SpiritsUp

What SpiritsUp does

SpiritsUp is a Vienna, Austria-based company founded in 2014 operating at spiritsup.at. The firm employs approximately 14 people. Based on the company name and the Austrian top-level domain, the business appears to operate in the spirits, beverages, or hospitality-adjacent consumer sector, but the source data does not confirm a specific product line, retail vs. wholesale orientation, or target customer.

No additional operational detail is available from the input. The structured data fields covering products and services, technology stack, customer segments, pricing, revenue model, management team, funding history, partnerships, awards, and geographic footprint are all empty. The company's website currently returns only a loader/verification page ("One moment, please... Please wait while your request is being verified"), so first-party website content could not be captured. Consequently, the business model, go-to-market motion, revenue mechanics, and technical architecture cannot be characterized from the evidence provided, and any further inference would be speculative.

Name

SpiritsUp

Website

https://spiritsup.at

Company type

Private

Headcount range

11–50 employees

Short description

SpiritsUp is a Vienna, Austria-based company founded in 2014 with approximately 14 employees. Its name and Austrian (.at) web domain suggest operations in the spirits or beverages sector, though available source data does not specify products, customers, or business model.

Ownership category

akta.pro rank

Product category

Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080)

akta.pro primary industry

Alcohol Subscription Clubs & Membership Retail (CRANAAAI)

akta.pro secondary industries

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Fine Wine & Luxury Spirits Retail (CRANABAE), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Spirits retail
• Alcoholic beverages
• Online liquor store
• Premium spirits
• Beverage e-commerce

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Core offering

SpiritsUp appears to operate an Austrian (Vienna-based) spirits retail business, with the company name and domain (spiritsup.at) indicating a focus on the sale of spirits and related alcoholic beverages. The underlying product/service detail could not be confirmed because the website returned only a loader/verification page with no descriptive content.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Wine.com: Major online alcohol retailer with broad assortment across wine, beer, and spirits. Comparable as a digital off-premise alcohol retail operator, but with a much larger catalog and US focus.
• Drizly: Large online alcohol marketplace offering beer, wine, and spirits delivery across multiple US markets. Comparable as a digital off-premise spirits retailer, though operating at vastly greater scale and breadth.
• Total Wine & More: Large US specialty off-premise alcohol retailer with deep spirits assortment. Comparable to SpiritsUp in being a spirits-focused off-premise retailer, though at far greater scale and primarily brick-and-mortar.

Emerging players

• Whisky.de: Specialty online spirits/Whisky retailer focused on the German-speaking European market. Comparable as a regional, category-narrow online spirits specialist competing for similar DACH consumers.

Direct peers

• Master of Malt: UK-based online spirits and whisky specialist retailer with deep catalog and tasting-room content. Comparable in offering a broad, curated online spirits retail experience to enthusiasts.
• ReserveBar: Online premium spirits retailer offering gifting, rare bottles, and on-demand delivery. Comparable to SpiritsUp in being a specialty, off-premise spirits retailer focused on premium positioning.
• Flaviar: A membership-based spirits subscription and tasting club that curates rare and craft spirits for enthusiasts. Closely comparable to a SpiritsUp-style curated spirits retail/membership proposition.
• Craft Gin Club: Subscription club delivering curated craft spirits (gin-focused) monthly to members. Closely aligned with a SpiritsUp-style spirits subscription/membership retail model.
• Caskers: Online retailer specializing in rare and craft whiskey and other premium spirits, with a curated membership-style experience. Comparable to SpiritsUp as a niche, curated off-premise spirits platform.

Regional players

• Bottle Bazaar: European/Austrian or DACH-region online alcohol retailer carrying wine and spirits. Comparable as a regional competitor to SpiritsUp's Austrian online spirits proposition.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/spiritsup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpiritsUp