What Pool Spa Life does

Pool Spa Life is a privately held Australian media and events company operating across Australia and New Zealand, focused exclusively on the pool and spa industry. With 46 employees and entities registered under ABN 74 150 541 816 (Australia) and NZBN 9429047201217 (New Zealand), the company functions as the official media platform of the Swimming Pool & Spa Association (SPASA). It produces a weekly television series (Pool Spa Life Australia, hosted by Walt Collins, with Season 1 airing from January 2025 and Season 2 from January 2026), publishes a consumer magazine with six regional editions covering every Australian state/territory plus New Zealand, and runs annual consumer expos in Melbourne, Sydney, Adelaide, Brisbane, Perth, and Auckland. The platform also operates a Find a Provider directory connecting prospective buyers with SPASA-certified builders, retailers, equipment suppliers, landscapers, and service technicians.

The company's underlying technology footprint is minimal — its primary assets are content (broadcast video, print, blog), physical events, and a self-service web directory rather than proprietary software. Revenue is generated through four principal streams: magazine sales via expos and independent retailers, expo admission fees, advertising and sponsorship from SPASA member businesses and equipment brands (Pool & Spa Warehouse, Polaris, AstralPool, MPBA), and paid TV show segment partnerships. Customer segments are bifurcated: prospective pool and spa buyers at the consumer end and SPASA member SMBs at the trade end. The business has not raised external funding and operates as an independent private company.

Name

Pool Spa Life

Legal name

Pool Spa Life

Website

https://poolspalife.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pool Spa Life is the official media platform of SPASA, operating a TV show, six regional print editions, six annual expos, and a provider directory serving the Australian and New Zealand pool and spa industry.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Magazine Sales and Distribution: Pool Spa Life magazine is sold at Expos and through independent retailers, generating revenue from magazine sales to consumers interested in pools and spas.
2. Expo Ticketing and Attendance: Pool Spa Life Expos charge admission for consumer attendance at events held across Australian states and New Zealand.
3. Advertising and Sponsorship: SPASA members and industry businesses advertise in the magazine, sponsor TV show segments, and exhibit at Expos to reach potential pool and spa buyers.
4. Segment Partnerships (TV Show): Companies pay to be featured in TV show segments. Featured partners include Pool & Spa Warehouse, Polaris, AstralPool, and the Master Pool Builders Association (MPBA).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pool Spa Life operates a multi-channel media and events platform for the Australian and New Zealand pool and spa industry. Its core offerings are a regionally edited consumer magazine (six editions across Australian states and New Zealand), a weekly television series (Pool Spa Life Australia), annual consumer expos in six cities, and the Find a Provider online directory that connects buyers with SPASA-certified builders, retailers and service providers.

Product overview

Pool Spa Life operates as a multi-platform media and information company serving the pool and spa industry across Australia and New Zealand. The core offerings consist of the Pool Spa Life Magazine (regional editions covering all Australian states and territories plus New Zealand), the Pool Spa Life Australia TV Show (Season 1 and Season 2), the Pool Spa Life Expo events held in major metropolitan areas, and the Find a Provider directory connecting consumers with SPASA member professionals. These products work together to guide potential pool owners through buying, building, and maintaining pools and spas, with additional content through blog articles covering inspiration, sustainability, trends, and practical tips.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Spa Life Magazine Consumer magazine showcasing award-winning pools and spas from across Australia and New Zealand, with six regional editions (NSW/ACT, Victoria/Tasmania, Queensland, South Australia/NT, Western Australia, New Zealand) providing inspiration and information for prospective pool and spa owners.
• Pool Spa Life Australia TV Show Weekly television series featuring episodes on pool automation, award-winning builders, safety innovations, sustainable pool solutions and product showcases, with two seasons produced (Season 1 2025, Season 2 2026).
• Pool Spa Life Expo Annual consumer expos held in Victoria (Melbourne Convention & Exhibition Centre), NSW (Rosehill Gardens Racecourse), South Australia (Adelaide Showground), Queensland (Brisbane Showgrounds), Western Australia (Claremont Showground) and New Zealand (Auckland Showgrounds), offering pool and spa buying guidance, industry professionals and product demonstrations under one roof.
• Find a Provider Directory Online searchable directory connecting consumers with SPASA-certified pool and spa professionals — pool builders, spa retailers, fencing suppliers, landscapers, service technicians and equipment suppliers — across regional Australia and New Zealand.
• Pool & Spa: Enhancing Outdoor Living Magazine Companion publication focused on products, services, design trends, technology developments, pool chemistry tips and sustainability information for pool and spa enthusiasts.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Master Pool Builders Association (MPBA)coreStrategic or Co-development PartnerThe Master Pool Builders Association is featured prominently in Pool Spa Life Australia's TV show. The segment 'Master Pool Builder' highlights what the Master Pool Builder program means and why choosing a SPASA member matters for quality, professionalism and compliance.
• Pool & Spa WarehousecoreGTM or Marketing PartnerPool & Spa Warehouse, described as one of the country's biggest pool retailers, is featured in TV show segments. The segment showcases their one-stop-shop warehouse where pool owners can get water testing and find everything needed for pool maintenance.
• PolarisminorGTM or Marketing PartnerPolaris Hinges is featured in a TV show segment about pool safety, highlighting innovation in pool safety products for Australian backyards and the importance of preventing unsupervised water access.
• AstralPoolminorGTM or Marketing PartnerAstralPool's HALO System for pool automation is featured in the TV show, highlighting how the technology allows control of heating, lighting, and pool chemistry from smart devices, with retrofit capability for existing pools.
• SPASA (Swimming Pool & Spa Association)coreStrategic or Co-development PartnerPool Spa Life is the official media platform of SPASA in Australia and New Zealand. SPASA members receive preferential treatment and exposure through Pool Spa Life content, Expos, and the Find a Provider directory. SPASA membership is a requirement highlighted for quality pool builders.
• SPASA New ZealandcoreStrategic or Co-development PartnerPool Spa Life covers the New Zealand market with regional content, a dedicated NZ magazine edition, and NZ Expos. SPASA NZ is the local industry association partner for the New Zealand market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Home Beautiful: Australian home design and lifestyle magazine targeting consumers researching home improvement projects. Comparable as a print and digital consumer media brand addressing the same research-and-inspiration stage of the home/backyard buying journey.
• Better Homes and Gardens Australia: Australian multi-platform home/lifestyle brand combining a print magazine, TV show, and digital content. Comparable because it operates the same magazine-plus-TV-plus-digital format as Pool Spa Life, just at much larger scale and across the broader home category.
• Homes To Love: Australian home and lifestyle digital media brand covering design, renovation, and outdoor living. Comparable as a content-driven consumer media platform competing for the same homeowner audience Pool Spa Life targets with its backyard/pool content.
• Melbourne Home Show / Home Shows Australia: Operator of large consumer home expos across Australian capital cities. Comparable because it runs the same consumer expo format in the same Australian cities where Pool Spa Life holds its state-level events, competing for exhibitor and attendee share.
• Inside Out (Australian edition): Australian home design and renovation magazine. Comparable as a regional print and digital consumer title targeting homeowners researching renovation and outdoor upgrades, competing with Pool Spa Life for the backyard/lifestyle content audience.
• HIA (Housing Industry Association) Home Show: Industry-association-affiliated home show events in Australia. Comparable because it operates the same consumer expo format for the home building industry, anchored by an industry association partnership analogous to Pool Spa Life's SPASA relationship.

Broad incumbents

• Reed Exhibitions Australia: Global exhibitions organiser operating trade and consumer shows across Australia. Comparable as a scaled expo operator providing infrastructure, sponsorship monetisation, and event management know-how relevant to Pool Spa Life's expo business.
• Trusted Media Brands: Multi-title media company producing enthusiast and home-focused magazines and digital brands. Comparable as a multi-platform consumer media operator with vertical specialisation analogous to Pool Spa Life's pool/spa niche play.
• Domain Group: Major Australian property and home media platform. Comparable as a category-specific media brand monetising homeowner intent through advertising, listings, and content - serving the same Australian homeowner audience with a directory-plus-content model.
• Bauer Media Australia: Major Australian magazine publisher producing multiple home, lifestyle, and hobby titles. Comparable as an established print-led media incumbent whose vertical specialisation model parallels Pool Spa Life's regional, category-focused magazine publishing approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PoolSpaLife
• LinkedInlinkedin.com/company/poolspalife

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pool Spa Life