SportinGenk park

What SportinGenk park does

SportinGenk Park is the municipal sports service of Stad Genk (City of Genk), Belgium, operated through the city-owned entity AGB Genk and constituted in its current branding in 2023 on the site of the 50-year-old Stedelijk Sportcentrum. It provides direct-to-consumer access to a portfolio of indoor and outdoor sports facilities — including a swimming pool, sports halls (Sporthal Arcade, Sporthal Balance, Sporthal Mater Dei), a climbing wall, and the Sportbos outdoor sports forest with BMX, skatepark, and rope courses — alongside a structured program of group lessons, sports camps, and adapted G-sport (disability-inclusive) activities for residents of Genk and surrounding Limburg.

The core technology stack is minimal and non-proprietary: the service runs on the third-party Kwandoo online registration platform, with no internal software product, API, SDK, or AI capability disclosed. Product breadth is delivered primarily through partnerships with approximately 20 local sports clubs and instructors (e.g., KTC Winterslag for padel and tennis, KRC Genk Foundation for walking football, Genker Zwemschool Neptunus for adult swimming lessons, Hockeyclub Genk, Limburg White Sox, Freerun Wild, Judo Genk, Badmintonclub Babox, and KPM for skateboarding), positioning SportinGenk Park as a programming and facility hub rather than a vertically integrated operator.

The business model combines a two-tier user-fee pricing system (Genktarief for residents, higher Niet-Genktarief for non-residents) with municipal subsidies and targeted social-pricing instruments: a 50% discount for residents with verhoogde tegemoetkoming status, a vrijetijdstoelage (leisure allowance) of up to €300/year for under-18s with VT-statuut, and fiscal attest deductions for sports camps and Kids Fun childcare. Customer segments span children (4-16), adults (14-99), seniors (60+), people with disabilities, and lower-income families, while the only listed direct headcount is 6 employees — with the bulk of instructional delivery executed through partner clubs and concessionaires under municipal oversight.

Name

SportinGenk park

Legal name

Stad Genk - SportinGenk Park

Website

https://sportingenk.be

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

SportinGenk Park is the municipal sports service of Stad Genk, Belgium, operating pools, sports halls, the Sportbos outdoor area, and group lessons, sports camps, and G-sport disability-inclusive programs for Genk residents, delivered via the Kwandoo registration platform and a network of ~20 local partner clubs.

Ownership category

akta.pro rank

Product category

Municipal Sports & Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAH

Multi-Sport Complexes & Community Sports Parks

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYMPAKAEAL

Outdoor Adventure & Action Sports Parks (Ski Resorts, Bike Parks, Skateparks)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Municipal sports services
• Public swimming lessons
• Community sports camps
• Adapted disability sports
• Group fitness classes

Headquarters

HQ city

Genk

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Municipal Sports Services: Government-funded municipal sports service operated by AGB Genk (city-owned entity). Revenue generated through user fees for sports activities, swimming lessons, sports camps, and facility rentals. Subsidized pricing for Genk residents with additional discounts for those with increased reimbursement entitlement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SportinGenk Park is a municipal sports complex operated by Stad Genk that delivers accessible recreational and instructional sports services to residents. It runs an indoor swimming pool with lessons for children, adults and people with disabilities, year-round group fitness and sport classes (yoga, Pilates, aquafit, padel, tennis, martial arts), week-long sports camps for children aged 4-16 during school holidays, and an outdoor sports forest with BMX, rope courses, skatepark, and fitness trails. Services are subsidized for Genk residents and supplemented by partner clubs that deliver programming on-site.

Product overview

SportinGenk Park is a municipal sports center operated by Stad Genk offering a comprehensive portfolio of sports and recreational activities. The core offerings include a swimming pool with swimming lessons (for children and adults, including G-swimming for disabilities), sports camps for children aged 4-16 during school holidays, and adult group fitness lessons (yoga, Pilates, aquafit, padel, tennis, martial arts). The facility includes a sports forest (Sportbos) with outdoor activities such as BMX, rope courses, skatepark, and high rope adventures. Accessibility services and G-sport programs support persons with disabilities. A registration portal (Kwandoo) handles bookings, while various financial support programs (Vrijetijdstoelage, Verhoogde Tegemoetkoming) make sports accessible to low-income residents.

Differentiator

Problem solved

Functional benefit

Brands

• Kids Fun: Kinderopvang (childcare) service for children attending sports camps at SportinGenk Park.
• Sportbos
• Kwandoo

Products and services

• Zwembad (Swimming Pool) Public indoor swimming facility at SportinGenk Park offering daily admission, swimming lessons for children and adults, aquatic fitness classes, and adapted programs for people with disabilities. Open to Genk residents and non-residents at differentiated tariffs.
• Sportkampen (Sports Camps) Week-long thematic sports camps for children aged 4-16 during school holidays, including Sportmix, Kleutersport, tennis, football, hockey, baseball, freerun, ju-jitsu, padel, horse riding, F1, Funkamp, and adventure camps. Prices range from €40/week (Sportmix/Kleutersport) to €172/4 days (horse riding).
• Zwemlessen (Swimming Lessons) Swimming instruction for children and adults, including water familiarization, technique lessons, G-swimming for children with disabilities, and private individual lessons (from €29/lesson). Courses run over multi-week periods at the SportinGenk Zwembad.
• Groepslessen Volwassenen (Adult Group Lessons) Multi-week group exercise classes for adults aged 14-99, including yoga, Pilates, aquafit, padel, tennis, walking football, XL Fit, Aquafit GOUD, Shibashi, Core Training, Figuurtraining, and Ladies@the pool. Courses run Sept-Dec each year with Genktarief and Niet-Genktarief pricing.
• Toegankelijkheid (Accessibility Services) Accessibility offerings including wheelchair access, lifts, adapted sanitary facilities, and the G-sport program portfolio (G-swimming, G-judo, G-badminton, G-padel, G-tennis, G-diving, G-fit) for people with physical, intellectual, social or mental disabilities.
• Groepslessen Kinderen en Jongeren (Children & Youth Group Lessons) Group sports lessons for children and youth (ages 3-13), including Multimove (3-6 years), skateboard lessons (ages 6-13) via KPM, Kinderjungle low rope course (ages 6-12), and Hoogtouwenparcours high rope course (ages 11+, groups of 6-20).
• Sportbos (Sports Forest) Outdoor sports forest offering BMX, fitness, running tracks, obstacle courses, skatepark, hiking, and nature-based sports activities at SportinGenk Park.
• Muurklimmen (Rock Climbing) Indoor rock climbing lessons for adults on the SportinGenk climbing wall, teaching safe climbing techniques.
• Vrijetijdstoelage (Leisure Allowance) Financial support program offering 50% reimbursement for non-municipal sports activities for Genk residents up to 18 years with VT-statuut, up to €300 per year per eligible child.
• Fiscaal Attest (Tax Certificate) Tax deduction certificates for sports camp and Kids Fun childcare fees for children up to 14 years, downloadable via the Kwandoo platform.
• Kids Fun Childcare Childcare service during sports camps at SportinGenk Park, operating mornings 7:30-10:00 and afternoons 15:00-18:00 in the VIP room of Sporthal Arcade. Prepaid online at €2.50 Genk / €3.75 non-Genk per half-day session, with 50% Verhoogde Tegemoetkoming discount available.
• Zwemlessen voor Dames (Women-only Swimming Lessons) Women-only swimming lessons (11 lessons, Sept-Dec 2026) teaching breaststroke techniques in a women-only environment. Genktarief €82.50, Niet-Genktarief €110.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

26 partnerships are on record, tiered core and minor.

• Genker Zwemschool NeptunuscoreStrategic or Co-development Partner · 1 September 2026Starting September 2026, Genker Zwemschool Neptunus takes over all swimming lessons for adults previously organized by SportinGenk. The club handles lesson delivery while SportinGenk provides facilities. Contact: [email protected]
• KwandoocoreTechnology or IntegrationOnline registration portal used for all sports activities, sports camps, and childcare bookings. Users must create account before registering for activities. Summer holiday registration: Genk residents Monday May 18, 2026 at 19:00.
• Kids FuncoreStrategic or Co-development PartnerChildcare service during sports camps. Located in VIP room of Sporthal Arcade. Morning 7:30-10:00, afternoon 15:00-18:00. Unlimited places available.
• KRC Genk FoundationminorStrategic or Co-development PartnerPartnership for walking football (wandelvoetbal) for seniors 60+. Indoor hall at KRC Genk stadium, Stadionpein 4, 3600 Genk. Monday 13:00-14:30.
• Manège BossherhofminorStrategic or Co-development PartnerPartner for horse riding camps (paardijkamp) offered during summer holidays. Children ages 2015-2019 and 2018-2019 accommodated. Price €172/4 days.
• Karting GenkminorStrategic or Co-development PartnerPartner for F1 camps during summer holidays. Three-day camp Wed-Fri. Ages 2007-2017 accommodated. Price €129/3 days.
• KTC Winterslag (TC Winterslag)coreChannel Partner/ Reseller/ DistributorLocal tennis and padel club offering 7 padel courts. Partner for tennis lessons and padel camps. Contact for G-tennis: Ludo Kortleven 0486 84 39 42.
• KTC Rapid WaterscheicoreChannel Partner/ Reseller/ DistributorLocal tennis and padel club with 5 padel courts. Partner for tennis lessons and padel activities.
• TC DriehoevenminorChannel Partner/ Reseller/ DistributorLocal tennis and padel club with 2 padel courts. Partner for tennis lessons and padel activities.
• TC 't Elleboogske (Padelleboogske)minorChannel Partner/ Reseller/ DistributorLocal padel club in Genk centrum. Partner for padel activities.
• KPM (Klimmen Pro Movement)minorStrategic or Co-development PartnerProfessional skateboarding instructors providing skateboard lessons for kids ages 6-13. Summer 2026: April 29 - May 20, Wednesday 15:00-16:00.
• Hockeyclub GenkminorStrategic or Co-development PartnerLocal hockey club partner for hockey-sportmix camps during summer holidays. Ages 2014-2018 accommodated. Price €55/week.
• Limburg White SoxminorStrategic or Co-development PartnerLocal baseball club partner for baseball-sportmix camps during summer holidays. Ages 2014-2018 accommodated. Price €55/week.
• Freerun WildminorStrategic or Co-development PartnerFreerunning club partner for freerun-sportmix camps during summer holidays. Ages 2016-2019 accommodated. Price €55/week.
• Tachiba J.E.M. GenkminorStrategic or Co-development PartnerJu-jitsu club partner for ju-jitsu-sportmix camps during summer holidays. Ages 2016-2020 accommodated. Price €55/week.
• Genker VVminorStrategic or Co-development PartnerLocal football club partner for football-sportmix camps during summer holidays. Various age groups accommodated. Price €55/week.
• Multimove locations (schools and childcare)coreStrategic or Co-development PartnerMultimove program (3-6 years) delivered through Atlas College, Pardoem Boxbergheide, Pardoes Genk, Kinderopvang De Apenstaart, School Mickey Mouse De Sleutel, BC Lions, Eendracht Termien, and Multimove Academy.
• KTC Winterslag (G-Padel)minorChannel Partner/ Reseller/ DistributorG-padel (padel for persons with disabilities) offered in collaboration with KTC Winterslag. Starting September, daily from 18:00. Age from 10 years. €30 for 6 lessons.
• Koraalduikers GenkminorChannel Partner/ Reseller/ DistributorDiving club offering G-diving (diving for people with disabilities). Contact: Stefan Paas at [email protected]. Location: Stedelijk zwembad Genk.
• Duikschool Andromeda GenkminorChannel Partner/ Reseller/ DistributorDiving school offering G-diving (diving for people with disabilities). Contact: Marc Vanwetswinkel T 089 24 38 09. Location: Stedelijk zwembad Genk.
• Deepblue DiversminorChannel Partner/ Reseller/ DistributorDiving club offering G-diving (diving for people with disabilities).
• Genker Zwemvereniging NeptunuscoreChannel Partner/ Reseller/ DistributorSwimming club organizing water acclimatization (waterwennen) for children under 5 years. Registration via club website.
• Badmintonclub BaboxminorChannel Partner/ Reseller/ DistributorLocal badminton club organizing G-badminton lessons for children and youth with intellectual disabilities. Location: SportinGenk Park. Saturday 11:30-12:30. 10 lessons for €35.
• Judo GenkminorChannel Partner/ Reseller/ DistributorLocal judo club organizing G-judo (integrated lessons for children 9-12 with and without disabilities). Thursday 18:00-19:30 at Vechtsportzaal SportinGenk Park. €20 for the course.
• Campus O³coreStrategic or Co-development PartnerMunicipal service hub for leisure allowance (vrijetijdstoelage) applications and other youth/cultural services. Location: Jaarbeurslaan 19, Genk-Centrum.
• Jeugd GenkcoreStrategic or Co-development PartnerMunicipal youth service for leisure allowance (vrijetijdstoelage) applications and youth programs. Location: Europalaan 26.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sport Vlaanderen: Flemish government agency operating a network of public sports centers, swimming pools, and outdoor facilities across Flanders. Comparable as another government-operated multi-sport facility provider in the same region.
• Aspria: European premium sports and wellness club operator with multiple sites offering swimming, fitness, group classes, and family programming. Comparable in offering breadth and family-inclusive positioning.
• Basic-Fit: Largest low-cost fitness chain in Europe, headquartered in Belgium, offering subscription-based fitness access at scale. Comparable as a competing adult fitness/sports subscription operator within the same Belgian market.
• YMCA Belgium (Federaal ): Community-based non-profit recreation and sports organization active in Belgium. Comparable as a community-mission sports and recreation provider serving families, youth, and inclusion-focused segments.

Others

• Decathlon: Global sporting goods retailer with Belgian stores that increasingly host in-store sports activities and community events. Comparable as an ecosystem participant reaching similar Flemish sports-active consumers.

Direct peers

• JIMS Fitness: Belgian low-cost fitness chain with multi-location presence in Flanders, offering subscription fitness and group classes. Comparable as a Belgian fitness operator competing for the same adult fitness customer base.
• Sportoase: Belgian sports center chain operating swimming pools, fitness facilities, group classes, and sports camps across multiple sites in Flanders. Closest comparable operator to SportinGenk Park in terms of multi-sport facility offering and Flemish market presence.
• Energy Lab: Belgian premium fitness and wellness operator offering group classes, personal training, and recovery amenities. Comparable as a Belgian group-fitness competitor for the adult segment SportinGenk targets.

Emerging players

• Genker Zwemvereniging Neptunus: Local Genk swimming club taking over adult swimming lesson delivery at SportinGenk from Sept 2026. Comparable as a specialist swimming partner/emerging provider operating in the same facility footprint.
• KRC Genk Foundation: Foundation of professional football club KRC Genk delivering community sports initiatives including walking football for seniors. Comparable as a local community-sports partner serving overlapping demographics in Genk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sportingenk
• Facebookfacebook.com/sportingenk
• LinkedInlinkedin.com/company/sportingenk-park
• Instagraminstagram.com/sportingenk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportinGenk park