SponsorWorld

What SponsorWorld does

SponsorWorld ApS is a Danish privately-held e-commerce company (ApS/Anpartsselskab) headquartered in Herning, Denmark, operating a direct-to-consumer platform for custom sports apparel and profile clothing. Founded in 2017 and staffed by 8 employees, the company targets sports clubs, small and medium-sized businesses, student organizations, event participants, and private individuals across Denmark. Its product portfolio spans six concept lines — Profil tøj (corporate profile clothing), Klubtøj (club clothing), Løbetøj / Motionsevent (running and athletic apparel), Studenter (student event apparel), Logo Deals (discounted sponsor-branded items), and Gratis Kamptøj (free match clothing funded by embedded sponsors).

The platform is built on Shopify and is differentiated by an in-house 3D Designer tool that lets buyers modify garment colors, upload logos and images, and preview designs prior to production. Production lead time is approximately four weeks, with free shipping offered on orders above 899kr and standard shipping priced at 49kr; all prices include Danish VAT. SponsorWorld operates a fully self-serve, product-led go-to-market motion with no disclosed sales function or institutional funding.

Revenue is generated through one-time unit sales of customized apparel. Distribution is entirely domestic (Denmark) via the shop.sponsorworld.dk storefront, supplemented by optional local pickup at the Herning headquarters. Marketing relies on organic social presence across Facebook, Instagram, TikTok, X/Twitter, and LinkedIn. No strategic acquisitions, partnerships, leadership appointments, funding rounds, or geographic expansions are disclosed in the source material.

Name

SponsorWorld

Legal name

SponsorWorld Aps

Website

https://sponsorworld.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SponsorWorld is a Danish self-serve e-commerce platform that sells custom sports apparel and profile clothing to sports clubs, businesses, students, and private individuals in Denmark via an in-house 3D Designer tool, with no disclosed funding or geographic expansion.

Ownership category

akta.pro rank

Product category

Custom Sports Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Custom apparel manufacturing
• Sports clothing design
• Branded workwear
• Club uniform production
• Custom sports apparel

Headquarters

HQ city

Herning

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Custom Apparel Sales: Direct e-commerce sales of custom sports apparel and profile clothing. Customers order customized products including club clothing, company clothing, running apparel, and student event apparel. Revenue is generated through one-time product purchases with customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SponsorWorld designs, produces, and sells custom sports apparel and profile clothing through an e-commerce storefront. Customers use an integrated 3D designer tool to specify colors, logos, and images, then order custom-made club uniforms, corporate wear, student event shirts, and running apparel. The company operates exclusively in Denmark from its Herning headquarters.

Product overview

SponsorWorld offers a unified custom apparel platform combining multiple product concepts for sports clubs, businesses, and private customers. The core portfolio includes Profil tøj (custom profile/business clothing), Logo Deals (discounted items with SponsorWorld branding), Gratis Kamptøj (free club competition clothing), Studenter (student event apparel), Løbetøj (running/athletic apparel), and Klubtøj (custom club clothing). All products are customizable through the 3D Designer tool, which allows customers to modify colors, upload images, and preview designs before production. The company operates as a single Shopify-powered e-commerce platform with integrated design functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Profil tøj (Profile Clothing)

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Squadkit: Online platform for custom teamwear and club apparel with self-serve design tooling, competing for the same sports-club and group-order customers as SponsorWorld.
• Owayo: Custom teamwear specialist offering fully customizable sports apparel with online design tools, comparable in business model and target customer to SponsorWorld.
• Customizer: Scandinavian self-serve custom apparel platform with 3D-style designer tools, closely mirroring SponsorWorld's product configurator approach for sports clubs and teams.
• Triangle Sports: Danish custom team sportswear platform with online design tools for clubs, directly comparable to SponsorWorld's Danish club apparel offering with similar self-serve e-commerce model.
• Custom Sportswear: European custom teamwear and club apparel manufacturer with online design functionality, directly comparable in product category and customer segment to SponsorWorld.

Broad incumbents

• Hummel International: Established Danish-origin sportswear brand supplying team kits and club apparel across Europe, overlapping with SponsorWorld's club clothing and teamwear offerings at greater scale.
• Spread Group (Spreadshirt): Large-scale custom apparel and print-on-demand platform with integrated design tools, representing a much broader incumbent offering overlapping SponsorWorld's custom apparel capability.
• Pro-Direct Teamwear: Large multi-brand teamwear retailer supplying custom kit solutions to clubs, comparable as a broader incumbent serving overlapping sports-club customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/SponsorworldDK
• Facebookfacebook.com/DKSPONSORWORLD
• LinkedInlinkedin.com/company/sponsorworlddk
• Instagraminstagram.com/sponsorworld.dk
• TikToktiktok.com/@sponsorworld

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SponsorWorld