Spoken Wines
- Company typePrivate
- Founded-
- HeadquartersMeridian, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Spoken Wines firmographics
Firmographics- Name
- Spoken Wines
- Legal name
- Spoken Wines
- Website
- https://spokenwines.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Spoken Wines industry classification
Industry- Product category
- Wine Media and Discovery
- akta.pro primary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
- akta.pro secondary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Spoken Wines is headquartered
LocationHeadquarters
- HQ city
- Meridian
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spoken Wines business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Affiliate Commission: Spoken Wines earns commissions when customers purchase wines through affiliate links to wine distributors such as Wine.com and regional distributors. The company uses affiliate links throughout the site to direct customers to purchase featured wines.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Spoken Wines product offering
Product offeringCore offering
Spoken Wines is a content-driven wine discovery platform that curates stories about exceptional wineries the founders have personally visited in 15+ countries. The company publishes video, blog, and newsletter content and connects wine enthusiasts to featured wines through affiliate links to third-party distributors such as Wine.com and regional partners, rather than selling wine directly.
Product overview
Spoken Wines is a content-driven wine discovery platform that curates stories about exceptional wineries and wines from around the world. The core offering consists of Featured Wineries (profiles of 150+ visited wineries across 15+ countries) and Featured Wines (wines available for ordering through wine distributors), supplemented by a VIP Newsletter subscription service offering exclusive content and discounts. Additional content features include Wine Articles (editorial content published in lifestyle publications) and a Wine Blog (narrative stories from wine region visits). The company acts as an intermediary, connecting wine enthusiasts with wineries through storytelling, affiliate links, and regional wine distributors rather than selling wine directly.
Differentiator
Problem solved
Functional benefit
Products and services
- Featured Wineries
Quantifiable outcome
- 25+ years visiting wine regions
- +2 more outcomes
Companies that use Spoken Wines
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Spoken Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Spoken Wines partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wine.comcoreWine.com is the primary US wine distributor affiliate partner. Spoken Wines features affiliate links throughout the site that direct customers to Wine.com for purchasing featured wines, earning commission on sales generated through these links.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Spoken Wines competitors and assessment
Company assessmentOthers
- Wine.com: Wine.com is Spoken Wines' primary US affiliate partner and the largest online wine retailer in the US. It is a key ecosystem participant rather than a direct content competitor, but it represents the closest point of sale conversion in Spoken Wines' funnel.
Direct peers
- Decanter: Decanter is a global wine media brand producing articles, reviews, and educational content for wine consumers. It competes with Spoken Wines in the storytelling and wine discovery category, especially for premium and international wine audiences.
- Wine Folly: Wine Folly is a direct peer in the wine education and content space, producing articles, videos, infographics, and learning resources to help consumers discover and understand wines. Both platforms pursue a content-led, audience-first approach to wine discovery with affiliate monetization.
- CellarTracker: CellarTracker is a community-driven wine cellar management and review platform. It overlaps with Spoken Wines in the wine enthusiast content and discovery category, with user-generated tasting notes and community reviews supplementing editorial coverage.
- Wine Enthusiast: Wine Enthusiast is a long-established wine content, ratings, and e-commerce platform serving wine enthusiasts. It competes with Spoken Wines for consumer attention in the wine discovery category and combines editorial content with wine retail.
- GuildSomm: GuildSomm is a wine education community producing in-depth content about wine regions, producers, and tasting. It shares Spoken Wines' content-led approach to wine discovery and storytelling, though it skews more toward trade and sommelier audiences.
- VinePair: VinePair is a digital wine media company producing editorial content, news, and reviews targeting wine enthusiasts. It directly overlaps with Spoken Wines' content-driven discovery model, though it operates at larger scale with a broader editorial team.
- Snooth: Snooth is a wine discovery and e-commerce platform combining editorial content, professional reviews, and a wine marketplace. It is comparable to Spoken Wines in combining content-led wine discovery with affiliate/marketplace monetization.
Broad incumbents
- Wine Spectator: Wine Spectator is a long-established wine media and ratings publication with global reach. It is a broad incumbent competitor in wine editorial content and discovery, with far greater scale and resources than Spoken Wines.
- Vivino: Vivino is the largest wine app and marketplace combining community reviews, label recognition, and e-commerce. It is a broad incumbent in the wine discovery and purchase space, with both content and direct retail capabilities that overlap with Spoken Wines' affiliate-driven model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Spoken Wines social profiles
Digital presenceSpoken Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spoken Wines leadership team
Management profileNumber of profiles
Profiles4 records
Spoken Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spoken Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spoken Wines
What does Spoken Wines do?
Spoken Wines is a content-driven wine discovery platform that curates stories about exceptional wineries the founders have personally visited in 15+ countries. The company publishes video, blog, and newsletter content and connects wine enthusiasts to featured wines through affiliate links to third-party distributors such as Wine.com and regional partners, rather than selling wine directly.
Is Spoken Wines a public or private company?
Spoken Wines is a private company. It is classified as family owned and is currently operating.
When was Spoken Wines founded?
Spoken Wines was founded in -1. It employs 1 to 10 people.
Where is Spoken Wines based?
Spoken Wines is headquartered in Meridian, United States, in the North America region.
How does Spoken Wines make money?
One revenue line is on record: affiliate Commission.
Who are Spoken Wines's main competitors?
Wine.com is listed as an others. Direct peers are Decanter, Wine Folly, CellarTracker, Wine Enthusiast, GuildSomm, VinePair and Snooth. Broad incumbents are Wine Spectator and Vivino.
Does Spoken Wines have an API?
No public API is recorded for Spoken Wines.
What industry is Spoken Wines in?
Spoken Wines's product category is Wine Media and Discovery. Its primary akta.pro industry code is THAJAGAD, Wine Tastings & Vineyard/Winery Tours, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail).