Sportwelt

What Sportwelt does

Sportwelt is a 4,700-square-meter fitness, rehabilitation, and wellness facility operated by VfL Sindelfingen 1862 e.V., a registered nonprofit sports association (eingetragener Verein) founded in 1862 and headquartered at Rudolf-Harbig-Straße 8, Sindelfingen, Baden-Württemberg, Germany. The facility launched in 2009 and serves approximately 2,500 members as a division within a parent club that operates 28 sports departments. The core offering combines a training floor with cardiovascular machines, resistance equipment, free weights, rowing machines, and a fascia training room; five course rooms delivering roughly 50 fitness and 70 rehabilitation sessions per week; wellness and sauna; and on-site ancillary services including nutritional counseling, performance diagnostics, childcare for ages 0-6, and a bistro. Specialized programs include the VfL Kindersportschule (KiSS) children's sports school covering ages 3 months to 13 years, the Rehawelt rehabilitation division, the AOK Rückenkonzept back health program, and an embedded PhysioInsel physiotherapy partnership. Technology is conventional: standard gym equipment, a member self-service app, and edoobox booking software, with no proprietary software or AI components. The facility was nearly doubled in size through an approximately €5 million expansion completed around 2020.

The business model is membership-subscription-driven, with tiered monthly fees starting at €39 and a most popular tariff (VfL Fitness Plus 12 months) at €47 per month. Supplemental revenue streams include corporate health management contracts (Betriebliche Gesundheitsförderung), €50 one-month gift vouchers, on-site bistro food and beverage sales, and seminar room rentals. Distribution combines direct on-site sign-up, an online membership portal, the mobile app, B2B corporate sales, and doctor/health-insurance referrals for rehabilitation sports. Marketing leverages the VfL website, Facebook, Instagram, YouTube, the VfL-Magazin publication, sports travel offerings, and earned media in Sindelfinger Zeitung / Böblinger Zeitung. Governance is by a volunteer board (President Dr. Heinrich Reidelbach) and a professional Geschäftsführerin (Anne Köhler), with the structural constraint of nonprofit status limiting capital-raising and exit optionality.

Name

Sportwelt

Legal name

Verein für Leibesübungen (VfL) Sindelfingen 1862 e.V.

Website

https://sportwelt-sindelfingen.de

Company type

Private

Founded year

1862

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportwelt is a 4,700 sqm fitness, rehabilitation, and wellness facility operated by nonprofit VfL Sindelfingen 1862 e.V. in Sindelfingen, Germany, serving approximately 2,500 members through subscription fitness, integrated children's sports programs, and on-site physiotherapy partnerships.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports-Specific Group Conditioning (HSADABAK)

akta.pro secondary industries

Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Fitness center services
• Rehabilitation sports programs
• Children's sports school
• Corporate health management
• Health club memberships

Headquarters

HQ city

Sindelfingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: The primary revenue stream comes from recurring monthly membership fees, with tiered pricing based on contract length and benefits.
2. Fitness Gutschein (Gift Vouchers): One-month fitness trial vouchers sold as gifts (Fitness-Gutschein – 1 Monat für 50 €).
3. Bistro Revenue: Treffpunkt Sportwelt-Bistro generates food and beverage sales on-site.
4. Seminar Room Rental: Vorträge & Seminarräume (lectures & seminar rooms) available for rental, generating venue hire revenue.
5. Corporate Health Services: Betriebliche Gesundheitsförderung / Firmenfitness services sold to corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Sportwelt operates a 4,700 sqm fitness and health center offering classical endurance and strength equipment, a fully automated strength-endurance circuit, free weights, a fascia training room, five course rooms delivering ~50 fitness courses and ~70 rehabilitation courses weekly, wellness and sauna, nutrition counseling, performance diagnostics, and childcare for ages 0-6. It serves individual members, families, rehabilitation patients, and corporate clients under the VfL Sindelfingen 1862 e.V. nonprofit club structure.

Product overview

Sportwelt is a comprehensive fitness and sports center operated by VfL Sindelfingen 1862 e.V., offering a unified facility-based product with multiple integrated services. The core offering is the 4,700 sqm Sportwelt Fitness Center, which includes a Trainingsfläche (training area), Kursbereich (course area), Wellness & Sauna, and Rehawelt (rehabilitation). Supporting services include nutritional counseling, performance diagnostics, childcare, bistro, and seminar room rentals. The subsidiary KiSS (Kindersportschule) provides children's sports programs from 3 months to 13 years, while various Sportschulen offer specialized training in football, judo, athletics, swimming, and gymnastics. The facility also offers the Meine Sportwelt-App for member management.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportwelt Fitness Center The main fitness facility offering 4,700 sqm of training space with classic endurance and strength equipment, automated strength-endurance circuit, free weights area with kettlebells and plyoboxes, fascia room with BlackRolls and sling trainers, and approximately 50 fitness courses plus 70 rehabilitation courses per week across 5 course rooms. Open to individual members, families, and rehabilitation patients.
• Rehawelt (Rehabilitation Sports)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• PhysioInselminorImplementation/ SI/ Consulting PartnerPhysioInsel is an on-site physiotherapy partner at Sportwelt, providing specialized treatment for complex conditions in coordination with Sportwelt trainers. Located on the Sportwelt premises, PhysioInsel helps members with deeper orthopedic and rehabilitation needs beyond what the fitness staff can address.
• AOK-RückenkonzeptminorStrategic or Co-development PartnerThe AOK back concept (AOK-Rückenkonzept) is a specialized back rehabilitation and prevention program offered in coordination with AOK health insurance. It provides Sportwelt members with structured back health programming supported by the health insurer.
• Bürgerstiftung SindelfingenminorGTM or Marketing PartnerThe Bürgerstiftung Sindelfingen (Citizens' Foundation Sindelfingen) provided €2,271 in funding to support the 'Sifi Mini-Haie' preschool swimming project run by VfL Sindelfingen's swimming department. This funding enabled the purchase of swimming equipment (boards, noodles) for the program serving around 80 children annually from five kindergartens.
• Gottlob Stäbler GmbH (Weil der Stadt)minorImplementation/ SI/ Consulting PartnerGottlob Stäbler GmbH from Weil der Stadt served as the primary construction contractor for the Sportwelt expansion project (Neubau), which nearly doubled the facility's size to 4,700 square meters.
• Nusser (Winnenden)minorImplementation/ SI/ Consulting PartnerNusser from Winnenden served as the general contractor for the Sportwelt expansion, coordinating construction elements delivered as pre-fabricated parts. Construction was delayed due to market capacity constraints before Gottlob Stäbler GmbH was brought on as the primary builder.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• TSV 1860 München e.V. One of Germany's largest traditional sports clubs, operating a multi-sport offering with its own fitness and health facilities for members. Closely comparable as a community club running a membership-based fitness operation embedded in a larger association.
• ASV Köln 1950 e.V. Cologne-based registered sports club offering fitness, group courses, and rehabilitation sports to its members. Directly comparable as a nonprofit e.V. fitness operation serving a German regional urban community.

Broad incumbents

• Kieser Training: Germany-based strength-training-focused fitness chain with locations across the country. Comparable as a specialized fitness operator targeting members seeking structured, instructor-supported training rather than open-gym access.
• Fitness First Germany: Premium German fitness chain offering group courses, training areas, and wellness amenities comparable to Sportwelt's offering, but at a higher price point and on a multi-site commercial basis.
• McFit (RSG Group): Germany's largest low-cost fitness chain, operating hundreds of facilities nationwide. Comparable as a fitness facility operator competing for the same consumer spend, but with a commercial (non-nonprofit) model and a much broader geographic footprint.
• clever fit: Discount fitness chain with a strong presence in Germany and Europe, offering memberships at price points below Sportwelt. Comparable as a competing fitness operator and a direct pricing benchmark in the German market.

Emerging players

• Urban Sports Club: B2B2C corporate fitness platform offering employers a flexible multi-studio subscription that gives employees access to a network of partner facilities, including gyms and sports clubs. Comparable as a corporate health channel that could complement or compete with Sportwelt's BGF offering.
• EGYM / Wellpass: Provider of corporate wellness platforms and connected fitness equipment, with a Wellpass subscription product similar to Urban Sports Club. Comparable as an emerging B2B fitness channel targeting the same employer-sponsored wellness demand as Sportwelt's BGF service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/SportweltVfLSindelfingen/featured
• Facebookfacebook.com/Sportwelt.VfL.Sindelfingen
• Instagraminstagram.com/sportweltvfl
• LinkedInlinkedin.com/company/sportwelt

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportwelt