Splash's Swimming School

Name

Splash's Swimming School

Legal name

Splash's Swimming School

Website

https://splashs.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Swimming Education & Learn-to-Swim Services

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Learn to swim
• Swimming lessons
• Water safety education
• Infant aquatics
• Swim school programs

Headquarters

HQ city

Berwick

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Swim Lesson Fees: Recurring lesson fees for structured learn-to-swim programs across multiple levels including Baby Splash, Babies Can Swim, Kids Can Swim, Squad, Adults Can Swim, and School Holiday Accelerate Programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Splash's Swimming School delivers structured learn-to-swim lessons across five purpose-built aquatic centers in Melbourne's outer suburbs, serving babies (3 months), children, adults, and school groups. Programs are organized into progressive levels — Baby Splash, Babies Can Swim, Kids Can Swim, Squad, and Adults Can Swim — with school holiday intensive courses and accredited Victorian Water Safety Certificate programs for schools and early learning centres. The company backs every level with a Learning Guarantee providing a free second lesson if a swimmer has not advanced after 24 lessons.

Product overview

Splash's Swimming School is a multi-location learn-to-swim provider established in 1988, offering a comprehensive portfolio of swimming programs across five purpose-built facilities in Victoria, Australia. The core offerings include age-based programs: Baby Splash (3-7 months), Babies Can Swim (7 months-3 years), Kids Can Swim (3+ years), Squad (ability-based), and Adults Can Swim (18+ years), complemented by a School Holiday Accelerate Program. The company also delivers School Swimming Programs including Victorian Water Safety Certificate Programs and ELC Swimming Programs, with FREE Kinder and Foundation Water Safety Workshops. Additional services include Access & Inclusion support, FREE Parent Education Sessions, Fundraising Packs, Market Stalls, and a Parent Portal for booking management. The Beyond the Splash blog provides educational content. The school emphasizes its science-based curriculum, nationally qualified teachers, warm 32.5°C pools, and small class sizes as core differentiators.

Differentiator

Problem solved

Functional benefit

Brands

• Baby Splash: Swimming program for babies aged 3 to 7 months
• Babies Can Swim
• Kids Can Swim
• Squad
• Adults Can Swim
• School Holiday Accelerate Program

Products and services

• Baby Splash Swimming program for babies aged 3 to 7 months, introducing water safety, water familiarity, and comfort at an early age.
• Babies Can Swim Swimming program for babies and toddlers aged 7 months to 3 years, building water confidence and foundational swimming skills.
• Kids Can Swim Structured learn-to-swim program for children aged 3 years and above, teaching essential water safety, water confidence, and swimming strokes with progressive curriculum levels.
• Squad Ability-based swimming program for advanced swimmers looking to refine technique, build endurance, and prepare for competitive swimming.
• Adults Can Swim Swimming lessons for adults aged 18 years and above, teaching swimming from beginner level or improving existing technique and water confidence.
• School Holiday Accelerate Program Intensive swimming program delivered during school holidays designed to accelerate swimming skill development.
• School Swimming Programs Swimming programs delivered at primary schools, providing water safety education and swimming instruction for student cohorts.
• Victorian Water Safety Certificate Programs Accredited programs that provide students with water safety skills and certifications recognized in Victoria, delivered through Splash's school program offerings.
• ELC Swimming Programs Early Learning Centre swimming programs designed for preschool-aged children, delivered as part of Splash's school programs portfolio.
• Access & Inclusion Inclusive swimming program designed to support swimmers with additional needs and accessibility requirements.

Quantifiable outcome

• Free replacement lesson if swimmer hasn't advanced after 24 lessons

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Direct peers

• Carlile Swimming: Long-established Australian swim school chain with purpose-built facilities offering learn-to-swim programs from babies through to squad. Comparable to Splash's in curriculum structure, age-segmented programs, and multi-site Australian footprint.
• Kingswim: Multi-location Australian learn-to-swim operator with heated indoor pools and age-tiered lesson programs (babies, kids, adults, squad). Closely comparable business model to Splash's including warm-water pools and recurring lesson fees.
• JUMP! Swim Schools: Australian swim school franchise operating multiple learn-to-swim centers across Melbourne and other states. Directly comparable to Splash's in core product (structured learn-to-swim lessons across age groups) and in overlapping Melbourne outer-suburban catchments.
• Aquabliss Swim School: Australian swim school operator offering structured learn-to-swim programs from infants to adults in purpose-built heated pools. Comparable in product offering and recurring lesson model to Splash's.

Others

• Swimming Australia: National sporting organization governing competitive swimming in Australia. Relevant adjacency through squad/competitive pathways that Splash's Squad program feeds into, though not a direct commercial competitor.
• Swim Coaches and Teachers Australia (SCTA): National industry body for swim teachers and coaches in Australia. Comparable not as a competitor but as the credentialing and standards-setting ecosystem within which Splash's 'nationally qualified teachers' positioning sits.

Regional players

• State Swim: Western Australia-based learn-to-swim chain with heated indoor pools and age-tiered programs. Comparable product and model to Splash's but geographically concentrated outside Victoria.
• Little Fins Swim School: Smaller Australian swim school operator focused on infant and child learn-to-swim with warm-water pools. Comparable in the early-age aquatics segment but smaller scale and more regional than Splash's.

Broad incumbents

• Belgravia Leisure: Major Australian leisure and aquatic facility manager operating council and community pools with learn-to-swim programming. Comparable in the aquatics-instruction and school-program layer Splash's operates in, though at larger portfolio scale.
• YMCA Victoria (Aquatics): Large Victorian aquatic and recreation operator running learn-to-swim, squad, and school programs across many centers. Overlaps Splash's in swim instruction and school programs but operates as part of a broader community-recreation portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/splash's-swimming-school

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash's Swimming School