Spoonful
Spoonful operates as TeePublic, a print-on-demand e-commerce marketplace that enables independent artists to sell custom designs on apparel, accessories, and home goods without inventory risk, serving a global base of creators and consumers.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Spoonful does
Spoonful operates as TeePublic (legal entity: TP Apparel LLC), a print-on-demand e-commerce marketplace based in New York, USA, that has been operating since at least 2012 per the site's footer copyright. The platform enables independent artists and designers to upload artwork that is then printed on physical merchandise — including adult apparel (t-shirts, hoodies, shorts, tank tops), kids apparel, accessories (hats, stickers, phone cases, totes, pins, magnets), and home goods (mugs, tapestries, wall art, throw pillows) — using direct-to-garment (DTG) printing technology. TeePublic handles printing, fulfillment, and customer service end-to-end, while artists can create branded "Dashery Stores" and monetize designs without upfront inventory investment or production management.
The business model is a two-sided marketplace: artists supply creative content and earn royalties on sales, while the platform captures margin on the difference between manufacturing cost and retail price. Distribution is primarily direct-to-consumer via the teepublic.com storefront with global shipping (USA, GBR, and other markets), multi-currency support (USD, AUD, CAD, GBP, EUR), and a $70 free-shipping threshold for US orders. Marketing relies on a combination of the internal marketplace, social-sharing buttons (Twitter/X, Facebook, Pinterest, Reddit, Tumblr), a TeePublic Blog for content marketing, and category/tag-based SEO. Customer acquisition for artists is supported via signup flows and a design guide.
Notable caveat: the public-facing site at spoonfulmeals.com currently displays injected LATO99 gambling/online-gaming content overlaying a TeePublic template, suggesting the domain may have been repurposed or compromised. The underlying operating business (TeePublic / TP Apparel LLC) is reported as still active, with 51 employees. No public funding history, investor disclosures, or external ownership information was identified in the source material.
Spoonful firmographics
Firmographics- Name
- Spoonful
- Legal name
- TP Apparel LLC
- Website
- https://spoonfulmeals.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Spoonful operates as TeePublic, a print-on-demand e-commerce marketplace that enables independent artists to sell custom designs on apparel, accessories, and home goods without inventory risk, serving a global base of creators and consumers.
- Ownership category
- akta.pro rank
Spoonful industry classification
Industry- Product category
- Print-on-Demand Custom Merchandise
- NAICS
- Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)
- akta.pro secondary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where Spoonful is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spoonful business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels4 records
Spoonful product offering
Product offeringCore offering
Spoonful operates as a print-on-demand marketplace (TeePublic / TP Apparel LLC) where independent artists upload designs that are printed on apparel, accessories, and home goods on demand. The platform handles printing, fulfillment, shipping, and customer service, while artists earn royalties on sales without managing inventory. Product categories include adult apparel, kids apparel, accessories, and home goods, with global shipping and multi-currency support.
Product overview
Spoonful operates primarily as a print-on-demand marketplace (TeePublic) where independent artists can upload and sell designs on customized merchandise. The platform offers a unified marketplace for design sales across multiple product categories including adult apparel (t-shirts, hoodies, shorts), kids apparel, accessories (stickers, phone cases, hats), and home goods (mugs, tapestries, pillows). Artists can sign up to sell designs while the platform handles printing, fulfillment, and customer service.
Differentiator
Problem solved
Functional benefit
Products and services
- TeePublic Marketplace Online print-on-demand marketplace where independent artists sell designs on adult apparel, kids apparel, accessories, and home goods. The platform handles printing, fulfillment, and customer service on behalf of sellers.
- Adult Apparel Print-on-demand adult clothing line including t-shirts, shorts, hoodies, crewneck sweatshirts, tank tops, and baseball t-shirts available with artist-uploaded custom designs.
- Kids Apparel Print-on-demand children's clothing including kids t-shirts, hoodies, and long sleeve shirts available with custom designs.
- Accessories Print-on-demand accessories including hats, stickers, magnets, phone cases, pins, and totes with artist-uploaded custom designs.
- Home Goods Print-on-demand home goods including mugs, tapestries, wall art, and throw pillows with artist-uploaded custom designs.
- Artist Services (Dashery Stores) Services for independent artists including signup, design guide, and the ability to create a Dashery Store to monetize artwork on physical merchandise without inventory.
Companies that use Spoonful
Customer profileSegments2 records
Ideal customer profiles2 records
Spoonful technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Spoonful partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Spoonful competitors and assessment
Company assessmentDirect peers
- Bonfire: Custom apparel and merchandise platform (formerly TeeSpring) enabling creators to design and sell printed products; directly comparable artist-upload + on-demand fulfillment model to TeePublic.
- Zazzle: Custom-products marketplace enabling designers and consumers to create/personalize apparel, accessories, and gifts; shares TeePublic's artist monetization, multi-category POD catalog, and global shipping model.
- Society6: Artist-driven print-on-demand marketplace spanning wall art, home goods, apparel, and accessories; comparable in creator onboarding, marketplace structure, and category breadth to TeePublic.
- Design By Humans: Artist-designed apparel and accessories marketplace with print-on-demand fulfillment; directly comparable in target customer (graphic designers, illustrators), product mix, and marketplace structure.
- Redbubble: Global print-on-demand marketplace where independent artists sell designs on apparel, accessories, and home decor; directly comparable to TeePublic's artist-upload / DTG-fulfillment model and multi-category catalog.
- Fine Art America: Art and photography print-on-demand marketplace producing wall art, home decor, and apparel from independent artists; overlaps heavily with TeePublic's home-goods and artist-monetization focus.
- Spreadshirt: Print-on-demand platform with artist storefronts and global fulfillment across apparel and accessories; directly competes with TeePublic's model of independent designer monetization on customized merchandise.
Emerging players
- Printful: Print-on-demand fulfillment provider integrated with Shopify/Etsy; comparable in DTG/merch production capability and target creator/customer, though Printful is fulfillment-first rather than a consumer-facing marketplace like TeePublic.
Others
- Shopify: E-commerce platform that enables merchants to launch their own POD stores via Printful/Printify integrations; thematically adjacent as the underlying infrastructure increasingly competing with artist marketplaces like TeePublic.
Broad incumbents
- Vistaprint: Large-scale custom-print and marketing-products platform with adjacent POD offerings for SMBs; relevant as a broader incumbent with deeper printing infrastructure and SMB customer overlap, though not artist-creator-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Spoonful social profiles
Digital presenceSpoonful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spoonful leadership team
Management profileNumber of profiles
Spoonful funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spoonful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spoonful
What does Spoonful do?
Spoonful operates as a print-on-demand marketplace (TeePublic / TP Apparel LLC) where independent artists upload designs that are printed on apparel, accessories, and home goods on demand. The platform handles printing, fulfillment, shipping, and customer service, while artists earn royalties on sales without managing inventory. Product categories include adult apparel, kids apparel, accessories, and home goods, with global shipping and multi-currency support.
Is Spoonful a public or private company?
Spoonful is a private company. It is classified as unknown and is currently operating.
When was Spoonful founded?
Spoonful was founded in 2012. It employs 51 to 100 people.
Where is Spoonful based?
Spoonful is headquartered in New York, United States, in the North America region.
Who are Spoonful's main competitors?
Direct peers on record are Bonfire, Zazzle, Society6, Design By Humans, Redbubble, Fine Art America and Spreadshirt. Printful is listed as an emerging player. Shopify is listed as an others. Vistaprint is listed as a broad incumbent.
Does Spoonful have an API?
No public API is recorded for Spoonful.
What industry is Spoonful in?
Spoonful's product category is Print-on-Demand Custom Merchandise. Its primary akta.pro industry code is MPACAFAE, Creator Merchandise & Print-on-Demand Platforms, with a secondary code of BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch). Its NAICS code is 3231 and its SIC code is 2300.