SPLASH!
SPLASH! is a multi-channel trade media platform serving the Australasian swimming pool and spa industry via print magazine, digital editions, SPLASH! TV video, eNews newsletter, and the flagship SPLASH! Expo trade show, reaching 5,700+ audited industry professionals on behalf of SPASA Australia.
- Company typePrivate
- Founded2000
- HeadquartersGold Coast, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SPLASH! does
SPLASH! is a multi-channel trade media publication serving the Australasian swimming pool and spa industry, founded circa 2000 and operated by The Swimming Pool & Spa Association of Australia Ltd (SPASA Australia), with publishing services provided by Intermedia. The publication delivers independent editorial content covering residential and commercial pools, spas, aquatics, sustainability, health, construction, retail/service, and product categories, reaching an audited circulation of more than 5,700 industry professionals including pool builders, service technicians, retailers, contractors, designers, engineers, manufacturers, distributors, councils, schools, and hotel managers across Australia and New Zealand.
The platform is built around five integrated products: SPLASH! Magazine (a print and digital publication hosted on Issuu, with 167 editions published), SPLASH! TV (a video content series including Tech Talk episodes), the SPLASH! Expo (the Southern Hemisphere's largest pool and spa industry trade show, held annually on the Gold Coast with associated events such as Master Class, WAVES, and the Australasian Awards of Excellence), a fortnightly eNews newsletter, and a Product Showcase section for sponsored manufacturer and supplier content. Distribution occurs through audited print circulation, the splash.online website, Issuu, email, social media (Twitter, Facebook, LinkedIn), and the annual Expo.
SPLASH! generates revenue through advertising placements in print and digital magazine editions, magazine subscriptions, trade show exhibitor fees and sponsorships, and sponsored video/content partnerships (such as the Tech Talk series co-produced with Pool Systems, backed by PoolCorp). The business operates with a very lean team of approximately 5 employees and is positioned as the official industry media of SPASA Australia, giving it preferential access to the peak industry's member base and event calendar.
SPLASH! firmographics
Firmographics- Name
- SPLASH!
- Legal name
- The Swimming Pool & Spa Association of Australia Ltd
- Website
- https://splash.online
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SPLASH! is a multi-channel trade media platform serving the Australasian swimming pool and spa industry via print magazine, digital editions, SPLASH! TV video, eNews newsletter, and the flagship SPLASH! Expo trade show, reaching 5,700+ audited industry professionals on behalf of SPASA Australia.
- Ownership category
- akta.pro rank
SPLASH! industry classification
Industry- Product category
- Trade Media Publishing (Swimming Pool & Spa Industry)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Water Parks (THAAAAAB)
- akta.pro secondary industry
- Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)
Keywords
Where SPLASH! is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
SPLASH! business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Advertising: SPLASH! generates revenue through advertising placements in its print and digital magazine editions, reaching over 5,700 audited industry members including pool builders, service technicians, retailers, contractors, designers, engineers, and other professionals.
- Magazine Subscriptions: Revenue from subscriptions to the print and digital magazine editions.
- Trade Show and Events: SPLASH! organizes the SPLASH! Expo trade show on the Gold Coast, generating revenue through exhibitor fees, sponsorships, and event tickets including the ALL Industry Welcome Event, SPLASH! Master Class, WAVES, and QLD Golf Day.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
SPLASH! product offering
Product offeringCore offering
SPLASH! is a multi-channel trade media publication serving the Australasian swimming pool and spa industry. It delivers editorial content through a print and digital magazine, an online video channel (SPLASH! TV), a fortnightly email newsletter (SPLASH! eNews), and a flagship trade show (SPLASH! Expo on the Gold Coast), providing industry news, product information, and business intelligence to pool and spa professionals.
Product overview
SPLASH! is a comprehensive media platform for the Australasian swimming pool and spa industry, consisting of multiple integrated offerings: SPLASH! Magazine (the core print/digital publication reaching 5,700+ industry members), SPLASH! TV (video content including the Tech Talk series), SPLASH! 2026 Expo (the flagship annual trade show on the Gold Coast), a newsletter/eNews delivery system, and a Product Showcase section. The platform is published by Intermedia on behalf of SPASA Australia, serving as the primary information hub for industry professionals including pool builders, service technicians, retailers, contractors, designers, and engineers.
Differentiator
Problem solved
Functional benefit
Products and services
- SPLASH! Magazine Flagship B2B trade magazine delivering Australasian swimming pool and spa industry news, product features, regulatory updates, and business intelligence to pool builders, service technicians, retailers, contractors, and suppliers, distributed in print and digital editions on a paid subscription basis.
- SPLASH! TV Online video channel providing visual coverage of the swimming pool and spa industry, including product showcases, industry events, and editorial features, targeting pool and spa trade professionals and suppliers.
- SPLASH! eNews Fortnightly email newsletter delivering timely industry news, product updates, and event information to pool and spa trade subscribers as a complement to the print and digital magazine.
- SPLASH! 2026 Expo Flagship annual trade show and exhibition for the Australasian swimming pool and spa industry held on the Gold Coast, providing manufacturers, distributors, and service companies with a venue to launch products, meet trade buyers, and network with industry peers.
Quantifiable outcome
- Reaches over 5,700 industry members with audited circulation
Companies that use SPLASH!
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
SPLASH! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SPLASH! partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Australasian Leisure ManagementminorAustralasian Leisure Management is one of the media brands under the SPASA portfolio, along with SPLASH! and Pool Spa Life brands.
- Pool Spa LifeminorPool Spa Life is one of the media brands under the SPASA portfolio, along with SPLASH! and Australasian Leisure Management brands.
- Pool SystemscorePool Systems, backed by global distribution leader PoolCorp, partnered with SPLASH! to co-produce the Tech Talk video series. This collaboration brings education and credible product information for service techs and professionals across 8,000+ product lines to a wider audience via the Splash platform.
- SPASA Australia (The Swimming Pool & Spa Association of Australia Ltd)coreSPLASH! is published by Intermedia on behalf of SPASA Australia. SPASA is the peak industry body representing the swimming pool and spa industry in Australia, and SPLASH! serves as its official industry media publication.
- Intermedia (The Intermedia Group)coreIntermedia is the publishing company responsible for producing SPLASH! magazine and associated digital platforms. Has unrivalled reputation in B2B website design and management.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
SPLASH! competitors and assessment
Company assessmentDirect peers
- Pool Spa Life: Sister media brand within the SPASA Australia portfolio alongside SPLASH! and Australasian Leisure Management. Closely comparable as a pool/spa industry publication under the same association ownership.
- Aqua Magazine: North American trade magazine for pool, spa, and hot tub professionals covering construction, retail, service, and products. Closely mirrors SPLASH!'s editorial scope and audience of builders, retailers, and service technicians.
- Australasian Leisure Management: Sister trade media brand within the SPASA Australia portfolio, covering the broader Australasian leisure industry including aquatic and recreation facilities. Comparable as co-owned B2B trade media serving overlapping government, commercial, and institutional audiences.
- Pool & Spa News: Leading US-based trade publication covering the swimming pool and spa industry with news, product information, and industry events. Highly comparable as a B2B trade media title serving the same pool/spa professional audience across residential and commercial markets.
Emerging players
- Athletic Business: US B2B media brand serving the athletics, fitness, and recreation facility market. Comparable as a niche B2B trade publication targeting professionals at aquatic, leisure, and recreation facilities — an audience segment SPLASH! also serves.
Broad incumbents
- Spa Business: Global B2B media title covering the spa and wellness industry, including product launches, design, and operations. Comparable as adjacent trade media targeting spa/wellness professionals with overlapping advertiser base.
Regional players
- Swimming Pool News (SPN): UK-based trade publication for the swimming pool industry covering construction, products, and service. Comparable as a regional B2B trade title for the pool industry with similar editorial coverage and audience.
- Poolside: UK and European trade media brand covering the swimming pool industry with news, products, and industry events. Comparable as a regional pool/spa trade publication serving a different geography than SPLASH! but with similar professional audience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SPLASH! social profiles
Digital presenceSPLASH! financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPLASH! leadership team
Management profileNumber of profiles
Profiles2 records
SPLASH! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPLASH! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPLASH!
What does SPLASH! do?
SPLASH! is a multi-channel trade media publication serving the Australasian swimming pool and spa industry. It delivers editorial content through a print and digital magazine, an online video channel (SPLASH! TV), a fortnightly email newsletter (SPLASH! eNews), and a flagship trade show (SPLASH! Expo on the Gold Coast), providing industry news, product information, and business intelligence to pool and spa professionals.
Is SPLASH! a public or private company?
SPLASH! is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SPLASH! founded?
SPLASH! was founded in 2000. It employs 1 to 10 people.
Where is SPLASH! based?
SPLASH! is headquartered in Gold Coast, Australia, in the Oceania region.
How does SPLASH! make money?
Three revenue lines are on record. Magazine Advertising is the primary driver. The others are magazine Subscriptions and trade Show and Events.
Who are SPLASH!'s main competitors?
Direct peers on record are Pool Spa Life, Aqua Magazine, Australasian Leisure Management and Pool & Spa News. Athletic Business is listed as an emerging player. Spa Business is listed as a broad incumbent. Regional players are Swimming Pool News (SPN) and Poolside.
Does SPLASH! have an API?
No public API is recorded for SPLASH!.
What industry is SPLASH! in?
SPLASH!'s product category is Trade Media Publishing (Swimming Pool & Spa Industry). Its primary akta.pro industry code is THAAAAAB, Water Parks, with a secondary code of THAJAEAB, Water Parks (Outdoor/Indoor, Wave Pools & Slides). Its SIC code is 2741.