Sport & Fitness

Name

Sport & Fitness

Legal name

Sport & Fitness

Website

https://sportofitness.se

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Gym memberships
• Personal training services
• Wellness center
• Chiropractic massage
• Health food restaurant

Headquarters

HQ city

Upplands-Väsby, Stockholm County

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Gym Memberships: Recurring monthly and annual membership fees charged to members for gym access. Annual and monthly subscription tiers available.
2. Day Passes and Entry Fees: One-time single-entry fees for non-members, including discounted day passes for specific time windows (06:00–15:00) and senior rates.
3. On-site Restaurant: Health-focused restaurant serving freshly prepared meals and takeaway food boxes to gym members and the public during lunch hours (11:00–14:00) on weekdays.
4. Personal Training Services: Fees charged for sessions with certified personal trainers employed at the facility.
5. Wellness Services (Massage & Chiropractic): Fees from licensed chiropractor and wellness massage therapist operating within the facility.
6. Nail Care Services (Manicure/Pedicure): Fees from Matilda Nails Stockholm operating as an independent service provider within the facility.
7. Tattoo Services: Fees from Bardia (Tehr Tattoo) operating as an independent tattoo artist within the facility.
8. Skincare Services (Your SKIN eco): Fees from Your SKIN eco, a family-run eco skincare and beauty service operating within the facility.
9. Solarium Services: Solarium tanning services available within the facility using Ergoline equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sport & Fitness operates a 3,000 m² physical gym and wellness facility in Bredden, Upplands Väsby, Sweden, providing 24/7 access to free weights, machines, cardio, and crossfit equipment from Panatta (for which it serves as the Nordic reference installation). Members and walk-ins can also purchase personal training, chiropractic and massage, solarium, nail care, tattoo, eco-skincare, and health-food restaurant services on-site under recurring memberships, multi-visit cards, day passes, or single-entry fees.

Product overview

Sport & Fitness is a fitness center facility operating as a single unified location rather than a platform-plus-modules architecture. The core offering is a 3000 m2 gym and fitness center in Upplands Väsby, supplemented by complementary health and wellness services including solarium, restaurant (Hälsomat), personal training, massage and chiropractic care, skincare (Your SKIN), nail services, and tattoo services. The facility also offers various membership tiers and day passes. These services are co-located within the same facility and share the same membership system, functioning as integrated offerings rather than separate product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Hälsomat: Health food restaurant serving fresh meals made on-site, offering healthy dishes with proper energy, made from scratch with fresh and natural ingredients.
• Your SKIN
• Matilda Nails Stockholm
• Avas Friskvård
• Tehr Tattoo

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• PanattacoreStrategic or Co-development PartnerSport & Fitness is the reference facility (referensanläggning) for Panatta in the Nordic region. The gym showcases Panatta's full equipment range including free weights, machines, cardio, and crossfit equipment, serving as a showcase installation for the brand in the Nordic market.
• m3fitcoreTechnology or Integrationm3fit provides the online membership registration and management platform used by Sport & Fitness for member activation and subscription management.
• BokadirektminorChannel Partner/ Reseller/ DistributorBokadirekt is an online booking platform used by multiple service providers within the Sport & Fitness facility (personal trainers, Ava's wellness services, Matilda Nails Stockholm, Your SKIN eco) for appointment scheduling.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtiktok.com/@sportofitness.se
• Facebookfacebook.com/sportochfitness
• Instagraminstagram.com/sportofitness.vasby
• TikToktiktok.com/@sportofitness.se
• LinkedInlinkedin.com/company/sportofitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport & Fitness