Sportbedrijf Schiedam

What Sportbedrijf Schiedam does

Sportbedrijf Schiedam BV is a privately held municipal sports operator incorporated in 2023 and headquartered at Zoomweg 2, Schiedam, Netherlands. It operates, maintains, and rents out all sport and exercise accommodations in Schiedam on behalf of Gemeente Schiedam (the Municipality of Schiedam), under Director Sicco Stienstra and a five-member Supervisory Board. Its infrastructure footprint comprises one swimming pool (Zwembad Groenoord), three multi-purpose sports halls (Margriet, Groenoord, Sportzaal Zuid), four outdoor sport parks (Willem-Alexander, Bijdorp, Thurlede, Harga), and twelve gymnasiums distributed across the city — used daily by thousands of Schiedam residents.

The company runs a direct-to-consumer model anchored by Zwembad Groenoord, where it sells single tickets, multi-visit cards, monthly passes, and annual passes for lane swimming, recreational swimming, and aqua sports (e.g., Aquafit at €9.20/session or €357/year). It also runs a proprietary swimming-lesson program ("Enzo de Eend") for children from age 4 and adults, structured around A/B/C diplomas and supported by a custom Leerlingvolgsysteem (student tracking system) where parents can log in to monitor progress, plus a QR-code access system for entry. Complementary revenue streams include facility rentals to sports clubs, schools, and organizations; a café/horeca service at the pool; and children's birthday parties (€16/child). Online booking covers consumer tickets today, with full online rental functionality planned for September 2026.

The customer base spans residents (general public), local sports associations and clubs (e.g., vv Kethel Spaland, SVV, HBSS, PPSC, Excelsior '20, C & FC Hermes DVS), schools for physical education, and event planners renting halls and meeting rooms. The company explicitly serves vulnerable populations through partnerships with Jeugdfonds Sport en Cultuur (up to €225/season subsidy for low-income children aged 4–18) and ASVZ (people with disabilities). Zwembad Groenoord is undergoing a major renovation and expansion — a new 10x20m multi-purpose pool with movable floor and disability access, connected to district heating and equipped with solar panels — scheduled for completion at end of 2026. The company employs 17 staff and operates exclusively in South Holland, Netherlands.

Name

Sportbedrijf Schiedam

Legal name

Sportbedrijf Schiedam BV

Website

https://sportbedrijfschiedam.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportbedrijf Schiedam BV is a municipal sports operator that manages all of Schiedam's sports facilities — one swimming pool, three sports halls, four sport parks, and twelve gymnasiums — on behalf of Gemeente Schiedam, serving residents, schools, sports clubs, and event organizers via ticket sales, swimming lessons, and venue rentals.

Ownership category

akta.pro rank

Product category

Sports Facility Management and Operations

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Municipal sports facilities
• Swimming pool operations
• Swimming lessons
• Sports venue rentals
• Aquatic fitness programs

Headquarters

HQ city

Schiedam

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Direct sales of admission tickets for swimming activities including single visits, multi-visit cards (12x packs), monthly passes, and annual passes for swimming, aqua sports, and family swimming.
2. Facility Rentals: Rental of sports halls, gymnasiums, outdoor sport fields, and meeting spaces to sports clubs, schools, organizations, and event planners. Online rental system planned for September 2026.
3. Swimming Lessons: Swimming lessons for children (from age 4) and adults. Revenue from lesson cards (4-week cards at €45.50) and registration fees (€32.50).
4. Café/Horeca: Food and beverage service within sports facilities, operated by flexible hospitality staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sportbedrijf Schiedam operates and maintains all municipal sports facilities in Schiedam on behalf of Gemeente Schiedam, including Zwembad Groenoord swimming pool, three sports halls, four sports parks, and twelve gymnasiums. It sells admission tickets, multi-visit cards, monthly and annual passes for swimming and aqua sports, delivers swimming lessons using its proprietary Enzo de Eend curriculum toward A, B, and C diplomas, and rents sports halls, fields, gymnasiums, and meeting rooms to clubs, schools, and event organizers.

Product overview

Sportbedrijf Schiedam operates as a municipal sports management company providing a unified platform of sports and recreation facilities and services across Schiedam, Netherlands. The core offering consists of Zwembad Groenoord (swimming pool), multiple sporthallen (sports halls), sportparken (sports parks), and gymzalen (gymnasiums). The company offers swimming lessons through its Enzo de Eend curriculum, various aqua sports programs, general sports activities (badminton, football, hockey, etc.), and venue rental services. Additional services include technical facility management and financial support programs through the Jeugdfonds Sport for families with limited budgets. The product portfolio is unified under Sportbedrijf Schiedam as a single organization managing all municipal sports infrastructure, with activities categorized into core facilities, instructional programs, recreational activities, and support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Zwembad Groenoord

Quantifiable outcome

• €225 maximum subsidy per sports season through Jeugdfonds Sport

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ASVZminorStrategic or Co-development PartnerASVZ is a partner organization that, like Sportbedrijf Schiedam, is involved in health and exercise activities in Schiedam. They collaborate to ensure Schiedam remains a city where everyone can be active, healthy, and enjoy exercise.
• Sports Associations and ClubscoreStrategic or Co-development PartnerSportbedrijf Schiedam works with sports associations, sports providers, and health centers to facilitate sports and exercise for all Schiedammers. This includes partnerships with football clubs, swimming clubs, and other sports organizations.
• Team Sportservice SchiedamcoreStrategic or Co-development PartnerTeam Sportservice Schiedam assists residents with applications for the Jeugdfonds Sport (Youth Sports Fund), which pays membership fees for sports clubs for children aged 4-18, up to €225 per sports season.
• Jeugdfonds Sport en CultuurcoreStrategic or Co-development PartnerThe Youth Fund for Sports and Culture pays sports club membership fees for children aged 4-18 from families who cannot afford it, up to €225 per sports season.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sportfondsen Nederland: Private operator of municipal swimming pools and sports facilities across the Netherlands under long-term municipal concessions. Directly comparable in operating model, asset base, and revenue streams to Sportbedrijf Schiedam.
• Optisport: Dutch sports facility operator running municipal pools, fitness centers, and sports halls on concession contracts. Comparable in facility mix, customer base, and contract structure.
• Sportbedrijf Amsterdam: Municipal sports operator for Amsterdam managing pools, sports halls, and sport parks on behalf of the gemeente. Closely comparable business model and scope to Sportbedrijf Schiedam at a larger scale.
• Sportbedrijf Utrecht: Municipal sports operator for Utrecht running pools, sports halls, and parks for residents. Functionally identical operating model to Sportbedrijf Schiedam at a larger city scale.
• Sportbedrijf Arnhem: Dutch municipal sports operator managing sports accommodations in Arnhem for the local gemeente. Same customer (municipality), same facility types, same revenue model as Sportbedrijf Schiedam.
• Sportbedrijf Den Haag: Dutch municipal sports operator managing public sports facilities for the city of Den Haag. Same operating mandate and facility portfolio as Sportbedrijf Schiedam.

Broad incumbents

• Sportcity: Dutch mid-market fitness chain offering memberships, group classes, and personal training. Comparable in fitness and aqua programming but focused on subscription gyms rather than municipal pool/sporthall management.
• Basic-Fit: Largest low-cost fitness chain in the Netherlands and Europe. Overlaps with Sportbedrijf Schiedam on fitness and recreational sports programming but operates a national commercial subscription model rather than municipal facility management.

Others

• NOC*NSF: Dutch Olympic Committee and Sports Federation, channeling national sports subsidies and policy that affect municipal sports operators like Sportbedrijf Schiedam. Indirect ecosystem participant rather than competitor.
• KNZB (Koninklijke Nederlandse Zwembond): National swimming federation that sets swimming curricula (A/B/C diplomas) and instructor standards, directly shaping the Enzo de Eend curriculum. Ecosystem enabler rather than operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportbedrijf-schiedam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportbedrijf Schiedam