Sportsmans Marina

What Sportsmans Marina does

Safe Harbor Sportsman (DBA: Sportsmans Marina) is a single full-service marina facility located at 27844 Canal Rd, Orange Beach, Alabama, operating on Alabama's Gulf Coast with access to one of the world's largest artificial reefs. The site supports wet slips for vessels 35-72 feet (max draft 8 feet, max beam 22 feet), dry storage for vessels 20-40 feet (indoor covered, semi-covered, and outside racks, plus trailer storage) with valet launch/haul services, transient slips for short-term visitors, and a complete vessel service yard offering canvas, carpentry, electrical, electronics, engine and propulsion, fiberglass, hydraulics, metalworks and welding, paintwork, plumbing, detailing, and winterization, supported by Mercury and Yamaha authorized dealership certifications. The facility is staffed by 16 employees and runs alongside an on-site Tiki & Raw Bar by Barometer restaurant, Emerald Coast Marine boat brokerage, Freedom Boat Club rentals, and four charter operators (Action Charter Service, Jus Cuz Fishing, Double A Charters, Dolphin Cruise).

The business model is a multi-stream, consumer-facing marina operation. Revenue is generated through annual and seasonal wet-slip subscriptions, annual dry storage subscriptions, usage-based transient slip bookings (distributed via the Dockwa marketplace), fee-for-service vessel repair and maintenance, restaurant and amenity revenue, brokerage and charter commissions, and a Safe Harbor membership program that provides access to 135+ premium marina locations across the United States, France, Costa Rica, Monaco, and St. Kitts. Pricing is quote-based and not publicly disclosed. Go-to-market is direct-to-consumer, supported by the Safe Harbor website, the Safe Harbor Water mobile app (iOS and Android), the Safe Harbor membership network, and Google review reputation (5.0 stars across 530 reviews). Customer segments are recreational boat owners, fishing and water-sports tourists, dining and entertainment visitors, and frequent boaters using the multi-location membership network. The entity is operated by Safe Harbor Marinas, LLC, a privately held Texas LLC, with no disclosed funding history, parent company, or executive team data.

Name

Sportsmans Marina

Legal name

Safe Harbor Marinas, LLC

Website

https://sportsmanmarina.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe Harbor Sportsman is a full-service marina in Orange Beach, Alabama, offering wet slips (35-72 ft), dry storage (20-40 ft), vessel service, and on-site amenities including a restaurant, brokerage, and charter boats, serving recreational boaters and tourists within the Safe Harbor network of 135+ locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Orange Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Wet Slip Rentals: Annual and seasonal wet slip rentals for vessels 35-72 feet with max draft of 8 feet, including complimentary Wi-Fi, pump-out, and dock boxes
2. Dry Storage: Dry boat storage including indoor covered racks, semi-covered racks, outside racks, and trailer storage for vessels 20-40 feet with valet launch/haul services
3. Vessel Service and Repair: Full-service marine repair including engine service, fiberglass, paintwork, electrical systems, electronics installation with Mercury and Yamaha dealership certifications
4. Waterside Restaurant: On-site Tiki & Raw Bar by Barometer operating daily 11 AM - 10 PM
5. Boat Brokerage: On-site boat sales and brokerage through Emerald Coast Marine
6. Charter Services: On-premise charter boat partnerships including fishing charters and dolphin cruises
7. Transient Slips: Short-term dockage for traveling boaters
8. Membership: Safe Harbor membership providing access to network of premium marina locations, amenities, events, and boating lifestyle opportunities across 135+ locations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Safe Harbor Sportsman is a full-service marina on Alabama's Gulf Coast in Orange Beach, AL, providing wet slips for vessels 35-72 feet, dry storage for vessels 20-40 feet with valet launch/haul, a full-service vessel maintenance and repair yard certified for Mercury and Yamaha engines, transient slips, on-site boat brokerage, charter boat services, boat rentals through Freedom Boat Club, and a waterside restaurant (Tiki & Raw Bar by Barometer). The marina operates as part of the Safe Harbor network of 135+ marina locations.

Product overview

Safe Harbor Sportsman is a full-service marina facility located in Orange Beach, Alabama on Alabama's Gulf Coast. The marina offers a comprehensive suite of boat storage and service products: dry storage with various rack options (indoor covered, semi-covered, outside, and trailer storage) accommodating vessels 20-40 feet; wet slips for vessels 35-72 feet; and transient slips for overnight visitors. The on-site vessel service center provides full marine maintenance including canvas, carpentry, detailing, electrical, electronics, engine/propulsion, fiberglass, hydraulics, metalworks, paintwork, plumbing, inspections, and winterization. Additional offerings include the Tiki & Raw Bar by Barometer waterside restaurant, boat brokerage through Emerald Coast Marine, charter boat services, and boat rentals via Freedom Boat Club partnership. The marina also offers an associated mobile app (Safe Harbor Water) for location exploration and voyage planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Storage Dry boat storage including indoor fully-covered racks, semi-covered racks, outside racks, trailer storage, and storage units for vessels 20-40 feet with valet launch/haul services, courtesy topside wash at launch, exterior pressure wash and engine flush upon return, and work racks.
• Wet Slips Wet slip marina berths accommodating vessels 35-72 feet with max draft of 8 feet and max beam of 22 feet, including complimentary Wi-Fi, pump-out service, and dock boxes.
• Transient Slips Overnight and short-term marina berths for transient boaters visiting the Orange Beach area, accommodating vessels 35-72 feet with complimentary Wi-Fi, pump-out, and dock boxes; bookable via the Dockwa online platform.
• Vessel Service Full-service marine vessel maintenance and repair facility offering canvas shop, carpentry and joinery, detailing, electrical systems, electronics installation and diagnostics, engine and propulsion, fiberglass and composites, hydraulics, metalworks and welding, paintwork and refinishing, plumbing and sanitation systems, vessel condition inspections, and winterization and commissioning. Certified as a Mercury and Yamaha dealership.
• Tiki & Raw Bar by Barometer (Waterside Restaurant) On-site open-air tiki bar and waterside restaurant offering dining with Gulf Coast views, operating daily 11 AM - 10 PM.
• Boat Brokerage On-site boat buying and selling services through local brokerage partner Emerald Coast Marine, operating Monday - Saturday 9 AM - 5 PM.
• Charter Boats On-premise charter boat services offered through partner operators including Action Charter Service (fishing), Jus Cuz Fishing (fishing), Double A Charters (charter), and Dolphin Cruise (wildlife viewing).
• Rental Boats Boat rental services offered through the Freedom Boat Club partnership (Nautical Options LLC franchise) for stress-free boat rentals at the marina.
• Safe Harbor Water Mobile App Mobile application for exploring Safe Harbor marina locations and planning days on the water, including voyage planning along coastlines across 150+ unique locations.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tiki & Raw Bar by BarometercoreStrategic or Co-development PartnerOn-site waterside restaurant operating daily 11 AM - 10 PM, providing dining services to marina customers and visitors with an open-air tiki bar atmosphere
• Emerald Coast MarinecoreChannel Partner/ Reseller/ DistributorOn-site boat brokerage partner operating Monday - Saturday 9 AM - 5 PM, facilitating boat buying and selling for marina customers
• Action Charter ServiceminorChannel Partner/ Reseller/ DistributorOn-premise fishing charter service offering guided fishing trips from the marina
• Jus Cuz FishingminorChannel Partner/ Reseller/ DistributorOn-premise fishing charter service for marina customers
• Double A ChartersminorChannel Partner/ Reseller/ DistributorOn-premise charter boat service operating from the marina
• Dolphin CruiseminorChannel Partner/ Reseller/ DistributorOn-premise dolphin cruise operator offering wildlife viewing excursions from the marina
• Freedom Boat ClubminorChannel Partner/ Reseller/ DistributorOn-premise boat rental service through Nautical Options LLC franchise, offering stress-free boat rentals for marina visitors
• Mercury (Dealership/Certification)coreTechnology or IntegrationCertified dealership for Mercury marine engines and outboards, providing official service and parts support
• Yamaha (Dealership/Certification)coreTechnology or IntegrationCertified dealership for Yamaha marine engines and outboards, providing official service and parts support

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Suntex Marinas: Suntex is the largest US owner-operator of marinas, operating over 100 locations including multiple Gulf Coast sites. It directly competes with Safe Harbor Sportsman for wet slip, dry storage, and service customers in the same geography.
• IGY Marinas: Island Global Yachting operates a global portfolio of luxury marinas and yachting destinations. It competes with the Safe Harbor network for premium transient and seasonal slip customers along the Gulf Coast and broader US coastline.
• Bluewater Marinas: Bluewater operates a portfolio of marina destinations across the US East Coast, Gulf Coast, and Caribbean. Like Sportsman, it combines wet slips, dry storage, vessel service, and waterfront amenities for recreational boaters.

Regional players

• Pier 121 Marina: Pier 121 is a large full-service marina on Lake Lewisville in North Texas. It is a regional peer with comparable wet slip, dry storage, and service offerings for recreational boaters, though it competes in a different geography.
• Pirate's Cove Marina: Pirate's Cove is a well-known marina near Orange Beach with comparable wet slip, dry storage, and charter offerings. It is a direct regional competitor for the same Gulf Coast boating and fishing customer base.

Others

• Emerald Coast Marine: Emerald Coast Marine is the on-site boat brokerage partner at Sportsman. It is directly comparable as a Gulf Coast brokerage channel and ecosystem participant within the marina's offering stack.
• Freedom Boat Club: Freedom Boat Club is the largest boat membership club in the US and operates an on-site franchise at Sportsman. It is a partner and ecosystem participant rather than a direct competitor, sharing the customer base for recreational boating.

Emerging players

• Galati Yachts: Galati is a long-running boating dealership and brokerage with deep Gulf Coast presence. Its brokerage and yacht service breadth directly overlaps with Sportsman's Emerald Coast Marine partnership.
• Hospitality Brands (Marina) Operators: Independent marina operators like The Marina at the Marina Bay and similar premium marinas emulate the Safe Harbor playbook of bundling storage, service, and waterfront F&B. They are comparable as emerging lifestyle-marina challengers.

Broad incumbents

• MarineMax: MarineMax is the largest US recreational boat retailer with integrated marina services, brokerage, and finance. Its marina-adjacent activities overlap with Sportsman's brokerage and rental offerings under a much broader dealership umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sportsmans-marina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsmans Marina