Sports4ever

What Sports4ever does

Sports4ever is a privately held multi-channel sporting goods retailer headquartered in Lebanon with operations spanning Lebanon and Jordan. The company operates nine physical retail locations — seven in Lebanon (Dbayeh Highway, ABC Achrafieh, Beirut City Center, Feytroun, ABC Dbayeh, Waves Aquapark seasonal, Zaarour ski seasonal) and two in Jordan (Mecca Street Amman, City Mall Amman) — alongside a WordPress/WooCommerce e-commerce storefront at sports-4ever.com. The assortment is organized into six activity verticals: racket sports (padel, tennis, table tennis, badminton), team sports (volleyball, basketball), fitness and gym, water and beach, outdoor activities (hiking, camping, biking, snow apparel), and fashion footwear/apparel. The core technical platform is a standard WordPress content management system with WooCommerce for cart, checkout, and product catalog functionality; no proprietary platform features, mobile app, or AI/ML components are documented.

The business model is direct-to-consumer unit retail with publicly listed prices ranging from approximately $7 (entry accessories) to $3,219 (premium Silverback road bikes), with periodic clearance discounts via a "Price Drop" section. Sports4ever monetizes exclusively through one-time product sales, with no subscription, licensing, or service revenue lines disclosed. The company's principal defensible asset is its portfolio of exclusive regional distributor agreements with seven premium international brands — Havaianas, Champion, Dunlop, Speedo, Tecnifibre, Regatta, and Merrell — for Lebanon and Jordan. Additional non-exclusive brands (Silverback, Sponeta, Asics, Les Tropeziennes, UGG, King Camp) round out the assortment. Marketing is conducted through Facebook, Instagram, and an SEO/content blog with seasonal buying guides. The company is supported by 11 employees, has no disclosed investors, parent entity, funding rounds, certifications, patents, or awards, and revenue figures are not publicly disclosed.

Name

Sports4ever

Legal name

Sports4ever

Website

https://sports-4ever.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports4ever is a privately held multi-channel sporting goods retailer operating nine physical stores across Lebanon and Jordan plus a WooCommerce e-commerce site, serving as exclusive regional distributor for Havaianas, Champion, Dunlop, Speedo, Tecnifibre, Regatta, and Merrell.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

Keywords

• Sporting goods retail
• Sports apparel
• Athletic footwear
• Outdoor equipment
• Fitness equipment

Headquarters

HQ city

Dbayeh

HQ country

Lebanon

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sports4ever generates revenue through retail sales of sporting goods, sportswear, footwear, and outdoor equipment across multiple product categories including racket sports, team sports, fitness, water/beach activities, outdoor activities, and fashion brands. The company sells directly to consumers through physical retail stores and an e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sports4ever is a multi-channel sporting goods retailer that sells branded sports equipment, athletic footwear, sportswear, and outdoor gear to individual consumers in Lebanon and Jordan. The assortment spans racket sports, team sports, fitness, water and beach, outdoor activities, and fashion-forward footwear, sourced under exclusive distribution agreements with premium international brands. The company reaches customers through nine physical retail showrooms and an owned e-commerce storefront.

Product overview

Sports4ever is a sports retail e-commerce platform and physical store chain operating in Lebanon and Jordan. The company operates as both an online eShop and multiple brick-and-mortar locations across Lebanon (Dbayeh Highway, ABC Achrafieh, Beirut City Center, Feytroun, ABC Dbayeh, Waves Aquapark, Zaarour ski) and Jordan (Mecca Street Amman, City Mall Amman). The product portfolio spans multiple sports categories including racket sports (padel, tennis, ping pong, badminton), team sports (volleyball, basketball), fitness and gym equipment, water and beach activities (swimming gear, beach wear), outdoor activities (hiking, camping, biking, snow apparel), and fashion-forward footwear (UGG, Havaianas, Les Tropeziennes, Champion). The company serves as exclusive distributor of Havaianas, Champion, Dunlop, Speedo, Tecnifibre, Regatta, and Merrell brands in Lebanon and Jordan. The offering is organized around multiple product categories and sub-brands rather than a unified platform architecture, with physical retail locations integrated with the e-commerce channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Padel Equipment Padel rackets, balls, bags, and padel-specific footwear from Asics and Dunlop, sold to individual consumers in Lebanon and Jordan for personal recreational play.
• Tennis Gear Tennis rackets, balls, strings, bags, and accessories from Tecnifibre, sold to individual tennis players in Lebanon and Jordan.
• Ping Pong / Table Tennis Equipment Table tennis tables, bats, balls, nets, and accessories from Sponeta and Stiga, sold to individual and family consumers.
• Badminton Equipment Badminton rackets and shuttlecocks from Dunlop, sold to individual recreational players.
• Volleyball Gear Volleyballs including standard size 4 and mini volleyballs from Goldsoni, sold to individual and team recreational players.
• Basketball Equipment Basketballs including Spalding brand products with various NBA player editions, sold to individual basketball players.
• Fitness and Gym Equipment Dumbbells, barbells, weight belts, and gym accessories sold to individual home-gym and fitness consumers.
• Swimming Goggles and Caps Swimming goggles, masks, and silicone swim caps from Speedo for adults, juniors, and infants, sold to individual swimmers.
• Swimwear and Beach Wear Men's swimwear, swim shorts, beach footwear, and slides from Speedo and Regatta, sold to individual consumers for beach and pool use.
• Havaianas Flip Flops and Slides Brazilian flip flops, sandals, and slides from Havaianas for men, women, girls, boys, and kids, sold under exclusive distribution in Lebanon and Jordan.
• Les Tropeziennes Sandals Women's sandals from French brand Les Tropeziennes, sold to individual female consumers in Lebanon and Jordan.
• UGG Footwear UGG slippers and boots for women, sold to individual consumers as fashion footwear.
• Champion Apparel Champion athletic apparel and fashion wear for women, including hoodies, sweatshirts, activewear, and gym towels, sold under exclusive distribution in Lebanon and Jordan.
• Merrell Hiking Footwear Hiking boots and trail running shoes from Merrell, sold to individual outdoor and hiking consumers under exclusive distribution in Lebanon and Jordan.
• Regatta Outdoor Clothing Outdoor apparel, fleeces, jackets, shorts, and thermal wear from Regatta, sold to individual consumers under exclusive distribution in Lebanon and Jordan.
• Outdoor and Camping Equipment Camping gear, outdoor equipment, ski apparel, and cooler boxes from Central Project and Surf World, sold to individual outdoor recreation consumers.
• Snow Apparel and Boots Snow boots and ski apparel from the 2A Snowboots brand for men, women, boys, and infants, sold to individual winter sports consumers.
• Viking Outdoor and Ski Gloves Outdoor and ski gloves from Viking brand including Merino wool, GTX, and multifunction models, sold to individual outdoor consumers.
• Silverback Bicycles and Bike Accessories Road bikes, foldable bikes, and mountain bikes from Silverback, plus Abus locks and frame bags, sold to individual cycling consumers.
• Price Drop Clearance Section Dedicated clearance section on the e-commerce site offering discounted sporting goods, apparel, footwear, and outdoor gear across multiple categories.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• HavaianascoreChannel Partner/ Reseller/ DistributorExclusive distributor of Havaianas flip flops, slides, and beach footwear in Lebanon and Jordan. Sports4ever offers an extensive Havaianas collection including 195+ products across various styles and sizes.
• ChampioncoreChannel Partner/ Reseller/ DistributorExclusive distributor of Champion athletic apparel and fashion wear in Lebanon and Jordan. Features Champion hoodies, sweatshirts, and sports apparel across 145+ products.
• DunlopcoreChannel Partner/ Reseller/ DistributorExclusive distributor of Dunlop sports equipment including padel rackets, tennis gear, badminton equipment, and balls in Lebanon and Jordan.
• SpeedocoreChannel Partner/ Reseller/ DistributorExclusive distributor of Speedo swimming equipment, goggles, swimwear, and aquatic accessories in Lebanon and Jordan.
• TecnifibrecoreChannel Partner/ Reseller/ DistributorExclusive distributor of Tecnifibre tennis rackets, strings, and accessories in Lebanon and Jordan.
• RegattacoreChannel Partner/ Reseller/ DistributorExclusive distributor of Regatta outdoor clothing, hiking apparel, and swimwear in Lebanon and Jordan.
• MerrellcoreChannel Partner/ Reseller/ DistributorExclusive distributor of Merrell hiking footwear, outdoor shoes, and trail running gear in Lebanon and Jordan.
• Silverback BikesminorChannel Partner/ Reseller/ DistributorReseller of Silverback bicycles including road bikes, folding bikes, and sport bikes.
• SponetaminorChannel Partner/ Reseller/ DistributorReseller of Sponeta table tennis equipment including tables, bats, balls, and accessories.
• AsicsminorChannel Partner/ Reseller/ DistributorReseller of Asics footwear including padel shoes, running shoes, and athletic footwear.
• Les TropeziennesminorChannel Partner/ Reseller/ DistributorReseller of Les Tropeziennes women's sandals and fashion footwear with 119+ products.
• UGGminorChannel Partner/ Reseller/ DistributorReseller of UGG boots, slippers, and fashion footwear with 10+ products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Athlete's Foot: Global franchise-based athletic footwear and apparel retailer with presence in the Middle East. Comparable as a multi-brand athletic footwear retailer serving the same regional consumer demographic.
• Sun & Sand Sports: Leading multi-brand sporting goods retailer across the Middle East, operating physical stores and e-commerce across the GCC. Directly comparable as a regional multi-brand sporting goods retailer carrying premium international brands.
• Go Sport: European sporting goods retailer carrying multiple international brands across team sports, fitness, and outdoor categories. Comparable as a multi-brand sporting goods retailer with both own-store and partner-store models.
• Decathlon: Global sporting goods retailer offering equipment, apparel, and footwear across all major sports categories at value-to-premium price points. Directly comparable as a multi-category sporting goods omnichannel retailer.
• Intersport: World's largest sporting goods retail network with thousands of stores across multiple countries. Directly comparable in category breadth, multi-brand distribution model, and omnichannel retail approach.
• Sport City: Middle East-focused multi-brand sporting goods retailer operating across the GCC. Comparable as a regional sporting goods retailer carrying premium international brands through physical and digital channels.

Broad incumbents

• JD Sports: Large global multi-brand athletic footwear and apparel retailer. Comparable as a broad incumbent in athletic multi-brand retail, though operating at significantly larger scale and with a different geographic focus.
• Sports Direct (Frasers Group): Europe's largest sporting goods retailer offering wide multi-category and multi-brand assortment. Comparable as a broad incumbent in sporting goods retail with similar breadth of categories and brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sports4everonline
• Instagraminstagram.com/sports4everinsta
• LinkedInlinkedin.com/company/sports4ever

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports4ever