Splash Watersports

What Splash Watersports does

Splash Watersports is a privately-held UK-based direct-to-consumer e-commerce retailer operating from Wakefield, specializing in watersports and sailing equipment. The company sells through its own website splashwatersports.co.uk, distributing a curated catalog that includes sailing clothing (brands such as Gill, Gul, Musto, Peak, Rooster, Typhoon, Crewsaver), marine chandlery (Allen, Harken, Holt, King Fisher Yacht Ropes, Ronstan), marine rope, watersports equipment, kayak and canoeing gear, and a specialty line of replacement parts and accessories for Laser sailboats. The site organizes its offering by category, brand, and product sub-type, and operates on a standard e-commerce platform with no proprietary technology features, no public API, and no mobile app.

The business serves primarily individual watersports enthusiasts engaged in dinghy sailing, kayaking, canoeing, paddleboarding, and general marine recreation, with secondary reach into sailing schools, clubs, and owners of larger sailboats (20' to 48'). Pricing is on a one-time unit basis across product categories, with items ranging from £0.65 to £350; the company also runs a 'Sale Items' line indicating promotional discounting. Marketing is conducted via the SEO-optimized website alongside organic Facebook and Instagram channels. There is no B2B enterprise contract activity, no disclosed funding, no parent company, and the website is built by an external contractor (Cobblebox LTD), suggesting outsourced technical operations.

Revenue is not publicly disclosed. With a headcount of 5 employees and a single-country UK market presence, the company operates as a small specialist retailer without reported institutional investment, M&A activity, or significant scaling signals. The firm is a going concern with active operations, standard retail operating hours (Monday to Saturday, 9:00 am to 7:00 pm), and a functional contact infrastructure.

Name

Splash Watersports

Legal name

Splash Watersports

Website

https://splashwatersports.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Splash Watersports is a UK-based direct-to-consumer e-commerce retailer based in Wakefield selling sailing clothing, marine chandlery, rope, watersports equipment, and Laser sailboat replacement parts to individual enthusiasts, sailing schools, and boat owners.

Ownership category

akta.pro rank

Product category

Watersports Equipment Retail

akta.pro primary industry

Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)

akta.pro secondary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Watersports equipment retail
• Sailing clothing apparel
• Marine chandlery supplies
• Dinghy replacement parts
• Kayaking canoeing gear

Headquarters

HQ city

Wakefield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue is generated through direct online sales of watersports equipment, sailing clothing, chandlery, and accessories. The business operates as a traditional e-commerce retail model with one-time product transactions rather than subscription services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Splash Watersports is a UK-based online retailer that sells watersports equipment, sailing clothing, chandlery, rope, and replacement parts — particularly for Laser-class dinghies and other sailing craft — through a direct-to-consumer e-commerce website. Its assortment spans multiple recognized watersports brands and covers categories including kayak and canoeing gear, care and maintenance products, and larger sailing boat parts.

Product overview

Splash Watersports is a UK-based online retailer specializing in watersports equipment. Their product portfolio centers on sailing clothing, marine chandlery (hardware and fittings), rope products, and watersports equipment. The offering includes a comprehensive range of branded clothing (from Gill, Gul, Musto, Peak, Rooster, Typhoon, Crewsaver), marine hardware (Allen, Harken, Holt, King Fisher Yacht Ropes, Ronstan), plus dedicated sections for kayak/canoeing, dinghy sailing gear, paddleboards, and Laser sailboat replacement parts. The store operates primarily as an e-commerce platform without apparent AI-powered features or public API access.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Force 4 Chandlery: Long-established UK online chandlery and sailing equipment retailer. Directly comparable as a UK-based, multi-brand e-commerce seller of sailing chandlery, rope, clothing, and dinghy hardware competing for the same customer set.
• Sailing Chandlery: UK-based e-commerce chandlery retailer selling sailing hardware, lines, and accessories to dinghy and yacht owners. Comparable on assortment and customer base within UK sailing enthusiasts.
• Trident Marine: UK marine chandlery retailer with overlapping assortment in dinghy hardware, sailing clothing, and accessories. Comparable on category focus and direct-to-consumer UK shipping model.
• Purely Marine: UK-based marine chandlery and sailing equipment e-commerce retailer. Comparable on product mix (blocks, fittings, ropes, deck hardware) and DTC channel focus on UK boaters.
• Sea-Sports: UK watersports e-commerce retailer covering kayaking, paddleboarding, and sailing kit. Comparable on multi-category watersports retail and DTC focus, though less chandlery-heavy.

Broad incumbents

• Defender Marine: Major US-based marine supply retailer carrying chandlery, safety gear, and watersports equipment. Comparable on assortment and online-first model, with much larger scale and broader brand portfolio.
• Decathlon UK: Global sporting goods retailer with growing UK watersports assortment (kayaks, paddleboards, sailing accessories, wetsuits). Comparable on watersports category overlap and aggressive pricing, but serves a much broader sporting goods market.
• West Marine: Largest US marine retailer with broad assortment across sailing hardware, apparel, and watersports gear. Comparable on category breadth but operates at far larger scale, with US-centric distribution.

Others

• Amazon UK: UK generalist marketplace where many of the same brands (Gill, Rooster, Typhoon, Holt) are sold directly by brand stores and third-party resellers. Adjacent competitor that pressures pricing and discoverability, though not a specialist.

Regional players

• Compass24: European outdoor and watersports equipment retailer based in Germany. Comparable on assortment (sailing, paddling, marine accessories) and DTC online model, but operates in a different primary geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Splash-Watersports-328102631153369
• Instagraminstagram.com/splash_watersport
• LinkedInlinkedin.com/company/splash-watersports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash Watersports