Sportone

What Sportone does

Sportone Nutrition is a Casablanca-based e-commerce retailer and distributor of sports nutrition supplements and wellness accessories, operating as a division of the Moroccan Meduria Distribution group. The company's core business is selling protein supplements (whey, casein, multi-source, plant-based, milk), performance products (creatine, BCAA, glutamine, EAAs, mass gainers, boosters, energy and hydration), weight-management items (fat burners, healthy foods), vitamins and minerals, and branded accessories (shakers, tumblers, sports bags, caps) to Moroccan consumers and resellers.

The technology foundation is a Magento-powered e-commerce platform running both the consumer storefront at sportone.ma and the dedicated B2B wholesale portal at sportonesales.ma. The catalog spans roughly two dozen product categories and includes exclusive distribution rights for international brands (Biotech USA, Dymatize, AMS, Applied Nutrition) alongside proprietary house brands VHealth Supplements and SPORTONE accessories.

The business model combines direct-to-consumer e-commerce with cash-on-delivery and card payments, B2B wholesale distribution to more than 200 points of sale across Morocco via the parent group's network, and unit pricing in Moroccan Dirham ranging from approximately 39 MAD for entry-level accessories to 1,800 MAD for bulk cartons. Customer acquisition relies on digital marketing (Facebook, Instagram, Google Business, WhatsApp, email, blog content), and customer support is delivered through WhatsApp and standard e-commerce channels.

Name

Sportone

Legal name

Sportone Nutrition

Website

https://sportone.ma

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportone Nutrition is a Casablanca-based e-commerce retailer and distributor of sports nutrition supplements and accessories in Morocco, serving individual consumers via its DTC site and more than 200 resellers through its B2B portal and parent group's retail network.

Ownership category

akta.pro rank

Product category

Sports Nutrition and Supplement Retail

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

Keywords

• Sports nutrition products
• Dietary supplements
• Protein supplements
• Performance supplements
• Sports nutrition accessories

Headquarters

HQ city

Casablanca, Grand Casablanca

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C E-commerce Sales: Direct online sales of nutritional supplements and sports accessories to consumers through their Magento-powered e-commerce platform. Products include proteins, performance supplements, vitamins, and accessories. Prices range from approximately 39 MAD to 1,800 MAD per item.
2. B2B Wholesale Distribution: Wholesale sales to resellers and retailers through their dedicated B2B portal (sportonesales.ma) and through the parent company Meduria Distribution's network of over 200 points of sale across Morocco.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sportone is a Moroccan retailer and wholesaler of sports nutrition supplements, wellness products, healthy foods, and sports accessories. It sells directly to consumers through sportone.ma and to resellers through sportonesales.ma, with additional physical distribution through Meduria Distribution's Moroccan retail network.

Product overview

Sportone Nutrition is an e-commerce platform and distributor of sports nutrition supplements and accessories based in Morocco. The offering consists of a comprehensive range of protein supplements (Whey Protein in concentrated, isolate, and hydrolyzed forms; Casein; multi-source proteins; milk and plant-based proteins; protein bars), performance products (Mass Gainer, Creatine, BCAA, Glutamine, Essential Amino Acids, GH/Testosterone Boosters, Carbohydrates), health supplements (Vitamins A-Z, Multi-vitamins, Minerals, Essential Fatty Acids, Fat Burners, Healthy Foods), wellness products (Sexual Performance, Men's Health, General Wellbeing), and branded accessories (Shakers, Tumblers, Sports Bags, Caps). The company operates sub-brands including VHealth Supplements (vitamins, minerals, hydration, creatine) and SPORTONE accessories. Products are primarily distributed through the www.sportone.ma e-commerce platform with over 200 retail points of sale in Morocco.

Differentiator

Problem solved

Functional benefit

Brands

• VHealth Supplements: Exclusive health and wellness supplement brand owned by Sportone Nutrition, offering vitamins, minerals, electrolytes, and creatine products.
• SPORTONE (accessories)

Products and services

• Protein Supplements Protein supplement range covering concentrated, isolate, and hydrolyzed whey, casein, multi-source proteins, milk protein, and plant-based protein powders.
• Mass Gainer Weight-gain supplement offered in muscle-building and cutting, or dry-mass, variants.
• Protein Bars Ready-to-eat protein bars for convenient nutritional supplementation.
• Creatine Supplements Creatine supplements in monohydrate and multi-source formulations for strength and performance.
• BCAA Supplements Branched-chain amino acid supplements for muscle recovery and performance.
• Glutamine Supplements Amino acid supplement for muscle recovery and immune system support.
• Essential Amino Acid Supplements Essential amino acid supplements intended for athletic performance.
• GH Booster and Testo Booster Supplements Growth-hormone and testosterone support supplements.
• Energy and Hydration Products Energy drinks and electrolyte hydration supplements for workout performance.
• Slimming and Fat-Burning Supplements Slimming and fat-burning products for weight management, including metabolism-focused fat burners.
• Carbohydrate Supplements Carbohydrate supplements for energy replenishment during workouts.
• Healthy Foods Health-focused food products for weight management and nutrition.
• Multivitamins and Vitamins A-Z Comprehensive vitamin supplements, including multivitamins and individual vitamins.
• Mineral Supplements Mineral supplements, including electrolytes and essential minerals.
• Essential Fatty Acid Supplements Omega-3 and other essential fatty acid supplements.
• Sexual Performance and Men's Health Supplements Supplements for sexual performance and men's health.
• General Wellness Supplements Dietary supplements for general wellness and wellbeing support.
• Shakers and Tumblers Shakers, mixing bottles, and insulated tumblers for preparing and carrying protein shakes and beverages.
• Sports Bags Sports bags for carrying gym equipment and supplements.
• Caps Branded sports caps and headwear.
• Vitaboost Hydration+ Vitamins & Minerals VHealth hydration tablets with vitamins and minerals, offered in boxes of 12 or 2 and in Lime and Redberry flavors.
• MagnesiumPlus - Electrolytes + Magnesium Lemon-flavored effervescent tablets combining electrolytes and magnesium.
• VHealth Creatine Monohydrate Micronized Micronized creatine monohydrate powder offered in 250 g and 500 g sizes for strength and performance.
• B2B Wholesale Distribution Wholesale purchasing and distribution service for resellers and retailers through sportonesales.ma and Meduria Distribution's network across Morocco.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Biotech USAcoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Biotech USA sports nutrition products in Morocco. Biotech USA is a major international sports nutrition brand offering protein supplements, amino acids, and performance products.
• DymatizecoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Dymatize nutrition products in Morocco. Dymatize is a premium sports nutrition brand specializing in high-quality protein supplements.
• AMScoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for AMS supplement products in Morocco. AMS offers various nutritional supplements including omega-3 and other health products.
• Applied NutritioncoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Applied Nutrition products in Morocco. Applied Nutrition is a sports and health nutrition brand.
• VHealth SupplementscoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for VHealth Supplements products in Morocco. VHealth offers vitamins, minerals, and hydration supplements including Vitaboost and MagnesiumPlus products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Myprotein: Myprotein operates a global e-commerce-led sports nutrition and wellness brand spanning protein, creatine, vitamins, and other supplements. Its target customer, product breadth, and direct sales model are closely comparable to Sportone.
• Prozis: Prozis is a digitally focused sports-nutrition brand selling proteins, performance supplements, and related products to fitness consumers. Its direct-to-consumer model and category mix closely match Sportone's consumer offer.

Broad incumbents

• iHerb: iHerb is a large online retailer of supplements, vitamins, sports nutrition, and wellness products. Its marketplace-style breadth and international logistics provide a useful business-model benchmark for Sportone's digital assortment.
• Decathlon Morocco: Decathlon Morocco is a domestic sporting-goods retailer operating both physical stores and digital commerce. It is comparable through its Moroccan mass-market reach and overlapping fitness accessories, while its overall merchandise range is much broader.
• GNC: GNC is a broad nutrition and supplements incumbent combining branded products, e-commerce, and physical retail. Sportone overlaps with GNC in sports nutrition, vitamins, weight management, and accessories, but serves a narrower Moroccan market.

Regional players

• The Protein Works: The Protein Works sells a broad DTC portfolio of protein, performance, nutrition, and wellness products. It is comparable to Sportone's premium supplement assortment and personalized, content-led consumer proposition, although its geographic reach differs.
• Bulk: Bulk is an online sports nutrition and supplements retailer with a wide assortment of proteins, performance products, vitamins, and wellness items. Its direct digital merchandising and value-oriented proposition are relevant to Sportone's B2C model.

Others

• Dymatize: Dymatize is a premium protein and sports-nutrition brand distributed exclusively by Sportone in Morocco. It is directly relevant to Sportone's premium assortment, customer positioning, and supplier economics.
• Biotech USA: Biotech USA is a major international sports-nutrition brand and a core exclusive distribution partner of Sportone in Morocco. It provides a highly relevant brand and product benchmark as well as a supplier-side relationship.
• Applied Nutrition: Applied Nutrition is an international sports and health nutrition brand carried through Sportone's exclusive Moroccan distribution relationship. It is a close category comparator and a relevant ecosystem participant in Sportone's assortment strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SportOneNutrition
• Instagraminstagram.com/gosportone
• LinkedInlinkedin.com/company/sportone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportone