EpexMind

What EpexMind does

EpexMind is a Dutch mental resilience training institute founded in 2023 and headquartered in Leiden, Netherlands, focused on youth aged 12 to 27. The company delivers interactive in-school workshops (Het Dopamine Effect, Stress naar Focus, Rots & Water, Drama naar Verbinding) for primary, secondary, and vocational education (MBO/ROC) institutions, alongside individual coaching and psychological counseling services. Its proprietary Mentaal Gezond Onderwijs (MGO) system packages a digital Welzijnscheck wellbeing assessment, a beleidscheck policy audit, certification, and access to external confidential advisors, positioning EpexMind to help schools comply with the Dutch Wet vrij en veilig onderwijs.

The product portfolio is built around a proprietary content library anchored by the Dopie brain character and a knowledge bank of 131+ articles, supported by certified Rots & Water trainers and branded educational merchandise sold through a direct-to-consumer webshop. Notable named partners include Ashram College, ROC Mondriaan, Yuverta, MBO Rijnland, ROC van Amsterdam, DongeMond College, Gemeente Groningen, and KNVB. The cumulative reach reported is approximately 26,500+ students across the three flagship programs.

EpexMind operates with a six-person team and a sales-led, domestic-only go-to-market. Training services are priced via custom quotes (trainer honorarium, materials, preparation, coordination; travel extra), with 30-day payment terms and tiered cancellation fees; MGO certification and subscription elements are positioned as multi-year institutional contracts. Revenue is not publicly disclosed, no external funding has been raised, and the company is privately held with no disclosed parent or investors. Distribution combines direct enterprise sales to schools and companies, a webshop for consumer merchandise, and free brainstorm consultations as a top-of-funnel conversion mechanism.

Name

EpexMind

Legal name

EpexMind

Website

https://epexmind.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

EpexMind is a Dutch training institute founded in 2023 that delivers mental resilience workshops, coaching, and the Mentaal Gezond Onderwijs (MGO) wellbeing system to primary, secondary, vocational schools, and companies serving youth aged 12-27 in the Netherlands.

Ownership category

akta.pro rank

Product category

Youth Mental Resilience Training and Education

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAIAD

Mindfulness, Stress Management & Resilience Training

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

SECONDARYEDAJALAI

Executive Function & Learning Coaching (Organization/ADHD Coaching)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYEDAFAKAG

Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines)

Education/Education Technology (EdTech) & Digital Learning/Accessibility, Assistive Technology & Special Needs EdTech

Keywords

• Youth mental resilience
• School wellbeing training
• Stress management workshops
• Psychology coaching services
• Educational training programs

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and Workshop Services: Core revenue stream from providing mental resilience training programs to schools and companies. Includes workshops on dopamine effects, stress management, Rots & Water (resilience), communication skills, and drama-to-connection programs. Priced via quote-based system with custom offerings per institution.
2. Webshop Product Sales: Sale of educational merchandise including posters (Dopamine poster, Rots en Water poster at €9.95 each), EpexMind keychain (€3.95), school bag (€29.95), and pens 10-pack (€14.99). Products available for direct purchase via webshop.
3. Individual Coaching and Psychology Services: One-on-one coaching and psychologist services for youth experiencing mental health challenges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

EpexMind delivers in-person mental resilience workshops, training programs, and individual coaching/psychology services for Dutch youth aged 12-27, primarily through primary schools, secondary schools, vocational institutions, and companies. The offering is anchored by named programs (Het Dopamine Effect, Stress naar Focus, Rots & Water, Drama naar Verbinding, Het Communicatie Effect) and supported by the Mentaal Gezond Onderwijs (MGO) system with a Welzijnscheck digital wellbeing measurement tool, plus a webshop for educational posters and merchandise.

Product overview

EpexMind is a training and education organization focused on strengthening mental resilience among youth aged 12-27 in the Netherlands. The offering consists of interactive workshops and training programs (including Het Dopamine Effect, Stress naar Focus, Rots & Water, Drama naar Verbinding, and Het Communicatie Effect), individual coaching and psychology services, and the Mentaal Gezond Onderwijs (MGO) system featuring the Welzijnscheck digital assessment tool for schools. Additional offerings include educational merchandise (posters featuring characters like Dopie) and content through a podcast series and knowledge bank blog. The portfolio spans primary education, secondary education, vocational training, and professional segments.

Differentiator

Problem solved

Functional benefit

Brands

• Mentaal Gezond Onderwijs (MGO): Mental Health Education system for schools that provides wellness checks, policy checks, certification, and external confidential advisors.
• Het Dopamine Effect
• Het Communicatie Effect
• Dopie

Products and services

• Het Dopamine Effect Workshop Interactive 60-90 minute workshop for youth aged 12-25 designed to help them manage digital stimuli from social media and gaming, build awareness, self-confidence, and satisfaction without constant stimulation. Delivered on-site at schools for groups up to 30 participants.
• Stress naar Focus Workshop Interactive 90-minute workshop teaching youth to convert stress into focused energy and directed action. Students gain insight into their stress responses, learn to recognize signals, and apply practical focus techniques. Delivered on-site at school for groups up to 30 participants.
• Rots & Water Resilience Training Resilience training for primary school children that teaches them to stand firm and confident, recognize and express boundaries, and handle themselves and others with respect. Uses certified elements from the international Rots & Water method combined with EpexMind's own methodology.
• Drama naar Verbinding Training Training that helps break drama patterns in the classroom and replaces them with connection-based interactions. Available for secondary education students and education professionals.
• Het Communicatie Effect Training Communication training for education professionals providing tools and techniques for effective communication and promoting positive behavior in the classroom.
• Mentaal Gezond Onderwijs (MGO) System Mental Health Education system for schools that connects insight, action, and policy. Includes the Welzijnscheck wellbeing measurement, policy check (Beleidscheck), certification, and external confidential advisor services. Designed to help schools meet Dutch safety and wellbeing regulations.
• Welzijnscheck (Wellbeing Check) Digital mental health measurement instrument for schools that monitors student wellbeing, social safety, and mental load. Provides insight at class, team, and school level with clear signals for where attention is needed and meets requirements for standardized student monitoring.
• Individual Coaching Individual one-on-one coaching services for youth provided by qualified professionals to support mental health challenges and resilience development.
• Psychologist Services Individual psychological support services for youth provided by qualified psychologists addressing mental health challenges.
• Teacher Training Programs (Docententrainingen) Training programs for teachers and education professionals covering mental health support, resilience, and classroom management.
• Dopie Poster (Dopamine Educational Poster) Educational poster featuring the proprietary Dopie brain character, designed to teach youth about dopamine, motivation, focus, and mental health in a visual and accessible way. Sold for €9.95 per unit via the EpexMind webshop.
• Rots en Water Poster (Resilience Educational Poster) Educational poster teaching children that they have a choice in how they react in any situation, using rock (standing firm, setting boundaries) and water (going with the flow, asking for help) concepts. Sold for €9.95 per unit via the EpexMind webshop.

Quantifiable outcome

• 15,000+ students trained in dopamine awareness
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• TrustindexminorOthersTrustindex provides verification services for EpexMind's Google Reviews, displaying the verified badge that confirms the authenticity of customer reviews. This provides social proof and credibility for prospective customers.
• Rots & Water FoundationcoreStrategic or Co-development PartnerEpexMind incorporates elements from the internationally recognized Rots & Water (Rock and Water) method in their resilience training programs. EpexMind trainers are certified in the method and supplement it with their own proprietary EpexMind approach.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mentaal Beter: Large Dutch mental healthcare provider with both youth-facing and corporate/EAP programs. Comparable mental health service category and a credible threat as it expands into school wellbeing contracts.
• Indigo (Lentis): Dutch youth mental health prevention and support organization with national reach. Operates broadly in the same Dutch youth mental resilience space EpexMind targets through workshops and coaching.
• MIND Us: Dutch platform dedicated to youth mental health, originally incubated by KPN/AMC and now operating at national scale. Comparable target audience (Dutch youth aged 12-27) and overlapping themes of resilience, digital wellbeing, and stress management.

Direct peers

• KPC Groep: Dutch education professional development and consultancy organization serving schools and teachers. Sells training and consultancy into the same PO/VO buyer base that EpexMind targets with its Docententrainingen and MGO offerings.
• iHUB: Dutch education support organization providing training, advice, and tools to schools, with focus on pupil wellbeing and social safety. Directly overlaps with EpexMind's school-wellbeing and resilience mission.
• Stichting Rots en Water: The Dutch foundation that owns the Rots & Water resilience methodology that EpexMind is certified to deliver. They are the method originators and primary competitor in the resilience-training-for-schools niche EpexMind competes in.
• Stichting School & Veiligheid: Dutch foundation supporting schools on social safety and wellbeing — the same regulatory area where EpexMind's MGO system operates. Comparable buyer (school leadership), comparable mission, and overlapping wellbeing/policy offerings.
• CPS onderwijsontwikkeling en advies: Dutch education advisory and training firm serving primary, secondary, and vocational schools. Sells professional development and wellbeing programs into the same school leadership buyers as EpexMind.

Others

• Stichting Ouders & Onderwijs: Dutch foundation supporting parents in education, including on youth mental health and school wellbeing. Adjacent player — addresses a related persona (parents) that EpexMind also targets via ouderavond sessions.

Regional players

• Kwadraad: Dutch coaching and wellbeing provider with strong regional presence. Comparable coaching and resilience training offerings for youth and schools, though focused on a specific Dutch region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@EpexMind
• LinkedInlinkedin.com/company/epexmind
• Instagraminstagram.com/epexmind?igshid=YmMyMTA2M2Y=
• TikToktiktok.com/@epexmind

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EpexMind