Sea Sports Cyclery & Outdoor

What Sea Sports Cyclery & Outdoor does

Sea Sports Cyclery & Outdoor is an independent specialty retailer founded in 1993 and based in a single storefront at 1441 Iyannough Rd (Route 132) in Hyannis, Massachusetts, on Cape Cod. The company sells bicycles across road, mountain, electric, commuter/urban, comfort, cruiser, fitness, hybrid, children's, and cyclocross categories, along with parts, components, wheels, tires, accessories, clothing, helmets, shoes, and car racks. Featured bike brands include Trek, Specialized, Santa Cruz, Giant, Surly, Gazelle, Electra, and Liv. A separate water-sports division offers kayaks (including an exclusive Cape Cod dealership for Hobie kayaks), stand-up paddleboards, Hobie Mirage Eclipse pedal boards, canoes, and accessories, with seasonal Salomon cross-country skis rounding out the winter assortment.

The company operates a multi-revenue-stream model spanning one-time product sales, professional services (bike repair, professional bicycle fitting, custom builds, bike boxing and assembly), and usage-based rentals (bikes, kayaks, and SUPs). A proprietary 25 Point Top Flight Certified Build process, executed by certified technicians and bundled with six months of free basic service, anchors its quality positioning. Distribution combines the seven-day-a-week physical storefront with an e-commerce site offering Continental US shipping, free in-store pickup, and a gift card program denominated from $10 to $1,000.

Go-to-market is direct-to-consumer, with customer acquisition driven by community engagement (a Strava club, group rides, partnership with Devo Cycling Cape Cod), educational content (Electric Bike Guide), and a rental-to-purchase trial funnel. The customer base is fragmented across cycling enthusiasts, water-sports users, winter-sports buyers, and Cape Cod tourists, with no disclosed B2B or enterprise contracts. The company is privately held with no disclosed outside investment; ownership rests with founder Jeff Craddock, and headcount sits in the 11–50 employee band.

Name

Sea Sports Cyclery & Outdoor

Legal name

Sea Sports Cyclery & Outdoor

Website

https://capecodseasports.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bicycle and Outdoor Recreation Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

Keywords

• Bicycle retail sales
• Bike repair services
• Paddleboard kayak sales
• Outdoor recreation equipment
• Bike fitting services

Headquarters

HQ city

Hyannis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of bicycles (road, mountain, electric, hybrid, commuter, comfort, cruiser, children's), parts, accessories, clothing, helmets, shoes, car racks, snow sports equipment, kayaks, and SUP boards.
2. Service Revenue: Bike repair services, professional bicycle fitting services, custom bike builds, bike assembly and boxing for shipping.
3. Equipment Rentals: Bike rentals, kayak and SUP rentals for customer trial and experience before purchase.
4. Trade-In Program: Accepts used bikes as trade-in toward new purchases.
5. Gift Cards: Gift cards sold in denominations from $10 to $1,000 for in-store redemption.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sea Sports Cyclery & Outdoor is a brick-and-mortar and online retail shop in Hyannis, MA (Cape Cod) that sells bicycles, bicycle parts and accessories, cycling apparel, water sports equipment (kayaks, canoes, stand up paddleboards, Hobie Mirage Eclipse pedalboards), snow sports gear, and gift cards. The store provides professional bike repair, certified bike assembly under the proprietary 25 Point Top Flight Certified Build program, professional bicycle fitting, custom bike builds, equipment rentals (bikes, kayaks, and SUPs), a bike trade-in program, and financing options.

Product overview

Sea Sports Cyclery & Outdoor is a retail bicycle and outdoor recreation store offering a comprehensive range of products and services. The core product portfolio includes bicycles across multiple categories (road, mountain, electric, commuter/urban, comfort, cruiser, fitness, hybrid, children's, cyclocross), bicycle parts and components, accessories, clothing, helmets, shoes, car racks, and gift cards. The water sports division features kayaks (including exclusive Hobie kayak dealer), canoes, stand up paddleboards (SUP), and Hobie Mirage Eclipse pedal boards. Seasonal offerings include snow sports with Salomon cross country skis. Services include professional bike repair with a proprietary 25 Point Top Flight Certified Build program, bicycle fitting services, bike trade-in, rentals (bikes and kayaks/SUP), financing options, bicycle clinics/guiding, demo fleet access, and custom bike builds/assembly. The store is located in Hyannis, MA (Cape Cod) and operates 7 days a week.

Differentiator

Problem solved

Functional benefit

Brands

• Sea Sports Gift Card: Gift cards available in denominations from $10 to $1,000 for in-store redemption.

Products and services

• Bicycles (Road, Mountain, Electric, Commuter/Urban, Comfort, Cruiser, Fitness, Hybrid, Children's, Cyclocross)

Quantifiable outcome

• Free 6-month basic service on all new bicycle purchases

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Hobie CatcoreChannel Partner/ Reseller/ DistributorSea Sports Cyclery is the area's exclusive dealer for Hobie kayaks and Hobie Mirage Eclipse pedalboards. This exclusive arrangement provides differentiated water sports inventory and positions the store as the premier destination for Hobie products in the Cape Cod region.
• Devo Cycling Cape CodminorGTM or Marketing PartnerCommunity partnership with youth cycling development program for group rides and cycling events. Store promotes Devo Cycling and provides a hub for their cycling community activities.
• StravaminorGTM or Marketing PartnerStore maintains an official Strava club for community engagement with local cyclists. Strava club serves as a digital hub for group ride coordination and community building.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• REI Co-op: U.S. outdoor recreation co-op retailer selling bikes, kayaks, SUPs, apparel, and accessories with strong service offerings. Competes for the same Cape Cod outdoor-recreation customer with broader assortment and pricing power.
• Moosejaw: Online and brick-and-mortar outdoor retailer carrying bikes, paddlesports, and apparel. Comparable multi-category recreational goods assortment with national reach.
• Eastern Mountain Sports (EMS): New England-based outdoor retailer with bikes, paddlesports, and winter sports. Comparable multi-category recreational goods assortment and regional presence on the East Coast.
• Backcountry: Large online outdoor retailer selling bikes, paddlesports, and apparel direct-to-consumer. Represents the e-commerce competition that pressures local specialty retailers' pricing and assortment.

Direct peers

• Mike's Bikes: Multi-location independent bike retailer with full-service repair, fitting, and premium brand portfolio (Specialized, Santa Cruz, Trek). Comparable in offering full bike assortment plus service-driven revenue model.
• Landry's Bicycles: Multi-location New England bike retailer operating showrooms, service, rentals, and apparel across MA, NH, and RI. Closest geographic comp to Sea Sports as a regional bike chain with full-service retail, repair, and fitting offerings.

Emerging players

• Jenson USA: Direct-to-consumer and online bike retailer with select brick-and-mortar. Notable comp because of price-competitive positioning that pressures local retailers' parts and accessories margins.
• The Pro's Closet: Used and new bike marketplace that competes with local shops' trade-in and resale programs. Relevant to Sea Sports' bike trade-in value proposition and recurring used-bike liquidity.

Others

• Specialized Bicycle Components: Premium bike manufacturer and direct supplier. Relevant as a key brand partner and as a direct-to-consumer operator whose online channel competes with Sea Sports' retail sales.
• Trek Bicycle: Major bike manufacturer and direct supplier to Sea Sports. Relevant as a key brand partner and the parent of competing direct-to-consumer retail via trekbikes.com that bypasses local dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/capecodseasports
• Instagraminstagram.com/capecodseasports
• Xx.com/capeseasports
• LinkedInlinkedin.com/company/sea-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Sports Cyclery & Outdoor