Sports Champ

What Sports Champ does

Sports Champ is a digital sports media platform operated by Masters Group, a private Indian company registered under the Companies Act, 2013, headquartered in Pune, Maharashtra. The platform was established in 2019 and offers a portfolio of sports content and community products including a monthly e-magazine subscription, a YouTube-based Sports Champ Talk Show featuring athletes and sports professionals, a formal Sports Mentorship Program, and supporting editorial series such as the Education Leaders of India Series. Additional offerings include a sports jobs and courses portal (sportscareer.in), an Indo Japan Sports Education Exchange Program, the annual Young Editor's Contest, and the Young Intellectual Club community initiative.

The underlying technology stack is conventional: a WordPress-based content management system powering sportschamp.co.in for articles and magazine subscriptions, with YouTube serving as the video distribution layer. There is no proprietary platform technology, no mobile application, and no API or integration surface disclosed. The business operates as a digital-first content publisher with no AI/ML features in evidence.

Revenue is generated through two primary streams: recurring e-magazine subscriptions sold direct-to-consumer via the website, and advertising/sponsorship from brands including Godspin, LAS, Masters, MSZ, Sportseller, Teenfit, and toe2top, supplemented by subscription partnerships with approximately 11 educational institutions. The company holds Official Accredited Media Associate status for The World Games 2025 in China, providing international editorial credentials. With 8 employees and no external funding disclosed, Sports Champ operates as a small, self-funded niche media business targeting sports enthusiasts, students, schools, and corporate audiences in India.

Name

Sports Champ

Legal name

Masters Group

Website

https://sportschamp.co.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sports Champ is a Pune-based digital sports media platform under Masters Group, offering a monthly e-magazine subscription, YouTube talk show, mentorship program, and sports career portal targeting sports enthusiasts, students, and educational institutions in India.

Ownership category

akta.pro rank

Product category

Sports Digital Media and Publishing

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sports Public Relations, Communications & Reputation Management (MPAKAKAE)

akta.pro secondary industry

Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD)

Keywords

• Sports digital media
• Sports magazine publishing
• Sports education content
• Athlete profile coverage
• Sports career guidance

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. E-Magazine Subscriptions: Sports Champ offers e-magazine annual subscriptions for readers seeking sports news, athlete profiles, career guidance, and sports education content.
2. Advertising Revenue: The platform generates revenue through advertising partnerships with various brands including Godspin, LAS, Masters, MSZ, Sportseller, Teenfit, and toe2top. Subscription partners also contribute to revenue through sponsorship arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sports Champ operates a digital sports media platform that publishes a sports magazine in print and e-magazine subscription formats, alongside a YouTube-hosted Talk Show and a Sports Mentorship Program. The platform covers athlete profiles, sports education, fitness, yoga, career guidance, and grassroots sports development content aimed at sports enthusiasts, students, schools, and corporate audiences in India. Revenue is generated through annual e-magazine subscriptions and advertising partnerships with sports and lifestyle brands.

Product overview

Sports Champ is a digital sports media platform offering a comprehensive portfolio of products and services focused on sports journalism, education, and career development in India. The core offerings include the Sports Champ Magazine (available in print and e-magazine formats), the Sports Champ Talk Show video platform, and the Sports Mentorship Program. The company also operates supporting initiatives including the Education Leaders of India Series, Sports Jobs & Sports Courses portal, Indo Japan Sports Education Exchange Program, Young Editor's Contest, and the Young Intellectual Club community. The platform serves as an Official Accredited Media Associate for The World Games 2025, positioning itself as a comprehensive resource for sports enthusiasts, students, educators, and aspiring sports professionals across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Champ Magazine A sports magazine published in print and digital formats covering various sports disciplines, athlete profiles, sports education content, and industry insights, with editions targeting sports enthusiasts, students, and general readers in India.
• Sports Champ Talk Show A video talk show series featuring sports experts, champions, and industry professionals discussing athlete development, talent identification, sports education, and career topics, distributed on YouTube.
• Sports Mentorship Program A formal mentorship initiative connecting aspiring athletes and sports professionals with experienced mentors for career development and guidance in the sports industry.
• Sports Jobs and Sports Courses A dedicated portal listing career opportunities and educational courses in the sports industry, covering roles such as coaches, physiotherapists, sports journalists, and other non-athlete sports careers, accessible via sportscareer.in.
• Education Leaders of India Series An editorial content series profiling educational institutions and their sports programs, highlighting the intersection of education and sports development in India.
• Indo Japan Sports Education Exchange Program An international exchange program facilitating sports education collaboration between India and Japan for athlete skill development and cultural exchange.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• The World Games 2025coreGTM or Marketing PartnerSports Champ serves as the Official Accredited Media Associate for The World Games 2025 in China, providing coverage and media support for the international sporting event.
• Love All Sports FoundationminorStrategic or Co-development PartnerCharity partnership supporting underprivileged children through sports. Sports Champ promotes the foundation and accepts donations to support the 'Next Star' initiative for talent development.
• Subscription Partners (AGS, Dhruv, Edify, MKNS, Pankaj Global, Priyadarshani, SNBP, SSC, Symbiosis, TKS, Vishwashanti Gurukul)minorGTM or Marketing PartnerEducational institutions and organizations that partner with Sports Champ for magazine subscriptions and content distribution to their networks.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Insidethegames: Specialist news outlet covering multi-sport international events including the World Games — close editorial peer given Sports Champ's official World Games 2025 media associate status.
• Cricbuzz: Indian-origin digital sports media platform that scaled from a niche focus into a major consumer brand — a comparable trajectory pattern for a content-led sports media startup out of India.

Broad incumbents

• ESPN: Global sports media giant with broad coverage, video shows, and official partnerships — the dominant incumbent Sports Champ competes against for audience attention and brand sponsorship budgets.
• Sportstar: Established Indian sports magazine (print + digital) with broad multi-sport coverage — competes in the same magazine-and-online publishing category as the Sports Champ Magazine.
• ESPN Cricinfo: India-relevant sports media property from a global incumbent — represents the kind of entrenched, well-funded destination Sports Champ benchmarks against in editorial depth and audience.
• Olympics.com (IOC digital properties): Official Olympic movement digital channels with global multi-sport editorial coverage — directly comparable editorial territory given Sports Champ's Olympic sports and World Games emphasis.

Direct peers

• The Bridge: India-focused digital sports media outlet that covers Olympic and non-cricket sports, athlete profiles, and sports development stories — a close peer in the niche Sports Champ targets.
• RevSportz: Indian digital sports media startup offering articles, video shows, and editorial coverage of multiple sports disciplines — directly overlapping with Sports Champ's content-led, multi-format model.
• Sportskeeda: India's largest independent digital sports media platform covering multiple sports, athlete interviews, and fan engagement — the most directly comparable English-language Indian sports publisher competing for the same audience and ad budgets.

Others

• Love All Sports Foundation: Charity partner of Sports Champ supporting underprivileged children via sports; included as an ecosystem / thematic peer given their mutual grassroots-development positioning and co-marketing relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SportsChamp6
• YouTubeyoutube.com/channel/UC2IhI0FULAbJgkYPfEHY1tQ/featured
• LinkedInlinkedin.com/company/masters-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Champ