Bookinguru

What Bookinguru does

Bookinguru is a white-label B2B software platform, operated under the legal entity CHARTERSTOCK, S.L., that enables hotels to act as curated hubs for guest experiences. Founded in 2024 and headquartered in Ibiza, Spain, the platform connects hotels, a network of local experience providers (transfers, car rentals, boats, tours), and hotel guests into a single ecosystem. Its product portfolio consists of a core platform plus three modules: Loyalty Suite (retention and ancillary revenue through experience bookings), Concierge 360º (centralized management of destination experiences, custom catalogs per hotel, and automated reconciliation and payouts), and Tailored Trip Planner (a 24/7 AI-powered concierge surfacing real-time, bookable local offers). A Co-Pilot Concierge product is planned for 2026.

The company is targeting enterprise hotel chains and individual hotels as primary customers, with Palladium Hotel Group serving as the flagship pilot partner at its Ibiza properties (TRS Ibiza Hotel and Grand Palladium Select Palace Ibiza) since May 2025. Documented pilot outcomes include tripling of service-related revenue at TRS Ibiza Hotel within the first year, 32% direct guest bookings (reducing concierge workload), and 40% fewer last-minute cancellations. The go-to-market is direct enterprise sales, supported by trade show presence at Fitur Madrid, BTL Lisbon, and ITB Berlin, plus earned media in outlets such as Forbes, Phocuswire, and Travolution.

The business model combines platform subscription/licensing revenue with transaction or commission fees on bookings processed through the platform. Pricing is quote-based and not publicly disclosed. The company operates with 11-50 employees and is expanding internationally from its Spain/Ibiza base. Leadership is anchored by CEO and co-founder Ben Schleifer, with a founding team drawn from both hospitality and service-provider backgrounds.

Name

Bookinguru

Legal name

CHARTERSTOCK, S.L.

Website

https://bookinguru.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Bookinguru (legal entity CHARTERSTOCK, S.L.) is a white-label AI-powered guest experience platform for hotels, connecting properties, local experience providers, and guests to drive ancillary revenue. Founded in 2024 and based in Ibiza, Spain.

Ownership category

akta.pro rank

Product category

Hotel Guest Experience Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• Hotel guest experience
• Concierge software
• Hospitality technology
• White-label booking
• Ancillary revenue platform

Headquarters

HQ city

Ibiza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Subscription / Licensing: White-label platform licensing to hotel chains and individual hotels, enabling them to offer AI-powered concierge and experience booking services to their guests. Revenue generated through recurring platform fees.
2. Transaction/Commission Fees: Taking a commission on bookings processed through the platform for local experiences, transfers, car rentals, boats, and tours. Service-related revenue tripled at TRS Ibiza Hotel within first year of partnership.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BookinGuru is a white-label hotel guest experience platform that connects hotels, local experience providers (transfers, car rentals, boats, tours), and guests into one unified ecosystem. The platform enables hotels to become the preferred hub for guests to plan their entire trip via a 24/7 AI-powered concierge, while providing hotels with modules for loyalty integration, chainwide analytics, custom local catalogs, personalized offers, and automated reconciliation with service providers.

Product overview

BookinGuru is a white-label hotel guest experience platform that operates as a unified platform connecting hotels, local experience providers, and guests into one ecosystem. The core platform enables hotels to become the preferred hub for guests to plan their entire trip. The product portfolio consists of the BookinGuru core platform along with three main modules: Loyalty Suite (for brand-wide retention and ancillary revenue through experience bookings), Concierge 360º (for managing destination guest experiences with custom catalogs and automated reconciliation), and Tailored Trip Planner (AI-powered 24/7 concierge for personalized trip discovery and booking).

Differentiator

Problem solved

Functional benefit

Products and services

• BookinGuru Platform A white-label hotel guest experience platform that connects hotels, local experience providers, and guests into one seamless ecosystem, enabling hotels to become the preferred hub for guests to plan their entire trip. Includes an AI-powered 24/7 concierge, custom local activity catalogs per property, personalized offer creation, loyalty program integration, chainwide analytics, and automated reconciliation and payouts to service providers.

Quantifiable outcome

• 3X increase in ancillary revenue during first year of platform use
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Palladium Hotel GroupflagshipStrategic or Co-development Partner · 1 May 2025Flagship pilot partnership launched May 2025 at Palladium Hotel Group's Ibiza properties (TRS Ibiza Hotel, Grand Palladium Select Palace Ibiza). BookinGuru provides AI-powered platform for guest booking of curated local experiences including transfers, car rentals, boats, and tours. Results: 32% direct guest bookings, service revenue tripled at TRS Ibiza Hotel within first year. Looking ahead to 2026 with Co-Pilot Concierge enhancement.
• Local Experience ProviderscoreOthersNetwork of trusted local service providers including transfer services, car rentals, boat charters, and tour operators integrated into BookinGuru platform to offer real-time, bookable experiences to hotel guests.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Viator: Viator is a large online marketplace for tours, activities, and experiences. It is thematically related to BookinGuru's experience booking layer but competes indirectly as an open consumer marketplace rather than a hotel-embedded concierge.

Direct peers

• Plusgrade: Plusgrade is a leading ancillary revenue platform for hotels and airlines, explicitly referenced alongside BookinGuru in the hotel ancillary technology market. It is the closest direct competitor, offering upsell and experience monetization tools to hotel chains globally.
• Oaky: Oaky is a hotel upselling platform that enables properties to sell room upgrades, late checkouts, and personalized offers to guests pre-arrival and during stay. It competes directly with BookinGuru's Concierge 360° and Personalized Offer Creation capabilities.
• Triptease: Triptease is a hotel technology platform focused on direct bookings, guest engagement, and parity management. It overlaps with BookinGuru's mission of helping hotels capture more guest value through digital channels and direct conversion.
• Oracle Nor1: Oracle Nor1 (formerly Nor1) provides AI-driven upsell and merchandising solutions for hotels. It is also referenced in the same hotel ancillary technology market context as BookinGuru, competing directly on pre-arrival and on-property ancillary offers.

Emerging players

• HotelKit: HotelKit is an operations and guest experience platform for hotels, including task management and guest request handling. It is an emerging player with partial overlap in the hotel guest experience category BookinGuru targets.

Broad incumbents

• Cloudbeds: Cloudbeds is a broader hospitality technology suite (PMS, booking engine, channel manager) for hotels and hostels. While not a direct ancillary competitor, it represents the wider hospitality tech category in which BookinGuru operates.
• Salesforce Hospitality Cloud: Salesforce's hospitality offerings provide CRM and guest engagement at large hotel chains. It is a broad incumbent in guest experience data infrastructure that overlaps thematically with BookinGuru's loyalty and guest personalization focus.
• Guestline: Guestline provides property management and distribution software to hotels across the UK and Europe. It is an adjacent incumbent whose customer base overlaps with BookinGuru's target market of hotel chains and independent properties.
• Mews: Mews is a cloud-native property management system and hospitality platform with growing capabilities around guest experience and upsells. It competes indirectly by offering adjacent modules within its broader hotel operating system.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bookinguru
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bookinguru