Atlanta Bread Company
Atlanta Bread Company is a private bakery cafe franchise founded in 1993, operating quick-casual restaurants across the US Southeast featuring daily fresh-baked bread, sandwiches, salads, and corporate catering through ezCater.
- Company typePrivate
- Founded1993
- HeadquartersSmyrna, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Atlanta Bread Company does
Atlanta Bread Company (legal entity: Atlanta Bread Company International, Inc.) is a private bakery cafe quick-casual restaurant chain founded in 1993 and headquartered in the Smyrna/Atlanta, Georgia area. The company operates through a franchise model with locally owned and operated stores, with at least nine identified locations spanning metro Atlanta (Smyrna, Sandy Springs, Woodstock, Cumming), Asheville NC, and four concourse outlets (A, B, C, F) at Hartsfield-Jackson Atlanta International Airport. Its core offering is a unified menu built around sandwiches (signature, classic, and panini), salads (signature and classic), bowls, seasonally rotating soups, breakfast items, and a full bakery section of 13 varieties of fresh-baked bread loaves, bagels, and pastries produced from scratch every morning. Lavazza is its strategic coffee partner under a sustainability-oriented supply arrangement.
Revenue mechanics span restaurant-level retail food service, corporate and event catering distributed through ezCater (recognized with the 2021 Best of ezCater Award), third-party delivery through UberEats, DoorDash, Grubhub, and Postmates, franchise fees, gift card sales via StoreCard, and a recurring loyalty program (Rise Rewards) issuing $7 in rewards for every $150 spent. The technology stack is largely composed of third-party SaaS: Incentivio for online ordering, StoreCard for gift card management, the custom Rise Rewards mobile app for ordering and loyalty, and aggregator APIs for delivery. Catering-related add-ons include paid meeting and conference room rentals ($10-$15/hour) at select Georgia franchise locations. The company does not disclose financials, has no recorded funding rounds, no M&A activity, no patents, and no public-facing APIs or AI/ML capabilities.
Atlanta Bread Company firmographics
Firmographics- Name
- Atlanta Bread Company
- Legal name
- Atlanta Bread Company International, Inc.
- Website
- https://atlantabread.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Atlanta Bread Company is a private bakery cafe franchise founded in 1993, operating quick-casual restaurants across the US Southeast featuring daily fresh-baked bread, sandwiches, salads, and corporate catering through ezCater.
- Ownership category
- akta.pro rank
Atlanta Bread Company industry classification
Industry- Product category
- Quick-Casual Restaurant
- NAICS
- Baked Goods Retailers (445291), Limited-Service Restaurants (722513)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where Atlanta Bread Company is headquartered
LocationHeadquarters
- HQ city
- Smyrna
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Atlanta Bread Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Food Service: In-restaurant and takeout sales of sandwiches, salads, soups, breakfast items, baked goods, and beverages at franchise locations.
- Catering Services: Corporate and event catering through ezCater platform, offering platter presentations and boxed lunches for office meetings, gatherings, and special occasions.
- Third-Party Delivery: Revenue from third-party delivery orders through UberEats, DoorDash, Grubhub, and Postmates partnerships.
- Franchise Fees: Revenue from franchisee licensing with franchise inquiry contact at [email protected] for potential franchisees.
- Gift Cards: Gift card sales through in-store purchase at bakery cafes.
- Loyalty Program: Rise Rewards loyalty program earning points on purchases redeemable for discounts ($7 for every 150 points).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Franchise opportunity - pricing not disclosed |
| Unit Pricing | Pay-as-you-go | Meeting room rental - Rye Suite |
| Unit Pricing | Pay-as-you-go | Meeting room rental - Honey Wheat/Asiago Suite |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Atlanta Bread Company product offering
Product offeringCore offering
Atlanta Bread Company operates a franchise of bakery cafe quick-casual restaurants, primarily in the U.S. Southeast, serving made-to-order sandwiches, salads, soups, bowls, and breakfast items on bread baked fresh in-store daily (13 varieties), alongside baked goods and Lavazza coffee beverages. The chain supplements dine-in, takeout, curbside pickup, and delivery with corporate catering (via ezCater), conference room rentals at select locations, gift cards, and a mobile rewards app.
Product overview
Atlanta Bread Company operates a bakery cafe quick-casual restaurant chain offering a unified menu of fresh-baked goods and prepared foods. The core product portfolio centers on sandwiches (Signature, Classic, and Panini varieties), salads (Signature and Classic), bowls, soups, and a full bakery section featuring 13 bread varieties, bagels, and pastries—all baked fresh daily. The menu also includes breakfast items and hot/cold beverages featuring a Lavazza coffee partnership. Add-on services include a Rise Rewards mobile app for ordering and loyalty, catering services via EZcater partnership, conference room rental at select locations, curbside pickup, and gift cards. The company was founded in 1993 and operates locations primarily in the Atlanta metropolitan area and southeastern United States, with each location being locally owned and operated.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Sandwiches
Companies that use Atlanta Bread Company
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Atlanta Bread Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Atlanta Bread Company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- LavazzacoreSustainable coffee partnership with Lavazza bringing environmentally and socially responsible coffee to all locations. Lavazza supports environmental and social development in coffee-growing communities including equality, youth empowerment, food security, and climate change management.
- ezCatercorePartnership with ezCater for corporate catering services. Atlanta Bread is listed on the ezCater platform for office catering, events, and group meals.
- UberEatsminorThird-party delivery partnership enabling food delivery to customers through the UberEats platform.
- DoorDashminorThird-party delivery partnership enabling food delivery to customers through the DoorDash platform.
- GrubhubminorThird-party delivery partnership enabling food delivery to customers through the Grubhub platform.
- PostmatesminorThird-party delivery partnership enabling food delivery to customers through the Postmates platform (now merged with UberEats).
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Atlanta Bread Company competitors and assessment
Company assessmentDirect peers
- Pret A Manger: Quick-casual cafe chain emphasizing freshly prepared sandwiches, salads and baked goods daily; comparable on morning-fresh baking, urban/airport real estate, and grab-and-go traffic.
- Corner Bakery Cafe: US franchise bakery-cafe chain with nearly identical menu (sandwiches, salads, soups, freshly baked pastries) and similar cafe-format locations targeting office and daytime traffic.
- Bruegger's Bagels: Bagel-focused bakery-cafe serving breakfast sandwiches, coffee and spreads; direct competitor in the fresh-baked breakfast/lunch cafe segment with overlapping US franchise footprint.
- La Madeleine French Bakery & Cafe: French-themed bakery-cafe chain offering soups, salads, sandwiches and pastries baked on-site; shares the bakery-driven quick-casual dining concept and family/coffee-house setting.
- Panera Bread: Largest US bakery-cafe chain serving soups, sandwiches, salads and baked goods in a similar dine-in/takeout/delivery model; the closest analogue to Atlanta Bread's quick-casual concept and target customer.
- Au Bon Pain: Bakery-cafe concept focused on fresh-baked goods, sandwiches, salads and coffee; historically strong in transit and urban locations directly comparable to ABC's airport concourse strategy.
- Le Pain Quotidien: Belgian-inspired bakery-cafe chain emphasizing organic bread baked daily, open-faced sandwiches and salads; close culinary analogue to ABC's fresh-baked bread identity.
- Einstein Bros Bagels: National bagel franchise cafe concept with made-to-order sandwiches, coffee and catering; comparable operating model, menu mix and franchise structure to Atlanta Bread.
Emerging players
- Crumbl Cookies: Rapidly expanding specialty bakery franchise with strong loyalty app and digital-first ordering model; comparable as a fresh-baked franchise concept with mobile-app-driven customer engagement, though narrower menu.
Broad incumbents
- Jersey Mike's Subs: Large US sub/sandwich franchise chain competing with Atlanta Bread for lunchtime quick-casual traffic, catering and delivery orders; relevant as a broader category incumbent in the same customer occasion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Atlanta Bread Company social profiles
Digital presenceAtlanta Bread Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlanta Bread Company leadership team
Management profileNumber of profiles
Profiles4 records
Atlanta Bread Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlanta Bread Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlanta Bread Company
What does Atlanta Bread Company do?
Atlanta Bread Company operates a franchise of bakery cafe quick-casual restaurants, primarily in the U.S. Southeast, serving made-to-order sandwiches, salads, soups, bowls, and breakfast items on bread baked fresh in-store daily (13 varieties), alongside baked goods and Lavazza coffee beverages. The chain supplements dine-in, takeout, curbside pickup, and delivery with corporate catering (via ezCater), conference room rentals at select locations, gift cards, and a mobile rewards app.
Is Atlanta Bread Company a public or private company?
Atlanta Bread Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atlanta Bread Company founded?
Atlanta Bread Company was founded in 1993. It employs 101 to 250 people.
Where is Atlanta Bread Company based?
Atlanta Bread Company is headquartered in Smyrna, United States, in the North America region.
How does Atlanta Bread Company make money?
Six revenue lines are on record. Retail Food Service is the primary driver. The others are catering Services, third-Party Delivery, franchise Fees, gift Cards and loyalty Program.
Who are Atlanta Bread Company's main competitors?
Direct peers on record are Pret A Manger, Corner Bakery Cafe, Bruegger's Bagels, La Madeleine French Bakery & Cafe, Panera Bread, Au Bon Pain, Le Pain Quotidien and Einstein Bros Bagels. Crumbl Cookies is listed as an emerging player. Jersey Mike's Subs is listed as a broad incumbent.
Does Atlanta Bread Company have an API?
No public API is recorded for Atlanta Bread Company.
What industry is Atlanta Bread Company in?
Atlanta Bread Company's product category is Quick-Casual Restaurant. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 445291 and its SIC code is 2050.