Spoonfed Kitchen

What Spoonfed Kitchen does

Spoonfed Kitchen is a privately held, family-owned cafe and catering operator founded in 2016 by Kim and Matt Lennert, headquartered in a single physical location at 1930 Eastwood Rd., #105 in Wilmington, North Carolina, near Wrightsville Beach. The business runs a dine-in breakfast and lunch cafe (open Wednesday through Sunday, 8:30am–2:30pm), a full-service event catering division covering weddings, corporate events, social gatherings, and holiday functions, and a separate shelf-stable retail sub-brand called Spoonfed Granola sold via its own e-commerce storefront. Wedding catering is positioned as the premium offering, typically priced at $80–$100 per person for full-service staffed events, with private tastings at $60 per person and a la carte add-ons (boxed lunches, stations, tray-passed appetizers, kid's meals, vendor meals, coffee service, late-night snacks). The company has eight employees, no disclosed external funding, and is owned and operated by the founding family (Kim, Matt, and their daughter Elizabeth "Tizzy"), whose prior venture Moveable Feast was founded in 1999 in Geneva, IL and sold to former employees in 2011. Distribution is entirely direct-to-consumer through the physical cafe, two owned e-commerce storefronts (shop-spoonfed.com and spoonfedgranola.com), direct event inquiry channels (email, phone, website forms), and organic social media (Instagram, Facebook); the firm does not use third-party delivery platforms or resellers. Ingredient sourcing is anchored by named local partnerships with Humble Roots Farm, Terra Vita, and Hilltop Black Angus, which underpin a provenance-focused brand narrative around fresh, all-natural, small-batch preparation.

Name

Spoonfed Kitchen

Legal name

Spoonfed Kitchen

Website

https://spoonfedkitchen.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Spoonfed Kitchen is a family-owned Wilmington, NC cafe and catering company founded in 2016, serving local dine-in customers plus weddings, corporate events, and social gatherings, with a separate e-commerce sub-brand selling housemade granola.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Cafe Retail: In-person dining and takeout at the physical cafe location, offering food and beverages including acai bowls, coffee, and seasonal menu items. Customers can also order online for pickup.
2. Catering Services: Catering for corporate events, parties, graduations, and family reunions. Services include grab-and-go catering, setup catering, and full-service catering. Pricing varies by service level and menu selection.
3. Wedding Catering: Full-service wedding catering including appetizers, buffets, plated meals, family-style service, and stations. Pricing typically ranges from $80-$100 per person for full-service staffed weddings, including food, service, and gratuity.
4. Granola and Pantry Products: Sale of housemade Spoonfed Granola and other pantry essentials through a separate e-commerce storefront at spoonfedgranola.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Spoonfed Kitchen operates a dine-in and takeout cafe near Wrightsville Beach, NC, and provides full-service catering for weddings, corporate events, and private parties, including menu design, setup, service, and cleanup. It also sells a signature housemade granola line under the sub-brand Spoonfed Granola through its own e-commerce site.

Product overview

Spoonfed Kitchen is a cafe and catering company operating as a single unified business rather than a platform-plus-modules architecture. The company operates a physical cafe near Wrightsville Beach, NC, offering dine-in breakfast and lunch service alongside a full-service catering division for weddings, corporate events, and parties. A separate sub-brand, Spoonfed Granola, sells housemade granola products online. The product portfolio consists of: the Cafe (core dine-in service), Catering Services (event catering), Wedding Catering (specialized wedding services), and Spoonfed Granola (retail food product). Additional offerings include Holiday Catering and Corporate Catering packages, and Grab & Go Catering for pickup orders.

Differentiator

Problem solved

Functional benefit

Brands

• Spoonfed Granola: Housemade granola sold online. Made in small batches with fresh, all-natural ingredients, featuring a signature salty & sweet flavor with crunchy clusters and whole nuts. Available at spoonfedgranola.com.

Products and services

• Spoonfed Cafe A physical dine-in and takeout cafe near Wrightsville Beach, NC serving made-from-scratch breakfast and lunch with seasonal menu items, coffee and refreshments, available for in-person visits or online pickup orders.
• Catering Services Event catering for corporate events, parties, graduations, and family reunions, offering grab-and-go pickup, setup catering, and full-service catering with plated, family-style, stations, and buffet service styles.
• Wedding Catering Full-service wedding catering including menu design, appetizers, buffets, plated, family-style, and stations service, bakery items, beverages, desserts, late-night snacks, and cleanup, typically priced at $80-$100 per person for fully staffed weddings.
• Spoonfed Granola Housemade granola made in small batches with fresh, all-natural ingredients, featuring a signature salty-sweet flavor with crunchy clusters and whole nuts, sold as a retail pantry staple for breakfast or snacking.

Quantifiable outcome

• We've had at least 20 people tell us that it was the best food they've ever had at any wedding.
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Humble Roots Farm (Kyle)minorOthersLocal farm partnership for quality ingredients. The company collaborates with like-minded producers who care deeply about ingredient integrity. No further details on the specific nature of the supply relationship.
• Terra Vita (Mike)minorOthersLocal farm partnership for quality ingredients. Terra Vita is mentioned as a collaborator sharing the company's values about food integrity and sustainable sourcing.
• Hilltop Black Angus (Dale & Sharon)minorOthersRanch partnership for quality beef products. Dale and Sharon at Hilltop Black Angus are noted as collaborators who share the company's commitment to ingredient quality and integrity.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Corner Bakery Cafe: National cafe-bakery chain offering dine-in breakfast/lunch, baked goods, and full-service catering for corporate and social events. Comparable cafe-bakery-plus-catering operating model at much larger scale.
• Zoe's Kitchen: Fast-casual Mediterranean restaurant chain with a strong catering program for corporate and group events. Comparable in offering dine-in food plus off-premise catering at scale.
• Panera Bread: Large national bakery-cafe chain with deep catering program for corporate catering, group orders, and special events. Overlaps with Spoonfed on cafe-bakery format and event/office catering customer base.
• Atlanta Bread Company: Regional bakery-cafe concept offering breakfast, lunch, and catering services to corporate and social clients. Comparable cafe-bakery plus catering hybrid model.
• Le Pain Quotidien: International bakery-cafe chain with catering services for corporate and private events. Overlaps with Spoonfed on the wholesome, fresh-ingredient cafe positioning and event catering offerings.

Direct peers

• Moveable Feast: Geneva, IL-based cafe and full-service catering company founded by the same Lennert family that previously founded and sold this business in 2011. Operates the same cafe-plus-catering hybrid model that Spoonfed Kitchen replicates.

Others

• Honey Baked Ham Co. Specialty food retailer and caterer focused on holiday meals, parties, and corporate events. Comparable as a specialty food brand that combines retail products (hams, sides) with catering services for events and gatherings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spoonfed-kitchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spoonfed Kitchen