Sportpraktijk Wezenbeek

What Sportpraktijk Wezenbeek does

Sportpraktijk Wezenbeek, operating under the brand PRIME physio | Wezenbeek, is a private Belgian physiotherapy and rehabilitation practice founded in 1982 by Frank Wezenbeek in Heusden and now headquartered in Melle, East Flanders. It delivers science-based physiotherapy combining manual techniques (mobilizations, manipulations, dry needling, myofascial and osteopathic methods) with individualized progressive exercise programs, and runs twelve service lines including sports physiotherapy, general physiotherapy, post-operative rehabilitation, manual therapy, dry needling, osteopathy, sports massage, corporate wellness (PRIME physio @ Work), on-site sports club support (PRIME physio @ clubs/teams), personal training and performance, screening and injury prevention, and nutrition advice delivered by an in-house sports dietitian.

The practice operates six physical locations across East Flanders — Melle, Ghent Watersportbaan (co-located at Gantoise Hockey Tennis & Padel), and four embedded treatment rooms inside JIMS fitness clubs in Ghent Dok Noord, Deinze, Wetteren, and Lokeren (from September 2025). Service delivery is direct-to-consumer, with bookings via phone or a third-party online booking platform (bookings.crossuite.app), and is supplemented by on-site delivery to corporate clients and sports clubs. The team consists of nine employees, including clinical staff and administrative support; no AI/ML, app, or proprietary software platform is disclosed.

The revenue model is professional services on a pay-per-session basis. All therapists are non-conventioned (gedeconventioneerd), meaning they charge above the Belgian health insurance convention rates; patients pay out of pocket and seek reimbursement from their mutualiteit using official certificates (getuigschriften). Customer segments span recreational to elite athletes, the general public with musculoskeletal complaints, sports clubs and teams, and corporate/employer organizations. Distribution is anchored by long-standing relationships with AA Gent (since 1982) and Gantoise Hockey Tennis & Padel (since 2022), and the expanding JIMS fitness club channel.

Name

Sportpraktijk Wezenbeek

Legal name

Prime Physio

Website

https://sportkinewezenbeek.be

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

PRIME physio | Wezenbeek is a Belgian physiotherapy and rehabilitation practice founded in 1982, operating six locations across East Flanders with nine employees. It delivers sports and general physiotherapy, post-operative rehabilitation, and add-on services to athletes, the general public, sports clubs, and corporate clients.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000)

akta.pro primary industry

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

akta.pro secondary industries

Injury Prevention, Mobility & Prehab for Athletes (HSADAEAI), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Sports physiotherapy
• Manual therapy
• Postoperative rehabilitation
• Injury prevention screening
• Corporate ergonomics

Headquarters

HQ city

Melle

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Physiotherapy and Rehabilitation Sessions: The primary revenue stream comes from billable physiotherapy sessions. Patients pay per session and subsequently submit official certificates (getuigschriften) to their mutualiteit (health insurance) for reimbursement. The practice notes all therapists are non-conventioned (gedeconventioneerd), meaning they operate outside the standard insurance rate agreement. For common conditions (sports injuries, neck/back complaints, overuse injuries), patients are entitled to 3 x 18 sessions per calendar year with maximum reimbursement; post-surgery cases are covered for 60 sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

PRIME physio | Wezenbeek is a Belgian physiotherapy and sports rehabilitation practice that delivers science-based manual therapy, individualized exercise programs, and post-operative rehabilitation across six locations in East Flanders. Core services include sports physiotherapy, general physiotherapy, postoperative rehabilitation, manual therapy, dry needling, osteopathy, and sports massage, complemented by add-on offerings such as corporate ergonomics (PRIME physio @ Work), on-site sports club support (PRIME physio @ clubs/teams), personal training, injury-prevention screening, and nutrition advice.

Product overview

Sportpraktijk Wezenbeek operates under the brand PRIME physio | Wezenbeek as a physiotherapy practice with multiple service lines. The core offering consists of six primary physiotherapy services: Sportkinesitherapie, Algemene kinesitherapie, Postoperatieve revalidatie, Manuele therapie, Dry Needling, and Osteopathie, plus Sportmassage as a complementary treatment. These core services are delivered at three physical locations (site Melle, site Watersportbaan, and JIMS locations). Additionally, the practice offers four specialized add-on services: PRIME physio @ Work (corporate wellness), PRIME physio @ clubs/teams (sports club support), Personal Training & Performance, and Screening & Blessurepreventie, plus Voedingsadvies nutrition coaching. All services are science-based and delivered with a personal approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportkinesitherapie (Sports Physiotherapy) Sports physiotherapy service for athletes from amateur to elite level, covering the full rehabilitation trajectory from initial recovery to return-to-sport, combining manual techniques with progressive exercise programs and biomechanical analysis.
• Algemene kinesitherapie (General Physiotherapy) General physiotherapy for non-sport-related complaints including back and neck pain, joint problems, overuse injuries, post-accident rehabilitation, and chronic conditions such as arthritis or rheumatism.
• Postoperatieve revalidatie (Postoperative Rehabilitation) Specialized rehabilitation following surgeries including knee and hip prostheses, ACL or meniscus operations, shoulder procedures, and spinal surgery, combining manual therapy with progressive exercise programs.
• Manuele therapie (Manual Therapy) Manual therapy using mobilizations, manipulations, stretching, frictions, and myofascial techniques to restore joint and muscle balance, relieve pain, and improve mobility for conditions including back pain, neck pain, headaches, and jaw problems.
• Dry Needling Triggerpoint treatment using thin needles to reduce muscle tension and improve blood circulation, always combined with manual techniques and individual exercise programs for sports injuries, muscle tension, and radiating pain.
• Osteopathie (Osteopathy) Complementary holistic approach working alongside physiotherapy, using mechanical (joints, muscles, spine) and visceral (organ mobility) techniques to address movement restrictions and tensions in the body.
• Sportmassage (Sports Massage) Targeted massage treatment that releases muscles, stimulates circulation, and accelerates recovery after exertion, suitable for both elite and recreational athletes.
• PRIME physio @ Work Corporate wellness program bringing expertise directly to organizations with advice on ergonomics, movement, and common workplace complaints, including interactive sessions on posture and simple exercise strategies.
• PRIME physio @ clubs/teams Professional physiotherapy and sports medicine support for sports teams and clubs, including consultation, training and competition guidance, and program development to reduce injuries and optimize performance.
• Personal Training & Performance Individual coaching and targeted training including 1-on-1 personal training, small group sessions, bootcamps, and sport-specific performance programs tailored to the client's level, goals, and sporting ambitions.
• Screening & Blessurepreventie (Injury Prevention Screening) Science-based testing and analysis of risk factors for recreational athletes and competitive teams, identifying faulty movement patterns, asymmetries, and risk factors to build safe and effective training programs.
• Voedingsadvies (Nutrition Advice) Professional nutrition advice and coaching provided by certified sports dietitian Torsten Demeyere, offering personalized guidance for general health and sporting goals including experience in professional road cycling.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• JIMS Fitness Clubs (Oost-Vlaanderen)coreChannel Partner/ Reseller/ Distributor · 1 January 2025From September 2025, PRIME physio | Wezenbeek expanded its presence into multiple JIMS fitness club locations across East Flanders (Deinze, Wetteren, Lokeren, and Dok Noord Gent). The practice operates its own dedicated treatment rooms inside these JIMS facilities, making physiotherapy services accessible to JIMS members and the broader local population in modern sports facilities.
• Gantoise Hockey Tennis & Padel ClubcoreStrategic or Co-development Partner · 1 January 2022Since January 2022, PRIME physio | Wezenbeek has been co-located in the state-of-the-art facilities of Gantoise Hockey Tennis & Padel Club at the Watersportbaan in Ghent. This partnership places the practice in a high-end sports environment where physiotherapy, rehabilitation, and performance training converge for the benefit of club members and external patients.
• AA GentcoreStrategic or Co-development Partner · 1 January 1982Frank Wezenbeek, founder of the practice, began his career in 1982 as head physiotherapist for AA Gent (professional football club). This long-standing relationship established the practice's credibility in sports medicine and provided a foundation for its sports physiotherapy specialization.
• Torsten Demeyere (Sport Dietitian)minorOthersTorsten Demeyere is a certified (sport)dietitian who provides nutritional counseling and guidance within the PRIME physio | Wezenbeek practice. He brings experience from professional road cycling (both as a rider and as a dietitian) and currently specializes in endurance sports as a marathon runner. His services complement the practice's physiotherapy and performance offerings.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness chain with hundreds of Belgian clubs and embedded or partnered physiotherapy services. Comparable as a broad incumbent delivering fitness-adjacent health services to mass-market Belgian consumers at scale, against which Wezenbeek's multi-location model competes for foot traffic and local visibility.
• Aspetar: Qatar-based international sports medicine hospital serving elite athletes across football, cycling, and other sports. Comparable as a broad incumbent sports-medicine benchmark for the kind of multi-disciplinary elite-athlete offering Wezenbeek aspires to build at the Watersportbaan location.
• Fitness First Belgium: Premium Belgian fitness chain operating multiple clubs in Flanders and Brussels. Comparable as a broader incumbent competing for the same active-lifestyle and rehabilitation-adjacent customer that Wezenbeek's JIMS-embedded sites target.

Direct peers

• Isokinetic: Italian-headquartered sports rehabilitation group with multiple international clinics focused on return-to-play and sports medicine for elite and recreational athletes. Directly comparable in clinical scope (sports physiotherapy, rehab, performance) and multi-location operating model.
• FysioHolland: Dutch multi-location physiotherapy group operating across the Netherlands with a similar mix of general physiotherapy, sports rehabilitation, and corporate/occupational services. Directly comparable in multi-clinic private-practice operating model and customer segment, though at substantially larger scale.
• Sport Medisch Centrum Papendal: Dutch multi-disciplinary sports medical center combining sports medicine, physiotherapy, rehabilitation, and performance services for elite and amateur athletes. Directly comparable in clinical mix and in serving the same Belgian/Dutch cross-border athlete population.
• Reathletic: German sports rehabilitation network with multiple clinics focused on orthopedic rehab, return-to-sport, and sports physiotherapy. Comparable as a direct peer in the European private sports-rehab segment with a similar multi-site, science-led clinical positioning.

Regional players

• JIMS Fitness Clubs: Belgian fitness chain where Wezenbeek operates dedicated treatment rooms inside four East Flanders locations (Deinze, Wetteren, Dok Noord Gent, Lokeren) since September 2025. Comparable as a regional fitness-and-physio touchpoint serving the same active-population customer base in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportpraktijk-wezenbeek

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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