Alber Sport GmbH

What Alber Sport GmbH does

Alber Sport GmbH is a third-generation, family-owned Austrian retail and rental operator headquartered in St. Anton am Arlberg, Tirol, founded in 1946 as a shoemaker's workshop and evolved into a multi-location mountain sports business. The company operates nine physical stores across St. Anton am Arlberg and St. Christoph, including a flagship store, fashion boutique (Schuh & Mode), Freeride/Arc'teryx concept shop, snowboard specialty store (S'No Control, since 1992), Peak Performance exclusive store, outlet, and three lift-adjacent Check-In locations near the Galzigbahn and Nassereinbahn gondolas. Revenue is generated through five integrated streams: winter ski and snowboard rental organized in tiered Silver/Gold/Platinum/Touring classes, summer e-bike and mountain bike rental, retail of premium outdoor and fashion brands (Bogner, Moncler Grenoble, Arc'teryx, Peak Performance, Scott, Van Deer Red Bull Sports), professional ski servicing (Wintersteiger V-Edge technology), and ancillary services including custom ski boot fitting (Hannes Strolz), hiking boot fitting, ski depot storage, and a Test-and-Buy program.

The business serves international winter sports tourists and summer outdoor visitors to the Arlberg region across primary segments of winter sports enthusiasts, summer adventure travelers, families, and fashion-conscious consumers. Pricing is transactional with seasonal tiering (ski rental EUR 19-299 per transaction; e-bike rental EUR 39-87 per day; Top Service EUR 48-56 per unit), supported by an online booking platform offering 10% online reservation discounts and a 7-for-6 day pricing structure. Distribution is exclusively regional through the nine physical storefronts plus online rental booking at verleih.sport-alber.com, with inter-location equipment returns enabled via partner locations (Sport Strolz, Sport Jug) across the broader Arlberg region.

Underlying technology is craftsmanship- and equipment-based rather than software-based: Wintersteiger V-Edge systems for precision ski edge sharpening, individually handcrafted custom ski boots, and standard e-commerce/web analytics tooling (Google Analytics, DialogShift chat, Ogone PCI-DSS-compliant payments). Exclusive regional brand partnerships (Peak Performance, Van Deer Red Bull Sports by Marcel Hirscher, Arc'teryx shop-in-shop) and Scott/Focus e-bike supplier relationships constitute the principal commercial differentiators. The company is privately held with no disclosed funding rounds, no parent entity, and is governed by the Alber family under Managing Director Florian Alber.

Name

Alber Sport GmbH

Legal name

Alber Sport GmbH

Website

https://sport-alber.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Alber Sport GmbH is a third-generation, family-owned Austrian specialty retailer and equipment rental operator running nine stores in St. Anton am Arlberg, serving ski and snowboard tourists with tiered rental programs, premium brand retail, custom boot fitting, and ski servicing, plus summer e-bike rentals.

Ownership category

akta.pro rank

Product category

Outdoor Sports Retail and Rental

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)

Keywords

• Ski rental services
• Winter sports retail
• Outdoor equipment sales
• E-bike rental
• Boot fitting services

Headquarters

HQ city

St. Anton am Arlberg

HQ country

Austria

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Retail sales of ski equipment, snowboard gear, outdoor apparel, fashion, footwear, and accessories across all store locations.
2. Ski and Snowboard Rental: Rental of skis, snowboards, boots, and accessories with tiered pricing (Silver, Gold, Platinum classes) and touring equipment. Online booking with 10% discount available.
3. E-Bike Rental: Summer season e-bike and mountain bike rentals including fully, hardtail, and kids e-bikes with various rental periods.
4. Ski Service: Professional ski and snowboard service including edge sharpening, waxing, stone grinding, and overnight service preparation.
5. Boot Fitting Services: Custom boot fitting for ski boots and hiking boots including personalized adjustments and custom insoles.
6. Ski Depot: Secure storage of ski equipment at lift stations with VIP depot boxes and standard depot options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alber Sport GmbH is a multi-location retail and rental business operating 9 stores in the St. Anton am Arlberg and St. Christoph area of Austria. The company sells and rents winter sports equipment (skis, snowboards, boots, touring gear) and summer outdoor equipment (e-bikes, mountain bikes, hiking gear), alongside sport fashion, footwear, and accessories from premium and exclusive brands. It also delivers professional services including ski service with V-Edge technology, custom boot fitting, ski depot storage, and bike maintenance.

Product overview

Alber Sport GmbH operates a multi-location retail and rental business in St. Anton am Arlberg, Austria. The company offers winter sports equipment rental (ski, snowboard, touring equipment) organized in equipment classes (Silver, Gold, Platinum, Touring Class) plus summer activities including E-bike and mountain bike services. Core products include ski rental with V-Edge service technology, the exclusive Van Deer Red Bull Sports brand by Marcel Hirscher, and Hannes Strolz custom ski boots made to order. The company runs multiple sub-brand stores including S'No Control (snowboard shop), Peak Performance store, and several Check-In locations near ski lifts. Supporting services include ski depot, boot fitting for both ski and hiking boots, ski service, and Test and Buy programs. Fashion retail covers sport fashion (Arc'teryx, Bogner, Scott), summer fashion (La Sportiva, Maloja), and casual footwear (Veja, Ecoalf).

Differentiator

Problem solved

Functional benefit

Products and services

• Ski and Snowboard Rental Rental service for skis, snowboards, boots, and touring equipment organized in tiered equipment classes (Silver entry-level, Gold premium, Platinum top-tier, Touring for ski touring with skins and bindings). Available for adults, youth, and children, with online booking offering a 10% discount. Children under 10 ski free when parents rent. 7-day rentals charged at 6-day price.
• E-Bike Rental Summer season rental of premium e-bikes and mountain bikes from Scott and Focus brands, including Fully (full suspension), Hardtail, and Kids E-Bikes. Includes the Bike Carefree Package with defect pickup service. Available with various rental periods and discounts for the Arlberg summer card.
• Hannes Strolz Custom Ski Boots Custom-made ski boots individually measured and handcrafted to match each customer's unique foot shape and skiing requirements. Unlike traditional boot fitting, the boots are created from scratch rather than adjusting standard sizes, providing unmatched comfort and maximum control. Exclusively available at the Alber Sport main store in St. Anton.
• Ski and Snowboard Service Professional ski and snowboard maintenance service using the Wintersteiger V-Edge system that individually adjusts edge angles for maximum control, perfect glide, maneuverability, and ice grip. Services include Top Service (stone grinding, edge sharpening, waxing, base structuring, repairs), Standard Service (edge sharpening, waxing, base structuring), and Wax Service. Overnight service preparation available.
• Ski Depot Secure storage service for ski equipment located at lift stations in the Arlberg area. Offers VIP boxes for 1-2 persons including ski boots, helmet, and gloves; heated lockers operated with Skipass; and standard depot with ski boot dryers. Daily to weekly rental options available.
• Ski Boot Fitting Professional boot fitting service for ski and snowboard boots including personalized liner customization and shell modifications to enhance comfort and performance on the slopes.
• Hiking Boot Fitting Professional hiking boot fitting service that analyzes fit, materials, and makes targeted adjustments including tips on lacing and insoles to provide optimal comfort and support for mountain hiking adventures.
• Van Deer Red Bull Sports Ski Brand Exclusive regional distribution of the Van Deer Red Bull Sports ski and boot brand, developed by Austrian ski legend Marcel Hirscher. Available only at Alber Sport in St. Anton, including H-Power (68, 78, 89) and Freeride 98 ski models.
• S'No Control Snowboard Shop Dedicated snowboard specialty shop under the S'No Control sub-brand, operating since 1992. Offers boards, boots, bindings, outerwear, streetwear, demo boards, and snowboard service. Located in St. Anton am Arlberg.
• Peak Performance Store Exclusive Peak Performance retail store operated by Alber Sport in the pedestrian zone of St. Anton am Arlberg. Offers the Swedish brand's functional winter clothing, layers, hats, and accessories with Scandinavian design.
• Test and Buy Ski Program On-slope testing program allowing customers to try various ski and snowboard models on the Arlberg slopes before committing to a purchase. Up to three rental days are credited toward the final purchase price.
• Bike Service Complete bike maintenance service including function check, brake system inspection, gear adjustment, chain service, tire inspection, motor electronics check for e-bikes, wheel centering, bearing control, headset adjustment, cleaning, and test ride.
• Sport Fashion Retail Retail of ski and sports apparel including high-fashion brands (Bogner, Descente, Fire & Ice, Moncler Grenoble, Toni Sailer) and technical brands (Arc'teryx, Peak Performance, Scott, The Mountain Studio).
• Shoe and Casual Fashion Retail Footwear and casual fashion retail featuring brands such as Atelier Basile, Closed, Ecoalf, Roberto Collina, Save the Duck, White Sand, and sustainable Veja sneakers. Located in the Schuh & Mode store in St. Anton pedestrian zone.
• Summer Fashion Retail Seasonal summer apparel collection including Arc'teryx, La Sportiva, Maloja, Mons Royale, Peak Performance, Scott, and The Mountain Studio brands, complementing the summer outdoor activities.

Quantifiable outcome

• Kids under 10 ski for free when parents rent
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• RadCompany.atminorStrategic or Co-development PartnerBike guide partner recommended to customers. Certified bike guides know the most beautiful trails around Arlberg and offer guided tours for customers renting bikes.
• Sport StrolzminorChannel Partner/ Reseller/ DistributorPartner rental location in Lech/Zürs where Alber Sport customers can return rented equipment. Damaged equipment can also be repaired or replaced at partner locations.
• Sport JugminorChannel Partner/ Reseller/ DistributorPartner rental location in Warth where Alber Sport customers can return rented equipment. Provides repair/replacement services for damaged equipment.
• Wings for Life FoundationcoreOthersCharitable beneficiary of Alber Sport Golf Charity tournament. Foundation focuses on finding a cure for spinal cord injuries. Alber Sport has donated over EUR 200,000 over 14 years, including EUR 35,000 in 2025.
• Freiwillige Feuerwehr St. AntonminorOthersLocal organization supported by Alber Sport Golf Charity tournament. Received EUR 2,000 donation in 2025 for social programs.
• Arc'teryxcoreGTM or Marketing PartnerPremium outdoor brand with shop-in-shop at Freeride store. Joint community events including Arc'teryx Trail Run. Brand stands for technical perfection and minimalist design.
• Peak PerformancecoreGTM or Marketing PartnerExclusive Peak Performance store operated by Alber Sport in pedestrian zone. Swedish brand for functional skiwear and outdoor apparel with Scandinavian design.
• Scott SportscoreGTM or Marketing PartnerKey supplier for e-bikes and outdoor apparel. E-bikes available for rent and sale from Scott brand.
• Focus E-BikescoreGTM or Marketing PartnerE-bike brand available for rent, offering high-quality mountain bikes for summer adventures.

Scale indicators5 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Hervis: Austria's largest sporting goods retailer with 100+ stores nationwide, owned by SPORT 2000. Comparable in product assortment (ski, bike, apparel) but operates as a broad generalist rather than a destination premium resort specialist.
• Sport Conrad: Large Bavarian/Alpine sports retailer with multi-location ski rental and sales operations. Comparable in ski resort retail and rental but operates across multiple resorts rather than concentrating exclusivity in a single destination.
• Decathlon: Global sporting goods giant with growing Austrian ski resort presence. Comparable in broad sporting goods assortment and rental offerings but competes on price/value rather than premium destination retail experience.
• SPORT 2000: European sporting goods retail cooperative with a strong Austrian resort presence. Offers ski rental, equipment, and apparel through affiliated retailers — comparable in assortment but lacks Alber Sport's premium exclusive brand positioning.
• INTERSPORT: Global sporting goods retail cooperative with multiple stores in Austrian ski resorts. Comparable in ski rental, equipment sales, and apparel but distributes through a franchise model rather than family-operated resort specialty.
• Gigasport: Austrian sporting goods retailer (part of REWE Group) with multi-category store footprint. Comparable in ski, bike, and outdoor equipment retail but lacks resort-specific destination positioning.

Emerging players

• Snowleader: European online ski and outdoor retailer offering equipment, apparel, and accessories. Comparable in premium ski brand assortment and Alpine customer base but operates digitally rather than through resort retail locations.
• Blue Tomato: Austrian-born action sports retailer (snowboard, ski, surf, streetwear) with strong online presence. Comparable in snowboard specialist segment (S'No Control) and premium apparel but primarily direct-to-consumer rather than resort-based.

Direct peers

• Sport Strolz: Long-established, family-owned ski rental and sports retail shop in Lech/Zürs, directly comparable to Alber Sport's business model. Already operates as a mutual partner for rental equipment returns across the Arlberg region.
• Sport Jug: Family-run ski and sports retailer in Warth am Arlberg, offering ski rental, sales, and service at another Arlberg access point. Functions as a mutual partner for equipment returns and repair access for Alber Sport customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlberSport
• Instagraminstagram.com/alber.sport.fashion
• LinkedInlinkedin.com/company/alber-sport-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alber Sport GmbH