What SPORTUNION Wien does

SPORTUNION Wien is the Vienna state-level regional sports association (Landesverband) of Austria's SPORTUNION federation, one of three major national sports umbrella organizations alongside ASKÖ and ASVÖ. Operating from Dominikanerbastei 6 in Vienna's 1st district with 16 employees under Austrian association registration (ZVR-Zahl 298840596), the organization coordinates a network of affiliated member sports clubs (Vereine) across Vienna and serves as the regional delivery arm of SPORTUNION Österreich. Its customer base is segmented across children and youth (the primary persona), adults and families, the member clubs themselves (a primary B2B-style segment), and people with disabilities engaging in adapted sports.

The organization's product and service portfolio combines digital club infrastructure with educational and community programs. The core technology asset is KASU, a digital club management platform developed by SPORTUNION Tulln that integrates membership administration, online registration, contribution management, trainer management, scheduling, PRAE billing, communication, sports facility management, and reporting in a single automated system. Complementary offerings include the SPORTUNION Akademie for instructor, coach, and club official training; public health initiatives such as Bewegt im Park (with over 700 free exercise offerings in public spaces); talent development programs (Young Athletes, SPORTUNION Ninja, UGOTCHI); seasonal sports camps; and supporting tools (Vereins-Fit-Check, UNION Today, digitalsports, SPORTUNION Spendenplattform, greensportunion).

SPORTUNION Wien operates a non-profit, hybrid funding model combining recurring member club dues (subscription), Akademie training and continuing education fees (professional services), and public subsidies from Bundes-Sport-GmbH and Stadt Wien Sport Wien. Distribution is primarily indirect, routed through affiliated member clubs, Union Sportzentren, and public sports facilities, supplemented by direct-to-consumer channels including a digital sports program finder, events, and camps. The partnership stack spans government bodies, equipment brands (Kempa, uhlsport), insurance (UNIQA), co-federation organizations (Fit Sport Austria, FGÖ, VAVÖ), training platforms (evoletics), and standard technology vendors (Brevo, Sofa Creative Media, domainfactory, Google).

Name

SPORTUNION Wien

Legal name

SPORTUNION Wien

Website

https://sportunion-wien.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SPORTUNION Wien is the Vienna regional sports association (Landesverband) of Austria's SPORTUNION federation, coordinating a network of member sports clubs and delivering the KASU digital club management platform, Akademie training, youth and community sports programs, and public health initiatives across Vienna.

Ownership category

akta.pro rank

Product category

Sports Federation Services

NAICS

Business Associations (813910), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Sports federation services
• Club management software
• Sports education training
• Youth sports programs
• Community fitness initiatives

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Revenue generated through member clubs paying dues to the federation. The organization provides services to affiliated sports clubs in Vienna.
2. Academy Training Courses: Revenue from instructor training courses, official courses, and continuing education programs offered through the SPORTUNION Akademie.
3. Government Funding: Supported by funding from Bundes-Sport-GmbH and Stadt Wien Sport Wien.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

SPORTUNION Wien is a regional sports federation (Landesverband) of the Austrian SPORTUNION umbrella organization, providing club administration tools (KASU platform), training and continuing education through the SPORTUNION Akademie, and community sports programs (camps, youth development, public health initiatives) to a network of affiliated member sports clubs in Vienna.

Product overview

SPORTUNION Wien operates as a sports federation offering a digital club infrastructure centered on KASU, combined with the SPORTUNION Akademie for education, and various sports programs. The portfolio includes KASU (digital club management platform), the SPORTUNION Akademie (training and continuing education), and programs such as Bewegt im Park, SPORTUNION Ninja, Young Athletes, Feriencamps, and 50 Tage Bewegung. Supporting services include Vereins-Fit-Check, UNION Today, greensruktur, digitalsports, and the SPORTUNION Spendenplattform. The offering is a platform-plus-services model combining digital tools for club administration with educational offerings and community sports initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• SPORTUNION Akademie: Education and training division offering courses for instructors, officials, and club administrators.
• KASU
• greensportunion
• Bewegt im Park
• Jackpot.fit
• Young Athletes
• SPORTUNION Ninja
• UGOTCHI
• Gesundheitshunderter
• 50 Tage Bewegung

Products and services

• KASU Digital Club Management Platform A digital club management platform that connects member management, online registration, contribution management, trainer management, personnel planning, PRAE billing, communication, sports facility management, and reporting in one automated system, offered to affiliated sports clubs.
• SPORTUNION Akademie Training and continuing education programs for instructors, coaches, and club officials, including courses, certifications, and online learning platforms.
• SPORTUNION Feriencamps Holiday sports camps offering action and sports activities for children and teenagers during school breaks in Vienna.
• SPORTUNION Ninja A ninja sports program for children and youth, including training resources, competitions, and the SPORTUNION Ninja Triple obstacle course.
• Young Athletes A talent development program for young athletes focusing on athletic training, sports psychology, nutrition, and performance testing.
• Bewegt im Park A public health initiative offering more than 700 free exercise programs in public spaces, promoting daily physical activity across Austria.
• Jackpot.fit A health promotion project encouraging physical activity and healthy lifestyles.
• Gesundheitshunderter A health incentive program rewarding members for participation in health-promoting activities.
• 50 Tage Bewegung Austria's largest movement initiative spanning 50 days from September to October, encouraging physical activity across communities.
• Vereins-Fit-Check An online assessment tool for clubs to evaluate their organizational health and identify areas for improvement.
• UNION Today A trainer service providing training plans, exercises, and educational content for coaches.
• greensportunion An environmental sustainability initiative for sports clubs including the Green Basics online course for sustainability implementation.
• digitalsports Digital sports offerings providing online training videos and virtual exercise programs.
• SPORTUNION Spendenplattform A crowdfunding and donation platform enabling clubs to collect donations and sponsor support.
• SPORTUNION Gladiator A mobile event program bringing sports activities and competitions to locations throughout Austria.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, minor and moderate.

• Bundes-Sport-GmbHcoreOthersGovernment sports funding body that provides financial support for sports organizations in Austria. SPORTUNION Wien receives funding from this body.
• Stadt Wien Sport WiencoreOthersCity of Vienna sports department providing municipal funding and support for sports activities in Vienna.
• KempaminorGTM or Marketing PartnerSports equipment brand offering discount programs for SPORTUNION member clubs. Part of the Kempa/uhlsport partnership providing equipment benefits.
• uhlsportminorGTM or Marketing PartnerSports equipment brand offering discount programs for SPORTUNION member clubs through the Kempa/uhlsport partnership.
• KASUcoreTechnology or IntegrationDigital club management platform developed by SPORTUNION Tulln that automates membership administration, scheduling, billing, and reporting for sports clubs. SPORTUNION Wien promotes and offers this tool to member clubs.
• UNIQAmoderateGTM or Marketing PartnerInsurance company partnering on programs like UGOTCHI FunOlympics and UNIQA Trendsportfestival. Provides support for health and sports initiatives.
• Fit Sport AustriamoderateStrategic or Co-development PartnerThe GmbH of Austria's three sports umbrella organizations (ASKÖ, ASVÖ, SPORTUNION). Partners on initiatives like '50 Tage Bewegung' to promote movement and health.
• Fonds Gesundes Österreich (FGÖ)moderateStrategic or Co-development PartnerAustrian Health Promotion Fund that partners on public health initiatives like '50 Tage Bewegung' to promote health-oriented exercise.
• Verband alpiner Vereine Österreichs (VAVÖ)minorStrategic or Co-development PartnerAustrian Alpine Associations partnership on the '50 Tage Bewegung' initiative bringing together various sports organizations.
• TransgourmetminorGTM or Marketing PartnerFood service partner offering benefits for SPORTUNION clubs, possibly for canteen or event catering services.
• evoleticsminorGTM or Marketing PartnerTraining planning partner offering services to support SPORTUNION clubs with training program planning.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Landessportbund NRW: North Rhine-Westphalia state sports confederation in Germany with similar club-network, government-funding, and academy-driven service model. Comparable in scale and member-services breadth to SPORTUNION Wien, though serving a much larger German federal state.
• BLSV (Bayerischer Landes-Sportverband): Bavarian state sports federation with a comparable Landesverband structure, member-club network, academy/training programs, and public funding model. Serves as a useful international benchmark for SPORTUNION Wien's operating scale and digital club-service offerings.

Direct peers

• ASVÖ Wien: Vienna state branch of ASVÖ (Allgemeiner Sportverband Österreichs), the third major Austrian sports umbrella federation. Operates the same regional-federation model targeting Viennese clubs and members, competing head-to-head for the same public grants and member dues.
• SPORTUNION Niederösterreich: Sibling state-level SPORTUNION association serving Lower Austria. Operates the same Landesverband model, member-club services, academy programs, and digital infrastructure as SPORTUNION Wien in an adjacent Austrian state.
• Fit Sport Austria: Joint GmbH of Austria's three sports umbrella organizations (ASKÖ, ASVÖ, SPORTUNION) coordinating cross-federation initiatives like '50 Tage Bewegung'. Operates as a strategic counterpart and co-development partner to SPORTUNION Wien's health-promotion portfolio.
• ASKÖ Wien: Vienna state branch of ASKÖ (Arbeitsgemeinschaft für Sport und Körperkultur in Österreich), one of the two other major Austrian sports umbrella federations. Directly competes with SPORTUNION Wien for affiliated clubs, members, public funding, and volunteer coaches in the same city.
• Sportunion Steiermark: Styria state-level SPORTUNION association and sibling Landesverband. Operates the same member-club, academy, and digital service model as SPORTUNION Wien, sharing national programs and the KASU platform across a different Austrian state.

Broad incumbents

• SPORTUNION Österreich: National parent federation of SPORTUNION Wien, operating at the federal level across all 9 Austrian states. Sets nationwide programs (50 Tage Bewegung, UGOTCHI, KASU) and aggregates state-level associations under a single national brand and political voice.
• Sport Austria (Bundes-Sportorganisation): Austrian national sports umbrella coordinating body that represents all three sports federations (ASKÖ, ASVÖ, SPORTUNION) and other organisations. Sets overarching Austrian sport policy, distributes federal sports funding, and represents the sector politically.

Emerging players

• Special Olympics Österreich: Austrian branch of the international Special Olympics movement providing inclusive sport programs for people with intellectual disabilities. Overlaps with SPORTUNION Wien's adapted-sport offerings for people with disabilities and competes for the same inclusion-focused public funding and partnership slots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/post
• YouTubeyoutube.com/user/Sportunionwien
• Facebookfacebook.com/sportunionwien
• LinkedInlinkedin.com/company/sportunion-wien
• Instagraminstagram.com/sportunionwien

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORTUNION Wien