does regionally, and is the strategic benchmark for any future SaaS expansion.
• SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven): SBB is the national Dutch organization coordinating the interface between MBO vocational education and the labor market. Like Spirit4You, it facilitates transitions between education and work, but operates nationally across all MBO sectors rather than a single region, and is structurally integrated with MBO institutions rather than coordinating across the VO-MBO-HBO continuum.

Direct peers

• Sterk Techniekonderwijs Haaglanden: Sterk Techniekonderwijs Haaglanden is a regional program strengthening technical/vocational education in the same Haaglanden region as Spirit4You, and is listed as an active partner of Spirit4You. Both organizations coordinate across multiple educational levels and municipalities in the same geography, addressing student transitions into technical careers.
• Regionaal Meldpunt VSV Zuid-Holland: Regionaal Meldpunten VSV coordinate Dutch regional anti-dropout efforts under national policy. Spirit4You's monitoring and warm-overdracht programs address a directly adjacent mission (preventing VSV through better transitions), and operate in overlapping regional governance structures.
• VABOK (Vereniging voor Beroepskeuze- en Ontwikkelingsvraagstukken): VABOK is the Dutch professional association for career counselors and a stated partner of Spirit4You (specifically VABOK Haaglanden). Both organizations work on career orientation (LOB) guidance, with VABOK providing the professional development backbone and Spirit4You providing the regional programmatic framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spirit4you

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirit4You