Sporting Iowa

What Sporting Iowa does

Sporting Iowa (legally Mid-Iowa Soccer Academy, LLC) is a private youth soccer club founded in 2014 through the partnership of Johnston Urbandale Soccer Club (JUSC) and West Des Moines Soccer Club (WDMSC), headquartered in Des Moines, Iowa. The club operates Iowa's premier full ECNL (Elite Clubs National League) program for both boys and girls, spanning age groups from Discovery (4U-8U) through Academy (9U-10U), Select (11U-19U), and a U-23s collegiate bridge program. The club fields 60+ select teams across ECNL, ECNL-RL, CDL, Pre-ECNL, and IDL leagues, and serves what the organization describes as thousands of players across the Des Moines metro area.

The club's product surface extends beyond competitive league play to include year-round developmental offerings: summer and seasonal camps (Summer Discovery, Summer Camp, Pre-Season Camp, Spring Break Camp), specialized training programs (acceleraTioN, Goalkeeper Development, Dynamic Forward Development Program, Pro Coach Practice), a College Advisory Program (CAP), hosted tournaments (Fall Cup, Winter Classic, Premier Games), and a U-23s men's and women's program. Programs are delivered at eight owned or partnered facilities across the Des Moines metro, anchored by the 50-acre HyVee Multiplex — described as one of the largest synthetic turf soccer complexes in the Midwest with 12 outdoor fields.

Revenue is generated through six primary streams: annual club registration fees, camp and training program fees, tournament entry fees, College Advisory Program services, corporate sponsorships (including Chase as exclusive jersey sponsor), and charitable donations through the Just One Goal scholarship fund. Player acquisition is community-led, relying on annual tryouts in June, grassroots feeder clubs (JUSC and WDMSC), and word-of-mouth through the parent and volunteer network. The club is governed by a Board of Managers, employs 25 staff, and has no disclosed external investment or funding rounds. Sport

Name

Sporting Iowa

Legal name

Mid-Iowa Soccer Academy, LLC

Website

https://sportingiowasoccer.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Sporting Iowa is a private youth soccer club based in Des Moines, Iowa, operating the state's premier full ECNL program for boys and girls across Discovery, Academy, Select, and U-23s age tiers, serving thousands of players annually through competitive leagues, camps, tournaments, and college advisory services.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth soccer training
• Competitive soccer leagues
• Soccer player development
• ECNL soccer programs
• Youth sports camps

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Club Registration Fees: Annual registration fees for Select program teams competing in ECNL, ECNL-RL, and CDL leagues for ages 11U-19U
2. Camps and Training Programs: Revenue from various camp programs including Summer Discovery, Summer Camp, Pre-Season Camp, acceleraTioN, Dynamic Forward Development, Goalkeeper Development, and College ID Camp
3. Tournament Registration: Entry fees for hosted tournaments including Fall Cup, Winter Classic, and Premier Games
4. College Advisory Program: College recruiting guidance and advisory services for 15U-19U players through CAP program
5. Sponsorship Revenue: Corporate partnerships including Chase jersey sponsorship and other partner relationships
6. Just One Goal Scholarships: Charitable donations and fundraising through golf tournaments and Hall of Fame dinners supporting player scholarship fund

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sporting Iowa is a premier youth soccer club operating tiered developmental programs (Discovery U4-U8, Academy U9-U10, Select U11+) with elite competition pathways through ECNL, ECNL-RL, and CDL leagues. The club also runs supplemental offerings including seasonal camps, specialized training (goalkeeper, forward), tournaments, a College Advisory Program, and a U-23 collegiate bridge program, delivered at owned and partnered facilities across the Des Moines metro.

Product overview

Sporting Iowa is a premier full-ECNL youth soccer club in Iowa, operating as a multi-tiered platform with distinct competitive programs and developmental offerings. The club's core platform consists of age-grouped programs spanning Discovery (U4-U8), Academy (U9-U10), and Select (U11+) levels, with select teams competing in ECNL, ECNL-RL, CDL, Pre-ECNL, and IDL leagues. The portfolio includes supplementary add-on modules including seasonal camps (Summer Discovery, Summer Camp, Pre-Season Camp, Spring Break Camp), specialized training programs (acceleraTioN, Goalkeeper Development, Dynamic Forward Development Program, Pro Coach Practice), college preparation (College ID Camp, College Advisory Program), U-23s collegiate bridge program, and tournament offerings (Fall Cup, Winter Classic, Premier Games). The Just One Goal scholarship fund supports accessibility. All programs operate through affiliated facilities including HyVee Multiplex, Hidden Valley Soccer Complex, Johnston Soccer Complex, and Urbandale Soccer Complex.

Differentiator

Problem solved

Functional benefit

Products and services

• Discovery Program (U4-U8) Entry-level youth soccer program for players ages 4U-8U emphasizing enjoyment and foundational skill development through grassroots feeder clubs (WDMSC and JUSC).
• Academy Program (U9-U10) Competitive foundational training environment for 9U-10U players with professional coaching and a customized curriculum designed to maximize potential and love for the game.
• Select Program (U11+) Elite competitive soccer program for players 11U and older providing pathways through ECNL, ECNL-RL, and CDL competitions with professional coaches at the HyVee Multiplex facility.
• ECNL (Elite Club National League) Competition
• Summer Discovery Summer developmental program for Discovery-aged players (2018-2022 birth years) held at outdoor facilities, focused on enhancing foundational soccer skills over 5-week sessions.
• Summer Camp High-energy four-day summer training camp for players U5-U14 at the Hy-Vee Multiplex, designed to improve skills, build confidence, and compete in a positive environment.
• Pre-Season Camp
• acceleraTioN Training Program Five-week summer training program (July 6 - August 6) for U9-U19 players designed to bridge the seasonal gap and foster year-round player growth through small-group sessions.
• College ID Camp
• Dynamic Forward Development Program (DFDP)
• Goalkeeper Development Program
• U-23s Program
• Spring Break Camp
• Pro Coach Practice Year-round Discovery program (U6-U8) led by professional coaches across four dynamic seasons in 5-week blocks, focusing on foundational soccer development.
• Sporting Iowa Tournaments (Fall Cup, Winter Classic, Premier Games)
• College Advisory Program (CAP) Program for 15U-19U players providing resources, education, and pathways to navigate the college recruiting landscape, covering search, find, interact, and commit stages.
• Just One Goal Scholarship Program Player scholarship nonprofit program ensuring every child regardless of background has the opportunity to play soccer through financial scholarships funded by golf tournaments and Hall of Fame dinners.

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and supporting.

• ChaseflagshipGTM or Marketing PartnerChase is the exclusive jersey sponsor for Sporting Iowa. The partnership is part of Chase's expansion across Iowa, including 25 new branches and over 150 new jobs by 2030. Chase serves 84 million consumers and 7 million small businesses with financial services.
• SCHEELScoreGTM or Marketing PartnerSCHEELS is a partner providing community support through donations, volunteering, and local partnerships. The employee-owned company provides sporting goods and outdoor gear, aligning with Sporting Iowa's sports focus.
• Rock Valley Physical TherapycoreStrategic or Co-development PartnerRock Valley Physical Therapy provides outpatient and sports physical therapy rehabilitation services for Sporting Iowa athletes. They collaborate with other medical partners to provide injury education and treatment strategies.
• UnityPoint Clinic - Sports Medicine and Concussion Center UrbandalecoreStrategic or Co-development PartnerSports medicine and concussion center specializing in care of sports injuries from diagnosis through recovery, serving Sporting Iowa athletes with highly skilled experts in one location.
• Johnston Physical TherapysupportingStrategic or Co-development PartnerPrivate physical therapy practice in Johnston providing individualized sports rehabilitation services for injured athletes, collaborating to serve Sporting Iowa members.
• Endurance PhotosupportingGTM or Marketing PartnerFounded in 2019, provides sports action photography services for Sporting Iowa events and activities including tournament and game photography.
• Levels Family ChiropracticsupportingStrategic or Co-development PartnerProvides neurology-based chiropractic care for Sporting Iowa athletes and families, specializing in sports performance, pediatric, prenatal, and family chiropractic services.
• Golden Rule Plumbing, Heating & CoolingsupportingGTM or Marketing PartnerPartner supporting Just One Goal scholarship fund. Golden Rule's Gold Club VIP Membership ($75) donations go 100% to Just One Goal. Families receive home protection benefits valued at $670 annually.
• Sporting Kansas City / Sporting Club NetworkflagshipStrategic or Co-development PartnerSporting Iowa is affiliated with Sporting KC through the Sporting Club Network, providing brand affiliation, development methodology, and pathway connections to the professional club.
• Johnston Urbandale Soccer Club (JUSC)flagshipStrategic or Co-development PartnerFounding member club of Sporting Iowa; grassroots program hosting Discovery age groups (4U-8U); established 1975; serves Johnston, Urbandale and surrounding communities.
• West Des Moines Soccer Club (WDMSC)flagshipStrategic or Co-development PartnerFounding member club of Sporting Iowa; grassroots program hosting Discovery age groups (4U-8U); established 1986; nonprofit organization with integrated player pathway for ages 3-19.
• Elite Club National League (ECNL)flagshipStrategic or Co-development PartnerECNL is the premier youth soccer competition in the country for boys and girls. Sporting Iowa is the sole Iowa representative in the ECNL national platform. Founded 2009 (girls), 2017 (boys).

Scale indicators5 records

Recent moves9 records

Expansion highlights8 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sporting-iowa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sporting Iowa