Sportable Scoreboards

What Sportable Scoreboards does

Sportable Scoreboards, operating commercially as Varsity Scoreboards and legally as a DBA division of Cowen Holdings, is a Murray, Kentucky-based manufacturer of LED scoreboards and video displays for sports venues. The company produces nine sport-specific outdoor LED scoreboard lines (baseball, basketball, football, hockey, lacrosse, soccer, softball, volleyball, wrestling) plus portable and multisport variants, with cabinet construction in galvanized steel finished in UV-resistant powder coat and standard wireless handheld controllers. The portfolio has expanded to include indoor and outdoor LED video displays, video scorer's tables with 2.5mm pixel pitch, digital marquees distributed via a Numeritex-branded channel, and a Virtual Scoring software overlay product. Supporting accessories include electronic team name panels, school and sponsor panels in standard, arched, and truss configurations, and a Bluetooth Low Energy-enabled mobile app for remote control.

The business operates a factory-direct go-to-market: customers request quotes through the website or a toll-free number (800-323-7745), receive a custom mockup incorporating school colors, logos, and sponsor panels, and receive product shipped from the Murray, KY facility with a standard lead time of 25 business days or less. Pricing is unit-based, ranging from approximately $3,505 for the MS-4 portable scoreboard to $21,495 for the 3426 multisport stadium model, with video displays priced on custom quote (budget tiers from $4,500 to $15,001+). Installation, maintenance, and repair services are priced separately and delivered by factory-trained technicians, supported by 24/7 technical support. A leasing program through GSG Capital provides financing for transactions above $3,000, and publicly funded institutions with purchase orders of $500 or more receive net-30 terms.

Primary customers are K-12 schools, colleges and universities, municipal parks and recreation departments, and youth sports organizations, with secondary penetration into professional sports venues. The company reports serving 102,900+ US customers since its founding in 1988 (firmographic data also references 1986), positioning itself as the "Official Sponsor of Hometown Sports." Revenue, ownership structure details beyond the Cowen Holdings parent, and detailed financials are not publicly disclosed in the source material.

Name

Sportable Scoreboards

Legal name

Cowen Holdings DBA Varsity Scoreboards

Website

https://sportablescoreboards.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportable Scoreboards (DBA Varsity Scoreboards) is a Murray, Kentucky-based manufacturer of LED scoreboards and video displays, serving K-12 schools, colleges, parks and recreation departments, youth sports organizations, and professional sports teams through a factory-direct sales model with custom configurations and 24/7 technical support.

Ownership category

akta.pro rank

Product category

Sports Scoreboards and LED Video Displays

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• LED scoreboards
• Sports video displays
• Scoreboard manufacturing
• Athletic facility equipment
• LED video signage

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Scoreboard Hardware Sales: Factory-direct sale of LED scoreboards across 10 sport categories (baseball, basketball, football, hockey, lacrosse, soccer, softball, volleyball, wrestling, and multisport models). Products are built to order with custom specifications. Price varies by model and size, ranging from approximately $3,505 (MS-4 portable) to $21,495 (3426 multisport stadium model).
2. LED Video Display Sales: Sale of indoor and outdoor LED video displays and video scorer's tables. Displays are available in custom sizes (e.g., 17' x 10' outdoor) and include features such as high resolution, dynamic content, and sponsor advertising integration.
3. Professional Services (Installation): Installation services are priced separately from equipment. Factory-trained technicians offer installation, maintenance, and repair services.
4. Accessories and Add-Ons: Additional products including wireless controller carrying cases, external batteries, electronic team name panels, sponsor panels, decorative trusses, amber/white digit upgrades, and pitch clocks sold as add-ons to base scoreboard purchases.
5. Leasing Program: Through GSG Capital, Varsity Scoreboards offers leasing programs designed for organizations with transactions exceeding $3,000. Provides 100% financing, fixed payment schedules, and flexible terms, enabling schools to acquire scoreboards without large upfront capital expenditures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sportable Scoreboards (operating as Varsity Scoreboards) designs, manufactures, and sells LED sports scoreboards and LED video displays directly from its Murray, Kentucky factory. The product portfolio spans nine sport-specific outdoor LED scoreboard lines (baseball, basketball, football, hockey, lacrosse, soccer, softball, volleyball, wrestling), portable and multisport models, indoor and outdoor LED video displays, video scorer's tables, and digital marquees. Products are built to order with custom school colors, logos, mascots, and sponsor panels, and ship with a standard lead time of 25 business days or less.

Product overview

Varsity Scoreboards offers a comprehensive portfolio of sports scoreboard and LED video display products for educational institutions, parks, and athletic facilities. The core product line includes nine sport-specific outdoor LED scoreboard models (baseball, basketball, football, hockey, lacrosse, soccer, softball, volleyball, wrestling) plus portable and multisport variants. Supporting the scoreboard line are indoor and outdoor LED video displays, video scorer's tables with 2.5mm pixel pitch resolution, and digital marquees. Virtual Scoring software enables overlay graphics on video displays for single-person operation. The portfolio includes accessories such as wireless controllers, electronic team name panels, and school/sponsor panels in standard, arched, or truss configurations. Varsity Sports Marketing provides sponsorship and advertising program services. All products are manufactured in-house at their Murray, Kentucky factory with typical lead times of 25 business days or less.

Differentiator

Problem solved

Functional benefit

Products and services

• Baseball Scoreboards LED outdoor scoreboards designed for baseball fields, featuring bright LED digits, wireless controllers, and weather-resistant powder-coated galvanized steel cabinets. Built for schools, colleges, parks, and professional venues.
• Basketball Scoreboards LED scoreboards for indoor basketball venues with clear visibility, shot clock support, and wireless remote control options. Compatible with shared gymnasium use including volleyball.
• Football Scoreboards Outdoor LED scoreboards for football fields with segment timers, play clocks, and scoring for varsity and stadium-style venues.
• Hockey Scoreboards LED scoreboards designed for ice hockey rinks with period tracking, penalty timing, and score display capabilities.
• Lacrosse Scoreboards

Quantifiable outcome

• Average turnaround time of 25 business days or less
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ScoreVision: Software-led competitor offering app-driven virtual scoring and video display solutions for schools and recreation facilities. Directly competes with Varsity's new Video Scoring / virtual scoring product and targets the same school athletic director buyer.
• Electro-Mech Scoreboard Company: Long-time manufacturer of indoor and outdoor scoreboards for schools, colleges, and recreational facilities. Direct overlap with Varsity's K-12 and collegiate athletic customer base and traditional scoreboard product category.
• Colorado Time Systems: Manufacturer of electronic timing, scoring, and results display systems primarily for swimming, track and field, and other aquatic/athletic venues. Comparable as a specialized scoreboard/timing vendor selling to schools, colleges, and competition organizers in overlapping athletics markets.
• Nevco Scoreboard Company: Long-established U.S. manufacturer of LED and incandescent scoreboards, video displays, and timing systems for schools, colleges, and athletic facilities. Closely comparable in target customer (K-12 and collegiate athletics), product mix (LED scoreboards and video displays), and direct-sales distribution.
• Fair-Play Scoreboards (Spectrum Scoreboards): Heritage U.S. scoreboard manufacturer serving schools, parks, and athletic facilities with indoor/outdoor LED scoreboards and timing displays. Overlaps directly with Varsity's K-12 and recreation customer base and product portfolio of sport-specific LED scoreboards.

Broad incumbents

• Watchfire Signs: Established manufacturer of LED signs, scoreboards, and digital displays for schools, businesses, and outdoor advertising. Comparable in serving school athletic customers with LED scoreboard/digital marquee solutions, but with a broader commercial signage business beyond athletics.
• Daktronics: The dominant global manufacturer of LED scoreboards, video displays, and large-venue digital signage for professional sports, colleges, and broadcast applications. Much larger and broader than Varsity, with deep R&D and integrator relationships, but directly competes for the same school and stadium scoreboard/display customers.

Emerging players

• OES (Outdoor Event Solutions) / Zephyr: Smaller, niche manufacturer and reseller of portable and outdoor LED scoreboards targeting schools, clubs, and event operators. Comparable to Varsity's portable MS-4 scoreboard line and smaller-scale customer base, but with a narrower product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/varsityscoreboards
• LinkedInlinkedin.com/company/sportable-scoreboards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportable Scoreboards