West Des Moines Soccer Club

What West Des Moines Soccer Club does

West Des Moines Soccer Club (WDMSC) is a nonprofit youth soccer organization founded in 1986 and headquartered in West Des Moines, Iowa. The club operates an integrated player pathway for children and teenagers aged 3 to 19, structured across four tiered programs: Discovery (ages 4-8, introductory), Recreational (ages 9-19, volunteer-coached), Academy (ages 9-10, professionally coached), and Select (ages 11-19, competitive). Programs are delivered at two professionally maintained soccer complexes in West Des Moines — Hidden Valley Soccer Complex and Raccoon River Soccer Complex — and registration is conducted entirely through the third-party PlayMetrics sports management platform.

The club generates revenue primarily through seasonal registration fees ($75 to $365 per season, varying by program and age group), supplemented by tournament proceeds (the Hidden Valley 3v3 Tournament charges $180 per team), corporate sponsorships (including Dick's Sporting Goods, Scott Insurance Services, DSM Property), in-kind uniform sponsorship from Soccer.com, photography partner contributions, and donations directed to a financial aid program that can cover up to 100% of club fees for qualifying families. A 10% non-refundable administration fee is applied per program registration, and a $25 late fee applies after July 1.

WDMSC is affiliated with the Club Development League of Iowa, US Club Soccer, and the United States Soccer Federation. Its Academy and Select programs are operated through a partnership named Sporting Iowa, a joint venture with Johnston/Urbandale Soccer Club that enables professional coaching oversight across all WDMSC programs and provides a unified competitive pathway. Governance is provided by a volunteer Board of Directors of parents, supported by professional coaching staff including a Technical Director and Director of Player Development. Additional minor commercial and medical partnerships support athlete welfare (DMOS orthopaedics, Rock Valley Physical Therapy) and visual content (Vorland Photography, Endurance Photo).

Name

West Des Moines Soccer Club

Legal name

West Des Moines Soccer Club

Website

https://wdmsc.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

West Des Moines Soccer Club is a nonprofit youth soccer organization founded in 1986 that runs an integrated player pathway for ages 3-19 across Discovery, Recreational, Academy, and Select programs at two soccer complexes in West Des Moines, Iowa.

Ownership category

akta.pro rank

Product category

Youth Soccer Programs

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Recreational & Intramural Sports Programs (MPAKACAG), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Youth soccer programs
• Soccer player development
• Recreational soccer leagues
• Competitive soccer training
• Youth sports facilities

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Season Registration Fees: The club generates revenue through seasonal registration fees for Discovery, Recreational, Academy, and Select programs. Fee structure varies by age group and program level, ranging from $75 to $365 per season.
2. 3v3 Tournament Revenue: The Hidden Valley 3v3 Tournament charges $180 per team registration, with proceeds supporting financial aid programs for local soccer families.
3. Sponsorships and Donations: Financial aid funds come from WDMSC sponsors, donors, and Premier Games tournament proceeds. The club also receives in-kind sponsorship from partners including Soccer.com for uniforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

West Des Moines Soccer Club is a nonprofit youth soccer organization that delivers an integrated player pathway for players aged 3 to 19 through four core programs: Discovery (4U-8U introductory soccer), Recreational (9U-19U coed and girls leagues), Academy (9U-10U advanced recreational), and Select (11U-19U competitive soccer). The club operates two professionally managed soccer complexes in West Des Moines and runs its academy/select programs through a partnership with Johnston/Urbandale Soccer Club under the Sporting Iowa brand.

Product overview

West Des Moines Soccer Club is a nonprofit youth soccer organization offering an integrated player pathway from age 4U through 19U. The club operates four core programs: Discovery (4U-8U) for developmental soccer introduction, Recreational (9U-19U) for fun and learning in a relaxed environment, Academy (9U-10U) as an advanced pathway operated by Sporting Iowa, and Select Soccer (11U-19U) for competitive play also through Sporting Iowa. Additional offerings include the annual Hidden Valley 3v3 Tournament, financial aid scholarships, and referee training. The club manages two facilities: Hidden Valley Soccer Complex and Raccoon River Soccer Complex. The Sporting Iowa partnership enables professional coaching oversight across all programs and provides a unified select soccer pathway.

Differentiator

Problem solved

Functional benefit

Brands

• Sporting Iowa: A partnership between West Des Moines Soccer Club and Johnston/Urbandale Soccer Club that implements the select soccer program for 11U-19U players.

Products and services

• Discovery Program (4U-8U) Developmental soccer program introducing children aged 3-8 to soccer through fun, age-appropriate activities. Includes 4U sessions with parent participation, 5U-6U coed teams with training and 3v3 games, and 7U-8U coed/girls teams with 4v4 games. Seasonal fees range from $75-$125.
• Recreational Program (9U-19U) Recreational soccer for players aged 9-19 offering coed and single-gender options. Includes 9U-10U (7v7), 11U-12U (9v9), and 13U-19U (7v7) divisions with volunteer coaching, weekend games, and emphasis on fun and learning. Seasonal fees range from $140-$160 with guaranteed minimum 50% playing time.
• Academy Program (9U-10U) Advanced recreational program operated by Sporting Iowa that strengthens players' technical foundations and prepares them for select soccer. Features professional coaching, small roster sizes, two 75-minute training sessions per week, and seven 7v7 games per season. Seasonal fee: $365.
• Select Soccer Program (11U-19U) Competitive select soccer implemented by Sporting Iowa (partnership between WDMSC and Johnston/Urbandale Soccer Club). Year-round training, college advisement, and participation in Club Development League, National Premier League, and Elite Clubs National League. Open to competitive players aged 11-19.
• Hidden Valley 3v3 Tournament Annual summer 3v3 soccer tournament held at Hidden Valley Soccer Complex. Open to U7-U14, high school, and adult teams. Features small-sided games, maximum 6 players per team, guaranteed 3 games, and community fundraising for financial aid. Entry fee: $180 per team.
• Financial Aid/Scholarship Program Scholarship program providing financial assistance to players from low-income families or those experiencing sudden financial hardship. Awards can cover up to 100% of club fees, funded by sponsors, donors, and tournament proceeds.
• Hidden Valley Soccer Complex One of two soccer complexes operated by the club, located at 1875 Walnut Woods Dr, West Des Moines, IA 50265. Hosts WDMSC Recreational and Academy teams as well as Sporting Iowa Select teams; professionally managed and maintained.
• Raccoon River Soccer Complex Second soccer complex operated by the club, located at 2500 Grand Avenue, West Des Moines, IA 50265. Hosts WDMSC Recreational games and serves the local soccer community; professionally managed and maintained.

Quantifiable outcome

• 100% participation guarantee - All programs require minimum 50% playing time for recreational players
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Club Development League of Iowa (CDL)coreStrategic or Co-development PartnerWDMSC is affiliated with the Club Development League of Iowa, participating in CDL leagues as part of the integrated player pathway for competitive select soccer.
• US Club SoccercoreStrategic or Co-development PartnerWDMSC is affiliated with US Club Soccer, the national governing body for youth club soccer, ensuring compliance with national standards and access to their programs.
• United States Soccer FederationcoreStrategic or Co-development PartnerWDMSC is affiliated with US Soccer Federation, the governing body for soccer in the United States, ensuring adherence to national regulations and player development initiatives.
• Sporting IowacoreStrategic or Co-development PartnerSporting Iowa is a partnership between WDMSC and Johnston/Urbandale Soccer Club that implements the select soccer program. Professional coaching staff oversee all WDMSC programs and offer touch points with all players and coaches. Academy and Select programs are operated by Sporting Iowa.
• Johnston/Urbandale Soccer Club (JUSC)coreStrategic or Co-development PartnerJUSC partners with WDMSC to form Sporting Iowa, implementing select soccer programs for competitive players aged 11U-19U across both clubs.
• Vorland PhotographyminorGTM or Marketing PartnerVorland Photography provides team and individual photography services for WDMSC. They have graciously donated a percentage of picture funds back to the club for scholarships, supporting financial aid programs.
• Endurance Photo (Kristin Sieverding Photography)minorGTM or Marketing PartnerEndurance Photo captures WDMSC games, events, and player photos, providing visual content for families to remember seasons.
• Rock Valley Physical TherapyminorGTM or Marketing PartnerRock Valley PT provides sports physical therapy services. They emphasize patient-centered care with highly credentialed therapists recognized as regional experts, supporting athlete health and injury recovery.
• Des Moines Orthopaedic Surgeons P.C. (DMOS)minorGTM or Marketing PartnerDMOS provides orthopaedic care for WDMSC athletes' injuries. They partner with the club to implement preventative programs focusing on overuse, recovery, nutrition, and mechanics. Dr. Nick Honkamp and Dr. Ian Lin serve as team physicians.
• Soccer.com (formerly SoccerMaster)minorGTM or Marketing PartnerSoccer.com acquired SoccerMaster and is the new exclusive uniform provider for WDMSC. The transition to Adidas aligns all Sporting Iowa partnership members under a single uniform brand.
• Dick's Sporting GoodsminorGTM or Marketing PartnerCorporate sponsor of WDMSC, providing support for the club's programs and operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• US Club Soccer: The national governing body with which WDMSC is affiliated. While not a direct competitor, US Club Soccer sets competitive standards and runs the NPL and ECNL pathways that WDMSC's Select program uses, making it a key ecosystem peer.
• St. Louis Scott Gallagher (SLSG): A large, ECNL-aligned multi-sport club in the St. Louis region that competes for elite Midwest youth soccer talent. It is comparable to WDMSC's Select offering at scale but competes primarily for top-end players rather than the recreational tier.
• Sporting Kansas City Academy: The professional-club-affiliated youth academy in Kansas City that competes in MLS NEXT and ECNL. It is a destination competitor for elite Iowa players and demonstrates the larger, professionalized model that WDMSC's Sporting Iowa partnership aspires to emulate.
• AYSO (American Youth Soccer Organization): A national nonprofit youth soccer organization with a recreational/introductory focus. AYSO overlaps with WDMSC's Discovery and Recreational programs in mission and pricing philosophy, but operates as a broad national network rather than a community club.

Emerging players

• Sockers FC Chicago: A competitive youth soccer club in the Midwest with ECNL participation. Comparable to WDMSC's Select pathway in programming philosophy and geographic reach within the broader Midwest soccer ecosystem.

Direct peers

• Sporting Iowa: The joint venture entity between WDMSC and JUSC that operates Academy and Select programs. It is functionally WDMSC's competitive-program arm and the most direct operational peer, sharing players, coaches, and facilities.
• Iowa Rush Soccer Club: A larger Iowa-based youth soccer club operating across multiple locations with recreational and competitive (NPL/ECNL) pathways. Comparable to WDMSC in player development mission but with broader geographic reach and more established competitive infrastructure.
• Ankeny Soccer Club: A community-based youth soccer club serving the Ankeny, Iowa metro directly adjacent to West Des Moines. It competes with WDMSC for recreational and select players in the Greater Des Moines market and follows a similar nonprofit, multi-tier model.
• Johnston/Urbandale Soccer Club (JUSC): JUSC is WDMSC's direct partner in the Sporting Iowa joint venture that operates the Select soccer program. Both clubs serve youth players in the Des Moines metro through similar recreational and competitive pathways, making them the closest peer in operating model and geography.
• Nebraska FC (formerly Nebraska Olympic Development): A regional youth soccer club based in Omaha that competes for top-tier Iowa talent and operates recreational-to-ECNL pathways. It is comparable as a multi-tier, community-rooted club competing in the same regional player market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wdmsc
• Facebookfacebook.com/wdmsc
• Instagraminstagram.com/wdmsoccerclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Des Moines Soccer Club