Sportbike Track Time LLC

What Sportbike Track Time LLC does

Sportbike Track Time LLC (STT) is a privately held, Michigan-incorporated motorcycle track day events operator founded in 1999 and headquartered (mailing address only) in Clinton, Michigan. The company organizes closed-circuit track day events for sportbike and motorcycle enthusiasts, operating at 11+ partner venues across eight U.S. states in the Midwest and South — Alabama, Florida, Georgia, Illinois, Indiana, Kentucky, Michigan, and Wisconsin — including premier tracks such as Barber Motorsports Park, Road Atlanta, NCM Motorsports Park, and Road America. Events run year-round from February through December, with strict capacity limits per skill group (Novice, Intermediate, Advanced) and professional on-site coaching, EMS, and corner staff.

The underlying technology is a conventional e-commerce and event management platform supporting online registration, account management, memberships, prepaid loyalty balances, and gift certificates, accessed via the website with PayPal or credit/debit payment. The company augments its digital channels with a community forum (STT Forum), Facebook group, Instagram presence, and a member referral program paying $20 credits per new rider. A strategic partnership with Yamaha Motor Corporation drives customer acquisition through dealers distributing promotional postcards for free track days bundled with new sportbike purchases.

STT's revenue model combines per-event registrations (primary), three annual membership tiers (Standard $175, Military $125, STGirl $175), prepaid loyalty cards ($2K-$5K at 8-12% discount, member-only, non-expiring balances), and premium add-ons including 1:1 Coaching ($125), Race Certificate Classes ($125), and Garage Rentals ($55). Customer segments include general sportbike enthusiasts, novice riders seeking structured instruction, intermediate/advanced riders pursuing coaching or racing credentials, female riders served through the Sportbike Track Girl sub-brand, and military members. The company employs 22 people and is independently owned with no disclosed institutional investment.

Name

Sportbike Track Time LLC

Legal name

Sportbike Track Time LLC

Website

https://sportbiketracktime.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportbike Track Time LLC organizes motorcycle track day events for sportbike enthusiasts at 11+ partner venues across 8 U.S. states, selling per-event registrations, annual memberships, prepaid loyalty cards, and coaching add-ons to novice, intermediate, and advanced riders.

Ownership category

akta.pro rank

Product category

Motorcycle Track Day Events

NAICS

Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

akta.pro secondary industry

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Motorcycle track days
• Sportbike riding events
• Track day instruction
• Motorcycle racing preparation
• Closed circuit riding

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Track Time Registrations: Primary revenue stream from motorcycle track day events. Riders pay per event/day to participate at various tracks. Prices vary by venue, with member discounts of $20-$50 per day. Additional fees include gate fees ($5-10/day) charged by track facilities.
2. Annual Memberships: Annual membership program with three tiers: Standard ($175/year), Military ($125/year), and STGirl ($175/year). Members receive discounted track time pricing, extended cancellation windows, mechanical credit insurance, and transfer privileges.
3. Premium Add-Ons: Additional revenue from add-on services including 1:1 Coaching ($125), Race Certificate Classes ($125), and Garage Rentals ($55). These are purchased in addition to base track time registrations.
4. Loyalty Cards and Gift Certificates: Pre-paid loyalty cards sold at discount (e.g., $5,000 card for $4,400) available to members only, and gift certificates in any amount for non-members. These provide upfront cash flow with deferred redemption.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sportbike Track Time LLC operates organized motorcycle track day events on closed race circuits across eight U.S. states, selling per-day registrations in Novice, Intermediate, and Advanced skill groups, bundled with on-track and classroom instruction, professional coaches, EMS, and corner staff. The company supplements event revenue with annual memberships (Standard, Military, STGirl), prepaid loyalty cards, coaching add-ons, race certification classes, ladies-only events, gift certificates, and garage rentals.

Product overview

Sportbike Track Time LLC operates as a single unified service offering motorcycle track day events, with memberships and prepaid loyalty cards as the primary revenue channels. The core product is Track Time - organized motorcycle events on closed race tracks across multiple U.S. states. Three membership tiers serve different rider segments: Standard Membership ($175/year), Military Membership ($125/year), and Sportbike Track Girl Membership (female riders). Add-on services include Race Certificate Classes ($125), 1:1 Coaching ($125), Garage Rental, and 2-Up Sessions. Loyalty Cards ($2,000-$5,000 values at 8-12% discount) and Gift Certificates provide prepaid payment options exclusively for members. Ladies First Events represent a branded sub-service targeting female riders through the Sportbike Track Girl program.

Differentiator

Problem solved

Functional benefit

Brands

• Sportbike Track Girl: A branch of Sportbike Track Time dedicated to promoting and involving women in motorcycle riding and racing through all-female track days (Ladies First events).

Products and services

• Track Time (Motorcycle Track Day Events) Motorcycle track day events hosted on closed circuits for riders of all skill levels, featuring group sessions (Novice, Intermediate, Advanced), on-track and classroom instruction, professional coaches, on-site EMS, corner staff, and professional photography.
• 2026 Standard Membership Annual membership at $175/year providing $20-$50 per day savings on track time, extended cancellation periods, buy/sell/transfer privileges, mechanical credits, and loyalty card access.
• 2026 Military Membership Annual membership at $125/year for active and former military members, providing standard membership benefits plus an additional $10 per track day discount. Requires military ID at each event.
• 2026 Sportbike Track Girl Membership Annual membership at $175/year for female riders providing standard membership benefits plus an additional $10 per track day discount, designed to promote women in motorcycle riding and racing.
• Track Loyalty Card - $5,000 value Prepaid loyalty card available to members only, sold at $4,400 with a $5,000 balance for track time purchases, providing a 12% discount on prepaid funds with balances that never expire.
• Track Loyalty Card - $3,000 value Prepaid loyalty card available to members only, sold at $2,700 with a $3,000 balance for track time purchases, providing a 10% discount on prepaid funds with balances that never expire.
• Track Loyalty Card - $2,000 value Prepaid loyalty card available to members only, sold at $1,840 with a $2,000 balance for track time purchases, providing an 8% discount on prepaid funds with balances that never expire.
• Race Certificate Classes Add-on program at $125 for Intermediate and Advanced riders offering classroom instruction, written test, riding evaluation, and race start practices for potential race certificate issuance.
• 1:1 Coaching Personal coaching add-on at $125 for Intermediate and Advanced riders, providing a full day of personalized instruction with a dedicated coach.
• Ladies First Events Female-only track days under the Sportbike Track Girl brand featuring combined Novice/Intermediate groups, all-female instruction, goodie bags, free event T-shirt, professional staff assistance, and industry vendors.
• Gift Certificates Digital gift certificates sent via email, available in any amount, valid for 5 years from activation, and transferable to another rider.
• Garage Rental Reserved garage bay rental at $55 per bay per day at select tracks including Putnam Park, providing compressed air and electric outlet access for bike storage. Fits 2 bikes spaciously, 3 comfortably.
• 2-Up Session Session allowing passengers to ride along during the last Novice session of the day.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Yamaha Motor CorporationcoreGTM or Marketing PartnerYamaha partnership provides promotional track days to customers who purchase new Yamaha sportbikes. Yamaha dealers distribute postcards or send emails offering free track day with STT. Customers forward proof of purchase to STT which processes registration. This drives customer acquisition for both brands and creates sales incentive for Yamaha motorcycle purchases.
• Apex ManufacturingminorGTM or Marketing PartnerMembers receive 10% discount on all Apex Manufacturing products. Members must email prior to purchase at [email protected] to receive discount.
• STS (Sportbike Tire Service)coreStrategic or Co-development PartnerSTS provides trackside tire sales and service at STT events. Members receive best selection and pricing on Michelin and Dunlop Track and Performance Tires. Free mounting and balancing included with tire purchases trackside.
• Various Track VenuescoreStrategic or Co-development PartnerSTT operates events at partner race tracks including Barber Motorsports Park (Alabama), Talladega GP (Alabama), Jennings GP (Florida), Road Atlanta (Georgia), Autobahn Country Club (Illinois), Blackhawk Farms (Illinois), Putnam Park (Indiana), NCM Motorsports Park (Kentucky), GingerMan (Michigan), Grattan (Michigan), and Road America (Wisconsin).

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NESBA (Northeast Sportbike Association): NESBA is a long-running motorcycle track day organization primarily serving the Northeast U.S. It operates with a similar skill-grouped event structure and member-driven model, making it a directly comparable peer, though geographically distinct.
• Team Promotion: Team Promotion organizes motorcycle track days across Midwestern U.S. venues with comparable event formats and skill groupings. It directly competes with STT in the Midwest region.
• Sport Bike Track Days: Sport Bike Track Days runs motorcycle track day events with similar beginner-to-advanced skill groupings. It is a direct competitor offering a comparable value proposition to STT's core track day product.
• Apex Track Days: Apex Track Days organizes motorcycle track days across multiple U.S. venues with skill-grouped sessions and a similar membership/value proposition. It directly competes with STT for sportbike enthusiast riders in overlapping geographies.
• EvolveGT: EvolveGT is a motorcycle track day organizer operating in the U.S. with a similar multi-venue, multi-skill-group event format and member-based registration. It is the closest direct competitor to STT's business model in the sportbike track day segment.

Regional players

• Barber Motorsports Park: Barber operates Barber Motorsports Park, one of STT's key partner venues in Alabama. While a venue operator rather than a track-day promoter, its event programming and tenant track-day operators overlap with STT's activities in the Southeast.

Broad incumbents

• WERA (Western Eastern Roadracers Association): WERA is one of the oldest U.S. motorcycle road racing sanctioning bodies, offering race-licensed competition that overlaps with STT's Race Certificate Class offering. It is a broader motorsports incumbent in the amateur motorcycle competition space rather than a pure track-day peer.
• Yamaha Champions Riding School: Originally the California Superbike School, this is a premier motorcycle riding school operated in partnership with Yamaha — overlapping with STT's instructional and coaching offerings and Yamaha relationship. It is a broader incumbent in motorcycle rider training rather than a track-day event competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sportbiketracktime
• Instagraminstagram.com/sportbiketracktime/?hl=en
• LinkedInlinkedin.com/company/sportbike-track-time-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportbike Track Time LLC