SportBSO NL
SportBSO NL is a Dutch sport-focused after-school and preschool childcare provider operating 13 locations across West-Brabant and Zeeland, serving children aged 2-12 with daily in-gymnasium sports activities, school pickup, and excursions, and offering a franchise program for entrepreneurs.
- Company typePrivate
- Founded2014
- HeadquartersBergen op Zoom, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SportBSO NL does
SportBSO NL B.V. is a privately held Dutch childcare operator founded in 2014 by Max Geers and Marvin Bedaf, headquartered in Bergen op Zoom, North Brabant. The company runs sport-focused after-school care (Buitenschoolse Opvang, BSO) for children aged 4-12, plus before-school care (Voorschoolse Opvang), holiday care (Vakantieopvang), flexible care (Flexibele Opvang), and a preschool service (Peuteropvang De Groeiende Sterren) for children aged 2-4. Its defining feature is daily in-gymnasium sports programming, delivered from 13 locations across the West-Brabant and Zeeland regions housed primarily in municipal sports halls and school facilities, with one new site scheduled to open in Dordrecht in October 2026.
The core product is differentiated from traditional Dutch BSO providers by the consistent integration of structured physical activity, excursions to sports clubs, swimming pools, beaches, and forests, and certified pedagogical staff with sports-education backgrounds. Service delivery is supported centrally by the third-party Bitcare app for parent communication, flexible-care booking, and scheduling. Revenue comes from recurring subscription packages (40-week and 52-week options priced at €9.99-€11.00/hour), pay-as-you-go flexible and holiday care at €12.00/hour, separate preschool pricing, and franchise fees from entrepreneur-operated locations. The company claims to operate at one of the lowest hourly rates in the Zeeland/West-Brabant region and has established a published pedagogical policy, parent advisory committees, and GDPR-compliant data handling with a designated Data Protection Officer.
SportBSO NL firmographics
Firmographics- Name
- SportBSO NL
- Legal name
- SportBSO NL B.V.
- Website
- https://sportbsonl.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SportBSO NL is a Dutch sport-focused after-school and preschool childcare provider operating 13 locations across West-Brabant and Zeeland, serving children aged 2-12 with daily in-gymnasium sports activities, school pickup, and excursions, and offering a franchise program for entrepreneurs.
- Ownership category
- akta.pro rank
SportBSO NL industry classification
Industry- Product category
- Childcare Services
- NAICS
- Child Care Services (62441), Sports and Recreation Instruction (61162)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Recreational & Intramural Sports Programs (MPAKACAG)
Keywords
Where SportBSO NL is headquartered
LocationHeadquarters
- HQ city
- Bergen op Zoom
- HQ country
- Netherlands
- HQ region
- Europe
Offices14 records
Markets served
SportBSO NL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- BSO Subscription Packages: Monthly subscription model for after-school care with 40-week and 52-week package options. Pricing varies by number of days and hours per week. 52-week packages offer lower hourly rates (€9.99) compared to 40-week packages (€11.00).
- Flexible/Holiday Care: Pay-per-use model for flexible care and holiday care at €12.00 per hour.
- Peuteropvang (Preschool Care): Subscription packages for preschool care for children aged 2-4, with 40-week and 52-week options, plus flexible pricing.
- Franchise Fees: Revenue from franchise partners who open their own SportBSO locations under the brand, receiving support including HRM, marketing, billing, and pedagogical policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 40 weeks VSO (Voorschoolse Opvang) |
| Subscription | Monthly | 40 weeks NSO (Naschoolse Opvang) Ma-Di-Do |
| Subscription | Monthly | 40 weeks NSO Wo-Vr |
| Subscription | Monthly | 52 weeks NSO Ma-Di-Do |
| Subscription | Monthly | 52 weeks NSO Wo-Vr |
| Usage-based | Pay-as-you-go | Flexible Care |
| Usage-based | Pay-as-you-go | Vakantieopvang (Holiday Care) |
| Subscription | Monthly | Peuteropvang 52 weeks |
| Subscription | Monthly | Peuteropvang 40 weeks |
| Usage-based | Pay-as-you-go | Peuteropvang Flexible |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SportBSO NL product offering
Product offeringCore offering
SportBSO NL B.V. delivers sports-oriented childcare services in the Netherlands, including after-school care (BSO), before-school care (VSO), holiday care (vakantieopvang), flexible childcare, and preschool playgroups (peuteropvang) for children aged roughly 2-12. It also licenses its concept through a franchise program that enables entrepreneurs to open and operate SportBSO locations under the company's brand, methodology, and quality standards.
Product overview
SportBSO NL is a childcare organization offering sport-focused after-school care (BSO) services through a multi-location franchise model. The core offering consists of Naschoolse Opvang (NSO), Voorschoolse Opvang (VSO), Vakantieopvang, and Flexibele Opvang, all emphasizing daily sports activities in gymnasium facilities. The portfolio also includes Peuteropvang De Groeiende Sterren for toddlers aged 2-4, plus a franchise program enabling entrepreneurs to open their own SportBSO locations. The company operates 13 locations across West-Brabant and Zeeland in the Netherlands, all integrated through the Bitcare parent communication app.
Differentiator
Problem solved
Functional benefit
Brands
- Peuteropvang De Groeiende Sterren: Preschool childcare service for children aged 2-4 years, operating as part of the SportBSO NL organization.
Products and services
- Buitenschoolse opvang (BSO)
Quantifiable outcome
- One of the lowest hourly rates in Zeeland/West-Brabant region
- +2 more outcomes
Companies that use SportBSO NL
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
SportBSO NL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
SportBSO NL partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BitcarecoreBitcare app is used as the primary communication and administration platform between SportBSO and parents. Parents use Bitcare for flexible care reservations, scheduling changes, and receiving newsletters and information about services.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
SportBSO NL competitors and assessment
Company assessmentDirect peers
- Ludens: Regional Dutch childcare organization offering BSO, peuteropvang, and out-of-school programs. Comparable because it operates the same kind of multi-site child care model with structured activity programming for school-age children.
- PIT kinderopvang: Dutch childcare chain providing BSO, VSO, and holiday care packages similar to SportBSO NL. Direct peer in the multi-location Dutch after-school care segment with comparable subscription-based pricing.
- Smallsteps: National Dutch BSO and daycare chain with multi-location model. Comparable because it offers similar after-school care packages and parent-facing digital tooling, competing for the same working-parent segment.
- Blosse: Dutch regional childcare organization operating in the West-Brabant area, providing BSO and daycare services. Direct peer because it serves the same geographic catchment and target customer segment as SportBSO NL.
- Kindercentra: Dutch childcare group operating multiple BSO and daycare locations across the Netherlands. Direct peer because it competes for parent enrollment with subscription-based after-school care packages analogous to SportBSO NL's offerings.
Broad incumbents
- Humankind: Large Dutch childcare organization operating BSO and peuteropvang locations nationwide. Broad incumbent peer with overlapping customer base but without a sport-specific positioning.
- Partou: One of the largest private Dutch childcare chains offering BSO, daycare, and peuteropvang nationwide. Comparable because it competes directly for the same parent customer in the BSO category, though it offers a broader portfolio without SportBSO's sports-focus differentiator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SportBSO NL social profiles
Digital presenceSportBSO NL compliance and trust
Trust signalCompliance1 record
SportBSO NL financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportBSO NL leadership team
Management profileNumber of profiles
Profiles2 records
SportBSO NL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportBSO NL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportBSO NL
What does SportBSO NL do?
SportBSO NL B.V. delivers sports-oriented childcare services in the Netherlands, including after-school care (BSO), before-school care (VSO), holiday care (vakantieopvang), flexible childcare, and preschool playgroups (peuteropvang) for children aged roughly 2-12. It also licenses its concept through a franchise program that enables entrepreneurs to open and operate SportBSO locations under the company's brand, methodology, and quality standards.
Is SportBSO NL a public or private company?
SportBSO NL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportBSO NL founded?
SportBSO NL was founded in 2014. It employs 11 to 50 people.
Where is SportBSO NL based?
SportBSO NL is headquartered in Bergen op Zoom, Netherlands, in the Europe region.
How does SportBSO NL make money?
Four revenue lines are on record. BSO Subscription Packages are the primary driver. The others are flexible/Holiday Care, peuteropvang (Preschool Care) and franchise Fees.
Who are SportBSO NL's main competitors?
Direct peers on record are Ludens, PIT kinderopvang, Smallsteps, Blosse and Kindercentra. Broad incumbents are Humankind and Partou.
Does SportBSO NL have an API?
No public API is recorded for SportBSO NL.
What industry is SportBSO NL in?
SportBSO NL's product category is Childcare Services. Its primary akta.pro industry code is MPAKACAG, Recreational & Intramural Sports Programs. Its NAICS code is 62441 and its SIC code is 8351.