Sportovní park Pardubice

What Sportovní park Pardubice does

Sportovní park Pardubice is an annual nine-day community sports event held each August at Park Na Špici in Pardubice, Czech Republic, organized by the private limited company TOGETHER FIRST s.r.o. (IČ 05760585). The event offers families, school children, and seniors the opportunity to try dozens of land- and water-based sports disciplines at stations hosted by 60+ local sports clubs, with participation tracked through a Hrací karta (Game Card) system priced at 90 CZK for the general public, 45 CZK for school children, and 30 CZK for seniors aged 65+. Park entry is free; monetization relies on game card sales, multi-year corporate sponsorships (FOXCONN as general partner, ERA as a 10-year partner), and guaranteed municipal and regional funding through the City of Pardubice's "Pardubické tahouni" program (1,725,000 CZK in 2026) and Pardubice Region (400,000-500,000 CZK annually). The company cites 100,000+ visitors per edition, with 65%+ traveling from outside the Pardubice region.

The core technology stack is an event management and visitor tracking platform built by technology partner DEEP VISION s.r.o. Key components include: (1) a QR-coded game card providing real-time station attendance analytics; (2) a unified Sporťák ID digital account system linking the electronic card profile across park services; and (3) a proprietary mobile application launched for the 10th anniversary in 2026, offering program listings, interactive map navigation with filters, push notifications for weather and program changes, and partner benefits access. Distribution relies on physical retail touchpoints (Infocentrum under Green Gate, Intersport and Decathlon stores, on-site box office) and digital channels (Facebook, Instagram, official website, school networks). The company is operationally lean at 5 employees and is privately held with no disclosed funding rounds. Sub-brands include the Hrací karta system, the FOXCONN Run charity event, the Game Changers Conference (debuting 2026), and the Science Point educational station operated in partnership with University of Pardubice.

Name

Sportovní park Pardubice

Legal name

TOGETHER FIRST s.r.o.

Website

https://sportovnipark.cz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportovní park Pardubice is an annual 9-day community sports event in Pardubice, Czech Republic, run by TOGETHER FIRST s.r.o., serving families, school children, and seniors through 60+ sports club stations and a Hrací karta participation system, with revenue from game card sales, corporate sponsorships, and municipal funding.

Ownership category

akta.pro rank

Product category

Community Sports Events

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community Sports & Recreation Festivals (Fun Runs, Local Games Days) (MPAGAEAN)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Sports event management
• Community sports festival
• Family sports activities
• Youth sports programs
• Amateur sports clubs

Headquarters

HQ city

Pardubice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Game card sales (Hrací karta): Sale of game cards enabling active participation in sports disciplines at event stations. Cards available at 90 Kč regular price, 45 Kč subsidized for school children, with free park entry
2. Corporate sponsorships and partnerships: Multi-year sponsorship agreements with companies like FOXCONN, Služby města Pardubic, ERA, with varying levels (general partner, institutional partner)
3. Municipal and regional government funding: Three-year guaranteed funding from City of Pardubice (1,725,000 CZK in 2026) and Pardubice Region (400,000-500,000 CZK) through Pardubičtí tahouni program

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sportovní park Pardubice is an annual 9-day community sports festival held in Pardubice, Czech Republic, showcasing more than 60 sports clubs and offering family- and child-oriented sports activities and demonstrations. Visitors access activities via a tiered game card (Hrací karta) sold at the venue, with a dedicated mobile app supplementing the on-site experience. The event is organized by a small team and supported by corporate sponsors and the City of Pardubice.

Product overview

Sportovní park Pardubice is a single unified annual event (not a platform), held annually in August at park Na Špici on the confluence of the Labe and Chrudimka rivers in Pardubice, Czech Republic. The core offering is the nine-day sports fair where dozens of local clubs run stations for children and families to try sports on land and water. Participation is facilitated by the Hrací karta (Game Card), a physical/digital card used to track completed disciplines and unlock rewards (diplomas, medals). The event is complemented by: the proprietary mobile application (launched 2026) providing program, maps, and push notifications linked to a Sporťák ID unified account; the Game Changers Conference (2026 debut) for sports club professionals; and the Science Point educational station hosted by University of Pardubice. The event is part of the 'Pardubičtí tahouni' brand family of major city events.

Differentiator

Problem solved

Functional benefit

Brands

• Sporťák ID: Unified account system linked with electronic game card for the Sportovní park
• Hrací karta
• FOXCONN Run
• Game Changers Conference

Products and services

• Sportovní park Pardubice (Annual Sports Festival) An annual 9-day community sports festival held in Park Na Špici, Pardubice, showcasing more than 60 sports clubs with activities and demonstrations aimed at families, school-age children, and seniors. The event draws 100,000+ visitors per edition and is supported by corporate sponsors and the City of Pardubice / Pardubice Region.
• Hrací karta (Game Card) A physical activity / access card sold at the festival that grants holders access to participating sports activities and club stations. Priced at 90 CZK full price, with subsidized rates of 45 CZK for school children and 30 CZK for seniors, it is the primary consumer revenue instrument for the event.
• Sportovní park Pardubice Mobile App A mobile application released for the 10th anniversary edition of the festival, providing digital engagement, schedule, and event-support functionality for visitors. Developed in partnership with DEEP VISION s.r.o.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Služby města PardubiccoreStrategic or Co-development Partner · 1 January 2018General partner and co-organizer, providing annual 'Zažij město' (Experience the City) programming during the event. Joint operational collaboration.
• DEEP VISION s.r.o.coreTechnology or IntegrationTechnology partner developing and maintaining the game card system, mobile application (Sporťák ID), and QR tracking infrastructure. Long-term collaborator since 2017.
• Game Changers Conference partnersminorStrategic or Co-development PartnerSport and technology organizations participating in the inaugural Game Changers Conference 2026 focusing on sports club management topics (finance, HR, technology).
• Univerzita Pardubice (University of Pardubice)minorStrategic or Co-development PartnerAcademic partner operating Science Point educational station with interactive demonstrations across all university faculties during the event.
• Gočárova galerie / Automatické mlýnyminorStrategic or Co-development PartnerCultural venue partner hosting additional programming including Game Changers Conference, street sports tournaments, and cultural events.
• BK PardubiceminorStrategic or Co-development PartnerBasketball club managing organizational aspects including commercial stall inquiries and overall event coordination.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sportuj pro Česko: Czech Sports Foundation program promoting mass-participation sports events across municipalities. Comparable model of activating local clubs and families for grassroots sports discovery.
• Sportovní hry mládeže: Czech youth multi-sport games event combining competition and taster sessions for school-aged children. Overlaps with Sportovní park's school-channel game card and subsidized youth participation.

Direct peers

• Olympijský festival: Czech Olympic Committee's national multi-city Olympic-themed sports festival. Direct peer because Sportovní park Pardubice itself originated from the 2016 Olympijský park Pardubice, shares the Olympic-festival DNA, and targets similar audiences (families, schools, clubs).
• Noc sportu: Czech multi-sport showcase event featuring dozens of clubs offering taster sessions across cities. Comparable as a community-driven, event-based sports discovery platform that monetizes through partnerships and sponsorships rather than consumer entry fees.
• Olympijský park (historical): The original 2016 Czech Olympic Park initiative that Sportovní park Pardubice directly evolved from. Sharing infrastructure, club networks, and Olympic-festival branding, it represents the closest historical and operational peer.

Broad incumbents

• Den sportu (Czech Sports Day): National sports-day initiative organized across Czech municipalities. Wider in scope and more diluted in depth than Sportovní park, but operates a similar festival-meets-club-discovery model with municipal support.
• RunCzech: Czech mass-participation running events organizer with strong corporate sponsorship base (including FOXCONN-tier sponsors). Comparable in monetization model (event + sponsorship) and ability to drive 100K+ participant scale, though focused on running rather than multi-sport.

Regional players

• Sportis Praha: Prague-based multi-sport community event activating clubs and schools across the capital. Comparable community sports festival model but operating in a different Czech geography, making it a regional rather than direct competitor.
• Sportovní léto (municipal summer sports programs): Municipal summer sports activity programs in other Czech cities. Operate in adjacent spaces (free public sports programming for families) but generally less concentrated and shorter-duration than Sportovní park Pardubice's 9-day flagship.

Others

• Active Czech Republic: Aggregator of Czech sports clubs, events, and activities. Ecosystem-adjacent peer: not a competitor but a potential digital distribution and analytics partner for Sportovní park's growing app and data infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1cRPXyeXr5TGmnIQs5Vo7g
• Facebookfacebook.com/SportovniParkPardubice
• Instagraminstagram.com/sportovni_park_pardubice
• LinkedInlinkedin.com/company/sportovn%C3%AD-park-pardubice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportovní park Pardubice