Sports World Inc.

What Sports World Inc. does

Sports World Inc. is a family-owned specialty retailer of firearms, ammunition, and outdoor sporting goods, operating since 1976 under the Prall family's ownership and branded as 'Sports World Hunting Headquarters' in Tulsa, Oklahoma. The company's core operation is a 16,000-square-foot superstore at 6841 E. 41st Street that carries new and used firearms from major manufacturers (GLOCK, Ruger, Sig Sauer, H&K, Kimber, Savage, Walther, Nighthawk, Browning, Remington, Colt, SureFire, SilencerCo, and others), complemented by ammunition, gun safes, suppressors, scopes and optics, knives, holsters, and hunting apparel. Adjacent service offerings include a full-service gunsmith shop (trigger jobs, barrel threading, scope mounting, muzzle brake installation), authorized warranty repair for Weatherby, Winchester, Browning, Remington, Bushmaster, and H&R, FFL transfer processing for online firearm purchases, concealed carry permit assistance, and an on-site Camo Cafe restaurant.

The business earns revenue through four streams: retail hardware sales (firearms and accessories), professional gunsmithing services, transaction-based FFL transfer fees ($50 standard, $100+ Class III), and cafe food service. Distribution is hybrid: a single physical retail superstore plus an e-commerce drop-ship site (shop.sportsworldtulsa.com), with online purchases often routed through the store's FFL transfer service. Go-to-market emphasizes nearly 50 years of brand reputation, expert in-person advice from staff who are competitive shooters and experienced hunters, price-matching against competitors, fast 72-hour FFL turnaround, and content marketing via blog, Facebook, and a partnership with The Gun Snob (Kent Nelson) for YouTube reviews. The company employs 27 people, serves individual consumers (first-time buyers, hunters, competitive shooters, concealed carry permit applicants) primarily in Oklahoma, and has no disclosed funding, investors, acquisitions, or leadership changes across its history.

Name

Sports World Inc.

Legal name

Sports World Inc.

Website

https://sportsworldtulsa.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports World Inc. is a family-owned firearms and outdoor sporting goods retailer in Tulsa, Oklahoma, operating a 16,000-square-foot superstore since 1976 and serving individual hunters, competitive shooters, and concealed carry applicants with retail firearms, ammunition, accessories, gunsmithing, and FFL transfer services.

Ownership category

akta.pro rank

Product category

Firearms Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industry

Full-Line Sporting Goods Superstores (CRAMABAA)

Keywords

• Firearms retail
• Outdoor sporting goods
• Ammunition sales
• Gunsmith services
• FFL transfers

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail firearms and accessories sales: Core revenue from selling new and used firearms, ammunition, gun safes, knives, scopes, optics, suppressors, holsters, and hunting gear from their 16,000-square-foot superstore and online catalog.
2. Gunsmithing services: Full-service gunsmith shop offering trigger jobs, glass bedding, muzzle brake installation, barrel threading, scope mounting, bore sighting, and night sight installation. Warranty repair services for Weatherby, Winchester, Browning, Remington, Bushmaster, and H&R firearms.
3. FFL transfers: Federal Firearms License transfer services for online firearm purchases. Fees are $50 for standard firearms and lowers, $100 plus SilencerShop fees for Class III transfers. Packaging and handling is $25 plus UPS/USPS actual charges.
4. Camo Cafe restaurant: Food service operation located inside the superstore serving lunch fare while customers wait for gunsmith services or shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sports World Inc. operates a 16,000-square-foot firearms and outdoor sporting goods superstore in Tulsa, Oklahoma, selling new and used firearms, ammunition, gun safes, knives, scopes, suppressors, holsters, and hunting gear from leading brands. The company supplements retail with full-service gunsmithing (trigger jobs, barrel threading, scope mounting), FFL transfer processing for online firearm purchases, warranty repair services, and an on-site Camo Cafe restaurant.

Product overview

Sports World Inc. is a physical and online retail store specializing in firearms and outdoor sporting goods. The core product offering centers on a vast firearms inventory including new and used guns for hunting, competition, tactical, and personal defense purposes, complemented by ammunition, gun safes, knives, and hunting gear. The company operates a 16,000-square-foot superstore in Tulsa, Oklahoma with an integrated online shop. Key supporting services include full-service gunsmithing (trigger jobs, barrel threading, scope mounting), FFL transfer services for online purchases, warranty repair for major firearm brands, and concealed carry permit assistance. An on-site restaurant (Camo Cafe) serves shoppers during their visit. The product portfolio is organized around firearms retail as the primary offering, with accessories (optics, holsters, suppressors, knives), services (gunsmithing, transfers, repairs), and ancillary offerings (cafe, hunting resources) forming the complete customer experience.

Differentiator

Problem solved

Functional benefit

Brands

• Camo Cafe: Restaurant located inside the Sports World superstore, offering fresh lunch fare for shoppers. Open Monday through Saturday, 10 to 3.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• GLOCKcoreChannel Partner/ Reseller/ DistributorSports World is an authorized GLOCK dealer, offering the world-famous GLOCK brand along with other popular firearms brands. GLOCK's safe and simple design of polymer-based materials revolutionized firearms globally.
• The Gun Snob (Kent Nelson)minorGTM or Marketing PartnerPartnership with The Gun Snob to showcase product reviews, live streams, and YouTube videos featuring Sports World brands and models. Kent Nelson is a regular guy doing budget gun and gear reviews in rural northeast Oklahoma.
• Camo CafeminorOthersLocated inside the superstore, Camo Cafe offers fresh lunch fare for shoppers. Open Monday through Saturday, 10 to 3. Phone: (918) 740-4027. Provides food service while customers wait for gunsmith services.
• Multiple firearm and outdoor brandscoreChannel Partner/ Reseller/ DistributorSports World carries world-class firearm brands including Savage Arms, Ruger, Heckler & Koch, Kimber, Sig Sauer, Walther, CRKT, Nighthawk, Champion Safes, American Tactical, Advanced Armament, UltraMax, Browning, Remington, Colt, SureFire, SilencerCo, and many others. Also carries knife brands (Benchmade, Cold Steel, Kershaw, Spyderco, Chris Reeve, Gerber), safe brands (Liberty, Browning, Champion, Amsec), and optics brands (Vortex, Zeiss, Nikon, Leupold, Trijicon, Bushnell, Nightforce, ATN, Steiner, Swarovski).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Academy Sports + Outdoors: Large-format sporting goods retailer with strong firearms and hunting categories, prominent in the South and Midwest. Overlaps directly with Sports World on assortment and customer base, especially in Oklahoma, but with much broader footprint and general-merchandise mix.
• Bass Pro Shops: Largest U.S. outdoor sporting goods superstore chain with an extensive firearms, hunting, and outdoor assortment plus in-store services. Comparable as a multi-category outdoor retailer serving hunters and shooters, though vastly larger and multi-store vs. Sports World's single-location model.
• Dick's Sporting Goods: Major U.S. sporting goods chain carrying firearms and hunting gear alongside broader sports assortment. Comparable as a large-format sporting goods retailer, though firearms is a smaller part of its mix and it faces ongoing category-level policy decisions.
• Cabela's (Bass Pro): Iconic hunting, fishing, and firearms retailer now integrated under Bass Pro, with deep assortment in long guns, handguns, optics, and outdoor gear. Directly comparable category focus and customer to Sports World, but at national scale and owned by a much larger parent.
• Gander Outdoors (Gander Mountain successor): Outdoor and hunting-focused retailer with stores across the Midwest, South, and online. Comparable product mix and customer base to Sports World, with a multi-store footprint and similar hunting-and-shooting heritage.
• Scheels: Family-owned sporting goods superstore chain with extensive firearms, hunting, optics, and outdoor departments. Operates on the same large-store, expert-service philosophy as Sports World but with 30+ locations across the Midwest and West.

Emerging players

• Palmetto State Armory: Direct-to-consumer firearms retailer and manufacturer with strong online presence and competitive pricing. Comparable as a firearms retailer targeting hunters and shooters, but primarily online vs. Sports World's brick-and-mortar superstore model.

Regional players

• Wheeler Outfitters (regional OK/AR outdoor retailer): Regional outdoor sporting goods and firearms retailer in Oklahoma/Arkansas serving hunters, shooters, and outdoorsmen. Comparable category mix and geography to Sports World but operates in a different part of the same region.

Direct peers

• Sportsman's Warehouse: Multi-state sporting goods retailer specializing in hunting, shooting, and outdoor recreation with deep firearms, ammunition, and gunsmith offerings. Highly comparable in product mix and target customer to Sports World, but operates dozens of stores vs. one.
• Davidson's Galco's (Davidson's): Firearms-focused retailer/distributor with a national catalog and e-commerce business plus in-store operations. Comparable assortment and firearms expertise, with broader geographic reach than Sports World.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/Sports-World-Tulsa-104700482261749
• Facebookfacebook.com/SportsWorldTulsa
• LinkedInlinkedin.com/company/sports-world-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports World Inc.