SpiritFM

Name

SpiritFM

Legal name

X AND A Marketing Korlátolt Felelősségű Társaság

Website

https://spiritfm.hu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)

Keywords

• Online radio broadcasting
• Talk radio programming
• Digital audio streaming
• News content delivery
• Hungarian media services

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and sponsorship: Spirit FM generates revenue through advertising and sponsorship, as evidenced by the presence of a 'Médiaajánlat' (media offer/advertising rates) page on its website, which lists political advertising tariff packages for elections (EP elections 2024, local elections 2024, national minority elections 2024). Commercial advertising and sponsorship constitute the primary revenue model.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SpiritFM is a Hungarian online talk-radio station that broadcasts a multi-format daily programming schedule covering news, current affairs, economics, culture, sports, military affairs, youth topics, humanitarian issues, and faith-based content. The station distributes live and on-demand audio content to Hungarian-speaking audiences through its website (spiritfm.hu), traditional radio broadcast, YouTube video recordings, and podcast archives on third-party platforms.

Product overview

Spirit FM is a Hungarian online radio station operated by X AND A Kft. and the Közösségi Rádiózásért Egyesület. The station operates as a unified radio broadcast platform offering live streaming and on-demand content. Its portfolio includes approximately 30 distinct programs spanning news (Aktuál, Egyenes beszéd), economics (Több-kevesebb), politics (Csatt, Editor, Exkluzív), culture (Kult-ÓRA), technology (A Sámán mondja), science (Generátor), sports (Sport PUB Valdez), health (Just Clear Live, Az életért), and specialized topics. The station provides an online broadcast service with live streaming capability and archived program content accessible via its website.

Differentiator

Problem solved

Functional benefit

Products and services

• Spirit FM Radio Broadcast Multi-format Hungarian talk-radio service broadcasting approximately 30 distinct daily and weekly programs covering news, economics, politics, culture, sports, military affairs, youth topics, humanitarian issues, faith-based content, and lifestyle programming. Delivered via live streaming on spiritfm.hu, over-the-air radio broadcast, YouTube video recordings, and podcast archives on third-party platforms.
• Political and Commercial Advertising Packages (Médiaajánlat) Advertising and sponsorship packages sold to Hungarian commercial brands and political campaigns seeking reach to SpiritFM's audience. Includes dedicated political advertising tariff packages for European Parliament elections 2024, local elections 2024, and national minority elections 2024, alongside general commercial advertising and sponsorship placements, with quote-based pricing distributed via downloadable PDF tariff documents.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

One partnership is on record.

• Hungary Helps ProgramminorGTM or Marketing PartnerSpirit FM hosts the 'Magyarország segít' (Hungary Helps) program, covering the Hungarian government's international humanitarian and aid efforts including support for persecuted Christians, disaster relief, and development aid in various countries (Syria, Ghana, Turkey, Iraq, Israel, Niger, Lebanon). The station covers Azbej Tristan (state secretary, Hungary Helps Program leader) as a recurring guest. Content focuses on Hungary's international humanitarian assistance and is produced in collaboration with the Hungary Helps government program.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ATV (Atv.hu): Established Hungarian television and online news/talk platform that shares on-air talent with Spirit FM (Somos András, Boros Tamás). Operates as a broader incumbent with cross-platform video, web, and political commentary, providing both content overlap and a talent source.
• Sláger FM: Major Hungarian commercial music-and-talk radio station with national FM coverage and online streaming. Represents the broader incumbent commercial radio model in the same Hungarian audio market Spirit FM addresses.
• Petőfi Rádió (MR2): Hungarian public radio station with youth-oriented programming, similar in target audience to Spirit FM's Corporation Z show. Broad incumbent with public funding and national reach.
• Kossuth Rádió (MR1): Hungary's flagship public radio station operated by MTVA, covering news, politics, culture, and current affairs. A broad incumbent offering overlapping talk-radio content with public-service funding advantages Spirit FM does not have.

Direct peers

• Klubrádió: Budapest-based Hungarian talk-radio station with similar news, politics, and current affairs focus. Most direct comparable in the Hungarian talk-radio niche that Spirit FM competes in.
• Karc FM: Hungarian Christian/conservative talk-radio station. Direct peer for Spirit FM's faith-based content (Istentisztelet) and politically aligned talk programming targeting similar conservative Hungarian audiences.
• Hír FM: Hungarian commercial news/talk radio station with online streaming. Targets similar Hungarian audiences with news and political commentary, overlapping Spirit FM's political and current affairs programming.
• InfoRádió: Hungarian 24-hour news and talk radio station with online streaming. Competes directly for Hungarian listeners seeking news, economics, and political coverage similar to Spirit FM's Aktuál and Egyenes beszéd programs.
• Lánchíd Rádió: Budapest-based Hungarian talk-radio station with conservative-leaning current affairs programming. Closely comparable format and audience segment to Spirit FM's political and cultural talk lineup.

Others

• Mixcloud: Global audio streaming platform that hosts independent radio shows and podcasts. Adjacent infrastructure provider rather than direct competitor, but represents one of the alternative distribution channels Spirit FM could leverage for audience expansion.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spiritfmbp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpiritFM